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ACT
        ATTR
      S TO
    AY OMERS WITH

      ET
   W ST
   CU
    GN  IC
  MA
CONTENT
Magnetism.
The force of attraction.
Your website—
the HQ of your marketing—
must have attractive power

•   Power to “pull” visitors in
•   Power to keep them there
•   Power to inspire sharing
•   Power to bring them back
Content marketing
       The process of creating and
       delivering valuable content to
       your target customers.
More content marketing,
more growth.
On average, B2B marketers
employ eight different
content marketing tactics

90% expect to grow their
business through
content marketing


     Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
[1] Stories
                                  Tales must be told
                                      Discoveries
                                      Anecdotes
                                      Case studies
                                      Interesting experiences
                                      Live and learn
                                      Historical context


 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[2] Comparisons
                              For better or worse
                                  Product vs. product
                                  Before & after
                                  He said, she said
                                  Old way, new way
                                  Pros & cons



21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[3] Mistakes
                             No-no’s you need to know
                                Things to avoid
                                Ways to fail
                                Dangers
                                Myths




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[4] Interviews
                           Let someone else get a word in
                               Interview an expert
                               Round-up opinions
                               Man on the street
                               Ask your audience
                               Client point of view




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[5] Instructions
                                  Teach me something
                                     How to’s
                                     Shortcuts
                                     “Secrets”
                                     Tutorials
                                     Recipes




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[6] Demonstrations
                             Show and tell time
                                Video lesson
                                Product in use
                                Screen shots
                                Highlights
                                Test results




21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[7] Examples
                                   Play a few bars
                                      Types
                                      Photos
                                      Best of’s
                                      Worst of’s
                                      Proven ideas




21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[8] Stupid truths
                                 Brilliantly obvious
                                      “Yogi” quotes
                                      Believe it or not
                                      Oxymorons
                                      Ironic truisms
                                      Surprises



 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[9] Exposés
                                 Got some good dirt?
                                    Scandals
                                    Secret plots
                                    Lies
                                    Reckless reporting
                                    Busts




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[10] Threats
                                     Proceed with caution
                                        Bad advice
                                        Dangerous territory
                                        Outdated ideas
                                        Upcoming changes
                                        New rules




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[11] Findings
                                     Look what I found!
                                        Test results
                                        Research
                                        Solutions
                                        Rare footage
                                        Busted myths



 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[12] Familiar references
                                     Borrowed interest
                                        Celebrity connections
                                        Historical milestones
                                        Fact meets fiction
                                        Events & occasions
                                        Places




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[13] Scores
                                              Got some game?
                                                     Competitions
                                                     Rankings
                                                     Financials
                                                     Recaps
                                                     World records



 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[14] Reasons
                             What do you think?
                               Why to do things
                               Don’t waste your time with...
                               Considerations
                               Justifications
                               Explanations




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[15] Humor
                              The best medicine
                                 Funny stories
                                 Satire
                                 Jokes & riddles
                                 Bloopers
                                 Life...




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[16] Applications
                               How do you use this thing?
                                  Creative use cases
                                  Different combinations
                                  Varieties
                                  Real world examples




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[17] Quotes
                                It’s been said...
                                     Famous quotes
                                     Famous people
                                     Foot-in-the-mouth
                                     Panel interviews
                                     Words of wisdom




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[18] Opinions
                                   Everybody’s got one
                                      Reviews
                                      Opposing views
                                      Editorials
                                      Proposals




 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[19] Lessons
                                      Learn something new
                                        Wrong & right
                                        Profiles of pros
                                        Experiments
                                        Glossaries
                                        Best practices
                                        Good habits



 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[20] News
                                 Now hear this...
                                    Breaking stories
                                    Opinion pieces
                                    New products
                                    Events
                                    Trends
                                    Sports angles


 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
[21] Lists
                                  Numbers rule
                                    Tips
                                    Ideas
                                    Sequences
                                    Must-haves
                                    Alternatives
                                    Name it & number it



 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
Content marketing



       ON
   TURNIT
Point your browser to FeldmanCreative.com
for all your online marketing needs. Owner Barry Feldman
has been a copywriter and creative director since 1988.
A seasoned storyteller, Barry will help you create ultra-
magnetic content and offer pointers to sharpen your site,
attract and engage prospects, nurture relationships,
generate sales, and build loyal brand advocates.




                I wrote this stuff for you.
                ‣   Free pointers at Feldman Creative
                ‣   Barry’s blog
                ‣   Additional SlideShare resources
                ‣   Articles on Social Media Today

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21 Ways to Attract Customers with Magnetic Content

  • 1. ACT ATTR S TO AY OMERS WITH ET W ST CU GN IC MA CONTENT
  • 2. Magnetism. The force of attraction. Your website— the HQ of your marketing— must have attractive power • Power to “pull” visitors in • Power to keep them there • Power to inspire sharing • Power to bring them back
  • 3. Content marketing The process of creating and delivering valuable content to your target customers.
  • 4. More content marketing, more growth. On average, B2B marketers employ eight different content marketing tactics 90% expect to grow their business through content marketing Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
  • 5. [1] Stories Tales must be told Discoveries Anecdotes Case studies Interesting experiences Live and learn Historical context 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 6. [2] Comparisons For better or worse Product vs. product Before & after He said, she said Old way, new way Pros & cons 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 7. [3] Mistakes No-no’s you need to know Things to avoid Ways to fail Dangers Myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 8. [4] Interviews Let someone else get a word in Interview an expert Round-up opinions Man on the street Ask your audience Client point of view 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 9. [5] Instructions Teach me something How to’s Shortcuts “Secrets” Tutorials Recipes 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 10. [6] Demonstrations Show and tell time Video lesson Product in use Screen shots Highlights Test results 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 11. [7] Examples Play a few bars Types Photos Best of’s Worst of’s Proven ideas 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 12. [8] Stupid truths Brilliantly obvious “Yogi” quotes Believe it or not Oxymorons Ironic truisms Surprises 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 13. [9] Exposés Got some good dirt? Scandals Secret plots Lies Reckless reporting Busts 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 14. [10] Threats Proceed with caution Bad advice Dangerous territory Outdated ideas Upcoming changes New rules 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 15. [11] Findings Look what I found! Test results Research Solutions Rare footage Busted myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 16. [12] Familiar references Borrowed interest Celebrity connections Historical milestones Fact meets fiction Events & occasions Places 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 17. [13] Scores Got some game? Competitions Rankings Financials Recaps World records 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 18. [14] Reasons What do you think? Why to do things Don’t waste your time with... Considerations Justifications Explanations 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 19. [15] Humor The best medicine Funny stories Satire Jokes & riddles Bloopers Life... 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 20. [16] Applications How do you use this thing? Creative use cases Different combinations Varieties Real world examples 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 21. [17] Quotes It’s been said... Famous quotes Famous people Foot-in-the-mouth Panel interviews Words of wisdom 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 22. [18] Opinions Everybody’s got one Reviews Opposing views Editorials Proposals 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 23. [19] Lessons Learn something new Wrong & right Profiles of pros Experiments Glossaries Best practices Good habits 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 24. [20] News Now hear this... Breaking stories Opinion pieces New products Events Trends Sports angles 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 25. [21] Lists Numbers rule Tips Ideas Sequences Must-haves Alternatives Name it & number it 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  • 26. Content marketing ON TURNIT
  • 27. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra- magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I wrote this stuff for you. ‣ Free pointers at Feldman Creative ‣ Barry’s blog ‣ Additional SlideShare resources ‣ Articles on Social Media Today