21 Indicators You Work With a Castrated CopywriterPresentation Transcript
21 INDICATORS YOU WORK WITH ACaSTRaTeD CoPYWRiTeR
HEAVY DEPENDENCE ONCLiCHeS
HEAVY DEPENDENCE ON CLiCHeSIn today’s highly competitive marketplace.... Nobody beats us. Nobody. Period. User-friendly... mission critical...
SEVERE FIXATION WITHTHe DaMnCoMPaNy
SEVERE FIXATION WITHTHe DaMn CoMPaNy WELCOME TO LIGHTHOUSE FINANCIAL PL ANNING!We are CERTIFIED FINANCIAL PLANNERS. We take a whole-lifeapproach to mapping the financial goals of our clients. Becausewe are fee-only, our only job is to make sure our clients aremaking the best choices. We don’t sell any products and do notreceive commission for our investment advice or our financialrecommendations. Why go with us? Our attention to detail anddevelopment of relationships with our clients is unparalleled.We’d love to have you join us...
OVERWHELMING NEED TO SAY EVERYTHING ON THEFiR ST PaGE
OVERWHELMING NEED TO SAY EVERYTHING ON THEFiR ST PaGE Everything can’t come first.Your home page or landing page should present an offer and a reason to take advantage of it. It sounds simple because it is.
INABILITY TO EVOKE ANeMoTioN
INABILITY TO EVOKE ANeMoTioN No pain, no gain. No tears, no joy. Identify the hot buttons... and push them.
EXCESSIVE USE OFJaRGoN
EXCESSIVE USE OF JaRGoNenhanced architectural framework.... premiums-to-reserves ratios... anti-microbial cleaning...
RELUCTANCE TO PROVIDE MARKETINGADViCe
RELUCTANCE TO PROVIDE MARKETINGADViCe “Yes sir. Yes ma’am.” = No help.
COMPLETE LACK OF OPINION IN THE AREA OF GRAPHICDeSiGN
COMPLETE LACK OF OPINION IN THE AREA OF GRAPHICDeSiGN “Sorry, wrong department. Around here, we only deal with words.”
LACK OF INTELLIGENTQueSTioNs
LACK OF INTELLIGENTQueSTioNs You shouldn’t trust a writer with all the answers. A smart copywriter is going to ask smart questions.
DOESN’T KNOW SQUAT ABOUT SeOYou don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
DOESN’T KNOW SQUAT ABOUT SeOYou don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
AWKWARD REPETITION OFKeYWoR DS
AWKWARD REPETITION OFKeYWoR DSTo gain an understanding of auto insuranceyou should contact one of our professional,trained auto insurance specialists. At that time,one of our auto insurance experts will helpassess your auto insurance needs and delivera customized plan to lower your auto insurancecosts.Click here for a free auto insurance consultation.
INCLINATION TO CITE COPYWRITINGFoR MuLaS
INCLINATION TO CITE COPYWRITINGFoR MuLaS A ton of magic formulas = a half-ounce of creative talent. If you don’t have a formula company, don’t fall for copywriting formulas.
A TENDENCY TO AGREE WITH EVERYTHINGYou SaY
A TENDENCY TO AGREE WITH EVERYTHINGYou SaY The copywriter who never challenges your ideas probably doesn’t have any.
IMMEDIATE AVAILABILITY AND DUBIOUSLYL FeeSoW
IMMEDIATE AVAILABILITY AND DUBIOUSLYL FeeSoW Your copywriter can start today, finish tomorrow and beat anyone’s prices. Do the math.
AWARD-WINNING & WICKEDCL eVeR NeSS
AWARD-WINNING & WICKEDCL eVeR NeSS Mediocre copywriters are obsessed with winning awards. Great ones are obsessed with winning business.
AN IRRESISTIBLE COMPULSION TO HIGHLIGHTFeaTuReS
AN IRRESISTIBLE COMPULSION TO HIGHLIGHTFeaTuReS Speeds, feeds, ingredients, years of experience, and so on. Features will fail you. Benefits bring the buyers.
AN OVER ZEALOUS EMPHASIS ON INDUSTRYeXPeRieNCe
AN OVER ZEALOUS EMPHASIS ON INDUSTRYeXPeRieNCe Industry expert. Copywriting expert. They are not the same thing.
LAME OR NOWebSiTe
LAME OR NOWebSiTe Does your doctor smoke? Is your financial planner poor?
FEAR OFNeGaTiViTY
FEAR OFNeGaTiViTY The copywriter afraid to write something negative is naive. The contrarian angle is positively powerful.
CONCEPTReCyCLiNG
CONCEPTReCyCLiNG It’s great to recycle waste,but don’t waste your time and money recyling ideas. Create something.
NO SENSE OFHuMoR
NO SENSE OFHuMoR Need a comedian? No.Need to make a human connection. Yes. It’s funny how powerful humor can be.
YOUR COPYWRITER SHOULD HAVE SOMEeVeN iF He iS a SHe
DON’T BEaFRaiD TextYOU KNEW THIS WAS COMING... MeeTBaR RY FeLDMaN
FELDMANCReaTiVe Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since “Friday the 13th: Part VII” was released. You had to know this was coming.
FELDMANCReaTiVe A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. You had to know this was coming.
Debopriyo Bhattacherjee
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