Nail Content Writing & Inspire Readers to Respond
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Nail Content Writing & Inspire Readers to Respond

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Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.

Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.

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Nail Content Writing & Inspire Readers to Respond Presentation Transcript

  • 1. nail content writing and inspire your readers to respond FELDMAN CREATIVE
  • 2. PLANNING OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda WRITING HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G
  • 3. nail great writing requires preparation great content requires planning
  • 4. nail PLAN & PREPARE ZERO IN ON THE GOAL
  • 5. nail ALIGN PLAN & PREPARE the specific objective of each piece with the broad objective of the marketing plan
  • 6. nail PLAN & PREPARE what RESPONSE will you aim for?
  • 7. nail PLAN & PREPARE how will you deliver value? what questions will you answer? think: i’m here to help
  • 8. nail PLAN & PREPARE KNOW THE TURF
  • 9. nail THE MEDIA PLAN & PREPARE WHERE WILL THE INTERACTION BE? WHEN? WHY?
  • 10. nail PLAN & PREPARE RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?
  • 11. nail PLAN & PREPARE HAVE A MEANINGFUL MESSAGE
  • 12. PLAN & PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
  • 13. nail PLAN & PREPARE HOW WILL YOUR CONTENT BE RELEVANT?
  • 14. nail PLAN & PREPARE HOW WILL YOU TELL A UNIQUE BRAND STORY?
  • 15. it’s time to write it’s time to make your content come alive
  • 16. HIT YOUR HEADLINE HARD it’s time to make your content come alive
  • 17. HIT YOUR HEADLINE HARD MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE it’s time to make your content come alive
  • 18. GET OVER yourself it’s time to make your content come alive
  • 19. GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD it’s time to make your content come alive
  • 20. GET THE NOD it’s time to make your content come alive
  • 21. GET THE NOD pose a question make a statement go on a journey together it’s time to make your content come alive
  • 22. elicit feelings it’s time to make your content come alive
  • 23. elicit feelings emotions first, reasoning second desires motivations it’s time to make your content come alive
  • 24. write to a friend it’s time to make your content come alive
  • 25. write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive
  • 26. activate with verbs it’s time to make your content come alive
  • 27. activate with verbs use adjectives economically use verbs with vigor action it’s time to make your content come alive
  • 28. express yourself it’s time to make your content come alive
  • 29. express yourself put your fingerprints all over the content find your voice use it it’s time to make your content come alive
  • 30. speak HUMAN being it’s time to make your content come alive
  • 31. speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive
  • 32. HAVE FUN it’s time to make your content come alive
  • 33. HAVE FUN lighten up be cheeky use rhetorical questions use your sense of humor it’s time to make your content come alive
  • 34. tell stories it’s time to make your content come alive
  • 35. tell stories storytelling elements time and place characters conflict resolution it’s time to make your content come alive
  • 36. it’s time to arouse make your content come alive
  • 37. it’s time to arouse make hearts pound build curiosity foreshadow cliffhangers surprise make your content come alive
  • 38. teach it’s time to make your content come alive
  • 39. teach your mission: educate share your knowledge generously deliver value it’s time to make your content come alive
  • 40. call for action don’t say goodbye. tell readers what to do next... sign-up share download register try buy it’s time to make your content come alive
  • 41. WRITING REQUIRES PREPARATION REVIEW CONTENT REQUIRES PLANNING
  • 42. nailit and the reader shall respond
  • 43. PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com