Tweetspreekuur medicine20 Maastricht

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The proof of the pudding. First results of a primary care consulting service on Twitter.
Presentation delivered at Medicine 2.0 congress at Maastricht, november 2010

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Tweetspreekuur medicine20 Maastricht

  1. 1. http://www.flickr.com/photos/happy_sleepy/265376389 The proof of the pudding First Results of a Primary Care Consultation Service on Twitter Erik Jansen & Bart Brandenburg
  2. 2. Who we are
  3. 3. Erik almost could’t make it because of a woman
  4. 4. How did we start? Needs assesment? Stakeholder analysis? E-health readiness test? Business plan?
  5. 5. http://www.flickr.com/photos/lucienengelen/4370288102 Reshape09 Nijmegen, 12th Octobre 2009
  6. 6. The next day Erik got rather busy… http://player.omroep.nl/?aflID=10209086
  7. 7. Where are we now? data collected until 21st November 2010 1085followers 470public tweets 252following 66listed Source: Volkskrant Banen 31st Octobre 2010
  8. 8. Numbers in perspective 0,0065 %of population of the Netherlands (16,7 million) 0,5 %of active Dutch Twitter accounts (est. 200.000) Source: http://twittermania.nl/2010/07/onderzoek-bijna-200000-actieve-twitteraars-nederland/ We’re not in the top 1000of most followed Twitter accounts
  9. 9. What did we do? ± 500 @tweetspreekuur tweets received (est. some got lost) 470public tweets sent 584 DM’s received 564 DM’s sent Source: downloaded tweets from http://twitter.com/tweetspreekuur 213people communicated with @tweetspreekuur 65 used the public timeline 105used secure direct messages 43used both
  10. 10. Some statistics 0 10 20 30 40 50 60 70 80 90 100 Source: downloaded tweets from http://twitter.com/tweetspreekuur rise & fall of @tweetspreekuur number of tweets per person varies from 1to 29 average number of tweets per person is 5,4the median is 4 36%consulted @tweetspreekuur more than once (max. 5x)
  11. 11. What did we tweet about? 0 5 10 15 20 25 ICPC analysis of @tweetspreekuur (Thanks Edith @Medicinfo!) Source: downloaded tweets from http://twitter.com/tweetspreekuur 132 Direct Message episodes analysed so far (more to come) Full rangeof primary care covered (every ICPC category) Top 3 categories general, locomotion and skin
  12. 12. We wanted to know more http://www.flickr.com/photos/54427426@N06/5038750096/
  13. 13. Who did we ask? http://www.flickr.com/photos/spanishalex/4434628825/
  14. 14. How did you respond? http://www.flickr.com/photos/toner/166570762
  15. 15. Some more statistics Source: online survey @tweetspreekuur 2010 122 respondents 36% users 64% followers average age 38,2 61%female 39%male 98% Dutch 32% chronic medication users 16%reports poor health 22% visit their general practitioner regularly
  16. 16. Even some more statistics Source: online survey @tweetspreekuur 2010 and personal experience Top 3 reasons for contact advice, reassurance and triage 1 episode led to a face to face contact (for a prescription) 1 episode led to a hospital visit by one of us 8 users sent pictures (skin related and one male genital organ) 8 episodes were followed by more extensive e-consultation
  17. 17. What if? There was no @tweetspreekuur http://www.flickr.com/photos/edgenewmedia/5200824497 34% would call GP 2% would call hospital
  18. 18. In comparison age 38,2 40,6 53,0 what if 36% 43% 70% satisfaction 8,0 7,8 8,6 Sources: Brandenburg et al Online survey @tweetspreekuur 2010 Nijland et al E-consultation research at Medicinfo 2009 & 2010 Derkx et al Telephone consultation research at Medicinfo 2010
  19. 19. Summing it all up Pro + twitter provides easy access at very low cost + it is time efficient and great fun to do + good user satisfaction Con - Twitter is somewhat unreliable and unsuitable for larger scale - So far our efforts have no effect on healthcare as a whole - We can’t make money out of it (yet)
  20. 20. http://www.flickr.com/photos/happy_sleepy/265376389 The proof of the pudding First Results of a Primary Care Consultation Service on Twitter Erik Jansen & Bart Brandenburg Back to pudding: does it taste like more?
  21. 21. Where do we go from here? http://www.flickr.com/photos/joannadabrowska/2153936925
  22. 22. Thank you everybody! Tweetspreekuur http://twitter.com/tweetspreekuur Erik Jansen http://twitter.com/janszoon Bart Brandenburg http://twitter.com/bartbrandenburg

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