Delivering Digital Products with MarkLogic and Moving       from Mass Media to Mass Customization                     Matt...
MarkLogic Can Help You Bring Together Your Content Deliver Your Digital Products Take the Lead in Your Digital Market S...
MarkLogic and MeWe help leading organizations leverage Big Data Enterprise software to handle Volume, Variety, Velocity a...
The Digital Land Grab is Already Underwayexecutives under the gun          The winners will transform faster to a Digital ...
The Hockey Stick Cometh     Online Ad Revenue                                            Digital Music Revenue            ...
From Mass to Mass Customization 2001 – MarkLogic Founded 2003 – Elsevier - Granular access to book content 2004 – O’Rei...
From Mass to Mass Customization     For example . . .       Author                                    Title               ...
The Complete Picture EnablesMass Customization Only ALL the data for an asset tells it’s  whole story Without the comple...
No One Can Get the Complete    Picture     For example . . .       Author                                    Title        ...
No One Can Get the Complete   Picture    User need to bridge multiple systems  CMS                                       ...
The Barrier: Traditional Approach Based on technology designed  for single purpose                                       ...
Problems Complexity, Inflexibility, Time DAMSystemsProduction Systems                                                     ...
The Result    Instead of one central system, you get just another system  CMS                                            ...
The Answer:Slide 14   Copyright © 2011 MarkLogic® Corporation. All rights reserved.
The MarkLogic Approach Collect            Load data as-is            From multiple, ever changing sources              ...
The MarkLogic Approach   Collect  CMSSystems                                                             Loading DAMSystem...
The MarkLogic Approach   Collect  CMSSystems                                                             Loading DAMSystem...
The MarkLogic Approach  Search  CMSSystems                                                                               A...
The MarkLogic Approach  Search  CMSSystems                                                                               A...
Result: A Real Central System   Build                                                                                     ...
Digital Asset Management                            Initiative to share content and deliver                            cus...
Slide 22   Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Slide 23   Copyright © 2011 MarkLogic® Corporation. All rights reserved.
MarkLogic Delivers Gives You The Complete Picture Develop your applications faster     Develop 4 applications in the ti...
Register NowCode MLW595May 1-3, 2012 Washington, D.C.marklogicworld.com       Slide 25   Copyright © 2011 MarkLogic® Corpo...
Come By Our Booth and See HowMarkLogic Can Help You Bring Together Your Content Deliver Your Digital Products Take the ...
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Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization

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My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:

Product managers to create digital products with assets from across an organization
Technology teams to create a platforms for digital supply chain operations
Business executives insight on internal and external asset usage
Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies


This talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.

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Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization

