The New Digital Supply Chain with Warner Bros. and MarkLogic

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Warner Bros. and MarkLogic talk about streamlining digital servicing and building next generation digital asset search and delivery applications using Enterprise NoSQL technology. This new generation of applications provide users with the complete picture of assets, creates workflow applications to reduce the effort of delivering digital products, powers new innovative viewing experiences and provides views across the organization to better report on and analyze utilization and efficiency. This showcase will include an overview of Warner Bros.’ digital servicing applications, the challenges with traditional technology approaches and additional examples of Enterprise NoSQL in action from BBC and Sony.

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The New Digital Supply Chain with Warner Bros. and MarkLogic

  1. 1. The New Digital Supply Chain May 7, 2013Eddie LeeDirector Digital Media Initiatives, Warner Bros.Matt TurnerChief Technologist, Media Solutions, MarkLogic
  2. 2. Slide 2 Copyright © 2012 MarkLogic® Corporation. All rights reserved.We are the New Generation DatabaseHierarchical Era“For your application data!”• Application- and hardware-specificRelational Era“For all your structured data!”•Normalized, tabular model•Application-independent query•User controlUnstructured Era“For all your data!”• Schema-agnostic• Massive scale• Query and search• Analytics• Application services• Faster time-to-results
  3. 3. Slide 3 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Digital Supply Chain Background
  4. 4. Slide 4 Copyright © 2012 MarkLogic® Corporation. All rights reserved.The Switch to Digital Is OnThe winners will meet the demands of the new digital audience
  5. 5. Slide 5 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
  6. 6. Slide 6 Copyright © 2012 MarkLogic® Corporation. All rights reserved.From Mass to Mass CustomizationStarsActorsProductionStaffArtistsTitle ReleaseScheduleiTunes/NetflixGlobalDigitalDVDReleaseTrailersPostersand AdsReleasescheduleSubjectCategoryYouTubeFacebookVersionsRightsTwitter?UnAuthUsageDigitalAssetFor example . . .
  7. 7. Slide 7 Copyright © 2012 MarkLogic® Corporation. All rights reserved.The Barrier: Traditional ApproachesTraditional technology holds you back Discovery: there is no single place tofind assets Productivity: lots of manual effort Opportunity: risk not getting yourassets to the right audienceMost systems are based on traditionaldatabases and search engines Too complex Too inflexible Take too much time Result in inefficient silos
  8. 8. Slide 8 Copyright © 2012 MarkLogic® Corporation. All rights reserved.New Digital Supply ChainHas the complete picture of the asset Asset metadata combined with product,title, sales, social media In a single system, loaded „as-is‟Features powerful search Across all the data from across theorganization Presenting the assets as they can be usedPowers targeted workflows Asset search, selection, ordering, rightsclearance, packaging and delivery Made available to internal and externalusers
  9. 9. Slide 9 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Warner Bros. TOPS
  10. 10. Slide 10 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Eddie LeeDirector Digital Media Initiatives, Warner Bros.
  11. 11. Slide 11 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Opportunities to Streamline DigitalServicingAt Warner Bros., Digital Servicing of content (features, tvepisodic, enhanced content, metadata, marketing assets, etc.) toB2B clients/partners has become increasingly complex due to amyriad of internal and external factors:• Rapidly increasing number of digital partners and clients• Increasing international growth adding complexity (dubbing,subtitling requirements, translations, multiple languages)• Diverse number of client specifications (video, metadata,images) and varied output formats; specialized requirements• Accelerating delivery windows• Metadata in silo‟d systems across the organization
  12. 12. Slide 12 Copyright © 2012 MarkLogic® Corporation. All rights reserved.What is TOPS?TOPS, or Technical Operations Platform Solution, is a WBTOinitiative to streamline and automate digital servicing processesand enable digital supply chain agility.Some of the key objectives of the program are to:• Improve client service by enabling systematic access to dataand services• Decrease manual effort, tracking, and overhead with respectto servicing processes• Increase accessibility and use of appropriate digital assets• Enhance visibility into workflow metrics and overall workloadand enable improved internal reporting• Aggregate key metadata across entities (title, product, asset)
  13. 13. Slide 13 Copyright © 2012 MarkLogic® Corporation. All rights reserved.TOPS and MarkLogic
  14. 14. Slide 14 Copyright © 2012 MarkLogic® Corporation. All rights reserved.How MarkLogic helps TOPS?MarkLogic plays multiple roles in the TOPS architecture stack:- Schema flexibility – Ability to add new fields andunstructured data quickly- Aggregation of data – Enables quick load of data fromdisparate sources to use for search and lookup- Search within the data - Robust search capabilities andfaceted search available out of the box on any data set withinthe database- Transformation – Enables transformation of data in and outof the system- Relational database – Regular relational database use casescan be done on MarkLogic and allow simplification of the datatier
  15. 15. Slide 15 Copyright © 2012 MarkLogic® Corporation. All rights reserved.The New Supply Chain in Action
  16. 16. Slide 16 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Key Innovation: flexible supply chain reduce costs andspeeds processing time to grow inventory and powermore targeted product offerings
  17. 17. Slide 17 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Key Innovation: Delivered the most successful digitalOlympics ever with dynamic asset delivery powered byenterprise NoSQLAthletesNewsScores
  18. 18. Slide 18 Copyright © 2012 MarkLogic® Corporation. All rights reserved.TOPSKey Innovation: Uses the complete picture of the asset todeliver assets more efficiently
  19. 19. Slide 19 Copyright © 2012 MarkLogic® Corporation. All rights reserved.With MarkLogic:The Only Enterprise NoSQL DatabaseDatabase SearchApplicationServices Single platform metadata, content and search Manage all asset data for the complete picture Make assets accessible with powerful search Power custom, time saving workflows
  20. 20. Slide 20 Copyright © 2012 MarkLogic® Corporation. All rights reserved.Any Questions?
  21. 21. Slide 21 Copyright © 2012 MarkLogic® Corporation. All rights reserved.

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