Agile, Lean and Startups

Agile, Lean and Startuphow to create to ultimate value creation machine @barryoreilly

Meet the heroes of this presentationWHERE TO START?

Waterfall!  Basic building blocks !  Analysis !  Develop !  Test !  Release

Agile!  Iterative!  Incremental!  Quality Baked In!  Continuous Delivery!  Feedback

Lean!  Eliminate Waste!  Continuous Flow!  Value Creation!  Customer Driven!  Total Quality Management!  Deming Cycle

Startup!  Product Development!  Vision!  Steer !  Experiment !  Test !  Measure !  Pivot or Persevere!  Accelerate

How can we harness everyone?

Where is the sweet spot? Agile Sweet Spot Startup Lean

SHARE A FEW EXPERIENCES & TOOLS

Topics for deep dive!  Efficiency and effectiveness!  Understanding !  Test !  Measure!  Building!  Learning

Efficiency and effectivenessThere is nothing so useless asdoing efficiently that whichshould not be done at all - Peter Drucker

Deming Cycle PlanAct Do Check

Lean Startup IdeaLearn BuildData Product Measure

Building!  Concept to product!  Value prioritisation !  Business !  Customer!  User stories

Concept to Value !  Business Model !  Creating it !  Customer Driven Design !  Validating !  Stories ! Realising it

Business Model Canvas by Alex Osterwalder

Conference Business Model Canvas

FROM CREATE TO VALIDATE….

Testing (the Product)!  User!  Customer!  Prototyping!  Gorilla!  Continuous Deployment!  A/B split testing

Get to know your users!  Objective of the exercise !  To understand who uses the site and why !  To understand what would motivate users to use our offering!  Uses !  A good understanding of the potential users helps to understand how they will interact with the site and drives us to design a system that will meet their needs

Understand your end users’ motivations, ability and the valueyou will be giving them so they use your site

How do we achieve this?!   Brainstorming !   Help the team own the solution !   Leverage knowledge within the team!   Draft personas !   Get something on paper and then improve it continuously!   Street surveys !   Find out what people are saying !   Help the team interact with end users to understand their motivations!   Online surveys !   Collect more data!   Review of existing market research !   Leverage existing knowledge within the organisation

Who will use my application? 1 Street interviews Prioritised Customer research Personas Online questionnaire Empathy maps 2 Business success metrics G1, value /session

Get out of the building!

How will they use my application? Personas Persona journeys Journey sketches

User Journey Home page Search site Results Matt, 31 yrs,Professional,Casual User Update dates Select dates Confirm selection Purchase Receipt

What’s on the pages? Personas Feature and Wireframes page sketching Personas journeys

Create stories Personas Stories mapped to wireframes Home page Wire framed journeys

VALIDATE TO REALISE….

Story Value !  Story value !  Not liner !  Focus should be to § realise it § as soon as possible § user perspective and centric

Old days

Old daysNo ValueUntil Here

Agile has helped feedback loop but still challenges to prioritise value Requirement Plan DesignPlan Deploy Evaluate Implement Test

Change thinking on value!  Product Backlog!  Linear mindset flawed!  Systemic & holistic approach needed

Systemico Framework for Value Mapping by Lourenço Soares and Barry O’Reilly Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE EXPLORE

User Value Map Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE Give value dimensions EXPLORE

User Value Map User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5CORE #121 #143 #122 #158 #125 #124USE #126 #130 #129 #108ENGAGE #190 #127 #132 #186EXPLORE #133 #179

AS A PRODUCT OWNERI WANT TO ADD A PICTURE TO MY PROFILESO THAT OTHER USERS CAN SEE MY BEAUTIFUL FACEEstimate: 5Goal: 2 (Find content)Engagement : Core

Systemico Framework for Value Mappingby Lourenço Soares and Barry O’Reilly

REALISE TO LEARN….

Measure Data is the new oil Track everything!

Non Actionable Metrics!(&#$$!!!(&$$$!!!&#$$!!!&$$$!! ./0123/.!!%&#$$!! ./0123/.&!455&!678!!%&$$$!! !#$$!! !"!!!! %! ! (! )! #! *! +! ,! -! %$! %%! %!

($!"# Cohorts – Measure Engagement(!!"# A70C# !"# -097:;0-# &!"# -097:;0-D##*EE# %!"# -097:;0-D##*EED# -03?==0+E# $!"# -097:;0-D#*EED# 1,.# !"# )*+,*-.# /01-,*-.# 2*-34# 56-78# 2*.# ),+0# ),8.# 5,9,:;# <06;0=10-# >3;?10-# @?A0=10-# B030=10-#

Customer Driven Development!  Understanding what customers want to evolving product around it!  When you see an reaction from you customers, keep digging – your onto something good.

Learning!  Continuous Improvement!  Single and Double loop!  What to build next?

Learning as“the detection and correction of error”where an error is a mismatch betweenwhat was intended and what was produced.

Single Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)

Double loop learning- requires changing the values andrevisit what governs theory-in-usechange view of what we are doing

Single Vs. Double Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)

Learning!  Don’t waste your failures!  Its not the FAILURE that we should celebrate but the LEARNING that ensues

Idea flowIdea Test $ Refine Financial model 0101110 Prioritised list 0111010 Business process model 0001010 Code Architectural model Prototype (lo/hi fi)

Agile, Lean and Startuphow to create to ultimate value creation machine Thanks! @barryoreilly

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Agile, Lean and Startups

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