0
nail
content
writing
and inspire your
readers to respond

FELDMAN CREATIVE
PLANNING
OBJECTIVES
MEDIA
RESEARCH
MESSAGE
STORY

agenda
WRITING
HEADLINES
VOICE
CONNECTION
EMOTIONS
CONVERSATION
ACTIVATI...
nail

great writing
requires

preparation
great content
requires

planning
nail

PLAN & PREPARE

ZERO IN
ON THE GOAL
nail
ALIGN

PLAN & PREPARE

the specific objective
of each piece
with the broad objective
of the marketing plan
nail

PLAN & PREPARE

what
RESPONSE

will you aim for?
nail

PLAN & PREPARE
how will you deliver

value?

what questions will you

answer?

think: i’m here to help
nail

PLAN & PREPARE
KNOW THE

TURF
nail
THE MEDIA

PLAN & PREPARE

WHERE
WILL THE INTERACTION BE?

WHEN?
WHY?
nail

PLAN & PREPARE

RESEARCH

WHO’S DOING WHAT?
WHAT’S OLD? WHAT’S NEW?

WHO ARE THE INFLUENCERS?
nail

PLAN & PREPARE
HAVE A MEANINGFUL

MESSAGE
PLAN & PREPARE
SERVE A

BIG IDEA
MIX IN SOME TASTY INGREDIENTS
nail

PLAN & PREPARE

HOW

WILL YOUR CONTENT BE

RELEVANT?
nail

PLAN & PREPARE
HOW WILL YOU

TELL A UNIQUE
BRAND

STORY?
it’s time to

write
it’s time to

make your

content come alive
HIT YOUR

HEADLINE
HARD

it’s time to

make your
content
come alive
HIT YOUR

HEADLINE
HARD

MAKE IT A PARTY STARTER
TANTALIZE AND TEASE
TOUCH A NERVE

it’s time to

make your
content
come a...
GET OVER

yourself

it’s time to

make your
content
come alive
GET OVER

yourself
the reader is the main
character
MAKE ‘YOU’ YOUR MOST
USED WORD

it’s time to

make your
content
come a...
GET THE

NOD

it’s time to

make your
content
come alive
GET THE

NOD

pose a question
make a statement

go on a journey
together

it’s time to

make your
content
come alive
elicit

feelings

it’s time to

make your
content
come alive
elicit

feelings
emotions first,
reasoning second
desires
motivations

it’s time to

make your
content
come alive
write to a

friend

it’s time to

make your
content
come alive
write to a

friend
have a conversation
no formalities
type the way
you’d talk
questions

it’s time to

make your
content
c...
activate with

verbs

it’s time to

make your
content
come alive
activate with

verbs

use adjectives
economically
use verbs with vigor
action

it’s time to

make your
content
come alive
express

yourself

it’s time to

make your
content
come alive
express

yourself
put your fingerprints
all over the content
find your voice
use it

it’s time to

make your
content
come ...
speak

HUMAN
being

it’s time to

make your
content
come alive
speak

HUMAN
being

technobabble
is a buzzkill
put a lid on the lingo
little words, big ideas

it’s time to

make your
con...
HAVE

FUN

it’s time to

make your
content
come alive
HAVE

FUN

lighten up
be cheeky
use rhetorical
questions
use your sense of humor

it’s time to

make your
content
come ali...
tell

stories

it’s time to

make your
content
come alive
tell

stories
storytelling elements

time and place
characters
conflict
resolution

it’s time to

make your
content
come a...
it’s time to

arouse

make your
content
come alive
it’s time to

arouse
make hearts pound

build curiosity
foreshadow
cliffhangers
surprise

make your
content
come alive
teach

it’s time to

make your
content
come alive
teach
your mission:

educate

share your
knowledge
generously
deliver value

it’s time to

make your
content
come alive
call for

action

don’t say goodbye.
tell readers what to do next...

sign-up
share
download
register
try
buy

it’s time t...
WRITING REQUIRES PREPARATION

REVIEW
CONTENT REQUIRES PLANNING
nailit
and the reader

shall
respond
PRESENTED BY

barry feldman
content marketing
copywriting
creative direction
email barry@feldmancreative.com
twitter @feld...
Upcoming SlideShare
Loading in...5
×

Nail Content Writing & Inspire Readers to Respond

23,998

Published on

Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.

