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An update on digital/tablet/mobile publishing and Readz …

An update on digital/tablet/mobile publishing and Readz
Some numbers on tablets/mobile and how people read on these devices
The state of the market: apps 1.0 and apps 2.0
and finallly in a nutshell the Readz proposition

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Transcript

  • 1. Simply Beautiful Tablet Publishing Design, content creation, editing and publishing all in a single platform.Wednesday, February 6, 13
  • 2. With Readz, publishers and brands can offer their readers a superior tablet reading experience. It’s easy, fast and affordable.Wednesday, February 6, 13
  • 3. Mobile/Tablets and Reading The Numbers MatterWednesday, February 6, 13
  • 4. Mobile/Tablet and Reading “112.5 million US adults are expected to own a tablet in 2016. That’s over on-third of US adults.” Forrester ResearchWednesday, February 6, 13
  • 5. Mobile/Tablet and Reading “People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Online Publisher Association, June 2012 Source: OPA Online Publisher Association, June 2012Wednesday, February 6, 13
  • 6. Mobile/Tablet and ReadingWednesday, February 6, 13
  • 7. Mobile/Tablet and ReadingWednesday, February 6, 13
  • 8. Mobile/Tablet and ReadingWednesday, February 6, 13
  • 9. Mobile/Tablets and Reading CONTENT APPS 1.0Wednesday, February 6, 13
  • 10. Apps 1.0 The majority of big brands offer some content in the “digital” or “mobile” space. If they offer an app, it is usually an exact replica or near-replica of the print version. Source: Alliance for Audited Media, 2012 - - 210 respondentsWednesday, February 6, 13
  • 11. Apps 1.0 Success and uptake by readers varies Source: Alliance for Audited Media, 2012 - - 210 respondentsWednesday, February 6, 13
  • 12. Apps 1.0 Going digital seems profitable, so why are apps and e-readers falling behind? Source: OPA Online Publisher Association, June 2012 --- 210 respondentsWednesday, February 6, 13
  • 13. Print in Digital Clothing Source: Charles Lim, SparksheetWednesday, February 6, 13
  • 14. Print in Digital Clothing ...it just doesn’t work • PDF-replica, or enhanced print • Bloated: 500-700 Mb per app... • No focus on a liquid, interactive experience • Can be expensive to make • No web features, SEO, analyticsWednesday, February 6, 13
  • 15. Customer Reviews on Apps 1.0 people love the content, not the experience• Examples from • Wired • Mens Health • Martha Stewart • Popular Science • .... Source: iTunes, Feb 2013Wednesday, February 6, 13
  • 16. Mobile/Tablets and Reading APPS 2.0Wednesday, February 6, 13
  • 17. Apps 2.0 • Fast, light, liquid • Navigations and presentations are native to mobile and tablet devices • Responsive design / cross-device • Tendency towards HTML5 infrastructure • Web features, SEO and analyticsWednesday, February 6, 13
  • 18. Examples of Apps 2.0 • Social Magazines • Zite, Flipboard, Pulse, Google Currents, Yahoo Livestand, AOL Editions... • Aggregators / RSS feeds (FB, Twitter) • Flipboard example • Launch mid 2010 (basic basic) • Sept 2011 3.5M users • Dec. 2011 5M users • Aug 2012 20M users Source: iTunes, Feb 2013Wednesday, February 6, 13
  • 19. The upgrade from 1.0 to 2.0 • Financial Times • Used to be native app on Newsstand • Moved out of the newsstand in 2011- controversial move then • Today, happy with the move to HTML5Wednesday, February 6, 13
  • 20. Wednesday, February 6, 13
  • 21. Readz Creates a 2.0 App Reading Experience - Liquid navigation - Summary screens - Open lay-outs - Touch/swipe - Reading list / bookmarks - Light-weight - HTML5-based -Cross-device strategy - Web functionalities - SharingWednesday, February 6, 13
  • 22. Readz customers create their own branded app - Create your own app style - Use our library of visual design and branding tools - Create and design your own layouts on the fly - No coding or technical skills neededWednesday, February 6, 13
  • 23. Readz customers control the publishing process - Define a marketplace - Distribute apps via email, website, etc. - No approval process - Publish instantly - No 3rd party involvement - Pay only for service - No licenses and no revenue cutsWednesday, February 6, 13
  • 24. Instant, Beautiful Mobile and Tablet PublishingWednesday, February 6, 13
  • 25. THANK YOU !! bart@readz.com #BartDPWednesday, February 6, 13