EXPECTED RESPONSE Detete line? Add line? Accept contract? 1 Calculate the contribution margin 2 Define the contribution margin and explain its purpose 3 re-state the issue eg: the business is considering deleting a line … 4 Explain result - compare line under consideration with existing lines Make a recommendation and justify; use figures, plus any additional considerations which the manager should keep in mind eg turnover, impact of deleting a line on existing sales