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ADVANCED FACEBOOK                      STRATEGIES FOR YOUR                       BAR OR RESTAURANT                        ...
WHAT WE’LL COVERThursday, September 8, 11
WHAT WE’LL COVER                              •   IntroThursday, September 8, 11
WHAT WE’LL COVER                              •   Intro                              •   Social Media RevolutionThursday, ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
WHAT WE’LL COVER                              •   Intro                              •   Social Media Revolution          ...
IN SUMMARY                        What type of Facebook presence you need                            Getting the most out ...
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
ABOUT METhursday, September 8, 11
TWEET ME UP                             I’m on a Facebook Strategy                            Webinar with @thebarbloggerT...
SOCIAL MEDIA REVOLUTIONThursday, September 8, 11
SOCIAL MEDIA REVOLUTIONThursday, September 8, 11
PROFILE, PAGE OR GROUP                                You need a                            Facebook Page, not            ...
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
CUSTOMIZING FACEBOOKThursday, September 8, 11
FACEBOOK URL                            www.bit.ly/shortstacklabThursday, September 8, 11
SHORTSTACK LAB                             www.bit.ly/shortstacklabThursday, September 8, 11
THE WELCOME TABThursday, September 8, 11
THE WELCOME TABThursday, September 8, 11
THE WELCOME TABThursday, September 8, 11
THE WELCOME TABThursday, September 8, 11
THE WELCOME TABThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
COLLECTING EMAILSThursday, September 8, 11
MENU TAB                            http://www.facebook.com/menutabThursday, September 8, 11
OTHER TABS WE’VE ADDED                                 Sawmill Restaurants                                  Hellas Nightcl...
WHAT TO POST, WHEN TO POSTThursday, September 8, 11
WHAT TO POST, WHEN TO POST                            EXCLUSIVE DEALSThursday, September 8, 11
WHAT TO POST, WHEN TO POST                                 EXCLUSIVE DEALS                            BEHIND THE SCENES CO...
WHAT TO POST, WHEN TO POST                                 EXCLUSIVE DEALS                            BEHIND THE SCENES CO...
WHAT TO POST, WHEN TO POST                                 EXCLUSIVE DEALS                            BEHIND THE SCENES CO...
WHAT TO POST, WHEN TO POST                                 EXCLUSIVE DEALS                            BEHIND THE SCENES CO...
WHAT TO POST, WHEN TO POST                                 EXCLUSIVE DEALS                            BEHIND THE SCENES CO...
WHAT TO POST, WHEN TO POST                                   EXCLUSIVE DEALS                              BEHIND THE SCENE...
WHAT TO POST, WHEN TO POST                                   EXCLUSIVE DEALS                              BEHIND THE SCENE...
WHAT TO POST, WHEN TO POST                                   EXCLUSIVE DEALS                              BEHIND THE SCENE...
WHAT TO POST, WHEN TO POST                                   EXCLUSIVE DEALS                              BEHIND THE SCENE...
FACEBOOK QUESTIONSThursday, September 8, 11
FACEBOOK TAGGINGThursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARDThursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD                            TELL YOUR CUSTOMERS HOW TO FIND YOUThursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD                            TELL YOUR CUSTOMERS HOW TO FIND YOU                            A...
GETTING YOUR CUSTOMERS ONBOARD                            TELL YOUR CUSTOMERS HOW TO FIND YOU                            A...
GETTING YOUR CUSTOMERS ONBOARD                            TELL YOUR CUSTOMERS HOW TO FIND YOU                            A...
FACEBOOK PLACES & CHECKING-INThursday, September 8, 11
MEASURING YOUR SUCCESSThursday, September 8, 11
MEASURING YOUR SUCCESS                            • CouponsThursday, September 8, 11
MEASURING YOUR SUCCESS                            • Coupons                            • “How   did you hear about        ...
MEASURING YOUR SUCCESS                            • Coupons                            • “How   did you hear about        ...
MEASURING YOUR SUCCESS                            • Coupons                            • “How   did you hear about        ...
MEASURING YOUR SUCCESS                            • Coupons                            • “How   did you hear about        ...
FREE STRATEGY BOOKLET                            www.facebook.com/interactivehospitalityThursday, September 8, 11
WORK WITH US                            www.interactivehospitality.comThursday, September 8, 11
WORK WITH US                            www.interactivehospitality.comThursday, September 8, 11
WORK WITH US                            www.interactivehospitality.comThursday, September 8, 11
Questions                            (make them easy...;-)Thursday, September 8, 11
Tweet me and FB me!Thursday, September 8, 11
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Advanced Facebook Strategies for Bars & Restaurants

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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.

