1. STABBING
to death
mediocrity
with pencils and pens

2. Writers are we.

3. Stubborn.
Uncompromising.
Intolerant
as all get out.

4. In this free
for all age of dot-com
communications
is clear.
our manifesto

5. We shall go to
for the brand.
BATTLE

6. Our words will be
weapons.

7. The
is formidable.
RESISTANCE

8. Mediocrity is a relentless
MONSTER.

9. it roars...
Not everyone likes
the copy.

10. it roars...
searchengine friendly.
It’s not

11. it roars...
words.It’s too many
words.It’s not enough

12. it roars...
testwell.
It didn’t

13. it roars...
competitionThe
wouldn’t say that.

14. it roars...
theboss
It makes
nervous.

15. we stab back...
It’s not a
popularitycontest.

16. we stab back...
Search bots don’t
buyshit.

17. we stab back...
characters.We don’t count the
We make the characters count.

18. we stab back...
creativity.Focus groups kill

19. we stab back...
customer.The boss is not our f*%king

20. we stab back...
imitate,We aim to slay, not
the competition.

21. MEDIOCRITY
stand down

22. Our pencils are
sharp.

23. Our pencils are
LOADED.
Our pens are

24. We’re not afraid
to use them.

25. CreativeHelping your brand stab mediocrity to death.
Feldman
www.feldmancreative.com