Agile, Lean and Startuphow to create to ultimate value creation machine            @barryoreilly
Meet the heroes of this presentationWHERE TO START?
Waterfall!  Basic building blocks   !  Analysis   !  Develop   !  Test   !  Release
Agile!    Iterative!    Incremental!    Quality Baked In!    Continuous Delivery!    Feedback
Lean!    Eliminate Waste!    Continuous Flow!    Value Creation!    Customer Driven!    Total Quality Management!    Demin...
Startup!  Product Development!  Vision!  Steer   !  Experiment   !  Test   !  Measure   !  Pivot or Persevere!  Accelerate
How can we harness everyone?
Where is the sweet spot?               Agile               Sweet                Spot     Startup           Lean
SHARE A FEW EXPERIENCES & TOOLS
Topics for deep dive!  Efficiency and effectiveness!  Understanding   !  Test   !  Measure!  Building!  Learning
Efficiency and effectivenessThere is nothing so useless asdoing efficiently that whichshould not be done at all  - Peter D...
Deming Cycle      PlanAct          Do  Check
Lean Startup           IdeaLearn                 BuildData               Product         Measure
Building!  Concept to product!  Value prioritisation   !  Business   !  Customer!  User stories
Concept to Value !  Business Model    !  Creating it !  Customer Driven Design    !  Validating !  Stories    ! Realising it
Business Model Canvas by Alex Osterwalder
Conference Business Model Canvas
FROM CREATE TO VALIDATE….
Testing (the Product)!    User!    Customer!    Prototyping!    Gorilla!    Continuous Deployment!    A/B split testing
Get to know your users!  Objective of the exercise   !  To understand who uses the site and why   !  To understand what wo...
Understand your end users’ motivations, ability and the valueyou will be giving them so they use your site
How do we achieve this?!   Brainstorming    !   Help the team own the solution    !   Leverage knowledge within the team! ...
Who will use my application?                                     1             Street interviews                          ...
Get out of the building!
How will they use my application?                                    Personas                                             ...
User Journey                 Home	  page	      Search site	            Results	  Matt, 31 yrs,Professional,Casual User    ...
What’s on the pages?          Personas               Feature and                Wireframes             page sketching     ...
Create stories               Personas                                        Stories mapped to wireframes Home page       ...
VALIDATE TO REALISE….
Story Value !  Story value    !  Not liner    !  Focus should be to       § realise it       § as soon as possible      ...
Old days
Old daysNo ValueUntil Here
Agile has helped feedback loop  but still challenges to prioritise value                    Requirement           Plan    ...
Change thinking on value!  Product Backlog!  Linear mindset flawed!  Systemic & holistic approach needed
Systemico Framework for Value Mapping                   by Lourenço Soares and Barry O’Reilly                             ...
User Value Map                             Prioritised User goals of the product                             User     User...
User Value Map          User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5CORE         #121        #143        #1...
AS A PRODUCT OWNERI WANT TO ADD A PICTURE TO MY  PROFILESO THAT OTHER USERS CAN SEE MY  BEAUTIFUL FACEEstimate: 5Goal: 2 (...
Systemico Framework for Value Mappingby Lourenço Soares and Barry O’Reilly
REALISE TO LEARN….
Measure  Data is the new oil   Track everything!
Non Actionable Metrics!(&#$$!!!(&$$$!!!&#$$!!!&$$$!!                                                      ./0123/.!!%&#$$!...
($!"#              Cohorts – Measure Engagement(!!"#                                                                      ...
Customer Driven Development!  Understanding what customers want to   evolving product around it!  When you see an reaction...
Learning!  Continuous Improvement!  Single and Double loop!  What to build next?
Learning as“the detection and correction of error”where an error is a mismatch betweenwhat was intended and what was produ...
Single Loop LearningOur Approach   Action Strategies       Results(Why We Do)    (What We Do)        (What We Get)
Double loop learning- requires changing the values andrevisit what governs theory-in-usechange view of what we are doing
Single Vs. Double Loop LearningOur Approach   Action Strategies       Results(Why We Do)    (What We Do)        (What We G...
Learning!  Don’t waste your failures!  Its not the FAILURE that we should  celebrate but the LEARNING that  ensues
Idea flowIdea         Test                        $                     Refine                               Financial mod...
Agile, Lean and Startuphow to create to ultimate value creation machine    Thanks! @barryoreilly
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Agile, Lean and Startups

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Lean Startup. Fluid, optimised, responding dynamically to changes in the product based on customer data to drive value and build their proposition. No bureaucracy, no waste just beauty.

Agile. A system, bloated, ridged and wasteful. Challenging a business to change its perspective on product development and deliver amazing products. While it sounds like Cinderella and the ugly sister both have lessons to learn from one another. They are ultimately searching for an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t to the achieve the ultimate outcome

Presentation agenda:

Agile, Lean and Startup principles and practices
Examples of how it can apply to all projects
Efficiency and effectiveness
Understanding
Building
Systemico Framework
Learning
Value creation
Value mapping
Value stream analysis
Innovation