  1. 1. Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization Matt Turner, Worldwide Director Media Solutions Slide 1 Copyright © 2011 MarkLogic® March 19th, 2012 Corporation. All rights reserved.
  2. 2. MarkLogic Can Help You Bring Together Your Content Deliver Your Digital Products Take the Lead in Your Digital Market Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  3. 3. MarkLogic and MeWe help leading organizations leverage Big Data Enterprise software to handle Volume, Variety, Velocity and Complexity  10+ years, over 280 customers  Digital transformation, digital products  Mission critical analysis and decision support  Worldwide offices, Silicon Valley HQ About Me  Worldwide Director, Media Solutions  Been with MarkLogic since 2005  PC World, Sony Music Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  4. 4. The Digital Land Grab is Already Underwayexecutives under the gun The winners will transform faster to a Digital Media BusinessSlide 4 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  5. 5. The Hockey Stick Cometh Online Ad Revenue Digital Music Revenue Digital Book SalesSlide 5 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  6. 6. From Mass to Mass Customization 2001 – MarkLogic Founded 2003 – Elsevier - Granular access to book content 2004 – O’Reilly – iTunes for Publishing 2005 – McGraw-Hill – Digital Content Library 2006 – CQ – Targeted Digital Products 2007 – Simon & Schuster – Digital Syndication 2008 – Houghton Mifflin – Custom Digital Products 2009 – Zinio – Mobile Content Delivery 2010 – Warner Bros.– Digital Supply Chain 2011 – BBC + PA – Olympics Data 2012 – Conde Nast – Digital Assets Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  7. 7. From Mass to Mass Customization For example . . . Author Title iTunes/Am Print azonVersions Twitter? Release Audio Global Editor schedule Book Digital DigitalRights Asset UnAuth Art Credits Subject Yahoo/You Excepts Usage Tube Audio Posters Category Facebook Reader and Ads Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  8. 8. The Complete Picture EnablesMass Customization Only ALL the data for an asset tells it’s whole story Without the complete picture  Discovery: there is no single place to find assets  Productivity: lots of manual effort  Opportunity: risk not getting your assets to the right audienceWith the Complete Picture you can execute the digital delivery and mass customization today’s digital business requiresSlide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  9. 9. No One Can Get the Complete Picture For example . . . Author Title iTunes/Am Print azonVersions Twitter? Release Audio Global Editor schedule Book Digital DigitalRights Asset UnAuth Art Credits Subject Yahoo/You Excerpts Usage Tube Audio Posters Category Facebook Reader and Ads Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  10. 10. No One Can Get the Complete Picture  User need to bridge multiple systems CMS WebSystems Apps Mobile DAMSystems Apps Find AssetsProductSystems Apps Package and Distribute Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  11. 11. The Barrier: Traditional Approach Based on technology designed for single purpose Build  CMS and DAM  Database and search engine approaches Search Build data structures Define Searches Then load data Collect See if you got it rightSlide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  12. 12. Problems Complexity, Inflexibility, Time DAMSystemsProduction Systems App Other Find AssetsSystems Slide 12 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  13. 13. The Result  Instead of one central system, you get just another system CMS WebSystems Apps Mobile DAMSystems Apps Find AssetsProductSystems Apps New Package andCentral Distribute AppsSystem Slide 13 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  14. 14. The Answer:Slide 14 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  15. 15. The MarkLogic Approach Collect  Load data as-is  From multiple, ever changing sources Collect Search and join  Using the complete picture of the asset Search Build applications  Find Assets  Improve workflows Build  Delivery assets to your partnersSlide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  16. 16. The MarkLogic Approach Collect CMSSystems Loading DAMSystemsProductSystems Slide 16 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  17. 17. The MarkLogic Approach Collect CMSSystems Loading DAMSystemsProductSystems Slide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  18. 18. The MarkLogic Approach Search CMSSystems Application APIs Loading DAM Find AssetsSystemsProductSystems Slide 18 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  19. 19. The MarkLogic Approach Search CMSSystems Application APIs Loading DAM Find AssetsSystemsProductSystems Slide 19 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  20. 20. Result: A Real Central System Build Web Mobile DAM MobileSystems Application APIs Loading DAM Find AssetsSystemsProduct Package + DistributeSystems Slide 20 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  21. 21. Digital Asset Management Initiative to share content and deliver custom paid products using traditionalSituation CMS and DAM technologies was taking too much time and becoming too complex MarkLogic powered next generation Digital Asset Management system toSolution flexibly maintain video and photos and metadata, select assets and package and deliver digital products Conde Nast websites and digital products access all videos and photos, includingResults 100+ year archive. Paid products deliver custom collections of assets to customers directly from system Slide 21 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  22. 22. Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  23. 23. Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  24. 24. MarkLogic Delivers Gives You The Complete Picture Develop your applications faster  Develop 4 applications in the time of one  Weeks not months Saves you time and money  Development times 50% less  Overall 1/10 cost of traditional platform  Serve more users with ¼ infrastructure Helps you get to Mass Customization and take the lead in Digital Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  25. 25. Register NowCode MLW595May 1-3, 2012 Washington, D.C.marklogicworld.com Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
  26. 26. Come By Our Booth and See HowMarkLogic Can Help You Bring Together Your Content Deliver Your Digital Products Take the Lead in Your Digital MarketMatt TurnerWorldwide Director, Media SolutionsMarkLogic Corporationmatt.turner@marklogic.com Slide 26 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

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