Published in: Business, Technology
7 Comments
79 Likes
Statistics
Notes
No Downloads
Views
Total Views
23,998
On Slideshare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
196
Comments
7
Likes
79
Embeds 0
No embeds

No notes for slide

Transcript of "Nail Content Writing & Inspire Readers to Respond"

  1. 1. nail content writing and inspire your readers to respond FELDMAN CREATIVE
  2. 2. PLANNING OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda WRITING HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G
  3. 3. nail great writing requires preparation great content requires planning
  4. 4. nail PLAN & PREPARE ZERO IN ON THE GOAL
  5. 5. nail ALIGN PLAN & PREPARE the specific objective of each piece with the broad objective of the marketing plan
  6. 6. nail PLAN & PREPARE what RESPONSE will you aim for?
  7. 7. nail PLAN & PREPARE how will you deliver value? what questions will you answer? think: i’m here to help
  8. 8. nail PLAN & PREPARE KNOW THE TURF
  9. 9. nail THE MEDIA PLAN & PREPARE WHERE WILL THE INTERACTION BE? WHEN? WHY?
  10. 10. nail PLAN & PREPARE RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?
  11. 11. nail PLAN & PREPARE HAVE A MEANINGFUL MESSAGE
  12. 12. PLAN & PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
  13. 13. nail PLAN & PREPARE HOW WILL YOUR CONTENT BE RELEVANT?
  14. 14. nail PLAN & PREPARE HOW WILL YOU TELL A UNIQUE BRAND STORY?
  15. 15. it’s time to write it’s time to make your content come alive
  16. 16. HIT YOUR HEADLINE HARD it’s time to make your content come alive
  17. 17. HIT YOUR HEADLINE HARD MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE it’s time to make your content come alive
  18. 18. GET OVER yourself it’s time to make your content come alive
  19. 19. GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD it’s time to make your content come alive
  20. 20. GET THE NOD it’s time to make your content come alive
  21. 21. GET THE NOD pose a question make a statement go on a journey together it’s time to make your content come alive
  22. 22. elicit feelings it’s time to make your content come alive
  23. 23. elicit feelings emotions first, reasoning second desires motivations it’s time to make your content come alive
  24. 24. write to a friend it’s time to make your content come alive
  25. 25. write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive
  26. 26. activate with verbs it’s time to make your content come alive
  27. 27. activate with verbs use adjectives economically use verbs with vigor action it’s time to make your content come alive
  28. 28. express yourself it’s time to make your content come alive
  29. 29. express yourself put your fingerprints all over the content find your voice use it it’s time to make your content come alive
  30. 30. speak HUMAN being it’s time to make your content come alive
  31. 31. speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive
  32. 32. HAVE FUN it’s time to make your content come alive
  33. 33. HAVE FUN lighten up be cheeky use rhetorical questions use your sense of humor it’s time to make your content come alive
  34. 34. tell stories it’s time to make your content come alive
  35. 35. tell stories storytelling elements time and place characters conflict resolution it’s time to make your content come alive
  36. 36. it’s time to arouse make your content come alive
  37. 37. it’s time to arouse make hearts pound build curiosity foreshadow cliffhangers surprise make your content come alive
  38. 38. teach it’s time to make your content come alive
  39. 39. teach your mission: educate share your knowledge generously deliver value it’s time to make your content come alive
  40. 40. call for action don’t say goodbye. tell readers what to do next... sign-up share download register try buy it’s time to make your content come alive
  41. 41. WRITING REQUIRES PREPARATION REVIEW CONTENT REQUIRES PLANNING
  42. 42. nailit and the reader shall respond
  43. 43. PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×