Wimpy web writers
Upcoming SlideShare
Loading in...5
×
 

Wimpy web writers

on

  • 4,973 views

How do you know when you've found a wimpy writer? Thankfully, this handy guide presents the warning signs.

How do you know when you've found a wimpy writer? Thankfully, this handy guide presents the warning signs.

Statistics

Views

Total Views
4,973
Views on SlideShare
2,263
Embed Views
2,710

Actions

Likes
10
Downloads
46
Comments
1

13 Embeds 2,710

http://www.marketingprofs.com 2218
http://m.marketingprofs.com 302
http://asteriskcontent.com 115
http://www.parentmedia.org 32
https://www.rebelmouse.com 14
http://abtasty.com 13
http://www.linkedin.com 6
http://workathomerenegade.com 4
https://twitter.com 2
http://tumblr.hootsuite.com 1
http://webcache.googleusercontent.com 1
http://test.townmeter.com 1
http://www.twylah.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Gotta disagree with Slide 11 (Wimpy Writers Subscribe to Formulas). Human beings are literally wired to respond to certain types of storytelling structures. We're more alike than we are different. That's why psychology works. And advertising, for that matter. By Slide 11's definition, Aristotle was a wimpy writer (those pesky 3 Acts). The problem isn't using formulas (call 'em blueprints if it makes you feel better), it's using them poorly. Just as you wouldn't create a building without first planning based on time-tested engineering techniques, writing from scratch is far too often a fool's errand. At its best, structure is the skeleton on which you can hang your most brilliant ideas.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Wimpy web writers Wimpy web writers Presentation Transcript

  • WIMPYWEB WRITERS DO YOU WORK WITH ONE?
  • PLEASE, KEEP AN EYE OUT FOR THE... WUSSYWORDSMITHIT JUST AIN’T PRETTY.
  • LOOK OUT FOR THIS KINDA’ CRAP IT STINKS.
  • WIMPY WRITERS ARE CRAZY ABOUT...CLICHES In  today’s  highly  competitive  marketplace.... Nobody  beats  us.  Period. PERIOD MEANS User-­‐friendly...  mission  critical... STOP
  • WIMPY WRITERS NEVER GET ENOUGH OF...WE & ME Company-­‐centric  copy   gets  really  boring,   really  fast. Really.
  • WIMPY WRITERS SUFFER FROM...EVERYTHINGITIS Can’t  decide  what  the  point  is? How  about  make  every  one   you  can  think  of?   No  good.
  • WIMPY WRITERS STRUGGLE WITH...EMOTION Don’t  dare  touch  me  there, you  heartless  bastard.
  • WIMPY WRITERS JACK UP THE...JARGONCheck  me  out.  I  know  big  technical  words. And  I  don’t  even  care  that  you  don’t.
  • A WIMPY WRITER IS A...YES MAN Show  me  a  writer  that  agrees  with   every  word  you  say  and  I’ll  show  you   a  useless,  toothless waste  o’  words.
  • WIMPY WRITERS DON’T ASK ENOUGH...QUESTIONSSuper  duper  writers  don’t  come  flying  at  you  with  all  the  answers.They  ask  smart  questions.Don’t  they? WELL THAT THERE IS A MIGHTY NICE QUESTION, SON.
  • WIMPY WRITERS SUBSCRIBE TO...FORMULASEffective  headline  =  BS2
  • WIMPY WRITERS ARE PASSIONATE...PUNSTERS Use  a  pun,  go  to  jail. Sorry,  but  we  have  rules  here  bud.
  • WIMPY WRITERS DON’T HAVE A SENSE OF... HUMOR laughing  matter. Marketing  ain’t  no  
  • WIMPY WRITERS LOVE TO FEATURE...FEATURES Buy  this  because... it’s  scalable,  affordable,  reliable and  many  other  great  things  that end  with  bull.
  • WIMPY WRITERS ARE REALLY INTO...RECYCLING The  best  ideas  are  timeless.   And  portable.
  • WIMPY WRITERS ARE POSITIVELY OPPOSED TO...NEGATIVITY You  NEVER  want  to  say  NEVER because  nobody  never  ever  buys  into   your  damn  negativity.
  • WIMPY WRITERS CALL THEMSELVES... INDUSTRY EXPERTSKnow  why?  Because  you  said  you  were  looking  for  one.Bad  call.  Find  someone  who’s  an  expert  at  writing.  
  • WIMPY WRITERS HAVE WEBSITES THAT ARE... UNDERCONSTRUCTION And  the  best  doctors  practice  out  of  their  garage.
  • WIMPY WRITERS KILL THE COPY WITH...KEYWORDS SEO:   the  proven  way  to  appeal  to  all   those  robots  in  your  market.  
  • WIMPY WRITERS OFTEN DON’T KNOW... SEO Confused  now?  
  • WIMPY WRITERS ARE A GREAT BIG...BARGAIN Attention  marketers: Bluelight  special  on  aisle  11.
  • A REAL WRITER HAS... HE SHE EEW. GROSS.EVEN IF IS A
  • MY NAME IS Barry AND I’M NOT AFRAID TO TELL YOU I’M NO WIMPY WRITER. magnetic content HERE CLICK KILLER COPY& CREATIVE DIRECTION!