BarnetCamp
Communications and
Engagement Strategy

Wednesday 28th May 2008




                          http://www.flickr...
Agenda




• Presentations
• Lessons from history
• Strategy making
• Challenge
• Show and tell
                         h...
Communication and
engagement:
the Mori model




                    http://www.flickr.com/photos/daveoncue/
Inform




         http://www.flickr.com/photos/mykreeve/
Consult   http://www.flickr.com/photos/cmmorrison/
Involve




          http://www.flickr.com/photos/markgibson
But what about…
Listening?




             http://www.flickr.com/photos/mbake/
Sensing?   http://www.flickr.com/photos/sisms/
Changing?




            http://www.flickr.com/photos/dominiccampbell/
And don’t forget…
The power of the web   http://www.flickr.com/photos/foxypar4/
The social web




• Collaboration
• Customer service
• Community
  engagement
                     © //bwr via Flickr
War of the Worlds


                Vs


                Vs
Social web as a driver of change…
Times are changing

 Recent communications shift. In the USA:
 • 42% communicate mostly via instant messaging
 • 11 text m...
Gen Y leading…
But they’re not on their own!
Social web word association

                transparency
                                collaboration
      sharing
    ...
The age of conversation
 “The characteristics of conversations map to the
 conditions for genuine knowledge generation
 an...
Implications

 1. Increased openness and transparency inevitable
 2. Trend away from top down control and
    broadcast to...
Exercises




http://www.flickr.com/photos/suffolkfamilyymca
Challenge




            http://www.flickr.com/photos/fabiovenni/
Show and tell




http://www.flickr.com/photos/sarajm/
Next steps



http://www.flickr.com/photos/12821810@N04/
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Barnet Camp Presentation

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Transcript of "Barnet Camp Presentation"

  1. 1. BarnetCamp Communications and Engagement Strategy Wednesday 28th May 2008 http://www.flickr.com/photos/lawatt
  2. 2. Agenda • Presentations • Lessons from history • Strategy making • Challenge • Show and tell http://www.flickr.com/photos/ester68
  3. 3. Communication and engagement: the Mori model http://www.flickr.com/photos/daveoncue/
  4. 4. Inform http://www.flickr.com/photos/mykreeve/
  5. 5. Consult http://www.flickr.com/photos/cmmorrison/
  6. 6. Involve http://www.flickr.com/photos/markgibson
  7. 7. But what about…
  8. 8. Listening? http://www.flickr.com/photos/mbake/
  9. 9. Sensing? http://www.flickr.com/photos/sisms/
  10. 10. Changing? http://www.flickr.com/photos/dominiccampbell/
  11. 11. And don’t forget…
  12. 12. The power of the web http://www.flickr.com/photos/foxypar4/
  13. 13. The social web • Collaboration • Customer service • Community engagement © //bwr via Flickr
  14. 14. War of the Worlds Vs Vs
  15. 15. Social web as a driver of change…
  16. 16. Times are changing Recent communications shift. In the USA: • 42% communicate mostly via instant messaging • 11 text messages sent daily on average (from mobiles alone) • 90+ minutes spent on social networks on average daily In the UK: • Leading Europe in adoption of online social networking • London has the largest most active Facebook group of all world cities with over 1 million members • Coupled with this, 70% of UK now accesses the web on a daily basis (~50% through a broadband connection in their home)
  17. 17. Gen Y leading…
  18. 18. But they’re not on their own!
  19. 19. Social web word association transparency collaboration sharing freeware/ risk taking free content openness conversation thinking global peering open user generated innovation
  20. 20. The age of conversation “The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they're unpredictable interactions among people speaking in their own voice about something they're interested in. The conversants implicitly acknowledge that they don't have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else.” David Weinberger (via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)
  21. 21. Implications 1. Increased openness and transparency inevitable 2. Trend away from top down control and broadcast to empowered individuals 3. Enabler of change – choice, personalisation, empowerment, user focus, democratic engagement 4. Start the conversation, get tooled up and participate now! 5. Accept and work with complexity, don’t pretend simple systems and processes alone can fix it
  22. 22. Exercises http://www.flickr.com/photos/suffolkfamilyymca
  23. 23. Challenge http://www.flickr.com/photos/fabiovenni/
  24. 24. Show and tell http://www.flickr.com/photos/sarajm/
  25. 25. Next steps http://www.flickr.com/photos/12821810@N04/

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