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Life of a CPM
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  • This presentation is intended for non-telecom target audiences, with the purpose to give a clear and impressive picture of Ericsson and our role in the world. The presentation is updated according to our latest annual report and twice a year as the new Mobility report is released.
    Last update: According to annual report 2012 and Mobility report November 2013
  • Our vision is the Networked Society – a society were connectivity is the starting point for new ways of innovating, collaborating and socializing. The Networked Society starts with connections, between devices and things but more importantly it is about the big ideas that become possible and will shape benefits to people.
    The Networked Society, as we see it, is based on four key elements:
    People: all of us, using connectivity to live, work and play more freely
    Things: everything that is connected – from phones and tablets, to cars and containers, to classrooms and clinics
    Interactivity: the ways that all these people and things communicate with each other, for example through mobile broadband and cloud
    Big ideas: game-changing innovations and services that connects what people want and need with things and interactivity and create something entirely new and beneficial to people, businesses and society
    Seen in that light, the Networked Society is a global movement. It is positive change driven across borders by people, business, governments and NGOs. The shaping of the Networked Society is a constant collaboration between companies from many different sectors, ambitious governments, and all people, all with different contributions to a shared future.
    We have taken a leading role in this movement since the start and actively seek the best ways to collaborate with others to realize our vision.
  • So, we´re leading the movement to shape the Networked Society, but what type of company are we? Let’s have a look at us at a glance.
    We are a truly global ICT Company, ranked in the TOP 5 of the Largest Software companies – Number 1 within Mobile infrastructure, Operating and Business support solutions, Services and TV and Media solutions.
    With mobile infrastructure we mean network elements all the way from superior antennas and radio base stations to advanced policy functionality in the core networks.
    With Operating and Business support systems we mean all the systems and software that manage the operations of the network and the relationship to customers. This ranges from CRM systems and billing functionality to automatically optimizing network resources in real time.
    With Services we mean everything from strategic consulting services and software integration, to building and rolling out a physical network and of course, running those networks for our customers through an outsourcing approach.
    With TV and Media solutions we mean software solutions that optimize media delivery across all networks as well as a full range of solutions to manage and distribute our own content to all kinds of devices.
    We employ over 114 000 people. Together we speak about every language that exists in the world.
    We are present in over 180 countries, and in fact we entered many of them, from USA to South Africa to China, well over a hundred years ago.
    We have over 33 000 granted patents comprising of one of the industry’s largest portfolios. Through licensing these patents we give other companies the possibility to access and build upon our technology which could be a starting point for new innovation for others
    We invest heavily in R&D: about 33 billion SEK (or 5 billion USD) every year, or about 15% of our annual revenue.
    Our annual revenue is about 230 billion SEK, which equals about 35 billion USD or 1 billion crowns every weekday.
    40% of all mobile traffic runs through networks supplied by us and 1 billion subscribers in networks managed by us.
    Every year we do more than 1500 consulting and systems integrations projects.
    With our long history, our global scale and local presence we are trusted as a global authority and thought leader in the ICT field. Every year we meet over 100 government delegations from across the world to discuss how they can evolve in the Networked Society and create a better quality of life for their citizens- we can truly say we know what it takes to shape the Networked Society
  • Let´s now change perspectives. From what we are today, to where we have come from - our heritage.
    Our company name comes from Lars Magnus Ericsson who founded the company in 1876. He did so with what was at the time, a revolutionary idea – that “communication is a basic human need”. While others saw technology for the privileged few, Lars-Magnus saw uses and benefits for the many. This idea influences how we see our business and what we do even to this day.
    Looking back in time, mankind has always pursued the frontier of communication. From cave paintings and smoke signals, to Morse code and signal lamps, to telephones and the Internet.
    Since our founding 137 years ago, communication has progressed immensely, and changed every aspect of life across the world. We have had a leading role in many of the world-shaping innovations that we have seen in the 20th century and beyond.
    On our innovation journey we have made leading contributions to what became global standards:
    GSM, the first fully global standard for mobile telephony. (1991)
    3G, the first data-centric mobile standard. (first 3G call 2001)
    4G, the first mobile broadband technology that performs just as well as fixed broadband. (2008)
    That, plus many other communication innovations, for example:
    The world’s first international call.
    The first automatic phone switching technology. (Before, there was actually a person switching an actual chord for each telephone call. Imagine that today when 5 billion people call and text each other hundreds of billion times every day.)
