Tweetspreekuur medicine20 Maastricht

The proof of the pudding
First Results of a Primary Care Consultation Service on Twitter
Erik Jansen & Bart Brandenburg
http://www.flickr.com/photos/happy_sleepy/265376389

Who we are

Erikalmostcould’tmakeit
because of a woman

Needsassesment?
Stakeholderanalysis?
E-health readinesstest?
Business plan?
Howdid we start?

Reshape09
Nijmegen, 12th Octobre 2009
http://www.flickr.com/photos/lucienengelen/4370288102

The nextday
Erik gotratherbusy…
http://player.omroep.nl/?aflID=10209086

1085followers
470 public tweets
252following
66listed
Where are we now?
data collecteduntil 21st November 2010
Source: Volkskrant Banen 31st Octobre 2010

0,0065 % of population of the Netherlands (16,7 million)
0,5 % of active Dutch Twitter accounts (est. 200.000)
Numbers in perspective
We’renot in the top 1000 of most followed Twitter accounts
Source: http://twittermania.nl/2010/07/onderzoek-bijna-200000-actieve-twitteraars-nederland/

± 500@tweetspreekuurtweetsreceived (est. somegot lost)
470public tweets sent
584 DM’sreceived
564 DM’ssent
Whatdid we do?
213peoplecommunicatedwith @tweetspreekuur
65 used the public timeline
105used secure direct messages43usedboth
Source: downloadedtweetsfrom http://twitter.com/tweetspreekuur

rise& fall
of@tweetspreekuur
Somestatistics
number of tweetsper personvariesfrom1 to 29
average number of tweets per person is 5,4 the median is 4
36%consulted @tweetspreekuur more thanonce(max. 5x)

ICPC analysis
of@tweetspreekuur
(Thanks Edith @Medicinfo!)
Whatdid we tweetabout?
132 Direct Message episodes analysedsofar (more to come)
Full rangeof primary carecovered (every ICPC category)
Top 3 categoriesgeneral, locomotion and skin

We wanted to knowmore
http://www.flickr.com/photos/54427426@N06/5038750096/

Whodid we ask?
http://www.flickr.com/photos/spanishalex/4434628825/

Howdidyourespond?
http://www.flickr.com/photos/toner/166570762

122 respondents36% users 64% followers
average age38,2
61%female39%male
98% Dutch
Some more statistics
32%chronicmedicationusers
16%reports poorhealth
22%visittheirgeneralpractitionerregularly
Source: online survey @tweetspreekuur 2010

Top 3 reasons for contactadvice,reassurance andtriage
1episode led to a face to face contact (for a prescription)
1 episode led to a hospitalvisitbyone of us
Even some more statistics
8 userssent pictures(skin related and one male genitalorgan)
8episodes werefollowedby more extensivee-consultation
Source: online survey @tweetspreekuur 2010 and personalexperience

34%wouldcall GP
2% wouldcallhospital
Whatif?
There was no @tweetspreekuur
http://www.flickr.com/photos/edgenewmedia/5200824497

age38,2 40,6 53,0
whatif36% 43% 70%
In comparison
satisfaction8,0 7,8 8,6
Sources: Brandenburg et al Online survey @tweetspreekuur 2010
Nijland et al E-consultation research at Medicinfo 2009 & 2010
Derkx et al Telephone consultation research at Medicinfo 2010

Pro
+twitter provides easy access at verylow cost
+it is time efficientand greatfun to do
+ good user satisfaction
Summingit all up
Con
-Twitter is somewhatunreliableand unsuitable for largerscale
-Sofarourefforts have no effect onhealthcare as a whole
- We can’tmakemoney out of it (yet)

The proof of the pudding
First Results of a Primary Care Consultation Service on Twitter
Erik Jansen & Bart Brandenburg
Back to pudding:
does it taste likemore?
http://www.flickr.com/photos/happy_sleepy/265376389

Where do we gofromhere?
http://www.flickr.com/photos/joannadabrowska/2153936925

Tweetspreekuur http://twitter.com/tweetspreekuur
Thankyoueverybody!
Erik Jansen http://twitter.com/janszoon
Bart Brandenburg http://twitter.com/bartbrandenburg

http://www.frankwatching.com	364
http://www.dutchbuttonworks.com	71
http://digicmb.blogspot.com	59
http://mywebcollection.blogspot.com	26
http://www.slidescene.com	5
http://paper.li	3
url_unknown	1
http://mywebcollection.blogspot.de	1
https://twimg0-a.akamaihd.net	1
http://digicmb.blogspot.in	1
http://digicmb.blogspot.ru	1
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Tweetspreekuur medicine20 Maastricht

by Bart Brandenburg

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