CourseSmart Mission & VisionCourseSmart’s mission is to increase access to HigherEducation by connecting content creators with contentconsumers in digital spaceCourseSmart’s vision is to become the leading globaldistributor of digital course material for faculty and student CourseSmart International Draft V 2.0 CONFIDENTIAL
Key facts about CourseSmart• Launched in 2007 as an early ebook platform• Owned by a consortium of five publishers• Aggregated platform, multi-publisher involvement• 2.5 million users, in the US• Triple digit growth year on year• 20,000 text books plus e-resources• Available via any web enabled device and via apps CourseSmart International Draft V 2.0 CONFIDENTIAL
The Digital Present98% of all students own a smartphone, tablet, laptop, eReader or other mobile web- enabled device.70% said they use keyboards rather than paper to take notes85% believe that technology such as mobile devices, digital textbooks, e-readers and tablets helps them save time when studying and learning.34% of all faculty and students users prefer to access their digital course materials via a tablet or other mobile device.46% of students would be more likely to complete the required reading on time if their textbooks were in a digital format that could be viewed on a mobile device, e-reader, or laptop Source: 2011 Wakefield Research Study
CourseSmart provides two essential services Sampling Seamless and secure sales support tool Always on access to sales reps and instructors E-commerce Direct to student rental model E-textbooks and e-resources Direct and through partnerships CourseSmart International Draft V 2.0 CONFIDENTIAL
Key Customer Groups Provost / Dean /CTO / CIO / CEOTraditional & Institutionsnon-traditional Direct / via Parents Students Bookstores distributors/ institutions Faculty Direct /through institutions 1
Basic Customer Proposition AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E- RESOURCES MOBILE: ANYTIME ANYWHERE IMMEDIATE ONE-STOP-SHOP FOR DELIVERYStudents 24/7 CUSTOMER SUPPORT FUNCTIONAL BUT REASSURING READING ENVIRONMENT MULTIPLATFORM SUPPORT AND OFFLINE ACCESS INTEGRATION WITH LEARNING ENVIRONMENT AVAILABILITY: RANGE OF BOOKS AND E-RESOURCES IMMEDIATE ONE-STOP-SHOP FOR DELIVERYFaculty WORK SMARTER FUNCTIONALITY GREAT CUSTOMER SUPPORT INTEGRATION WITH LEARNING ENVIRONMENT CourseSmart International Draft V 2.0 CONFIDENTIAL
Working SmarterSingle password: multi-publisher, multi platformFaster and more ecologicalSearchZoomCut and pasteHighlightingAccessiblePrintingPage fidelityAdd notesRefer to studentsE-mail notes with links
SummaryHigher education platformContinuously developing technologyAnticipating and responding to the market’s changingneedsGrowing in the USInternational plans to be announced: watch this space!