Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization
by Matt Turner, Worldwide Director Media Solutions at MarkLogic on Mar 21, 2012
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My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital ...
My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:
Product managers to create digital products with assets from across an organization
Technology teams to create a platforms for digital supply chain operations
Business executives insight on internal and external asset usage
Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies
This talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.
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