<ul><li>1998 </li></ul><ul><li>19% of listings had virtual tours. </li></ul><ul><li>59% of listings had more than 2 proper...
 
There are thousands of search engines on the Internet.  However, almost all of the major ones use the same four databases!
<ul><li>What is SEO? </li></ul><ul><li>The process of editing and organizing the content on a webpage or across a website ...
<ul><li>The most important thing you can do to improve your ranking is to create UNIQUE content on the Internet. </li></ul...
<ul><li>PageRank is largely determined by checking how many OTHER websites link back to your site.  Think of a link as “ca...
<ul><li>Links on sites that already have high PageRank are considered more “credible” sources.  These will generally help ...
By targeting a SPECIFIC subdivision name, this BLOG entry ranked #1 on Google.
Unique content as well as this site being a blog help it rank highly.  Notice, the link back to the primary website of the...
 
VS.
 
 
 
 
 
 
<ul><li>Specializes in listing syndication. </li></ul><ul><li>Offers robust syndication reports. </li></ul><ul><li>Tracks ...
<ul><li>Specializes in listing syndication. </li></ul><ul><li>Tiered menu of Agent/Broker sites with lead generation techn...
 
 
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Selling In A Web 2 Ppt

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Selling In A Web 2 Ppt

  1. 1. <ul><li>1998 </li></ul><ul><li>19% of listings had virtual tours. </li></ul><ul><li>59% of listings had more than 2 property photos. </li></ul><ul><li>Buyers would look at 23 homes on average before making an offer. </li></ul><ul><li>2008 </li></ul><ul><li>47% of listings have virtual tours. </li></ul><ul><li>86% of listings have more than 2 property photos. </li></ul><ul><li>Buyers look at 9 listings on average before making an offer. </li></ul>
  2. 3. There are thousands of search engines on the Internet. However, almost all of the major ones use the same four databases!
  3. 4. <ul><li>What is SEO? </li></ul><ul><li>The process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines </li></ul>
  4. 5. <ul><li>The most important thing you can do to improve your ranking is to create UNIQUE content on the Internet. </li></ul><ul><ul><ul><li>Write articles on your website. </li></ul></ul></ul><ul><ul><ul><li>Write articles on OTHER websites, blogs, social networking sites. INCLUDE A LINK BACK TO YOUR SITE. </li></ul></ul></ul>
  5. 6. <ul><li>PageRank is largely determined by checking how many OTHER websites link back to your site. Think of a link as “casting a vote”. </li></ul><ul><li>The more credible websites that you can convince to link back to your site, the better your site will rank. </li></ul>
  6. 7. <ul><li>Links on sites that already have high PageRank are considered more “credible” sources. These will generally help your own ranking. </li></ul><ul><li>Links from suspicious or low-ranking sites with may have a negative ranking affect. </li></ul><ul><li>Be VERY careful when ASKING for links from other websites…do your research. And, this same rule applies when you choose to LINK to other sites. Only link to credible sources. </li></ul>
  7. 8. By targeting a SPECIFIC subdivision name, this BLOG entry ranked #1 on Google.
  8. 9. Unique content as well as this site being a blog help it rank highly. Notice, the link back to the primary website of the article
  9. 11. VS.
  10. 18. <ul><li>Specializes in listing syndication. </li></ul><ul><li>Offers robust syndication reports. </li></ul><ul><li>Tracks the performance of your site(s). </li></ul>
  11. 19. <ul><li>Specializes in listing syndication. </li></ul><ul><li>Tiered menu of Agent/Broker sites with lead generation technology. </li></ul><ul><li>International network of 150,000+ agents around the globe. </li></ul><ul><li>Unique “handshake” agreement to form a pseudo-MLS with agent screening reports. </li></ul>

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