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Internal Business Environment
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Internal Business Environment



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  • 1. The Internal Business Environment
  • 2. The purpose of an organisation: must be communicated establishes culture Mission statement relays purpose of business
  • 3. Vision/Mission Statements A Mission statement attempts to capture (in simple terms) what the business does and how it works. Or why it exists. A Vision statement states in broad terms where a business wishes to be.
  • 4. Mission Statement Our reason for being is to:• Dedicate our business to the pursuit of social and environmental change.• Creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders.• Courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising the future.• Meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct which ensures care, honesty, fairness and respect.• Passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry.• Tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives.
  • 5. Mission StatementWe assist and encourage informed decision making,research and discussion within governments and thecommunity, by leading a high quality, objective andresponsive national statistical service.
  • 6. is committed to protecting the environment, health…………………………………and safety of our employees, customers and the globalcommunities where we operate. We recognize that byintegrating sound environmental, health and safetymanagement practices into all aspects of our business, we canoffer technologically innovative products and services whileconserving and enhancing resources for future generations. strives for continuous improvement in our…………………………………environmental, health and safety management systems and inthe environmental quality of our products, processes andservices.
  • 7. Corporate Culture refers to a business’s  values  beliefs  business principles  traditions  ways of operating and  internal work environment closely linked to ethical behaviour
  • 8.  Official corporate culture can be expressed in ads, slogans eg  Delivering more than ever  Making Life Easier
  • 9. The real corporate culture Real corporate culture (usually unwritten) is likely to be evident only in some form of direct contact with the business and from observing the following indicators:  management style  attitude of management to staff and staff to management  relations among staff  budgets and other statements of the organisation’s practices  customer relations  style of dress and language within organisation
  • 10. Business Ethics the moral standards and principles that guide people’s decisions and actions. Ethical people do what they believe is the right thing. Modern business ethics are expected to include a sense of social responsibility or a concern for the condition of society. Self-interest and the profit motive are very strong in some cultures: management can see ethical concerns as ‘soft’ and a waste of time and money. Other cultures give prominence to business ethics, with many organisations having fully operational codes of ethics in place.  the observation of the manner in which these organisations operate will confirm whether such a code is truly practised.