church 2.0 <ul><li>Using technology to connect with community: </li></ul><ul><li>WARM Conference </li></ul><ul><li>April 2...
 
change
millennials <ul><li>desire for significance </li></ul><ul><li>desire to be part of something greater </li></ul><ul><li>col...
tech trends <ul><li>community collaboration </li></ul><ul><li>self-expression </li></ul><ul><li>unprecedented access attit...
community
community <ul><li>defined for this presentation: </li></ul><ul><li>inside: your own congregation </li></ul><ul><li>outside...
community <ul><li>culture suffering from: “hyper-individualism” </li></ul><ul><li>Bill McKibben Quote </li></ul><ul><li>De...
community <ul><li>how does the church combat this? </li></ul><ul><li>what can we do to be relevant? </li></ul><ul><li>how ...
community <ul><li>safe place to discuss, question, engage as a group </li></ul><ul><li>relevant place to be </li></ul><ul>...
blogging social networks wikis other ideas
blogging
defined <ul><li>web-log - diary </li></ul><ul><li>postings </li></ul><ul><li>conversations </li></ul><ul><li>comments are ...
 
 
ideas <ul><li>create pastor blog based upon sermon topics </li></ul><ul><li>create guest blog by church leadership </li></...
social networks
defined <ul><li>online gatherings </li></ul><ul><li>communication through comments, email, text and instant messages </li>...
 
 
u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li><...
u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li><...
myspace <ul><li>open community </li></ul><ul><li>open communication </li></ul><ul><li>185 million users (4.5 million @ onc...
facebook <ul><li>permission-based community </li></ul><ul><li>permission-based communication </li></ul><ul><li>67 million ...
 
YouTube <ul><li>100 million clips viewed per day </li></ul><ul><li>65,000 clips added per 24 hours </li></ul><ul><li>20 mi...
 
 
Ning <ul><li>site to create your own social network </li></ul><ul><li>ability to customize </li></ul><ul><li>ability to ma...
 
 
 
 
 
ideas <ul><li>create youth group site </li></ul><ul><li>create site for congregation </li></ul><ul><li>create site for com...
wikis
defined <ul><li>shared collaboration on site content </li></ul><ul><li>often reference based </li></ul><ul><li>may also be...
 
 
 
ideas <ul><li>create a page with sermon notes and additional content </li></ul><ul><li>create a way for leaders to share i...
other tools
google apps
cms content management system
website builders
email
rss feeds
video/audio
ideas <ul><li>website = connecting point for community (internal/external) </li></ul><ul><li>content congregation, not sta...
next steps
personal opps <ul><li>learning </li></ul><ul><li>asking/discussion </li></ul><ul><li>exposure </li></ul><ul><li>experiment...
church opps <ul><li>your presence on social networks </li></ul><ul><li>strategies for social networks </li></ul><ul><li>st...
links <ul><li>churchmarketingsucks.com </li></ul><ul><li>pewinternet.org </li></ul><ul><li>google.com </li></ul><ul><li>ma...
questions/discussion <ul><li>bart caylor: brainstorm </li></ul><ul><li>[email_address] </li></ul><ul><li>www.brainstormbra...
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Church 2.0

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Presentation presented at a pastor's conference in Portland, Spring of 2008.

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  • Goals: Introductions to web 2.0 and how it relates to higher education marketing Best practice is to continue to evolve
  • Church 2.0

