The UPS Store Presentation
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The UPS Store Presentation

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    The UPS Store Presentation The UPS Store Presentation Presentation Transcript

    • Partnership with Constant ContactFranchise Program overview
    • Why Email Marketing?
      CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      2
      Everyone is doing it!
      • 90% of businesses have email lists
      • 30-40% of total marketing budget is
      spent on email
      When asked what consumers would
      like email to replace:
      • 82% replace telemarketing
      • 72% replace in-person sales calls
      • 70% direct mail
      Source: Association for
      Interactive Marketing, DoubleClick Study
      E-MAIL ME THAT
      When asked e-mail usage in daily
      Business activities, 95% said they
      use e-mail to communicate with
      customers, 94% said they
      communicate with partners and
      business associates via e-mail,
      and 88% e-mail potential buyers
      Source: Interland
    • The Challenge for Businesses…
      Keeping current relationship strong while looking for new business
      Sales & Profits
      Investment ($ and time)
      Email
      Most profits are generated by repeat customers
      Most new andgrowing businessesfocus on acquisition
    • CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      4
      Who is Constant Contact?
      Designed and priced for small and mid-sized businesses and organizations
      Easy to use
      Effective
      Affordable
      Web-based, software as a service
      Major features:
      List management and image hosting
      450+customizable templates
      Real-time reporting
      Industry leader
      SMB email marketing leader
      Pulling away from the competition
    • Who is Constant Contact?
      • Over 450,000 customers
      • Fast growing, profitable company with National Exposure
      • Outstanding customer satisfaction
      • Award-winning product
      • Over 2 billion emails sent each month
      • High deliverability rate of 98%+
    • Custom Templates
      The UPS Store is currently working with our Custom Services team to create template that will automatically be in your account. This is an example of what the template may look like:
      CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      6
    • CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      7
      Evaluating Your Results
      • What influences the open rate?
      • From / Subject line
      • Delivery day / time
      • List overuse, age or quality
      • Why did people click through?
      • Call-to-action or offer
      • Copy
      • What were they interested in?
    • CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      8
      Evaluating Your Results
    • Franchise Team
    • Franchise Team
    • Learning and Support
      Learning CenterOur helpful resources will make you an email marketing and survey master in no time at all. Or take a product tour for an overview of features.
      • Live WebinarsAttend our live, interactive online sessions, where you can speak directly to our experts—while gaining tips and insights from your peers.
      • Daily at 2pm EST
      • Product Tutorials and GuidesConvenient pre-recorded presentations—from creating and editing an email campaign to creating your first survey—let you choose the time and place that's convenient for you.
    • CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.
      12
      Learning and Support
      Extended Support Hours – Chat –Call - Email
    • Pricing for The UPS Store
      • Monthly Subscription Pricing based on list size – Unlimited Usage
      • Special Pre-Payment discounts available for all The UPS Store
      • 20% discount for 6 month Prepay (standard is 10%)
      • 25% discount for 12 month Prepay (standard is 15%)
      • Image Hosting – Free for up to 5 Images, $5 per month for 1,000 images
    • How to Get Started
      If you currently have a Constant Contact account.
      Email your username to franchise@constantcontact.com –mention that you want to be affiliated with The UPS Store.
      If you want to open a new Constant Contact account.
      Option 1: Create an account at http://www.constantcontact.com/index.jsp?pn=mbe
      Click the Sign Up link on the top right hand corner and fill out the form. You will receive a call from a Constant Contact Email Marketing Consultant either that day or the
      next business day. After their rep reaches out to you, he or she will provide you with their contact information.
      Option 2: You may sign up over the phone with your Relationship Manager Caitlin
      The phone line is 855-778-5761 email: Cperry@constantcontact.com
    • Questions?