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Agile, Lean and Startups
 

Agile, Lean and Startups

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Lean Startup. Fluid, optimised, responding dynamically to changes in the product based on customer data to drive value and build their proposition. No bureaucracy, no waste just beauty. ...

Lean Startup. Fluid, optimised, responding dynamically to changes in the product based on customer data to drive value and build their proposition. No bureaucracy, no waste just beauty.

Agile. A system, bloated, ridged and wasteful. Challenging a business to change its perspective on product development and deliver amazing products. While it sounds like Cinderella and the ugly sister both have lessons to learn from one another. They are ultimately searching for an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t to the achieve the ultimate outcome

Presentation agenda:

Agile, Lean and Startup principles and practices
Examples of how it can apply to all projects
Efficiency and effectiveness
Understanding
Building
Systemico Framework
Learning
Value creation
Value mapping
Value stream analysis
Innovation

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    Agile, Lean and Startups Agile, Lean and Startups Presentation Transcript

    • Agile, Lean and Startuphow to create to ultimate value creation machine @barryoreilly
    • Meet the heroes of this presentationWHERE TO START?
    • Waterfall!  Basic building blocks !  Analysis !  Develop !  Test !  Release
    • Agile!  Iterative!  Incremental!  Quality Baked In!  Continuous Delivery!  Feedback
    • Lean!  Eliminate Waste!  Continuous Flow!  Value Creation!  Customer Driven!  Total Quality Management!  Deming Cycle
    • Startup!  Product Development!  Vision!  Steer !  Experiment !  Test !  Measure !  Pivot or Persevere!  Accelerate
    • How can we harness everyone?
    • Where is the sweet spot? Agile Sweet Spot Startup Lean
    • SHARE A FEW EXPERIENCES & TOOLS
    • Topics for deep dive!  Efficiency and effectiveness!  Understanding !  Test !  Measure!  Building!  Learning
    • Efficiency and effectivenessThere is nothing so useless asdoing efficiently that whichshould not be done at all - Peter Drucker
    • Deming Cycle PlanAct Do Check
    • Lean Startup IdeaLearn BuildData Product Measure
    • Building!  Concept to product!  Value prioritisation !  Business !  Customer!  User stories
    • Concept to Value !  Business Model !  Creating it !  Customer Driven Design !  Validating !  Stories ! Realising it
    • Business Model Canvas by Alex Osterwalder
    • Conference Business Model Canvas
    • FROM CREATE TO VALIDATE….
    • Testing (the Product)!  User!  Customer!  Prototyping!  Gorilla!  Continuous Deployment!  A/B split testing
    • Get to know your users!  Objective of the exercise !  To understand who uses the site and why !  To understand what would motivate users to use our offering!  Uses !  A good understanding of the potential users helps to understand how they will interact with the site and drives us to design a system that will meet their needs
    • Understand your end users’ motivations, ability and the valueyou will be giving them so they use your site
    • How do we achieve this?!   Brainstorming !   Help the team own the solution !   Leverage knowledge within the team!   Draft personas !   Get something on paper and then improve it continuously!   Street surveys !   Find out what people are saying !   Help the team interact with end users to understand their motivations!   Online surveys !   Collect more data!   Review of existing market research !   Leverage existing knowledge within the organisation
    • Who will use my application? 1 Street interviews Prioritised Customer research Personas Online questionnaire Empathy maps 2 Business success metrics G1, value /session
    • Get out of the building!
    • How will they use my application? Personas Persona journeys Journey sketches
    • User Journey Home  page   Search site   Results  Matt, 31 yrs,Professional,Casual User Update dates   Select dates   Confirm selection   Purchase   Receipt  
    • What’s on the pages? Personas Feature and Wireframes page sketching Personas journeys
    • Create stories Personas Stories mapped to wireframes Home page Wire framed journeys
    • VALIDATE TO REALISE….
    • Story Value !  Story value !  Not liner !  Focus should be to § realise it § as soon as possible § user perspective and centric
    • Old days
    • Old daysNo ValueUntil Here
    • Agile has helped feedback loop but still challenges to prioritise value Requirement Plan DesignPlan Deploy Evaluate Implement Test
    • Change thinking on value!  Product Backlog!  Linear mindset flawed!  Systemic & holistic approach needed
    • Systemico Framework for Value Mapping by Lourenço Soares and Barry O’Reilly Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE EXPLORE
    • User Value Map Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE Give value dimensions EXPLORE
    • User Value Map User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5CORE #121 #143 #122 #158 #125 #124USE #126 #130 #129 #108ENGAGE #190 #127 #132 #186EXPLORE #133 #179
    • AS A PRODUCT OWNERI WANT TO ADD A PICTURE TO MY PROFILESO THAT OTHER USERS CAN SEE MY BEAUTIFUL FACEEstimate: 5Goal: 2 (Find content)Engagement : Core
    • Systemico Framework for Value Mappingby Lourenço Soares and Barry O’Reilly
    • REALISE TO LEARN….
    • Measure Data is the new oil Track everything!
    • Non Actionable Metrics!(&#$$!!!(&$$$!!!&#$$!!!&$$$!! ./0123/.!!%&#$$!! ./0123/.&!455&!678!!%&$$$!! !#$$!! !"!!!! %! ! (! )! #! *! +! ,! -! %$! %%! %!
    • ($!"# Cohorts – Measure Engagement(!!"# A70C# !"# -097:;0-# &!"# -097:;0-D##*EE# %!"# -097:;0-D##*EED# -03?==0+E# $!"# -097:;0-D#*EED# 1,.# !"# )*+,*-.# /01-,*-.# 2*-34# 56-78# 2*.# ),+0# ),8.# 5,9,:;# <06;0=10-# >3;?10-# @?A0=10-# B030=10-#
    • Customer Driven Development!  Understanding what customers want to evolving product around it!  When you see an reaction from you customers, keep digging – your onto something good.
    • Learning!  Continuous Improvement!  Single and Double loop!  What to build next?
    • Learning as“the detection and correction of error”where an error is a mismatch betweenwhat was intended and what was produced.
    • Single Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)
    • Double loop learning- requires changing the values andrevisit what governs theory-in-usechange view of what we are doing
    • Single Vs. Double Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)
    • Learning!  Don’t waste your failures!  Its not the FAILURE that we should celebrate but the LEARNING that ensues
    • Idea flowIdea Test $ Refine Financial model 0101110 Prioritised list 0111010 Business process model 0001010 Code Architectural model Prototype (lo/hi fi)
    • Agile, Lean and Startuphow to create to ultimate value creation machine Thanks! @barryoreilly