    We invented Bluetooth, the first widespread technology for the mobile transfer of data directly between devices.
    We invented Erlang, the programming language which the world’s largest social network (Facebook) is built on.
    We even launched the first computer-like mobile phone (Ericsson R380) and coined the term “Smartphone” back in 1997 when we also produced telephone devices.
    We always start with the changing needs of people, business and societies when we develop new products and services. So the journey of Ericsson really started with the birth of the telephone in the 1870’s, and since then we have been an innovator and driving force behind just about every new communication and information technology.
  • So who are our customers? We can largely divide them into two groups:
    Our main customer segment is Telecom Operators and we are the global leader in supplying them with both technology and services. We work with major operators on all continents around the world, and our strategy is to strengthen our market leadership by constantly helping them to push their boundaries for user experience and operational efficiency.
    The other part is what we call transforming Industries. This is really our growth market, as all sectors, from healthcare and education, to media and retail, to automotive and transport, to energy, finance and government are all looking to reinvent their value- creation through connectivity. Our strategy is to explore and commercialize emerging opportunities within and between those sectors. Sometimes we do this in direct collaboration with these companies, and sometimes we do it together with our operator customers.
    Right now we are focusing most attention on Media, Utilities and Public Sector
  • As a result of these three key shifts, we see an explosion of data usage in the networks globally. Mobile data traffic growth will be 10 times between 2013 and 2019.
    In 2013 mobile traffic generated by mobile phones will exceed that generated by mobile PCs, tablets and mobile routers. The rising number of smartphone subscriptions is the main driver for mobile data traffic growth. Users consuming more data per subscription – mainly driven by video –is adding to this, resulting in the increase.
    You can read more in the latest Ericsson Mobility Report* from (November 2013) that presents a number of mind blowing facts. Found on (
  • Slide: By 2018…
    Key Message: The world is changing quickly and we are changing our behaviors – and the way we use networks – in ways we couldn't imagine before.
    -> Subscriptions for mobile PCs and tablets are expected to grow from 250 million last year (2012) to 850 million in 2018.
    -> There will be 3.3 billion smartphone subscriptions. (1,1 2012)
    -> On mobile broadband, so either mobiles or PCs and tablets, there will be 6.5 billion subscriptions. (1,5 billion 2012, increased 50% YoY in 2012!)
    -> By 2018 there will be 9.3 billion mobile subscriptions – (6.3 billion 2012) that is more subscriptions than people on the planet!
    We might think that the pace of change is fast now but in reality, it will never be this slow again. I for one am looking forward to it!
    And all of this is leading to what we called the Networked Society.
    [click] ->next slide
    Supporting Info: FACTS:
    Worldwide mobile subscriptions are around 6.34bn* and penetration has reached 89%.
    Mobile subscriptions increased 2.3% in Q4 12 compared to Q3 12 with an estimated net addition of ~140 million.
    Subscriptions (VLR) grew in India by around 11 million in Q4. We are using the VLR-subscriber measure to better reflect underlying growth at a time when India’s operators have been aggressively cleaning out inactive subscriptions, resulting in negative subscriptions net adds for Q3 and Q4.
    GSM/GPRS/EDGE subscriptions (without WCDMA&HSPA) grew ~44 million and WCDMA&HSPA grew ~70 million. Together these technologies represent ~80% of total net additions. LTE subscriptions grew 14 million to 57.
    Mobile broadband subscriptions grew around ~125 million to 1.5 billion subscriptions, 50% YoY.
    Mobile subscriptions grew around 9% in Q4, YoY.
    China alone accounted for ~22% of net additions.
    All 3 Chinese players are among the world top 10 operators (in terms of subscriptions)
    Mobile subscriptions are increasing for PCs, mobile routers and tablets that use large screen sizes. They are expected to grow from 250 million in 2012 to around 850 million in 2018, exceeding the number of fixed broadband subscriptions. Total smartphone subscriptions will reach 1.1 billion by the end of 2012 and are expected to grow to 3.3 billion in 2018. Today the majority of mobile subscriptions are for basic phones.
  • Slide: To 2020…
    Key Message: Anything that benefits a connection will be connected
    Driven by the forces of mobility, broadband and cloud are combining to create this “networked society”, where anything that benefits a connection will be connected. By 2020 that more than there will more than 50B connected devices.
