The MediaSphere
Integrated Online/O ine Marketing Reference Tool
Pre-Launch
» Education Mobile
Edutainment
» Apparel Diagnostics
Examples: » Games » Vlogs
Examples:
FeedBlitz
» Displays Marketing Plan Feedburner » Online Ads » Web Radio
» Brand Audit
Usability Testing Google
MSN
» Events Studies/Surveys Netvibes
» Brand Dev » Aggregators Yahoo » Podcasts » Webcasts
» Book Jackets
» Experiential » PR » Webinars » Cards
» Collateral
» Form Factor » Blog Search
Engines
» Signage » Viral » Newsletters
» Graphical » Employee
Coaching
» Tradeshows » Keywords
» Green » One-to-One
Logistics HTML/Text
» Identity » PPC Microsites
» POS/POP Examples:
Strategic Plans
E » Standards Database Mktg
» SEO W E » Viral Buzz
P
» Stationery » SMO
Packaging Environmental Websites Email
» 3D Mailings
» Invitation B S
Examples:
Direct Traditional Integrated Digital » Content
Del.icio.us
» One-to-One Brand Search Syndication Feedburner
Marketing D Strategies Brand Strategies Strategies S Partners
Marketing Google Reader
Netvibes
Launch Yahoo!
» Telemarketing
» Email
Noti cation
» VDP Conversation Social
Advertising Innovation
(Social Networks) Computing
Assess » RSS
Examples:
A C C » Tagging
I » Industrial Design Web Analytics
A/B Testing
Multivariate
» Newsletters Quantitative
Qualitative
» Broadcast » Print » Blogs » Folksonomy
» Product Dev
Guerilla
» Public Relations » Chat Rooms
» Handbills/ » Product » Social
Quick Ref Cards Placement Bookmarks
» Forums
» Transportation
Graphics
Review Results » IM » Wiki
» Outdoor/ » Street Marketing
Examples:
Billboard Revise
» Listserv Del.icio.us
» Viral Buzz Examples: Flickr
Wikimapia
Bebo Wikipedia
» Photo Blogs Wiktionary
» WOM Facebook
Joost
LastFM
» SMS MySpace
Relaunch Squidoo
StumbleUpon
Twitter
Xanga
Yahoo! 360
YouTube
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