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Agile, Lean and Startups

  1. 1. Agile, Lean and Startuphow to create to ultimate value creation machine @barryoreilly
  2. 2. Meet the heroes of this presentationWHERE TO START?
  3. 3. Waterfall!  Basic building blocks !  Analysis !  Develop !  Test !  Release
  4. 4. Agile!  Iterative!  Incremental!  Quality Baked In!  Continuous Delivery!  Feedback
  5. 5. Lean!  Eliminate Waste!  Continuous Flow!  Value Creation!  Customer Driven!  Total Quality Management!  Deming Cycle
  6. 6. Startup!  Product Development!  Vision!  Steer !  Experiment !  Test !  Measure !  Pivot or Persevere!  Accelerate
  7. 7. How can we harness everyone?
  8. 8. Where is the sweet spot? Agile Sweet Spot Startup Lean
  9. 9. SHARE A FEW EXPERIENCES & TOOLS
  10. 10. Topics for deep dive!  Efficiency and effectiveness!  Understanding !  Test !  Measure!  Building!  Learning
  11. 11. Efficiency and effectivenessThere is nothing so useless asdoing efficiently that whichshould not be done at all - Peter Drucker
  12. 12. Deming Cycle PlanAct Do Check
  13. 13. Lean Startup IdeaLearn BuildData Product Measure
  14. 14. Building!  Concept to product!  Value prioritisation !  Business !  Customer!  User stories
  15. 15. Concept to Value !  Business Model !  Creating it !  Customer Driven Design !  Validating !  Stories ! Realising it
  16. 16. Business Model Canvas by Alex Osterwalder
  17. 17. Conference Business Model Canvas
  18. 18. FROM CREATE TO VALIDATE….
  19. 19. Testing (the Product)!  User!  Customer!  Prototyping!  Gorilla!  Continuous Deployment!  A/B split testing
  20. 20. Get to know your users!  Objective of the exercise !  To understand who uses the site and why !  To understand what would motivate users to use our offering!  Uses !  A good understanding of the potential users helps to understand how they will interact with the site and drives us to design a system that will meet their needs
  21. 21. Understand your end users’ motivations, ability and the valueyou will be giving them so they use your site
  22. 22. How do we achieve this?!   Brainstorming !   Help the team own the solution !   Leverage knowledge within the team!   Draft personas !   Get something on paper and then improve it continuously!   Street surveys !   Find out what people are saying !   Help the team interact with end users to understand their motivations!   Online surveys !   Collect more data!   Review of existing market research !   Leverage existing knowledge within the organisation
  23. 23. Who will use my application? 1 Street interviews Prioritised Customer research Personas Online questionnaire Empathy maps 2 Business success metrics G1, value /session
  24. 24. Get out of the building!
  25. 25. How will they use my application? Personas Persona journeys Journey sketches
  26. 26. User Journey Home  page   Search site   Results  Matt, 31 yrs,Professional,Casual User Update dates   Select dates   Confirm selection   Purchase   Receipt  
  27. 27. What’s on the pages? Personas Feature and Wireframes page sketching Personas journeys
  28. 28. Create stories Personas Stories mapped to wireframes Home page Wire framed journeys
  29. 29. VALIDATE TO REALISE….
  30. 30. Story Value !  Story value !  Not liner !  Focus should be to § realise it § as soon as possible § user perspective and centric
  31. 31. Old days
  32. 32. Old daysNo ValueUntil Here
  33. 33. Agile has helped feedback loop but still challenges to prioritise value Requirement Plan DesignPlan Deploy Evaluate Implement Test
  34. 34. Change thinking on value!  Product Backlog!  Linear mindset flawed!  Systemic & holistic approach needed
  35. 35. Systemico Framework for Value Mapping by Lourenço Soares and Barry O’Reilly Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE EXPLORE
  36. 36. User Value Map Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5Engagement level of the User CORE USE ENGAGE Give value dimensions EXPLORE
  37. 37. User Value Map User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5CORE #121 #143 #122 #158 #125 #124USE #126 #130 #129 #108ENGAGE #190 #127 #132 #186EXPLORE #133 #179
  38. 38. AS A PRODUCT OWNERI WANT TO ADD A PICTURE TO MY PROFILESO THAT OTHER USERS CAN SEE MY BEAUTIFUL FACEEstimate: 5Goal: 2 (Find content)Engagement : Core
  39. 39. Systemico Framework for Value Mappingby Lourenço Soares and Barry O’Reilly
  40. 40. REALISE TO LEARN….
  41. 41. Measure Data is the new oil Track everything!
  42. 42. Non Actionable Metrics!(&#$$!!!(&$$$!!!&#$$!!!&$$$!! ./0123/.!!%&#$$!! ./0123/.&!455&!678!!%&$$$!! !#$$!! !"!!!! %! ! (! )! #! *! +! ,! -! %$! %%! %!
  43. 43. ($!"# Cohorts – Measure Engagement(!!"# A70C# !"# -097:;0-# &!"# -097:;0-D##*EE# %!"# -097:;0-D##*EED# -03?==0+E# $!"# -097:;0-D#*EED# 1,.# !"# )*+,*-.# /01-,*-.# 2*-34# 56-78# 2*.# ),+0# ),8.# 5,9,:;# <06;0=10-# >3;?10-# @?A0=10-# B030=10-#
  44. 44. Customer Driven Development!  Understanding what customers want to evolving product around it!  When you see an reaction from you customers, keep digging – your onto something good.
  45. 45. Learning!  Continuous Improvement!  Single and Double loop!  What to build next?
  46. 46. Learning as“the detection and correction of error”where an error is a mismatch betweenwhat was intended and what was produced.
  47. 47. Single Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)
  48. 48. Double loop learning- requires changing the values andrevisit what governs theory-in-usechange view of what we are doing
  49. 49. Single Vs. Double Loop LearningOur Approach Action Strategies Results(Why We Do) (What We Do) (What We Get)
  50. 50. Learning!  Don’t waste your failures!  Its not the FAILURE that we should celebrate but the LEARNING that ensues
  51. 51. Idea flowIdea Test $ Refine Financial model 0101110 Prioritised list 0111010 Business process model 0001010 Code Architectural model Prototype (lo/hi fi)
  52. 52. Agile, Lean and Startuphow to create to ultimate value creation machine Thanks! @barryoreilly

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