Go around the table asking what people have done to incorporate social media within their business.If there is little ask for 1 thing that they took away from the last session and WILL implement.Any new questions?
Boxer dog / boxer shorts etc for negative example
Talk about click fraud
How not to loose your shirt when using pay per click
Digital Eyes Media Academy
IT’S BEEN A MONTH….
What have you implemented in your
business since the last session?
HOW TO NOT LOOSE YOUR SHIRT WHEN
USING PAY PER CLICK (PPC)
AIMS OF THE SESSION
By the end of the session we’ll all have an understanding of the
• What PPC is
• Why PPC is an effective marketing tool
• How to create an account
• The best way to create an ad campaign
• Managing a budget
• Measure the success of a campaign
WHAT IS PPC AND WHY’S IT DIFFERENT?
A method to advertise your brand, service or
product. Advertisers are charged after an advert is
clicked NOT when it’s been seen.
CREATING AN ACCOUNT
You can use AdWords with any Google enabled email account, not
just Gmail accounts.
Once you have an account you’ll need to set up your billing
information and add how you will fund your account. At this point
you will also need to apply your AdWords voucher.
Let me know if you’d like a voucher and it will be emailed to you.