Branding brainstorm
for new businesses
Why messaging is
important
• Easy for customers to recognise and
understand
• Conveys the essence of the company
• Drives ...
What is effective
messaging?
• Simple

• Conveys a message
• Unified across platforms
What is effective messaging?

THE NE...
How is messaging used
• Eliciting different responses
• Think – brand awareness, understanding,
conviction, informative, g...
Target market
• Who is the target market?
• How do we know this?
• How are we going to reach them?

THE NEXT
STEP
Who are you talking to?

Are we aiming
for 34 year old
homeless
junkies?
How do we who your ideal target market
is? Have you researched?

How are we going to reach them?

THE NEXT
STEP
Know thy enemies
Who is aiming
for the same
target market?
What does the
target market
think of them?

How are they
doing ...
Voice
How do you want your brand to be perceived?

Fun

Serious

Casual
Boring

Formal
Cynical
Sarcasti
c

Entertainin
g
I...
Defining messaging

Unify
• Speak with a singular voice
• Everyone should agree on who you are and what
value you bring to...
Defining messaging

Simplify
• Create clear and compelling messages
Customers, employees, your mum should all easily
under...
Defining messaging

Amplify
• Work strategically to reinforce your brand
where it counts

THE NEXT
STEP
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Mutant branding brainstorm

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Top tips to establish strong messaging and branding strategy.

Learn how to stay on message and communicate effectively with your target market.

www.mutant.com.sg

Published in: Marketing
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Mutant branding brainstorm

  1. 1. Branding brainstorm for new businesses
  2. 2. Why messaging is important • Easy for customers to recognise and understand • Conveys the essence of the company • Drives company direction THE NEXT STEP
  3. 3. What is effective messaging? • Simple • Conveys a message • Unified across platforms What is effective messaging? THE NEXT STEP
  4. 4. How is messaging used • Eliciting different responses • Think – brand awareness, understanding, conviction, informative, generic, pre-emptive, credibility • Feed – brand image & personality, liking desire, self identity • Do – buy, try, repeat, visit, contact, engage THE NEXT STEP
  5. 5. Target market • Who is the target market? • How do we know this? • How are we going to reach them? THE NEXT STEP
  6. 6. Who are you talking to? Are we aiming for 34 year old homeless junkies?
  7. 7. How do we who your ideal target market is? Have you researched? How are we going to reach them? THE NEXT STEP
  8. 8. Know thy enemies Who is aiming for the same target market? What does the target market think of them? How are they doing it? What are they missing?
  9. 9. Voice How do you want your brand to be perceived? Fun Serious Casual Boring Formal Cynical Sarcasti c Entertainin g Ironic THE NEXT STEP
  10. 10. Defining messaging Unify • Speak with a singular voice • Everyone should agree on who you are and what value you bring to your customers • Stick to it THE NEXT STEP
  11. 11. Defining messaging Simplify • Create clear and compelling messages Customers, employees, your mum should all easily understand your message and why they should care • Make it memorable The easier it is to remember the easier it is for people to become ambassadors Q. The primary messaging and secondary messaging?
  12. 12. Defining messaging Amplify • Work strategically to reinforce your brand where it counts THE NEXT STEP
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