youth 2.0 Web 2.0 and Online Social Networking: Connection Challenges for the Church WARM Conference April 2, 2008, Bart Caylor

Web 2.0 and Online Social Networking:

Connection Challenges for the Church

WARM Conference

April 2, 2008, Bart Caylor

1994

millennials

defined born 1981-2002 81 million (boomers = 77 million) confident to make a difference world citizens in community

born 1981-2002

81 million (boomers = 77 million)

confident to make a difference

world citizens in community

defined parental influence 90% claim “close” to mom 65% claim “close” to dad ‘ helicopter parent’ phenomenon

parental influence

90% claim “close” to mom

65% claim “close” to dad

‘ helicopter parent’ phenomenon

defined mastery of technology 98% are online 90% have a computer 63% have a cell phone 60% use mobile to access internet

mastery of technology

98% are online

90% have a computer

63% have a cell phone

60% use mobile to access internet

defined 88% of all teens say technology devices make their lives easier (69% of all parents)

88% of all teens say technology devices make their lives easier

(69% of all parents)

defined as a whole: 10 hours online per week 6-10 text messages per day self-focused…generation “me”

as a whole:

10 hours online per week

6-10 text messages per day

self-focused…generation “me”

trends community collaboration self-expression unprecedented access attitude authentic information flexibility

community collaboration

self-expression

unprecedented access attitude

authentic information

flexibility

web 2.0 keys social networking mashups direct communication permission-based mobility

social networking

mashups

direct communication

permission-based

mobility

social networking

u.s. top 10 1. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com

1. Google

2. Yahoo!

3. MySpace

4. YouTube

5. Facebook

myspace open community open communication 185 million users (4.5 million @ once) Age of user: 14-34 criticism

open community

open communication

185 million users (4.5 million @ once)

Age of user: 14-34

criticism

quotes Question: “ How do you keep in touch with close friends?” Chronicle of Higher Education January 5, 2007

Question:

“ How do you keep in touch with close friends?”

quotes “… MySpace or just a phone call or cellphone…” - edna gomez Chronicle of Higher Education January 5, 2007

“… MySpace or just a phone call or cellphone…”

- edna gomez

quotes “… I think the easiest thing, though, is email or MySpace because it doesn’t matter what time it is.” - deanna rilling Chronicle of Higher Education January 5, 2007

“… I think the easiest thing, though, is email or MySpace because it doesn’t matter what time it is.”

- deanna rilling

quotes “… in person, on the phone, MySpace, it does not really matter.” - ashley brown Chronicle of Higher Education January 5, 2007

“… in person, on the phone, MySpace, it does not really matter.”

- ashley brown

contents blurbs, blogs, multimedia friendspace comments profile customization music and musicians bulletins, im, groups

blurbs, blogs, multimedia

friendspace

comments

profile customization

music and musicians

bulletins, im, groups

Avitar Icon Personal Info Friends Friends’ Comments Contact Info Blog Personalization Widgets

facebook permission-based community permission-based communication 67 million members 14 million photos uploaded daily 65 billion page views per month 25 minutes per day on average

permission-based community

permission-based communication

67 million members

14 million photos uploaded daily

65 billion page views per month

25 minutes per day on average

YouTube 100 million clips viewed per day 65,000 clips added per 24 hours 20 million visitors per month 44% female, 56% male 12-17 age demographic dominant

100 million clips viewed per day

65,000 clips added per 24 hours

20 million visitors per month

44% female, 56% male

12-17 age demographic dominant

second life virtual online community avatar based virtual world not a game 13 million residents (400K last 7 days) USD$1 million per day GDP is on par with several countries

virtual online community

avatar based virtual world

not a game

13 million residents (400K last 7 days)

USD$1 million per day

GDP is on par with several countries

second life american apparel dell computer nike reuters news starwood hotels +others ball state harvard indiana univ ohio state univ cincinnati + others

american apparel

dell computer

nike

reuters news

starwood hotels

+others

mashups & widgets

defined an application that combines content from more than one source into an integrated experience

an application that combines content

from more than one source into an

integrated experience

direct communications

methods text messaging (sms) email (multiple accounts) instant messaging/chat comments/postings (myspace, facebook) skype (voip) podcasting/voice comments rss

text messaging (sms)

email (multiple accounts)

instant messaging/chat

comments/postings (myspace, facebook)

skype (voip)

podcasting/voice comments

rss

texting 79 million people texting 150 billion messages in 2007 Average Korean teen: 60 per day netlingo.com

79 million people texting

150 billion messages in 2007

Average Korean teen: 60 per day

netlingo.com

permission-based

challenges unsolicited = spam be ready to engage when contacted communications have to be timely content has to be relevant relationship building

unsolicited = spam

be ready to engage when contacted

communications have to be timely

content has to be relevant

relationship building

mobile

mobile text messaging entertainment hub remote controls medical monitors e-payments internet access/information voice calls

text messaging

entertainment hub

remote controls

medical monitors

e-payments

internet access/information

voice calls

mobile myspace phone launched 2007 iphone facebook application ubiquitous device will be the center

myspace phone launched 2007

iphone facebook application

ubiquitous device will be the center

the numbers

280,000

50%

70% 13%

72%

2:1

86% 62%

113,000,000 72,000,000

next steps

personal opps learning asking/discussion exposure experimenting and engaging thinking through functional apps

learning

asking/discussion

exposure

experimenting and engaging

thinking through functional apps

church opps your presence on social networks strategies for facebook.com strategies for youtube.com strategies for education opportunities for authenticity relationship building

your presence on social networks

strategies for facebook.com

strategies for youtube.com

strategies for education

opportunities for authenticity

relationship building

questions & answers bart caylor: brainstorm [email_address] www.brainstormbrand.com 317-558-1800

bart caylor: brainstorm

[email_address]

www.brainstormbrand.com

317-558-1800