    The world is entering a new communications era. Technology is enabling us to interact, innovate and share knowledge in entirely new ways – creating a dynamic shift in mindset. Everything is going mobile. It changes how people behave and how they leverage mobility to communicate and to improve their daily lives.
    Our CEO, Hans Vestberg always says that “Only your own imagination could put a limit to where you want to go”.
    [click] ->next slide
  • There are many devices whose utility is enabled by mobile broadband, including mobile phones, personal computers and a growing number of electronic devices and software applications.
    Wireless connectivity will make broadband mobile and affordable to the majority of people. Particularly in the case of machine-to-machine communications, it will also enable applications for a variety of industries and uses (e.g. smart grids, transportation, financial services and healthcare.) This is far beyond the capability and scope of today’s networks.
    We envision 50 billion network connections over the next decade, compared with some 5 billion currently. The underlying network technologies must be enhanced to accommodate such a vast number of connections.
    We expect Ericsson to benefit from this as network operators and service providers:
    > Accelerate the transition from legacy technologies to IP- based technologies.
    > Respond to rising demands for services that aid economic, societal and environmental development.
    > Invest in mobile and fixed broadband access, multi-service edge routing, IP multimedia subsystems (IMS) based services and Metro optical and/or radio transport.
    > Prioritize suppliers that combine technology with services for lower total cost, faster time-to-market and reduced project risks.
    > Outsource more of their network-related activities and operations for increased flexibility and focus more on the consumer experience.
    These are all areas where the Company is well positioned and continues to invest heavily.
  • PIC OF air, Maersk boat, Amazon, Powergrid on boring grey, growth curve in Japan. Uganda.
  • In the new working logic, the individual employees are one of the organization´s most important assets. This is the moost important message in PROPS human perspective.
    To attract employees the organization must offer challenging tasks in which the employees are allowed to continuously develop their skills and knowledge. Working forms are needed where empowered employees are encouraged to contribute to the business growth of the organization with all aspects of their professional and social competence.
    The multiproject organization provides such a working environment.
    The project working form is even more rewarding if it includes efficient teamwork, where the individuals work together and where their individual skills sum up to a result that is worth more than it would if they had been working separately.
    Teamwork makes it possible to train new employees by letting them work together with more experienced people, but it is also an opportunity for the more experienced to meet new ideas and technologies.
    The new management logic, which includes to manage and steer an organization with empowered employees, and efficient teamwork requires an aware and efficient leadership at all levels of the organization. It requires managers that are aware of their responsibility as role models, coaches and leaders.


  • 1. This is Ericsson
  • 3. Ericsson The company & Strategy Ericsson Internal | 2014-02-13 | Page 3
  • 4. At a glance 114,000 180 employees countries 3.7 bn 33,000 Euro invested in R&D granted patents 40% 26 bN mobile traffic runs through networks built by us 1 bN subscribers on networks managed by us Ericsson Internal | 2014-02-13 | Page 4 #1 MOBILE INFRASTRUCTURE OPERATIONS & BUSINESS SUPPORT SOLUTIONS SERVICES TV & MEDIA DELIVERY Euro in annual revenue 1,500 consulting and systems integrations projects yearly Source: Ericsson Annual Report 2012
  • 5. Impact on society Communication Is a basic Human need 4G Mobile video call Smartphone 3G Bluetooth Mobile text and data system First mobile designed Automatic call switching system Morse code 1800 Ericsson was founded Signal lamps 1850 Ericsson Internal | 2014-02-13 | Page 5 1900 1950 2000 2020
  • 6. Customers Segments PUBLIC SAFETY UTILITIES TELECOM OPERATORS TRANSPORT HANDSET & DEVICES TV & MEDIA Strengthen Market Leadership Ericsson Internal | 2014-02-13 | Page 6 Explore Emerging Opportunities
  • 7. Mobile traffic growth 10x 20 18 16 14 Growth in mobile data traffic between 2013 and 2019 (monthly ExaBytes) 12 10 8 6 Data: mobile PCs, tablets and mobile routers 4 Data: mobile phones 2 Voice 0 Source: November 2013 Mobility Report Ericsson Internal | 2014-02-13 | Page 7 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
  • 8. By 2018… 850 M PCs & Tablets 3.3 BN Smartphone Subscriptions 6.5 BN Mobile broadband Subscriptions 9.3 BN Mobile Subscriptions
  • 9. To 2020… + + Ericsson Internal | 2014-02-13 | Page 9 50 Billion Connected Devices
  • 10. Networked society MOBILITY + BROADBAND + CLOUD Everything that benefits from being connected will be connected Ericsson Internal | 2014-02-13 | Page 11
  • 11. Athlone Ericsson Ireland Dublin
  • 12. What do we do in Athlone? Ericsson Research and Development •Athlone is now the global HQ for development of Ericsson’s OSS – one of our Flagship solutions. •OSS is now a strategic business growth area for Ericsson. •~ 850 employees in Athlone
  • 13. What do we do in Dublin? Ericsson Ireland Customer Unit− Supporting Irish Customers. Ireland is an innovative market. Our customers are perceived within Ericsson as ‘early adopters’. Ericsson Global Services − Supporting delivery to local Customers but also providing expert resources to customers across our region and globally.
