STABBING
to death
mediocrity
with pencils and pens
Writers are we.
Stubborn.
Uncompromising.
Intolerant
as all get out.
In this free
for all age of dot-com
communications
is clear.
our manifesto
We shall go to
for the brand.
BATTLE
Our words will be
weapons.
The
is formidable.
RESISTANCE
Mediocrity is a relentless
MONSTER.
it roars...
Not everyone likes
the copy.
it roars...
searchengine friendly.
It’s not
it roars...
words.It’s too many
words.It’s not enough
it roars...
testwell.
It didn’t
it roars...
competitionThe
wouldn’t say that.
it roars...
theboss
It makes
nervous.
we stab back...
It’s not a
popularitycontest.
we stab back...
Search bots don’t
buyshit.
we stab back...
characters.We don’t count the
We make the characters count.
we stab back...
creativity.Focus groups kill
we stab back...
customer.The boss is not our f*%king
we stab back...
imitate,We aim to slay, not
the competition.
MEDIOCRITY
stand down
Our pencils are
sharp.
Our pencils are
LOADED.
Our pens are
We’re not afraid
to use them.
CreativeHelping your brand stab mediocrity to death.
Feldman
www.feldmancreative.com
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Stabbing Mediocrity to Death

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Stabbing Mediocrity to Death

  1. 1. STABBING to death mediocrity with pencils and pens
  2. 2. Writers are we.
  3. 3. Stubborn. Uncompromising. Intolerant as all get out.
  4. 4. In this free for all age of dot-com communications is clear. our manifesto
  5. 5. We shall go to for the brand. BATTLE
  6. 6. Our words will be weapons.
  7. 7. The is formidable. RESISTANCE
  8. 8. Mediocrity is a relentless MONSTER.
  9. 9. it roars... Not everyone likes the copy.
  10. 10. it roars... searchengine friendly. It’s not
  11. 11. it roars... words.It’s too many words.It’s not enough
  12. 12. it roars... testwell. It didn’t
  13. 13. it roars... competitionThe wouldn’t say that.
  14. 14. it roars... theboss It makes nervous.
  15. 15. we stab back... It’s not a popularitycontest.
  16. 16. we stab back... Search bots don’t buyshit.
  17. 17. we stab back... characters.We don’t count the We make the characters count.
  18. 18. we stab back... creativity.Focus groups kill
  19. 19. we stab back... customer.The boss is not our f*%king
  20. 20. we stab back... imitate,We aim to slay, not the competition.
  21. 21. MEDIOCRITY stand down
  22. 22. Our pencils are sharp.
  23. 23. Our pencils are LOADED. Our pens are
  24. 24. We’re not afraid to use them.
  25. 25. CreativeHelping your brand stab mediocrity to death. Feldman www.feldmancreative.com
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