The UPS Store Presentation

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The UPS Store Presentation

  1. 1. Partnership with Constant ContactFranchise Program overview<br />
  2. 2. Why Email Marketing?<br />CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />2<br />Everyone is doing it!<br /><ul><li>90% of businesses have email lists
  3. 3. 30-40% of total marketing budget is</li></ul>spent on email<br />When asked what consumers would<br />like email to replace:<br /><ul><li>82% replace telemarketing
  4. 4. 72% replace in-person sales calls
  5. 5. 70% direct mail</li></ul>Source: Association for <br />Interactive Marketing, DoubleClick Study<br />E-MAIL ME THAT<br />When asked e-mail usage in daily<br />Business activities, 95% said they<br />use e-mail to communicate with<br />customers, 94% said they<br />communicate with partners and<br />business associates via e-mail,<br />and 88% e-mail potential buyers<br />Source: Interland<br />
  6. 6. The Challenge for Businesses… <br />Keeping current relationship strong while looking for new business<br />Sales & Profits<br />Investment ($ and time)<br />Email <br />Most profits are generated by repeat customers<br />Most new andgrowing businessesfocus on acquisition<br />
  7. 7. CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />4<br />Who is Constant Contact?<br />Designed and priced for small and mid-sized businesses and organizations<br />Easy to use <br />Effective<br />Affordable<br />Web-based, software as a service<br />Major features: <br />List management and image hosting <br />450+customizable templates<br />Real-time reporting<br />Industry leader <br />SMB email marketing leader<br />Pulling away from the competition<br />
  8. 8. Who is Constant Contact?<br /><ul><li>Over 450,000 customers
  9. 9. Fast growing, profitable company with National Exposure
  10. 10. Outstanding customer satisfaction
  11. 11. Award-winning product
  12. 12. Over 2 billion emails sent each month
  13. 13. High deliverability rate of 98%+</li></li></ul><li>Custom Templates <br />The UPS Store is currently working with our Custom Services team to create template that will automatically be in your account. This is an example of what the template may look like:<br />CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />6<br />
  14. 14. CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />7<br />Evaluating Your Results<br /><ul><li>What influences the open rate?
  15. 15. From / Subject line
  16. 16. Delivery day / time
  17. 17. List overuse, age or quality
  18. 18. Why did people click through?
  19. 19. Call-to-action or offer
  20. 20. Copy
  21. 21. What were they interested in?</li></li></ul><li>CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />8<br />Evaluating Your Results<br />
  22. 22. Franchise Team <br />
  23. 23. Franchise Team <br />
  24. 24. Learning and Support <br />Learning CenterOur helpful resources will make you an email marketing and survey master in no time at all. Or take a product tour for an overview of features.<br /><ul><li>Live WebinarsAttend our live, interactive online sessions, where you can speak directly to our experts—while gaining tips and insights from your peers.
  25. 25. Daily at 2pm EST
  26. 26. Product Tutorials and GuidesConvenient pre-recorded presentations—from creating and editing an email campaign to creating your first survey—let you choose the time and place that's convenient for you.</li></li></ul><li>CONFIDENTIAL Copyright © 2008 Constant Contact, Inc.<br />12<br />Learning and Support <br />Extended Support Hours – Chat –Call - Email<br />
  27. 27. Pricing for The UPS Store<br /><ul><li> Monthly Subscription Pricing based on list size – Unlimited Usage
  28. 28. Special Pre-Payment discounts available for all The UPS Store
  29. 29. 20% discount for 6 month Prepay (standard is 10%)
  30. 30. 25% discount for 12 month Prepay (standard is 15%)
  31. 31. Image Hosting – Free for up to 5 Images, $5 per month for 1,000 images</li></li></ul><li>How to Get Started<br />If you currently have a Constant Contact account.<br />Email your username to franchise@constantcontact.com –mention that you want to be affiliated with The UPS Store. <br />If you want to open a new Constant Contact account.<br />Option 1: Create an account at http://www.constantcontact.com/index.jsp?pn=mbe<br />Click the Sign Up link on the top right hand corner and fill out the form. You will receive a call from a Constant Contact Email Marketing Consultant either that day or the<br />next business day. After their rep reaches out to you, he or she will provide you with their contact information.<br />Option 2: You may sign up over the phone with your Relationship Manager Caitlin <br />The phone line is 855-778-5761 email: Cperry@constantcontact.com<br />
  32. 32. Questions?<br />

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