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Content is King: Presentation to Cross Media Innocation Center at RIT

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No matter how you slice it, repackage it, reformat it and distribute it, content is still king. Presentation to the Cross Media Innovation Center at the Rochester Institute of Technology October 19, …

No matter how you slice it, repackage it, reformat it and distribute it, content is still king. Presentation to the Cross Media Innovation Center at the Rochester Institute of Technology October 19, 2012.

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  • When you add a new data system, the complexity only increases:You have to create all the transformations to load that dataYou have to reconfigure each product’s infrastructureAnd often you have to rebuild the infrastructure
  • The firm view that students will not only use your content but also content from the web, other publishers and more importantly content from their peer. It’s about making connections and uncovering relationshipsBe able to understand and identify those opportunities.Smart content is made of legos that snap together to bring and even richer, more intelligent perspective to the end user. Sometimes is about the end product but other times is about providing the capabilities so that others can build those products. There is a lot of commonality in how work gets done but if the content doesn’t communicate well together it’s hard to get that leverage. The common language of contentActionable information must be well described, highly organized, seamlessly commingled and easily navigable. Content Marketplace is our strategy to leverage our deep and broad content assets and create enabling technology and capability as well as a common language of content across the company.
  • Break the boundary of the book -> granular access
  • Break the boundary of the book -> granular access
  • Break the boundary of the book -> granular access
  • Transcript

    • 1. Content is King: Information ProvidersTake Center StageMatt Turner, Worldwide Director Media SolutionsOctober 19, 2012
    • 2. Industry Challenge• The shift to digital is more than just a format change• It’s a shift from mass media to mass customization• It’s a shift from publishers (and studios, and broadcasters and…) to information providers• It puts content and data on center stage of the information economy Digital Book SalesSlide 2 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 3. Quick QuizWhat’s the biggest challenge facingmedia companies today?A) Users consume content in new and unpredictable waysB) People want to share, collaborate and contribute to contentC) Customers only want to pay for the content they really needD) Everyone is a publisher an information providerSlide 3 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 4. About MarkLogic and MeWorking with Media and PublishingEnterprise software to handle content, information and data  10+ years, over 280 customers  Digital transformation, digital products  Mission critical analysis and decision support  Worldwide offices, Silicon Valley HQAbout Me  Worldwide Director, Media Solutions  Been with MarkLogic since 2005  PC World, Sony Music Slide 4 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 5. The Hockey Stick Cometh Online Ad Revenue Digital Music Revenue Digital Book SalesSlide 5 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 6. Rise of the Information Provider Internal sources Diverse, complete data Single Interface Task aware UI Limited Accessibility Available Everywhere WorkflowPrecision • right Custom information • 1:1 content • right user delivery • right device Topics • right time • Taxonomy based organization Online! • Basic search • Books, Articles Scope of Data Slide 6 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 7. Typical Content Environment Dedicated Infrastructure for each information view Company Data Dedicated Product Infrastructure (Database / Search Engine) Industry Data Filings Dedicated Product Infrastructure (Database / Search Engine) Reports Slide 7 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 8. MarkLogic Content Platform Load content • as-is – raw data and content • From multiple, Company ever changing Data sources Industry Data Filings Deliver • the right content • to the right user • in the right format Reports • IN REAL TIME Slide 8 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 9. Custom Publishing• McGraw-Hill Create entered market to change the re-use game• But ended up changing the whole market • Now most materials start with the Product • Content is created as needed in small units and assembled for delivery to eBook, digital interactive and printSlide 9 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 10. Digital Supply Chain• Warner Bros reinvented their entire supply chain to focus on digital delivery to • Add new partners quickly • Create custom packages for new revenue • Create new products from existing assetsSlide 10 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 11. Research Workflow• Springer opened up the book to create multiple access points based on the task• Would you like your images in Powerpoint?• http://springerimages.comSlide 11 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 12. Second Screen• BBC reinvented how information is gathered an delivered for the Olympics to provide • Breadth of coverage: pages for every athlete, data for every event • Interactive experience: you pick the stats• Watershed moment: up to 3m live streams at peaks Slide 12 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 13. Conclusion• The shift to digital is exploding traditional media• Today the outcomes are custom, highly targeted information products• But this isn’t over - the winners are the organizations that fundamentally adapt to ongoing changeSlide 13 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 14. Research Questions• Myths of second screen – where are we on the interactive viewing adoption curve?• eBook versus interactive digital learning - survey current habits• Mass media versus the long tail – now that you can watch every movie and listen to every song, do you?Slide 14 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 15. Any Questions?Slide 15 Copyright © 2012 MarkLogic® Corporation. All rights reserved.
    • 16. Slide 16 Copyright © 2012 MarkLogic® Corporation. All rights reserved.

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