Think Small

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Presented to 4th year advertising students at the Ontario College of Art and Design March 2, 2010.

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Think Small

  1. 1. Think small Ontario College of Art & Design March 2, 2010
  2. 2. I am... Guitar junkie, über web geek, art director, avid traveller, video game player, bicycle enthusiast and... a small thinker Ontario College of Art & Design | March 2, 2010
  3. 3. Think small A framework for creating extendable ideas. Ontario College of Art & Design | March 2, 2010
  4. 4. Understand Be the channel contextual Small idea Be timely Ontario College of Art & Design | March 2, 2010
  5. 5. Understand the channel Getting involved + Staying aware --------------------------------------- Make it up Ontario College of Art & Design | March 2, 2010
  6. 6. Be timely Paying attention + Always thinking ------------------------------------------------ Seize an opportunity Ontario College of Art & Design | March 2, 2010
  7. 7. Ontario College of Art & Design | March 2, 2010
  8. 8. Be contextual Know your audience + Where they are ----------------------------------------------------------------------------- Engage the audience on their terms Ontario College of Art & Design | March 2, 2010
  9. 9. Understand Be the channel contextual Small idea Be timely Ontario College of Art & Design | March 2, 2010
  10. 10. Think small A framework for creating extendable ideas. Ontario College of Art & Design | March 2, 2010
  11. 11. Thanks www.barrylachapelle.com barrylachapelle@gmail.com facebook.com/barrylachapelle twitter.com/barrylachapelle Ontario College of Art & Design | March 2, 2010

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