  • 14. Services Delivered from Ireland Ericsson Internal | 2014-02-13 | Page 15
  • 16. Customers Access Networks Core Networks Communication Services IP Transmission Network modernization Revenue Management Network BSS, Charging & mediation Transformation OSS systems MVNE services Customer Experience management OSS/BSS Programme management Network rollout services Consultancy services Professional Services Education services Managed Services Ericsson Internal | 2014-02-13 | Page 17
  • 17. Nationalities › 61 Nationalities in Ericsson Ireland overall › Top 5 nationalities after Irish – 1st Indian – 2nd British – 3rd Chinese – 4th Pakistani – 5th Spanish › Breakdown by continent: Continent Europe Asia Africa S. America N. America Australia / Oceania Ericsson Internal | 2014-02-13 | Page 18 Total 85.1% 11.8% 1.7% 0.6% 0.4% 0.3%
  • 18. The Life of a Ericsson Customer Project manager Lorcan Duffy
  • 19. A little about me… Lorcan Duffy Head of Project Management Office (PMO) Region Western & Central Europe . Early Ericsson Career: •First started off living in Sweden for 1 year in Sales Support •Afterwards, became a Project Manager in-towards our Customers in Europe traveling extensively Ericsson Internal | 2014-02-13 | Page 20 Background: •From Monaghan Ireland •Studied Management & Planning in the UK •Joined Ericsson in 2000 •Early Ericsson Career in Product & Project Management Since 2007 •First Line Management positions in Johannesburg (Resp. for 60 Engineers) •Returned to Ireland in 2010 as a Line Manager in Ericsson Athlone (40 Employees) •PMO Head In Dublin 2013
  • 20. Where have I been? > 6 months < 6 months Ericsson Internal | 2014-02-13 | Page 21
  • 21. Our CPM’s….Who are they? Competence Required I Work in towards our customer leading projects These Projects normally range from 2 months to 18 months I’m ultimately responsible for making sure they are completed successfully. Ericsson Internal | 2014-02-13 | Page 22 • • • • Leadership Know how Projects are run Knows the Industry Get things done with regard to: • • • • On Time On Budget Agreed Scope Quality I provide value to our customers *) Digital workplace maturity assessment Ericsson, Q4-2011
  • 22. Props An Ericsson Project Management Methodology based on PMI (Project Management Institute) Ericsson Internal | 2014-02-13 | Page 23
  • 23. Human Perspective Project Culture Attitudes Teams Alignment Leaders Commitment Respect Involvement Common Roles and Processes Ericsson Internal | 2014-02-13 | Page 24 Confidence Individuals Common Terminology
  • 24. Business Perspective The Customer Project Portfolio Project Program Ericsson Internal | 2014-02-13 | Page 25
  • 25. Q&A Ericsson Internal | 2014-02-13 | Page 26
  • 26. career paths Service delivery Customer Project Manager Job Stages 1 2 3 4 5 6 7 8 9 Solution Architect Customer Project Manager CSI Program Director Implementation Coordinator Implementation Management Customer Operations Mgr Project Support Staff (PSS) Project Support Professional (PSP) Service Delivery Manager Support Engineer E/// Delivery Mgr MSCOO To “Possible career ways” Arrow positions do not indicate stages recommended for the career change. Ericsson Internal | 2014-02-13 | Page 30 From *) PSS: Project Admin, stage 3-4; Project Planner, stage 4-5; Project Quality Mgr, stage 5-6
  • 27. Embrace change Consumers Business A redefinition of the business environment Ericsson Internal | 2014-02-13 | Page 31 Rapid evolution of behavior, service and connectivity expectations Technology Increasing service, network, data complexity