2. f e ldm ancre at ive .co m
http://feldmancreative.co m/2013/12/website-o rnaments/
21 Ornaments to Hang On Your Website
‘Tis the season not only to be jolly, but also to f orge plans to create more effective online marketing
programs, where, of course, your website serves as the hub.
Has your website stagnated a bit? Oh sure, your blog or news section gives it a sprinkling of newness each
time you post, but you should be doing more than simply expanding your content. You should be promoting it.
T hinking customer-centric thoughts and doing what you can to make your website more usef ul and engaging.
Giving your readers a heap of reasons to click around, stick around, come back of ten and tell their f riends.
Consider hanging some new ornaments on your website—the types of things that make it a more compelling
social experience. Tools and ideas to increase sharing, engagement, lead generation, credibility, the quality of
the content and the usef ulness or utility of your online properties are everywhere.
Here are 21 of them to help make your website sparkle in the coming year.
Social media chicklets
“Chicklets” is a nickname f or the mini-logos of popular social media
sites and services. You’ll f ind thousands of basic or f ancy options.
Feel f ree to select artistic ones that complement your site, but don’t
let the design obscure the intent—and don’t hide them. Place your
social chicklets in an easy-to-f ind location all across your site to
My chicklets are simple, but colored to
complement this website.
3. Blog comments
I’ll admit blog comments are sometimes hard to get, but you’ll get zero if you don’t make commenting possible
with the necessary plugins. Plug one in. WordPress has an easy native solution, which also allows you to of f er
your readers f ollow and subscription options.
I use Disqus because it enables users easy sign-in options, a notif ication system f or users to f ollow
discussions, and also displays the commenter’s photo, which helps inspire commentary. Many swear by the
f eature-rich Livef yre. T his article of f ers a nice roundup and compares f eatures of comments plugins.
Disqus offers a great set of features including a set of suggestions for additional reading — along with comment highlights from
the selected articles. Smart stuff for increasing “time on site.”
“Let Your Content Roar,” writes social media accelerator
RebelMouse. I love this service f or so many reasons.
While you might think of RebelMouse as a social media in
its own right, it’s really an aggregator of your social
activity. More importantly, the “mouse” gives your social
posts a clean, engaging (and customizable) look and
makes your posts easy to share and interact with. And
above all, RebelMouse allows you to present everything
on your website. I encourage you to click here to see how
I’m using RebelMouse on my site under the moniker,
Facebook Like Box
Lo o k ho w e le g ant Re b e lMo us e p re s e nts a twe e t that mig ht
b e q uite o rd inary o n Twitte r.
4. You’ve seen this plugin, but perhaps not tried using it. If you have a Facebook business page, it’s smart to
promote it on your website with the Like Box. T he box is placed in the sidebar of your web page and displays, a
like button, a likes counter, and Facebook photos of your f ans. Facebook walks you through the
installation process here.
What a little gem Todaymade came up with when they rolled out the f ree utility “clicktotweet.” With it, as you
may have guessed, you create simple clicktotweet boxes in your blog posts making it a snap to share your
f avorite one-liners with the Twitterverse. Simple. Brilliant. Handy.
Look what we have here: an example. I suggest you click to tweet (and I thank you f or doing so).
Tis the season to hang usef ul ornaments on your website to increase engagement and generate leads.
Click To Tweet
When you arrive at my blog f or the f irst time, you’re greeted by a custom message I created that acknowledges
where you came f rom: search, Twitter, etc. I f eel it adds a a nice touch. T his is a WordPress plugin. Inf o here.
To be f iled under “social proof ,” various types of badges displayed on your website will inject credibility.
Consider publishing badges of sites you contribute to, certif ications you’ve earned, associations you belong
to, and accolades you’ve earned. Look over in the sidebar of this page f or a f ew examples.
If you read my articles, you know what a stout advocate I am of SlideShare. It’s an important content network—
probably the most important of them all. It’s big and getting bigger (more than 60-million views per month). Your
slide decks, inf ographics, videos and webinars (which go by “Slidecasts” on the website) are easily embedded
anywhere on your website and add a powerf ul interactive, storytelling element.
Like lists? You’ll like Listly. T hat’s what they say. Me, I love it. In f act, I can make a list of reasons why I do and
you will too. I’ll spare you the list f or now, but tell you this f eature-crazy service makes it easy to create lists,
engage users with them and then embed them on your site.
It’s wonderf ul f or creating content, interacting with readers, encouraging sharing, building usef ul links, and
even keeping track of things. Note how I’ve used a List.ly on my site to build a nice clean page to showcase my
guest posts. As you’ll see, the lists are easy to decorate, customize and update. You can even present them as
tiles if you like.
5. Email archives
Most website owners neglect posting their enewsletters on their site. You won’t be jailed f or the violation, but
you will miss out on some opportunities. Chances are, your emails as posts won’t perf orm like your posts (or
like they do as emails), but I believe creating an archive of past emails of f ers multiple benef its: valuable
content; SEO possibilities; proof you of f er email; and above all, back issues f or those who come along af ter
you begin your lif e as an email newsletter provider, but love the resource. Here’s my email archive (it’s getting
kind of massive)
Real-time mobile video publishing. Say what? Hey, Shaq does Tout. I do Tout. Tout’s like Twitter meets
YouTube. You use it to create 15-second videos you embed on your website. It has to be the world’s easiest
way to get into producing and sharing video content. Don’t want to mess with YouTube? Try Tout out. It’s f un.