    1. 1. church 2.0 <ul><li>Using technology to connect with community: </li></ul><ul><li>WARM Conference </li></ul><ul><li>April 2, 2008, Bart Caylor </li></ul>
    2. 3. change
    3. 4. millennials <ul><li>desire for significance </li></ul><ul><li>desire to be part of something greater </li></ul><ul><li>collaboration </li></ul><ul><li>authenticity </li></ul><ul><li>community </li></ul>
    4. 5. tech trends <ul><li>community collaboration </li></ul><ul><li>self-expression </li></ul><ul><li>unprecedented access attitude </li></ul><ul><li>authentic information </li></ul><ul><li>flexibility </li></ul>
    5. 6. community
    6. 7. community <ul><li>defined for this presentation: </li></ul><ul><li>inside: your own congregation </li></ul><ul><li>outside: neighbors + evangelism </li></ul><ul><li>outside: service </li></ul>
    7. 8. community <ul><li>culture suffering from: “hyper-individualism” </li></ul><ul><li>Bill McKibben Quote </li></ul><ul><li>Deep Economy </li></ul>
    8. 9. community <ul><li>how does the church combat this? </li></ul><ul><li>what can we do to be relevant? </li></ul><ul><li>how can we mobilize our people? </li></ul><ul><li>how can this fit into the Great Commission? </li></ul>
    9. 10. community <ul><li>safe place to discuss, question, engage as a group </li></ul><ul><li>relevant place to be </li></ul><ul><li>place to be authentic </li></ul><ul><li>traditionally found in small groups </li></ul><ul><li>ways to communicate </li></ul>
    10. 11. blogging social networks wikis other ideas
    11. 12. blogging
    12. 13. defined <ul><li>web-log - diary </li></ul><ul><li>postings </li></ul><ul><li>conversations </li></ul><ul><li>comments are often welcome and encouraged </li></ul><ul><li>updated frequently </li></ul>
    13. 16. ideas <ul><li>create pastor blog based upon sermon topics </li></ul><ul><li>create guest blog by church leadership </li></ul><ul><li>create multiple blogs </li></ul><ul><li>community focused news </li></ul>
    14. 17. social networks
    15. 18.
    16. 19. defined <ul><li>online gatherings </li></ul><ul><li>communication through comments, email, text and instant messages </li></ul><ul><li>collaboration: photos, videos, shared items, comments </li></ul><ul><li>connection points: friends, associates, 6 degrees </li></ul>
    17. 22. u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li></ul><ul><li>5. Facebook </li></ul>6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
    18. 23. u.s. top 10 <ul><li>1. Google </li></ul><ul><li>2. Yahoo! </li></ul><ul><li>3. MySpace </li></ul><ul><li>4. YouTube </li></ul><ul><li>5. Facebook </li></ul>6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com
    19. 24. myspace <ul><li>open community </li></ul><ul><li>open communication </li></ul><ul><li>185 million users (4.5 million @ once) </li></ul><ul><li>Age of user: 14-34 </li></ul><ul><li>criticism </li></ul>
    20. 25. facebook <ul><li>permission-based community </li></ul><ul><li>permission-based communication </li></ul><ul><li>67 million members </li></ul><ul><li>14 million photos uploaded daily </li></ul><ul><li>65 billion page views per month </li></ul><ul><li>25 minutes per day on average </li></ul>
    21. 27. YouTube <ul><li>100 million clips viewed per day </li></ul><ul><li>65,000 clips added per 24 hours </li></ul><ul><li>20 million visitors per month </li></ul><ul><li>44% female, 56% male </li></ul><ul><li>12-17 age demographic dominant </li></ul>
    22. 30. Ning <ul><li>site to create your own social network </li></ul><ul><li>ability to customize </li></ul><ul><li>ability to make private </li></ul><ul><li>groups, photos, videos, other </li></ul><ul><li>full-function social network </li></ul>
    23. 36. ideas <ul><li>create youth group site </li></ul><ul><li>create site for congregation </li></ul><ul><li>create site for community sponsored by your church </li></ul><ul><li>create outreach sites </li></ul><ul><li>create local parachurch sites </li></ul>
    24. 37. wikis
    25. 38. defined <ul><li>shared collaboration on site content </li></ul><ul><li>often reference based </li></ul><ul><li>may also become other focus </li></ul><ul><li>multiple authors, anyone can edit </li></ul><ul><li>somewhat combination of blogging and social networks </li></ul>
    26. 42. ideas <ul><li>create a page with sermon notes and additional content </li></ul><ul><li>create a way for leaders to share info and direction </li></ul><ul><li>create shared calendars to be updated by anyone </li></ul>
    27. 43. other tools
    28. 44. google apps
    29. 45. cms content management system
    30. 46. website builders
    31. 47. email
    32. 48. rss feeds
    33. 49. video/audio
    34. 50. ideas <ul><li>website = connecting point for community (internal/external) </li></ul><ul><li>content congregation, not staff </li></ul><ul><li>events are proposed, planned, and put together by everyone </li></ul><ul><li>staff does less, everyone else more </li></ul><ul><li>money not an issue </li></ul>
    35. 51. next steps
    36. 52. personal opps <ul><li>learning </li></ul><ul><li>asking/discussion </li></ul><ul><li>exposure </li></ul><ul><li>experimenting and engaging </li></ul><ul><li>thinking through functional apps </li></ul>
    37. 53. church opps <ul><li>your presence on social networks </li></ul><ul><li>strategies for social networks </li></ul><ul><li>strategies for multimedia </li></ul><ul><li>strategies for online public relations </li></ul><ul><li>opportunities for authenticity </li></ul><ul><li>relationship building </li></ul>
    38. 54. links <ul><li>churchmarketingsucks.com </li></ul><ul><li>pewinternet.org </li></ul><ul><li>google.com </li></ul><ul><li>marshill.org </li></ul><ul><li>facebook.com </li></ul><ul><li>linkedin.com </li></ul><ul><li>flickr.com </li></ul><ul><li>wikipedia.org </li></ul><ul><li>+ others on handout </li></ul>
    39. 55. questions/discussion <ul><li>bart caylor: brainstorm </li></ul><ul><li>[email_address] </li></ul><ul><li>www.brainstormbrand.com </li></ul><ul><li>317-558-1800 </li></ul>

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