Magnetic ! 
Content 
Strategies 
to transform 
your website into a 
customer attraction 
force field.
Content marketing is...! 
! 
" 
The process of creating and 
! 
delivering valuable content to ! 
your target customers.
!
What’s the point?! 
The point is to get 
traffic, leads & sales. 
The plan is to achieve 
what advertising! 
usually does ...
Trust. ! 
You have to earn it. 
What if you were to...! 
ü Be found when people are searching? 
ü Give people the inform...
Be the media.
Become the AUTHORITY.
STOP interrupting people with 
stuff they don’t want. 
"
☒ Advertising 
☒ Jargon 
☒ Being dull 
☒ Stealing content 
☒ Sounding like a 
corporate stuffed shirt 
! 
!
" 
 
START 
being the expert 
prospects rely on.
☑ Help, advice, answers 
☑ Relevant stories 
☑ Personalized, customized 
content 
☑ Fun, provocative 
☑ Easy to find 
☑ Ea...
create a customer 
attraction force field.!
First Determine what action ! 
you want customers to take.! 
You might call this: 
“define objectives.”
Second Determine what potential ! 
buyers need to know.! 
" 
Shush up and listen.
Third Create a content plan.! 
" 
Thou shall create stuff people want, 
deliver it where they consume media, 
based on whe...
Fourth Put a content creation team together.! 
" 
Put your money where your media is. 
Scrimping ain’t smart.
Fifth Get your digital ! 
ducks in a row.! 
" 
Digital outlets. Digital platforms. 
This is the information age. You got t...
Sixth Promote what you publish.! 
" 
Social media school starts tomorrow. " 
Enroll today.
Seventh Measure.! 
" 
If you really want to 
make this work, 
you need to know 
what is and isn’t working." 
You can handl...
It’s time to get 
agnetic...
Target. 
¤ Know your 
customer 
¤ Establish! 
personas! 
¤ Be relevant 
Don’t publish this.
ontent forattractingcustomers.! 
how to’s • tips • shortcuts • secrets • tutorials • recipes • stories case 
studies • com...
Connect ! 
the dots. 
" Use a mix of 
media for more 
touchpoints! 
" Stay on topic ! 
" Integrate! 
" Link everything ! 
...
create a customer 
atntreavcert ipounb lfisohr ctheis fi.eld.! 
[unless flies are your target market]
Content 
Marketing 
Recipe 
for Success
" 
ON 
the power of ! 
NOW YOU KNOW HOW TO 
TURN 
content marketing.!!
feldmancreative.com! 
goodluck
Magnetic Content: Customer Attraction, 2014 version
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Magnetic Content: Customer Attraction, 2014 version

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Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.

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Magnetic Content: Customer Attraction, 2014 version

  1. 1. Magnetic ! Content Strategies to transform your website into a customer attraction force field.
  2. 2. Content marketing is...! ! " The process of creating and ! delivering valuable content to ! your target customers.
  3. 3. !
  4. 4. What’s the point?! The point is to get traffic, leads & sales. The plan is to achieve what advertising! usually does not... ! Get people to KNOW, LIKE &! trust you.!
  5. 5. Trust. ! You have to earn it. What if you were to...! ü Be found when people are searching? ü Give people the information they need to make smart decisions? ü Position your company as a generous advisor and friend? ü Teach (instead of pitch)?
  6. 6. Be the media.
  7. 7. Become the AUTHORITY.
  8. 8. STOP interrupting people with stuff they don’t want. "
  9. 9. ☒ Advertising ☒ Jargon ☒ Being dull ☒ Stealing content ☒ Sounding like a corporate stuffed shirt ! !
  10. 10. " START being the expert prospects rely on.
  11. 11. ☑ Help, advice, answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Easy to find ☑ Easy to share !
  12. 12. create a customer attraction force field.!
  13. 13. First Determine what action ! you want customers to take.! You might call this: “define objectives.”
  14. 14. Second Determine what potential ! buyers need to know.! " Shush up and listen.
  15. 15. Third Create a content plan.! " Thou shall create stuff people want, deliver it where they consume media, based on where they are in the " process of buying. *Even if they don’t have their wallet with ‘em.
  16. 16. Fourth Put a content creation team together.! " Put your money where your media is. Scrimping ain’t smart.
  17. 17. Fifth Get your digital ! ducks in a row.! " Digital outlets. Digital platforms. This is the information age. You got that memo, right?
  18. 18. Sixth Promote what you publish.! " Social media school starts tomorrow. " Enroll today.
  19. 19. Seventh Measure.! " If you really want to make this work, you need to know what is and isn’t working." You can handle the truth.
  20. 20. It’s time to get agnetic...
  21. 21. Target. ¤ Know your customer ¤ Establish! personas! ¤ Be relevant Don’t publish this.
  22. 22. ontent forattractingcustomers.! how to’s • tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons • dangers myths • pitfalls • mistakes • lies • interviews • roundups • Q&As product applications • real world examples exceptions • screenshots highlights research • test results • best-of’s • ironies • rules • bloopers milestones • events • re-caps • records • reviews • reasons • jokes parodies • quotes interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists
  23. 23. Connect ! the dots. " Use a mix of media for more touchpoints! " Stay on topic ! " Integrate! " Link everything ! to your site/blog !
  24. 24. create a customer atntreavcert ipounb lfisohr ctheis fi.eld.! [unless flies are your target market]
  25. 25. Content Marketing Recipe for Success
  26. 26. " ON the power of ! NOW YOU KNOW HOW TO TURN content marketing.!!
  27. 27. feldmancreative.com! goodluck
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