church 2.0 Using technology to connect with community: WARM Conference April 2, 2008, Bart Caylor

Using technology to connect with community:

WARM Conference

April 2, 2008, Bart Caylor

change

millennials desire for significance desire to be part of something greater collaboration authenticity community

desire for significance

desire to be part of something greater

collaboration

authenticity

community

tech trends community collaboration self-expression unprecedented access attitude authentic information flexibility

community collaboration

self-expression

unprecedented access attitude

authentic information

flexibility

community

community defined for this presentation: inside: your own congregation outside: neighbors + evangelism outside: service

defined for this presentation:

inside: your own congregation

outside: neighbors + evangelism

outside: service

community culture suffering from: “hyper-individualism” Bill McKibben Quote Deep Economy

culture suffering from: “hyper-individualism”

Bill McKibben Quote

Deep Economy

community how does the church combat this? what can we do to be relevant? how can we mobilize our people? how can this fit into the Great Commission?

how does the church combat this?

what can we do to be relevant?

how can we mobilize our people?

how can this fit into the Great Commission?

community safe place to discuss, question, engage as a group relevant place to be place to be authentic traditionally found in small groups ways to communicate

safe place to discuss, question, engage as a group

relevant place to be

place to be authentic

traditionally found in small groups

ways to communicate

blogging social networks wikis other ideas

blogging

defined web-log - diary postings conversations comments are often welcome and encouraged updated frequently

web-log - diary

postings

conversations

comments are often welcome and encouraged

updated frequently

ideas create pastor blog based upon sermon topics create guest blog by church leadership create multiple blogs community focused news

create pastor blog based upon sermon topics

create guest blog by church leadership

create multiple blogs

community focused news

social networks

defined online gatherings communication through comments, email, text and instant messages collaboration: photos, videos, shared items, comments connection points: friends, associates, 6 degrees

online gatherings

communication through comments, email, text and instant messages

collaboration: photos, videos, shared items, comments

connection points: friends, associates, 6 degrees

u.s. top 10 1. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com

1. Google

2. Yahoo!

3. MySpace

4. YouTube

5. Facebook

u.s. top 10 1. Google 2. Yahoo! 3. MySpace 4. YouTube 5. Facebook 6. Windows Live 7. Ebay 8. Wikipedia 9. Craigslist 10. MSN 27 March 08 Alexa.com

1. Google

2. Yahoo!

3. MySpace

4. YouTube

5. Facebook

myspace open community open communication 185 million users (4.5 million @ once) Age of user: 14-34 criticism

open community

open communication

185 million users (4.5 million @ once)

Age of user: 14-34

criticism

facebook permission-based community permission-based communication 67 million members 14 million photos uploaded daily 65 billion page views per month 25 minutes per day on average

permission-based community

permission-based communication

67 million members

14 million photos uploaded daily

65 billion page views per month

25 minutes per day on average

YouTube 100 million clips viewed per day 65,000 clips added per 24 hours 20 million visitors per month 44% female, 56% male 12-17 age demographic dominant

100 million clips viewed per day

65,000 clips added per 24 hours

20 million visitors per month

44% female, 56% male

12-17 age demographic dominant

Ning site to create your own social network ability to customize ability to make private groups, photos, videos, other full-function social network

site to create your own social network

ability to customize

ability to make private

groups, photos, videos, other

full-function social network

ideas create youth group site create site for congregation create site for community sponsored by your church create outreach sites create local parachurch sites

create youth group site

create site for congregation

create site for community sponsored by your church

create outreach sites

create local parachurch sites

wikis

defined shared collaboration on site content often reference based may also become other focus multiple authors, anyone can edit somewhat combination of blogging and social networks

shared collaboration on site content

often reference based

may also become other focus

multiple authors, anyone can edit

somewhat combination of blogging and social networks

ideas create a page with sermon notes and additional content create a way for leaders to share info and direction create shared calendars to be updated by anyone

create a page with sermon notes and additional content

create a way for leaders to share info and direction

create shared calendars to be updated by anyone

other tools

google apps

cms content management system

website builders

email

rss feeds

video/audio

ideas website = connecting point for community (internal/external) content congregation, not staff events are proposed, planned, and put together by everyone staff does less, everyone else more money not an issue

website = connecting point for community (internal/external)

content congregation, not staff

events are proposed, planned, and put together by everyone

staff does less, everyone else more

money not an issue

next steps

personal opps learning asking/discussion exposure experimenting and engaging thinking through functional apps

learning

asking/discussion

exposure

experimenting and engaging

thinking through functional apps

church opps your presence on social networks strategies for social networks strategies for multimedia strategies for online public relations opportunities for authenticity relationship building

your presence on social networks

strategies for social networks

strategies for multimedia

strategies for online public relations

opportunities for authenticity

relationship building

links churchmarketingsucks.com pewinternet.org google.com marshill.org facebook.com linkedin.com flickr.com wikipedia.org + others on handout

churchmarketingsucks.com

pewinternet.org

google.com

marshill.org

facebook.com

linkedin.com

flickr.com

wikipedia.org

+ others on handout

questions/discussion bart caylor: brainstorm [email_address] www.brainstormbrand.com 317-558-1800

bart caylor: brainstorm

[email_address]

www.brainstormbrand.com

317-558-1800