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21CONTENT marketing      GOALS    BY FELDMAN CREATIVE
01DELIVER HELPTO those who   want it
02earn authority    in your   industry
03 build    strongrelationships
04 form  Strategicpartnerships
05buildtrust and rapport
06get discovered      via    search
07   generate traffic withinbound links
08    LISTEN toand learn about customer needs
09address concerns  and overcome   objections
10   positionyour productS  and company
11 betterqualify  leads
12Buildcustomer loyalty
13   nurture    leadsstrategically
14   Up-sell and  cross-selL toincrease revenue
15fosterrecommendations and referrals
16   PROMOTE sharing toexpand reach
17     reducecustomer service      costs
18    test new business ideasand initiatives
19    TEST andrefine marketing    messages
20    enable customers tocreate content
21     build amarketing culture in your company
GOfight! win!
> click  feldman creative  content/copy/creative www.feldmancreative.com
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21 Content Marketing Goals

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Learn how to score big and win the content marketing game.

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Transcript of "21 Content Marketing Goals"

  1. 1. 21CONTENT marketing GOALS BY FELDMAN CREATIVE
  2. 2. 01DELIVER HELPTO those who want it
  3. 3. 02earn authority in your industry
  4. 4. 03 build strongrelationships
  5. 5. 04 form Strategicpartnerships
  6. 6. 05buildtrust and rapport
  7. 7. 06get discovered via search
  8. 8. 07 generate traffic withinbound links
  9. 9. 08 LISTEN toand learn about customer needs
  10. 10. 09address concerns and overcome objections
  11. 11. 10 positionyour productS and company
  12. 12. 11 betterqualify leads
  13. 13. 12Buildcustomer loyalty
  14. 14. 13 nurture leadsstrategically
  15. 15. 14 Up-sell and cross-selL toincrease revenue
  16. 16. 15fosterrecommendations and referrals
  17. 17. 16 PROMOTE sharing toexpand reach
  18. 18. 17 reducecustomer service costs
  19. 19. 18 test new business ideasand initiatives
  20. 20. 19 TEST andrefine marketing messages
  21. 21. 20 enable customers tocreate content
  22. 22. 21 build amarketing culture in your company
  23. 23. GOfight! win!
  24. 24. > click feldman creative content/copy/creative www.feldmancreative.com
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