Text Message Marketing In Your Business

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The great thing about SMS/ Text Message Marketing is that 80% of all mobile device users have their phones on them at all times.

This means that they get your message immediately; it doesn't end up in an email inbox waiting to be seen.

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Text Message Marketing In Your Business

  1. 1. SMS marketing, also known as text message marketing,is a great way to stay in touch with your customers.The SMS stands for short message service.It means that you send tiny text messages of 160characters or less to your target markets cellphoneswith special offers, deals, updates, news andwhatever else you think they should know aboutyour business.
  2. 2. You can use SMS marketing in a number of differentways.Most companies use it to increase sales by offeringspecial deals to their customers and branding theirbusiness.It increases customer loyalty by keeping you intouch with them. You can also use it to get newcustomers.
  3. 3. The great thing about SMS marketing is that 80% of allmobile device users have their phones on them at alltimes.This means that they get your message immediately; itdoesnt end up in an email inbox waiting to be seen.
  4. 4. Its extremely easy to build an SMS subscriber list.Usually, all you have to do is ask.Tell your customers that if they sign up, theyll receivedeals and special offers.Most of them will be happy to get them.
  5. 5. You should also use your online presence to get newcustomers.On your website, blog and social media profiles, letpeople know that they can get exclusive deals.You can speed up the process by offering a specialincentive just for signing up, such as a freebie ordiscount on your services.
  6. 6. Remember that SMS stands for SHORT messageservice.These messages have to be 160 characters.Thats not a lot of characters!
  7. 7. It takes a bit of skill to craft such a tiny message andalso give it some impact.The best way to do this is to focus each message ononly one thing.If youve got a special sale and a new product lineto tell them about, turn that into two broadcastmessages.
  8. 8. The best messages contain 3 bits of key information:•The details of the deal, promotion or sale•How it benefits them•What they need to do to get it (the call to action).
  9. 9. One more thing about your messages – dont use textlingo to make it shorter.That looks goofy and unprofessional.
  10. 10. To do SMS marketing, you have to hire a bulkmessaging provider.Theyll send out the messages for you cheaply and alsotrack your results.The results are extremely important because theyllhelp you perfect your campaign.
  11. 11. At first, do some testing to see what works best.For example, try sending out messages at differenttimes of the day or on different days of the week to seewhat gets the best response.The statistics will tell you how many people openedthe message and you can track sales.This will tell you how to refine your campaign.
  12. 12. SMS marketing is a great way for offline businesses toget new customers and retain the old ones.Now that everybodys going mobile with theirsmartphones, its an even better way to keep in touchand make sales.
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