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Frontiers:  Extending Your Brand into New Media Bart Caylor Brainstorm June 27, 2003
Preparations: Known Paths
Digital Marketing/Web Statistics: Global Online Populations ,[object Object],[object Object]
 
Digital Marketing/Web Statistics: U.S. Households ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Marketing/Web Statistics: High School Seniors ,[object Object],[object Object],[object Object]
Digital Marketing/Web Statistics: Advertising Spending (in billions) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Marketing/Web Statistics: Industry Trends ,[object Object],[object Object],[object Object],[object Object]
Digital Marketing/Web Statistics: Industry Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expectations: Who’s Out There?
Audience Focus: Millennials  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Focus: Millennials  ,[object Object],[object Object],[object Object],[object Object]
Audience Focus: Millennials  ,[object Object],[object Object]
Audience Focus: U.S. Adult Profile (Harris Interactive February-March 2002)   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Focus: U.S. Adult Profile (Harris Interactive February-March 2002)   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barking Squirrels & Magpies
New Media Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Expansion into the Frontier
Future – The “Web Lifestyle” ,[object Object],[object Object]
Future – The “Web Lifestyle” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future – The “Web Lifestyle” – Higher Ed ,[object Object],[object Object],[object Object],[object Object]
Future – The “Web Lifestyle” – Higher Ed ,[object Object],[object Object],[object Object],[object Object]
Future – The “Web Lifestyle” – Higher Ed ,[object Object],[object Object],[object Object],[object Object]
Future – The “Web Lifestyle” – Higher Ed  Other Digital Opportunities ,[object Object],[object Object],[object Object]
Your Next Steps
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions, Interaction and Brainstorming

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Brainstorm Cccu Frontiers

Editor's Notes

  1. Guide on the frontier expedition Outfitter of sorts Prepare and warnings Scout reports Define New Media: Any communication that is delivered electronically and read on a screen