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Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
Why I'm a Twitter Doctor D2&Y Paris
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Why I'm a Twitter Doctor D2&Y Paris

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Presentation delivered at Doctors 2.0 & You conference in Paris on May 24th 2012

Presentation delivered at Doctors 2.0 & You conference in Paris on May 24th 2012

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  • 1. Why I’m a Twitter Doctor Meaning and Purpose of Social Media for Healthcare Bart Brandenburg
  • 2. Source: Simon Sinek http://www.startwithwhy.com/
  • 3. ± 4500 tweets sent & received (estimate - some got lost)2415 followers (May 14th 2012) What do we do?0,014 % of population of the Netherlands (16,7 million)0,60 % of active Dutch Twitter accounts (est. 400.000)Source: downloaded tweets from http://twitter.com/tweetspreekuur and http://twittermania.nl
  • 4. Needs assesment?Stakeholder analysis?E-health readiness test?Business plan? How do we do it?
  • 5. Unexpected connection
  • 6. http://www.flickr.com/photos/lucienengelen/4370288102
  • 7. Brian Mc Gowan“Meaningful use ofSocial Media by Physicians”Hardly any data1. To treat2. To teach3. To learn
  • 8. 252015105 Data0
  • 9. Why?
  • 10. 217 respondents We askedTop 3 reasons for contact advice, reassurance and triage89% trust usSource: online survey @tweetspreekuur 2010 and 2011
  • 11. Susannah Fox PEW Internet American Life ProjectBeacons of change:Expert patientsCommited doctors

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