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Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
Church 2.0
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Church 2.0

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Presentation presented at a pastor's conference in Portland, Spring of 2008.

Presentation presented at a pastor's conference in Portland, Spring of 2008.

Published in: Technology, Business, Spiritual
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  • Goals: Introductions to web 2.0 and how it relates to higher education marketing Best practice is to continue to evolve
  • Transcript

    1. church 2.0 <ul><li>Using technology to connect with community: </li></ul><ul><li>WARM Conference </li></ul><ul><li>April 2, 2008, Bart Caylor </li></ul>
    2.  
    3. change
    4. millennials <ul><li>desire for significance </li></ul><ul><li>desire to be part of something greater </li></ul><ul><li>collaboration </li></ul><ul><li>authenticity </li></ul><ul><li>community </li></ul>
    5. tech trends <ul><li>community collaboration </li></ul><ul><li>self-expression </li></ul><ul><li>unprecedented access attitude </li></ul><ul><li>authentic information </li></ul><ul><li>flexibility </li></ul>
    6. community
    7. community <ul><li>defined for this presentation: </li></ul><ul><li>inside: your own congregation </li></ul><ul><li>outside: neighbors + evangelism </li></ul><ul><li>outside: service </li></ul>
    8. community <ul><li>culture suffering from: “hyper-individualism” </li></ul><ul><li>Bill McKibben Quote </li></ul><ul><li>Deep Economy </li></ul>
    9. community <ul><li>how does the church combat this? </li></ul><ul><li>what can we do to be relevant? </li></ul><ul><li>how can we mobilize our people? </li></ul><ul><li>how can this fit into the Great Commission? </li></ul>
    10. community <ul><li>safe place to discuss, question, engage as a group </li></ul><ul><li>relevant place to be </li></ul><ul><li>place to be authentic </li></ul><ul><li>traditionally found in small groups </li></ul><ul><li>ways to communicate </li></ul>
    11. blogging social networks wikis other ideas
    12. blogging
    13. defined <ul><li>web-log - diary </li></ul><ul><li>postings </li></ul><ul><li>conversations </li></ul><ul><li>comments are often welcome and encouraged </li></ul><ul><li>updated frequently </li></ul>
    14.  
    15.  
    16. ideas <ul><li>create pastor blog based upon sermon topics </li></ul><ul><li>create guest blog by church leadership </li></ul><ul><li>create multiple blogs </li></ul><ul><li>community focused news </li></ul>
    17. social networks
    18. defined <ul><li>online gatherings </li></ul><ul><li>communication through comments, email, text and instant messages </li></ul><ul><li>collaboration: photos, videos, shared items, comments </li></ul><ul><li>connection points: friends, associates, 6 degrees </li></ul>
    19.  
    20.  
    21. u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li></ul><ul><li>5. Facebook </li></ul>6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
    22. u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li></ul><ul><li>5. Facebook </li></ul>6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
    23. myspace <ul><li>open community </li></ul><ul><li>open communication </li></ul><ul><li>185 million users (4.5 million @ once) </li></ul><ul><li>Age of user: 14-34 </li></ul><ul><li>criticism </li></ul>
    24. facebook <ul><li>permission-based community </li></ul><ul><li>permission-based communication </li></ul><ul><li>67 million members </li></ul><ul><li>14 million photos uploaded daily </li></ul><ul><li>65 billion page views per month </li></ul><ul><li>25 minutes per day on average </li></ul>
    25.  
    26. YouTube <ul><li>100 million clips viewed per day </li></ul><ul><li>65,000 clips added per 24 hours </li></ul><ul><li>20 million visitors per month </li></ul><ul><li>44% female, 56% male </li></ul><ul><li>12-17 age demographic dominant </li></ul>
    27.  
    28.  
    29. Ning <ul><li>site to create your own social network </li></ul><ul><li>ability to customize </li></ul><ul><li>ability to make private </li></ul><ul><li>groups, photos, videos, other </li></ul><ul><li>full-function social network </li></ul>
    30.  
    31.  
    32.  
    33.  
    34.  
    35. ideas <ul><li>create youth group site </li></ul><ul><li>create site for congregation </li></ul><ul><li>create site for community sponsored by your church </li></ul><ul><li>create outreach sites </li></ul><ul><li>create local parachurch sites </li></ul>
    36. wikis
    37. defined <ul><li>shared collaboration on site content </li></ul><ul><li>often reference based </li></ul><ul><li>may also become other focus </li></ul><ul><li>multiple authors, anyone can edit </li></ul><ul><li>somewhat combination of blogging and social networks </li></ul>
    38.  
    39.  
    40.  
    41. ideas <ul><li>create a page with sermon notes and additional content </li></ul><ul><li>create a way for leaders to share info and direction </li></ul><ul><li>create shared calendars to be updated by anyone </li></ul>
    42. other tools
    43. google apps
    44. cms content management system
    45. website builders
    46. email
    47. rss feeds
    48. video/audio
    49. ideas <ul><li>website = connecting point for community (internal/external) </li></ul><ul><li>content congregation, not staff </li></ul><ul><li>events are proposed, planned, and put together by everyone </li></ul><ul><li>staff does less, everyone else more </li></ul><ul><li>money not an issue </li></ul>
    50. next steps
    51. personal opps <ul><li>learning </li></ul><ul><li>asking/discussion </li></ul><ul><li>exposure </li></ul><ul><li>experimenting and engaging </li></ul><ul><li>thinking through functional apps </li></ul>
    52. church opps <ul><li>your presence on social networks </li></ul><ul><li>strategies for social networks </li></ul><ul><li>strategies for multimedia </li></ul><ul><li>strategies for online public relations </li></ul><ul><li>opportunities for authenticity </li></ul><ul><li>relationship building </li></ul>
    53. links <ul><li>churchmarketingsucks.com </li></ul><ul><li>pewinternet.org </li></ul><ul><li>google.com </li></ul><ul><li>marshill.org </li></ul><ul><li>facebook.com </li></ul><ul><li>linkedin.com </li></ul><ul><li>flickr.com </li></ul><ul><li>wikipedia.org </li></ul><ul><li>+ others on handout </li></ul>
    54. questions/discussion <ul><li>bart caylor: brainstorm </li></ul><ul><li>[email_address] </li></ul><ul><li>www.brainstormbrand.com </li></ul><ul><li>317-558-1800 </li></ul>

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