Church 2.0

church 2.0
Using technology to connect with community:
WARM Conference
April 2, 2008, Bart Caylor

change

millennials
desire for significance
desire to be part of something greater
collaboration
authenticity
community

tech trends
community collaboration
self-expression
unprecedented access attitude
authentic information
flexibility

community

community
defined for this presentation:
inside: your own congregation
outside: neighbors + evangelism
outside: service

community
culture suffering from: “hyper-individualism”
Bill McKibben Quote
Deep Economy

community
how does the church combat this?
what can we do to be relevant?
how can we mobilize our people?
how can this fit into the Great Commission?

community
safe place to discuss, question, engage as a group
relevant place to be
place to be authentic
traditionally found in small groups
ways to communicate

blogging social networks wikis other ideas

blogging

defined
web-log - diary
postings
conversations
comments are often welcome and encouraged
updated frequently

ideas
create pastor blog based upon sermon topics
create guest blog by church leadership
create multiple blogs
community focused news

social networks

defined
online gatherings
communication through comments, email, text and instant messages
collaboration: photos, videos, shared items, comments
connection points: friends, associates, 6 degrees

u.s. top 10
1. Google
2. Yahoo!
3. MySpace
4. YouTube
5. Facebook
6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com

myspace
open community
open communication
185 million users (4.5 million @ once)
Age of user: 14-34
criticism

facebook
permission-based community
permission-based communication
67 million members
14 million photos uploaded daily
65 billion page views per month
25 minutes per day on average

YouTube
100 million clips viewed per day
65,000 clips added per 24 hours
20 million visitors per month
44% female, 56% male
12-17 age demographic dominant

Ning
site to create your own social network
ability to customize
ability to make private
groups, photos, videos, other
full-function social network

ideas
create youth group site
create site for congregation
create site for community sponsored by your church
create outreach sites
create local parachurch sites

defined
shared collaboration on site content
often reference based
may also become other focus
multiple authors, anyone can edit
somewhat combination of blogging and social networks

ideas
create a page with sermon notes and additional content
create a way for leaders to share info and direction
create shared calendars to be updated by anyone

other tools

google apps

cms content management system

website builders

rss feeds

video/audio

ideas
website = connecting point for community (internal/external)
content congregation, not staff
events are proposed, planned, and put together by everyone
staff does less, everyone else more
money not an issue

next steps

personal opps
learning
asking/discussion
exposure
experimenting and engaging
thinking through functional apps

church opps
your presence on social networks
strategies for social networks
strategies for multimedia
strategies for online public relations
opportunities for authenticity
relationship building

links
churchmarketingsucks.com
pewinternet.org
google.com
marshill.org
facebook.com
linkedin.com
flickr.com
wikipedia.org
+ others on handout

questions/discussion
bart caylor: brainstorm
[email_address]
www.brainstormbrand.com
317-558-1800

Church 2.0

by Caylor Solutions on May 01, 2008

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