This is a possible marketing strategy for the company ESPN. It's for my adv420 course.

1. ESPN marketing strategy

2. What is ESPN?
• ESPN is already a very well established brand
name that has become synonymous with
sports.
• It’s the first name you think of regarding
getting your sports news

3. Brand Reminder
• Buying up ad space on major networks such as
CBS, NBC, ABC (they tend to only advertise on
their own networks)
• Create more in store reminders

4. Expand their name
• Create sports related products, launching
several sports lines
• Partner up with related brands

5. Social media
• ESPN has done well with twitter and the
#gameface campaign
• Use Facebook to their advantage, create
opportunities for users to think of you

6. Facebook
• Create contests much like they have with
twitter
• Offer incentives such as free subscription to
ESPN magazine, trip
• On their ESPN page, ask more questions to get
consumer engagement

7. Twitter
• Continue partnership with twitter, helps get
more consumer engagement
• Expand their reach

8. Applications
• ESPN has done well with getting several
different application
• Make all applications known
• Team up with a particular company on an
application

9. Implementation
• Make sure the budget is realistic and that all
goals can be achieved
• More social media will be done than anything
else

10. Credits
• Delo, Cotton. "Twitter and ESPN Plan Branded Campaigns
Around TV Sports." Ad Age/ Media News. Ad Age, 15 May
2012. Web. 1 Apr 2013.
<http://adage.com/article/media/twitter-espn-plan-
branded-campaigns-tv-sports/234761/>.
• Kenney, Allen. ESPN'S COLLEGE FOOTBALL BET WEIGHS
DOWN DISNEY PROFITS. N.d. Photograph. BloguinWeb. 1
Apr 2013. <http://www.bloguin.com/crystalballrun/2013-
articles/february/espn-college-football-impact-disney-
profits.html>.
• "In-store ads more effective than out-of-store." . Marketing
Charts, 7 Apr 2009. Web. 1 Apr 2013.
<http://www.marketingcharts.com/print/in-store-ads-
more-effective-than-out-of-store-8623/>.