Digital Natives - Session 2 - Generic and Niche Social Platforms

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    11 Favorites & 2 Groups

    Digital Natives - Session 2 - Generic and Niche Social Platforms - Presentation Transcript

    1. 1
    2. 2
    3. 3
    4. 4
    5. 4
    6. 4
    7. 11-31 5
    8. Social platforms 6
    9. 7
    10. Boomers Net Generation 22,4 17,4 8-33 8
    11. Misconceptions 9
    12. 10
    13. 10
    14. 11
    15. 11
    16. Social networking is a lot more than Facebook and Youtube. 12
    17. 13
    18. 13
    19. 13
    20. 13
    21. 13
    22. 13
    23. 13
    24. 13
    25. 13
    26. 13
    27. 14
    28. 14
    29. 14
    30. 14
    31. 14
    32. 14
    33. 14
    34. 14
    35. 15
    36. 15
    37. 15
    38. 15
    39. 16
    40. 16
    41. 16
    42. 16
    43. 17
    44. International Community Compliance Chief 17
    45. Community Manager 17
    46. Online Reputation Manager 17
    47. Blogger Outreach Manager 17
    48. Chief Conversation Officer 17
    49. 18
    50. “Brands are not defined today by campaigns but by the consumer ecosystems we nurture to support them.” Mike Mendenhall, HP CMO 19
    51. 20
    52. Sales Brand Direct Marketing IT Marketing 21
    53. The social media scene 22
    54. 23
    55. Generic Social Networks 24
    56. le what I ’m doing show peop w hat other e to seedoing I like to I lik are people one else i s on them Beca use every me get expose d to new ideas They help I like to tr y new things ey help me me et new people Th y help me stay in tou ch with people I know The 25
    57. 26
    58. 27
    59. 27
    60. Why would brands consider marketing on social platforms? 1. It’s a ready-made marketing platform 2. There’s a tremendous amount of buzz from the media for this newest form of marketing 3. There’s lots of folks using social networks 28
    61. How does it work? 29
    62. 30
    63. 30
    64. 30
    65. 30
    66. 30
    67. 30
    68. 30
    69. 30
    70. Best and Worst of Social Networking Marketing 31
    71. Forrester’s Social Network Marketing Review Criteria, 1.0 32
    72. Case: What drives you? 33
    73. 34
    74. 34
    75. 34
    76. 34
    77. 34
    78. 34
    79. 34
    80. 34
    81. 1. Does the marketing effort provide valuable content that supports the community member’s goals? 35
    82. 2. Are key elements of the marketing effort available where needed? 36
    83. 3. Is the marketing effort self-fueling? 37
    84. 4. Does the marketing effort encourage member-to-member participation? 38
    85. 5. Does the marketing effort encourage member-to-website interaction? 39
    86. 6. Does the company participate in the effort on an ongoing basis? 40
    87. 7. Does the marketing effort allow the members to share the elements to other locations? 41
    88. 8. Is there an appropriate call to action? 42
    89. 43
    90. 44
    91. 44
    92. 44
    93. Recommendations: Brands must… 45
    94. develop community-centered content and activities 46
    95. measure success based on new criteria 47
    96. purge the term “campaign” from your social media lexicon 48
    97. be prepared to participate 49
    98. Niche Social Networks 50
    99. 51
    100. 51
    101. 52
    102. 52
    103. 52
    104. 52
    105. 52
    106. 52
    107. 52
    108. 52
    109. 52
    110. 52
    111. How Nerdy are You? 94.800 tests 87.000 unique visitors 3.364 send2friend 53
    112. 54
    113. 54
    114. 54
    115. 54
    116. 54
    117. 54
    118. Digital Masters 66.807 unique visitors 8.854 members 272 teams 79.309 invititations 910 pictures uploaded 191 videos uploaded 55
    119. Learnings 1. Underestimated required participation 2. Multiple Languages 3. Cultural differences 4. User Friendliness/Registration threshold 5. Keep competion & platform separated 6. Do not invade other communities 7. More involvement demanded 8. Getting the sponsors involved is not easy 9. Teachers expected more helpful content 10. … 56
    120. 57
    121. 57
    122. 57
    123. 57
    124. 57
    125. The social web is here 58
    126. “The concept of social networking is evolving and morphing. It’s now about making the entire Web social instead of just creating a ghetto of destination sites where people have to go to socialize.” 59
    127. So what can we learn from social networks? 59
    128. Some help please... 60
    129. Google Friend Connect means more people engaging more deeply with your website -- and with each other. 61
    130. Google Friend Connect means more Facebook Connect is the next evolution of people engaging more deeply with Facebook Platform - enabling you to your website -- and with each other. integrate the power of the Facebook Platform into your own site. 61
    131. 62
    132. 1. Easy login 2. You are presented personalized tips & tricks 3. Your friends’ energy savings are shown 4. You publish your own progress to your friends’ news feed 5. You can compare & interact with your friends immediately to exchange tips & tricks 6. You can compare your progress to the overall user base on the criteria you want 7. You can contact your friend and send messages in a sec 8. Your privacy settings are respected 62
    133. The rules of the game have changed 63
    134. ... time to update your skills! Is your organization ready? Think about the new functions we mentioned. Save some for Social Media Have a look at your Marketing Mix and be sure to include Social Media Marketing. Think again Social Media Marketing is not your ordinary marketing campaign. It requires continuous and specific efforts. 64
    135. Download the Watch the Stay up to slides presentation date Continue the conversation on adnerds.be 65
    136. http://proximity.bbdo.be/digitalnatives http://adnerds.be http://www.friendfeed.com/bartmuskala http://www.friendfeed.com/jalgo 66

    + Bart MuskalaBart Muskala, 2 years ago

    custom

    1324 views, 11 favs, 6 embeds more stats

    Generic social platforms, niche social platforms et more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1324
      • 1235 on SlideShare
      • 89 from embeds
    • Comments 0
    • Favorites 11
    • Downloads 164
    Most viewed embeds
    • 55 views on http://www.proximity.bbdo.be
    • 17 views on http://adnerds.be
    • 6 views on http://sebastiangarn.wordpress.com
    • 6 views on http://advertise-me.de
    • 4 views on http://pool.proximity.be

    more

    All embeds
    • 55 views on http://www.proximity.bbdo.be
    • 17 views on http://adnerds.be
    • 6 views on http://sebastiangarn.wordpress.com
    • 6 views on http://advertise-me.de
    • 4 views on http://pool.proximity.be
    • 1 views on http://adnerds.socialgo.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events