Games for Health Europe

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Closing keynote at Games for Health Europe conference at Amsterdam, October 24th and 25th, 2011.

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Games for Health Europe

  1. 1. Doc’s Don’t Play – Do They? Source:
  2. 2. I’m Bart
  3. 3. Voorstellen
  4. 4. Medicinfo is een zorginnovatiebedrijf
  5. 5. The proof of the pudding First Results of a Primary Care Consultation Service on Twitter Erik Jansen & Bart Brandenburghttp://www.flickr.com/photos/happy_sleepy/265376389
  6. 6. Source: Simon Sinek http://www.startwithwhy.com
  7. 7. why?
  8. 8. 2020 2010 depression COPD diabetes cardiovascular diseaseSource: CZ Health Insurance Strategy Report
  9. 9. BJ Fogg Stanford Persuasive Technology LabB-MATBehaviour =MotivationAbilityTrigger
  10. 10. Human behaviour 101 (90 secs) high motivation no trigger yes low hard ability easyB-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)
  11. 11. how?
  12. 12. Think!
  13. 13. unusedresource
  14. 14. Source: http://www.youtube.com/watch?v=2vejkD0Rl3o
  15. 15. what?
  16. 16. BJ FoggSmallThingsThatWork
  17. 17. Source: CZ Gamebike Competition Eindhoven
  18. 18. hard to get
  19. 19. Personalization Trust sourcingVirtualizationGamification Ron Gutman Source:
  20. 20. trust!
  21. 21. the gap
  22. 22. Meaningful Use of Social Media byPhysicians Brian Mc Gowan Hardly any data! 1. To teach 2. To learn 3. To treat
  23. 23. Take Home Basket Why? Need help (fast) Behaviour change How? Unusual suspects Let Patients Help! What? Small things Trust
  24. 24. enoughthanks!bart.brandenburg@medicinfo.nl twitter.com/bartbrandenburg twitter.com/tweetspreekuur
  25. 25. 2 things
  26. 26. GamebikeDay 1: Marco Meeuwse 1:13:21Day 2: Jeroen van Hagen 1:09:44

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