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Mutant branding brainstorm

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Top tips to establish strong messaging and branding strategy. …

Top tips to establish strong messaging and branding strategy.

Learn how to stay on message and communicate effectively with your target market.

www.mutant.com.sg

Published in: Marketing

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Transcript

  • 1. Branding brainstorm for new businesses
  • 2. Why messaging is important • Easy for customers to recognise and understand • Conveys the essence of the company • Drives company direction THE NEXT STEP
  • 3. What is effective messaging? • Simple • Conveys a message • Unified across platforms What is effective messaging? THE NEXT STEP
  • 4. How is messaging used • Eliciting different responses • Think – brand awareness, understanding, conviction, informative, generic, pre-emptive, credibility • Feed – brand image & personality, liking desire, self identity • Do – buy, try, repeat, visit, contact, engage THE NEXT STEP
  • 5. Target market • Who is the target market? • How do we know this? • How are we going to reach them? THE NEXT STEP
  • 6. Who are you talking to? Are we aiming for 34 year old homeless junkies?
  • 7. How do we who your ideal target market is? Have you researched? How are we going to reach them? THE NEXT STEP
  • 8. Know thy enemies Who is aiming for the same target market? What does the target market think of them? How are they doing it? What are they missing?
  • 9. Voice How do you want your brand to be perceived? Fun Serious Casual Boring Formal Cynical Sarcasti c Entertainin g Ironic THE NEXT STEP
  • 10. Defining messaging Unify • Speak with a singular voice • Everyone should agree on who you are and what value you bring to your customers • Stick to it THE NEXT STEP
  • 11. Defining messaging Simplify • Create clear and compelling messages Customers, employees, your mum should all easily understand your message and why they should care • Make it memorable The easier it is to remember the easier it is for people to become ambassadors Q. The primary messaging and secondary messaging?
  • 12. Defining messaging Amplify • Work strategically to reinforce your brand where it counts THE NEXT STEP