CourseSmartPresentation to the DPF     December 2011     Becky Hartnup
AgendaAbout CourseSmartThe Digital PresentCourseSmart: Adding ValueInside CourseSmart
About CourseSmart
CourseSmart
CourseSmart Mission & VisionCourseSmart’s mission is to increase access to HigherEducation by connecting content creators ...
Key facts about CourseSmart• Launched in 2007 as an early ebook platform• Owned by a consortium of five publishers• Aggreg...
CourseSmart: In the Digital Present
The Digital Present98%   of all students own a      smartphone, tablet, laptop,      eReader or other mobile web-      ena...
CourseSmart: Adding Value
CourseSmart provides two essential services Sampling    Seamless and secure sales support tool    Always on access to sale...
Key Customer Groups                                                      Provost / Dean /CTO                              ...
Circle of influence…                                                  Adoption decisions & reading lists                  ...
CourseSmart and Circle of influence…                                                     Adoption decisions & reading list...
Basic Customer Proposition                      AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E-                      RES...
Why CourseSmart
Up to DateCourseSmart International Draft V 2.0 CONFIDENTIAL
ComprehensiveCourseSmart International Draft V 2.0 CONFIDENTIAL
Working SmartCourseSmart International Draft V 2.0 CONFIDENTIAL
FreedomCourseSmart International Draft V 2.0 CONFIDENTIAL
CourseSmart: Look inside
Search the catalogue   CourseSmart International Draft V 2.0 CONFIDENTIAL
Topic (Macro) Search• Search results for macro searches– show  results of what happens when an instructor  searches on att...
BookshelfCourseSmart International Draft V 2.0 CONFIDENTIAL
My Bookshelf
Reader Capabilities
Working SmarterSingle password: multi-publisher, multi platformFaster and more ecologicalSearchZoomCut and pasteHighlighti...
SummaryHigher education platformContinuously developing technologyAnticipating and responding to the market’s changingneed...
Thank you!
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  1. 1. CourseSmartPresentation to the DPF December 2011 Becky Hartnup
  2. 2. AgendaAbout CourseSmartThe Digital PresentCourseSmart: Adding ValueInside CourseSmart
  3. 3. About CourseSmart
  4. 4. CourseSmart
  5. 5. CourseSmart Mission & VisionCourseSmart’s mission is to increase access to HigherEducation by connecting content creators with contentconsumers in digital spaceCourseSmart’s vision is to become the leading globaldistributor of digital course material for faculty and student CourseSmart International Draft V 2.0 CONFIDENTIAL
  6. 6. Key facts about CourseSmart• Launched in 2007 as an early ebook platform• Owned by a consortium of five publishers• Aggregated platform, multi-publisher involvement• 2.5 million users, in the US• Triple digit growth year on year• 20,000 text books plus e-resources• Available via any web enabled device and via apps CourseSmart International Draft V 2.0 CONFIDENTIAL
  7. 7. CourseSmart: In the Digital Present
  8. 8. The Digital Present98% of all students own a smartphone, tablet, laptop, eReader or other mobile web- enabled device.70% said they use keyboards rather than paper to take notes85% believe that technology such as mobile devices, digital textbooks, e-readers and tablets helps them save time when studying and learning.34% of all faculty and students users prefer to access their digital course materials via a tablet or other mobile device.46% of students would be more likely to complete the required reading on time if their textbooks were in a digital format that could be viewed on a mobile device, e-reader, or laptop Source: 2011 Wakefield Research Study
  9. 9. CourseSmart: Adding Value
  10. 10. CourseSmart provides two essential services Sampling Seamless and secure sales support tool Always on access to sales reps and instructors E-commerce Direct to student rental model E-textbooks and e-resources Direct and through partnerships CourseSmart International Draft V 2.0 CONFIDENTIAL
  11. 11. Key Customer Groups Provost / Dean /CTO / CIO / CEOTraditional & Institutionsnon-traditional Direct / via Parents Students Bookstores distributors/ institutions Faculty Direct /through institutions 1
  12. 12. Circle of influence… Adoption decisions & reading lists Influence bookshops & library purchase Publisher Reps Faculty Sampling Publisher StudentDirect tostudent borrowmarketing buy Publisher rep Marketing Bookstores Institution
  13. 13. CourseSmart and Circle of influence… Adoption decisions & reading lists Influence bookshops & library purchase Publisher Reps Faculty Sampling Publisher Student CourseSmartDirect tostudent borrowmarketing buy Publisher rep Marketing Bookstores Institution
  14. 14. Basic Customer Proposition AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E- RESOURCES MOBILE: ANYTIME ANYWHERE IMMEDIATE ONE-STOP-SHOP FOR DELIVERYStudents 24/7 CUSTOMER SUPPORT FUNCTIONAL BUT REASSURING READING ENVIRONMENT MULTIPLATFORM SUPPORT AND OFFLINE ACCESS INTEGRATION WITH LEARNING ENVIRONMENT AVAILABILITY: RANGE OF BOOKS AND E-RESOURCES IMMEDIATE ONE-STOP-SHOP FOR DELIVERYFaculty WORK SMARTER FUNCTIONALITY GREAT CUSTOMER SUPPORT INTEGRATION WITH LEARNING ENVIRONMENT CourseSmart International Draft V 2.0 CONFIDENTIAL
  15. 15. Why CourseSmart
  16. 16. Up to DateCourseSmart International Draft V 2.0 CONFIDENTIAL
  17. 17. ComprehensiveCourseSmart International Draft V 2.0 CONFIDENTIAL
  18. 18. Working SmartCourseSmart International Draft V 2.0 CONFIDENTIAL
  19. 19. FreedomCourseSmart International Draft V 2.0 CONFIDENTIAL
  20. 20. CourseSmart: Look inside
  21. 21. Search the catalogue CourseSmart International Draft V 2.0 CONFIDENTIAL
  22. 22. Topic (Macro) Search• Search results for macro searches– show results of what happens when an instructor searches on attributes title, author, keyword, ISBN.
  23. 23. BookshelfCourseSmart International Draft V 2.0 CONFIDENTIAL
  24. 24. My Bookshelf
  25. 25. Reader Capabilities
  26. 26. Working SmarterSingle password: multi-publisher, multi platformFaster and more ecologicalSearchZoomCut and pasteHighlightingAccessiblePrintingPage fidelityAdd notesRefer to studentsE-mail notes with links
  27. 27. SummaryHigher education platformContinuously developing technologyAnticipating and responding to the market’s changingneedsGrowing in the USInternational plans to be announced: watch this space!
  28. 28. Thank you!
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