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Nontent - This is not content marketing
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Nontent - This is not content marketing

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The "content" in content marketing is supposed to be valuable and useful. Why is there so much nontent, stuff that doesn't connect or convert? Let's put an end to this nontent.

The "content" in content marketing is supposed to be valuable and useful. Why is there so much nontent, stuff that doesn't connect or convert? Let's put an end to this nontent.

Published in Marketing , Business , Technology
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Transcript

  • 1. nontent
  • 2. content marketing
  • 3. content the part valuable, relevant and consistent
  • 4. marketing the part driving profitable customer action
  • 5. nontent this is
  • 6. useless lists
  • 7. horribly amateur ebooks
  • 8. "dig me" websites
  • 9. video vomit
  • 10. slides from hell
  • 11. slimeball webinars
  • 12. infographics (with no useful info)
  • 13. thoughtless curation
  • 14. thoughtless curati mindless memes
  • 15. press releases
  • 16. what are you trying to accomplish?
  • 17. the opposite of connection nonnection
  • 18. nonversion the opposite of conversion
  • 19. isn't that enough nonsense?
  • 20. content Let's make www.feldmancreative.com