The eBook is the Stud in Your Content Marketing Stable

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Learn how to repurpose your eBook, a cornerstone of your content marketing.

Learn how to repurpose your eBook, a cornerstone of your content marketing.

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Transcript

  • 1. The eBook isthe Stud content INYOUR BY FELDMANMARKETING CREATIVEStable
  • 2. eTop3 th L L E R ET EsS NKGer *CFHco OR Antent MA $ gh content ing e nou 1. P roduc gages t th at en cing c onten 2. Produ k of b udget 3 . Lac *2013 B2B Content Marketing Benchmarks, Budgets and Trends from Content Marketing Institute & Marketing Profs
  • 3. rQepurposing UALiTY contenOVERCOMES TH t ESEcHallengesmore pages,more med ia plays,more content,more pro ductivity
  • 4. AN EBOOK IS... a series of related articles... a portfolio... an industry roundup... stories... a whitepaper-like tutorial {usually with a more pictorial style}AN eBook IS A USUALLYfree BooK
  • 5. AN EBOOK IS... a collection of informative and entertaining pages created with the goal of engaging readers seeking to gather expertise in your fieldAN eBook IS A USUALLYfree BooK
  • 6. kIFSL oEoUT U EB B A S AKE IE MB A B
  • 7. articles, presentations, webinars,podcasts, videos, infographics, etc.  Strategic content marketers create eBooks knowing one purpose is tocontinuously repurpose the content it contains.
  • 8. For Example... SOTTUTDAMY C N ENIN AB LE
  • 9. eBook [and its offspring] cornerstone content on my website and leading downloadable asset21 articles at my blog, “The Point” Articles edited for other websites Hot Slideshare, Squidoo lens,tweets, linkedin, facebook, etc. article! scribd and other New life... magnetic online communities artticle starts a new family tree content Webinar SLIDEshare presentations guest posts VIDEO website traffic, inquiries, Stampede! referrals, new relationships & opportunities List.ly
  • 10. Nicegoing,StudONE EBOOK, MASSIVESTREAM OF CONTENT
  • 11. want some of THESE babieS? click images SlideShare presentations eBooksBlog
  • 12. Point your browser to FeldmanCreative.com for all your online marketingneeds. Owner Barry Feldman has been a copywriter and creative director since1988. A seasoned storyteller, Barry will help you create ultra-magnetic contentand offer pointers to sharpen your site, attract and engage prospects, nurturerelationships, generate sales, and build loyal brand advocates. Free pointers at FELDMAN CREATIVE Barry’s BLOG Barry’s articles at CONTENT MARKETING INSTITUTE Additional SLIDESHARE resources
  • 13. Point your browser to FeldmanCreative.com for all your online marketingneeds. Owner Barry Feldman has been a copywriter and creative director since1988. A seasoned storyteller, Barry will help you create ultra-magnetic contentand offer pointers to sharpen your site, attract and engage prospects, nurturerelationships, generate sales, and build loyal brand advocates. Free pointers at FELDMAN CREATIVE Barry’s BLOG Barry’s articles at CONTENT MARKETING INSTITUTE Additional SLIDESHARE resources