21 Indicators You Work With a Castrated Copywriter
Upcoming SlideShare
Loading in...5
×
 

21 Indicators You Work With a Castrated Copywriter

on

  • 17,885 views

"21 Indicators You Work With a Castrated Copywriter" points out how to spot the ones with no balls and means to warn you to avoid hiring them.

"21 Indicators You Work With a Castrated Copywriter" points out how to spot the ones with no balls and means to warn you to avoid hiring them.

Statistics

Views

Total Views
17,885
Views on SlideShare
7,882
Embed Views
10,003

Actions

Likes
24
Downloads
124
Comments
4

36 Embeds 10,003

http://thecuriousbrain.com 8882
http://www.scoop.it 899
http://rrcelectricalapprenticship.wikispaces.com 60
https://twitter.com 27
http://udesvirtual.edu20.org 18
http://wilsonteng.com 16
http://formacionmestreacasa.gva.es 14
http://www.andrewgriffithsblog.com 12
http://www.conseilsmarketing.com 7
http://xem101.com 6
http://globallearningrec.wikispaces.com 6
http://mundust.blogspot.com 6
http://public.slidesharecdn.com 5
http://translate.googleusercontent.com 5
http://www.aweber.com 4
http://t.co 4
http://tweetedtimes.com 4
http://mycampus2.ilisagvik.edu 4
http://172.20.100.180 3
http://htmlcomponentservice.appspot.com 2
https://si0.twimg.com 2
http://static.wix.com 2
https://www.rebelmouse.com 2
http://www.pinterest.com 1
http://www.docseek.net 1
https://www.google.it 1
http://pinterest.com 1
http://twitter.com 1
http://www.newsblur.com 1
http://10.49.52.60 1
http://www.hanrss.com 1
http://10.11.51.2 1
http://ger.nl 1
http://game.dtcth.com 1
http://martubauala.blogspot.com 1
http://10.100.104.29 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

21 Indicators You Work With a Castrated Copywriter 21 Indicators You Work With a Castrated Copywriter Presentation Transcript

  • 21 INDICATORS YOU WORK WITH ACaSTRaTeD CoPYWRiTeR
  • HEAVY DEPENDENCE ONCLiCHeS
  • HEAVY DEPENDENCE ON CLiCHeSIn today’s highly competitive marketplace.... Nobody beats us. Nobody. Period. User-friendly... mission critical...
  • SEVERE FIXATION WITHTHe DaMnCoMPaNy
  • SEVERE FIXATION WITHTHe DaMn CoMPaNy   WELCOME TO LIGHTHOUSE FINANCIAL PL ANNING!We are CERTIFIED FINANCIAL PLANNERS. We take a whole-lifeapproach to mapping the financial goals of our clients. Becausewe are fee-only, our only job is to make sure our clients aremaking the best choices. We don’t sell any products and do notreceive commission for our investment advice or our financialrecommendations. Why go with us? Our attention to detail anddevelopment of relationships with our clients is unparalleled.We’d love to have you join us...
  • OVERWHELMING NEED TO SAY EVERYTHING ON THEFiR ST PaGE
  • OVERWHELMING NEED TO SAY EVERYTHING ON THEFiR ST PaGE Everything can’t come first.Your home page or landing page should present an offer and a reason to take advantage of it. It sounds simple because it is.
  • INABILITY TO EVOKE ANeMoTioN
  • INABILITY TO EVOKE ANeMoTioN No pain, no gain. No tears, no joy. Identify the hot buttons... and push them.
  • EXCESSIVE USE OFJaRGoN
  • EXCESSIVE USE OF JaRGoNenhanced architectural framework.... premiums-to-reserves ratios... anti-microbial cleaning...
  • RELUCTANCE TO PROVIDE MARKETINGADViCe
  • RELUCTANCE TO PROVIDE MARKETINGADViCe “Yes sir. Yes ma’am.” = No help.
  • COMPLETE LACK OF OPINION IN THE AREA OF GRAPHICDeSiGN
  • COMPLETE LACK OF OPINION IN THE AREA OF GRAPHICDeSiGN “Sorry, wrong department. Around here, we only deal with words.”
  • LACK OF INTELLIGENTQueSTioNs
  • LACK OF INTELLIGENTQueSTioNs You shouldn’t trust a writer with all the answers. A smart copywriter is going to ask smart questions.
  • DOESN’T KNOW SQUAT ABOUT SeOYou don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
  • DOESN’T KNOW SQUAT ABOUT SeOYou don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
  • AWKWARD REPETITION OFKeYWoR DS
  • AWKWARD REPETITION OFKeYWoR DSTo gain an understanding of auto insuranceyou should contact one of our professional,trained auto insurance specialists. At that time,one of our auto insurance experts will helpassess your auto insurance needs and delivera customized plan to lower your auto insurancecosts.Click here for a free auto insurance consultation.
  • INCLINATION TO CITE COPYWRITINGFoR MuLaS
  • INCLINATION TO CITE COPYWRITINGFoR MuLaS A ton of magic formulas = a half-ounce of creative talent. If you don’t have a formula company, don’t fall for copywriting formulas.
  • A TENDENCY TO AGREE WITH EVERYTHINGYou SaY
  • A TENDENCY TO AGREE WITH EVERYTHINGYou SaY The copywriter who never challenges your ideas probably doesn’t have any.
  • IMMEDIATE AVAILABILITY AND DUBIOUSLYL FeeSoW
  • IMMEDIATE AVAILABILITY AND DUBIOUSLYL FeeSoW Your copywriter can start today, finish tomorrow and beat anyone’s prices. Do the math.
  • AWARD-WINNING & WICKEDCL eVeR NeSS
  • AWARD-WINNING & WICKEDCL eVeR NeSS Mediocre copywriters are obsessed with winning awards. Great ones are obsessed with winning business.
  • AN IRRESISTIBLE COMPULSION TO HIGHLIGHTFeaTuReS
  • AN IRRESISTIBLE COMPULSION TO HIGHLIGHTFeaTuReS Speeds, feeds, ingredients, years of experience, and so on. Features will fail you. Benefits bring the buyers.
  • AN OVER ZEALOUS EMPHASIS ON INDUSTRYeXPeRieNCe
  • AN OVER ZEALOUS EMPHASIS ON INDUSTRYeXPeRieNCe Industry expert. Copywriting expert. They are not the same thing.
  • LAME OR NOWebSiTe
  • LAME OR NOWebSiTe Does your doctor smoke? Is your financial planner poor?
  • FEAR OFNeGaTiViTY
  • FEAR OFNeGaTiViTY The copywriter afraid to write something negative is naive. The contrarian angle is positively powerful.
  • CONCEPTReCyCLiNG
  • CONCEPTReCyCLiNG It’s great to recycle waste,but don’t waste your time and money recyling ideas. Create something.
  • NO SENSE OFHuMoR
  • NO SENSE OFHuMoR Need a comedian? No.Need to make a human connection. Yes. It’s funny how powerful humor can be.
  • YOUR COPYWRITER SHOULD HAVE SOMEeVeN iF He iS a SHe
  • DON’T BEaFRaiD TextYOU KNEW THIS WAS COMING... MeeTBaR RY FeLDMaN
  • FELDMANCReaTiVe Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since “Friday the 13th: Part VII” was released. You had to know this was coming.
  • FELDMANCReaTiVe A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. You had to know this was coming.