Dr. McCrakenanthropologist “Some brands are
like that guy at the party who’s had too much to drink and just keeps talking; you can just see this circle form around him as people start to back away. Moving to engagement is about being responsive, nuanced, customized, companionable and playful.”
Dr. Oliver Oullierpsychologist “Brands need
to create a connection that brings people back—something in addition to the product itself. They must spark the imagination of the consumer... If people feel they are involved in a product and their voices are being listened to there will be more willingness to continue buying and participating.”
More Oullier... “The brand must
be a mirror of what people are thinking... In a world where consumers have never been so informed and so volatile in their decisions and preferences, storytelling makes engagement sustainable.”
empathy An essential element of
engagement: Engaged companies get this: ! people relate to other connecting your peoples’ your buyer brand & situations. Offer a reason to care or someone to care about.
$Companies that engage with customers
viasocial media have more loyal customersCustomers who engage with a brand onlinereport spending 20% to 40% more on thatbrand’s products.70% of Americans are willing to spend anaverage of 13% more with companies whothey feel provide above-par customer service“The New Rules of Engagement”Wendy Lea, Inc.
engage “This is our time
to engage! In doing so, it is your declaration of independence from the shackles that have bound us to hollow and vain marketing techniques of yesteryear.” Brian Solis, from “Engage”
“In order to be heard,
we have to communicate as though we were speaking person-to-person with our customers.”engage Brian Solis, from “Engage”
Point your browser to FeldmanCreative.com
for all your online marketingneeds. Owner Barry Feldman has been a copywriter and creative directorsince 1988. A seasoned storyteller, Barry will help you create ultra-magneticcontent and offer pointers to sharpen your site, attract and engage prospects,nurture relationships, generate sales, and build loyal brand advocates. I created this stuff for you. ! Free pointers at Feldman Creative Barry’s blog: “The Point” Educational SlideShare resources Features at Social Media Today Posts & podcasts at Content Marketing Institute Special thanks for inspiration and ideas to: ✓ Canvas8 ✓ Weber Shandwick ✓ Brian Solis, author of “Engage” ✓ Wendy Lea, Inc. contributor