You’ll f ind a stream of Touts on my homepage.
Did you know you can now embed Pinterest stuf f on your website? Beautif ul, sort of . Actually, I tried doing so
with an entire pin board and give that option a big thumb down. I’ll spare you the lame result. And when you
think about it, you realize as a result of displaying a mini-version of your pin board, which looks appetizing,
visitors are encouraged to leave your website. Not smart.
However, you can take advantage of the new Pin widget to display a single pin, f rom Pinterest, on your website
or blog. T hat could serve you well. It puts yet another (and attractive) media play on your site. As you may have
gathered by now, I like these embeddable options. Here’s the 411 for embedding pins.
As a blogger and content marketer, your website will expand over time. No matter how well you organize your
content, you can make your website more visitor-f riendly by of f ering a search f ield to help users f ind relevant
content by entering keywords—as they are used to.
T he benef its of of f ering a site search f unction include having access to the data captured, which will help
inf orm you of the subjects visitors care most about. I have to admit, I also use my site’s search to f ind my own
content quickly when I don’t know exactly where it resides or when I published it.
T here are a number of options f or site search f unctionality f or your site. As you might imagine, a popular and
easy solution is of f ered by Google, which of f ers design options and the opportunity to build a revenuegenerating AdSense program.
If you’ve ever printed or made a PDF of a web or blog page to f ind a messy array of elements you don’t want,
you’ll understand why I installed the nif ty little Printf riendly button.
6. You set it up to look the way you like, of f er the options you want, and place it above or below your content.
Try it with one my posts and you’ll get a simple print of the article and nothing more. In f act, bef ore printing you
can zap any element you don’t want. Note, the f irst little chicklet you see in this post is the PrintFriendly
f eature. Go ahead and print this post or create a PDF f or f uture ref erence.
Please, please, have an email program and then make it easy f or visitors to f ind and complete the opt-in
process. Every popular email service provider will of f er you the code to embed. Use it on your home page,
contact page, blog index page and posts pages. Ask only f or an email address and name. And if you want to
build your email list, don’t simply say something generic such as “receive our emails.” Give your readers are
compelling reason to opt-in.
You’ll see atop the sidebar on this page is my email opt-in f orm, which says, “Get the tips and tools you need for
more effective online marketing.”
Subscribe to blog
Oy, I go a bit nutzo when bloggers neglect to of f er the option to subscribe to their blog. Granted, the RSS f eed
thing never really took of f with the masses and probably never will, but come on—want loyal readers? Set up
your blog to of f er f eed and subscribe-by-email options. It’s easy. Here’s a simple tutorial.
Magic Action Box
T he Magic Action Box supercharges your blog posts (they say) by presenting an email opt-in f orm beneath
your posts. Makes sense. A reader makes it to the end of your story, presumably happy, and is given the option
to subscribe. T he service provides many options to customize the box/f orm the way you like.
You’ll find a Magic Action Box below this post. Looks nice and it appears to be helping collect email addresses.
NetworkedBlogs may be a little secret of the blogger and Facebook user community because its primary
f unction is to automatically share your blog posts on Facebook. However, I’m keen on its widget too, which you
add to your blog to make it super easy (and low tech) f or Facebook users to subscribe to your blog. It’s f ree
and easy to implement. Here’s the skinny.
LeadConverter is a f lexible tool you customize and setup to be a non-annoying popup. It’s a widget you
conf igure to be a top bar, lightbox, of f er or survey. If you’ve f ound websites where a question of some sort
pops up f rom the bottom of the page, it’s probably LeadConverter. T heir site tells you it can be setup to
respond to where the traf f ic came f rom, making it f eel more personalized. Paid plans deliver all kinds of
Hello Bar and Spinnakr
7. T he popular Hello Bar (f rom Crazy Egg) and the lesser-known (and unf ortunately named), Spinnakr of f er
eyebrows you place atop your page to direct users to timely content. T hey’re unobtrusive and can be very
ef f ective. Both of f er customizable options and usef ul analytics to help you ref ine your message. Spinnakr,
which I’m testing now, even delivers suggestions via email, based on traf f ic patterns. Additionally, the Spinnakr,
uh, thing, can be presented in a number of ways beyond simply a bar.
Here’s my first Spinnakr bar. Options allow you to customize its look, copy and placement.
T here’s no magic shortcut to this, my last and most important recommendation. In the spirit of content
marketing (and the season), put gif ts on your website. Ebooks, videos, templates, checklists, trial versions—
any usef ul thing you can think of . I present mine in a section called “Free Pointers.”
Make it worth your visitor’s while to have paid you a visit. Show them you want to be of service. Give them a
reason to give you their email address and then respond by delivering f ast access to something f ree and
Your parents probably told you it’s better to give than receive. I’m here to tell you, it’s better to give AND
receive. Give your insights to your prospects and in the long run you’ll receive their business, ref erral or some
f orm of good will.
About t he aut hor
Barry Feldman, f ounder of Feldman Creative, is a prolif ic writer with 25 years of experience
bringing his clients' online presence to the next level through copywriting and content
marketing creation and consulting. He writes and educates clients on online marketing on
T he Point and on many other sites across the web. Connect with Barry on Google+.