How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.


http://www.thebarblogger.com

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Transcript of "Advanced Facebook Strategies for Bars & Restaurants"

  1. 1. ADVANCED FACEBOOK STRATEGIES FOR YOUR BAR OR RESTAURANT WITH BARRY CHANDLERThursday, September 8, 11
  2. 2. WHAT WE’LL COVERThursday, September 8, 11
  3. 3. WHAT WE’LL COVER • IntroThursday, September 8, 11
  4. 4. WHAT WE’LL COVER • Intro • Social Media RevolutionThursday, September 8, 11
  5. 5. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or GroupThursday, September 8, 11
  6. 6. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced CustomizationThursday, September 8, 11
  7. 7. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How oftenThursday, September 8, 11
  8. 8. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & CustomersThursday, September 8, 11
  9. 9. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to youThursday, September 8, 11
  10. 10. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s workingThursday, September 8, 11
  11. 11. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s working • Free Strategy Booklet - 33 Content Strategies that workThursday, September 8, 11
  12. 12. WHAT WE’LL COVER • Intro • Social Media Revolution • Profile, Page or Group • Advanced Customization • What to Post, When to Post, How often • Getting Fans & Customers • Check-ins and what they mean to you • Measuring what’s working • Free Strategy Booklet - 33 Content Strategies that work • Questions & Answers (Hopefully!)Thursday, September 8, 11
  13. 13. IN SUMMARY What type of Facebook presence you need Getting the most out of your activity How to get more customers How you’ll know if it’s working or notThursday, September 8, 11
  14. 14. ABOUT METhursday, September 8, 11
  15. 15. ABOUT METhursday, September 8, 11
  16. 16. ABOUT METhursday, September 8, 11
  17. 17. ABOUT METhursday, September 8, 11
  18. 18. ABOUT METhursday, September 8, 11
  19. 19. ABOUT METhursday, September 8, 11
  20. 20. ABOUT METhursday, September 8, 11
  21. 21. TWEET ME UP I’m on a Facebook Strategy Webinar with @thebarbloggerThursday, September 8, 11
  22. 22. SOCIAL MEDIA REVOLUTIONThursday, September 8, 11
  23. 23. SOCIAL MEDIA REVOLUTIONThursday, September 8, 11
  24. 24. PROFILE, PAGE OR GROUP You need a Facebook Page, not a profile and not a group facebook.com/pagesThursday, September 8, 11
  25. 25. CUSTOMIZING FACEBOOKThursday, September 8, 11
  26. 26. CUSTOMIZING FACEBOOKThursday, September 8, 11
  27. 27. CUSTOMIZING FACEBOOKThursday, September 8, 11
  28. 28. CUSTOMIZING FACEBOOKThursday, September 8, 11
  29. 29. CUSTOMIZING FACEBOOKThursday, September 8, 11
  30. 30. CUSTOMIZING FACEBOOKThursday, September 8, 11
  31. 31. CUSTOMIZING FACEBOOKThursday, September 8, 11
  32. 32. CUSTOMIZING FACEBOOKThursday, September 8, 11
  33. 33. CUSTOMIZING FACEBOOKThursday, September 8, 11
  34. 34. FACEBOOK URL www.bit.ly/shortstacklabThursday, September 8, 11
  35. 35. SHORTSTACK LAB www.bit.ly/shortstacklabThursday, September 8, 11
  36. 36. THE WELCOME TABThursday, September 8, 11
  37. 37. THE WELCOME TABThursday, September 8, 11
  38. 38. THE WELCOME TABThursday, September 8, 11
  39. 39. THE WELCOME TABThursday, September 8, 11
  40. 40. THE WELCOME TABThursday, September 8, 11
  41. 41. COLLECTING EMAILSThursday, September 8, 11
  42. 42. COLLECTING EMAILSThursday, September 8, 11
  43. 43. COLLECTING EMAILSThursday, September 8, 11
  44. 44. COLLECTING EMAILSThursday, September 8, 11
  45. 45. COLLECTING EMAILSThursday, September 8, 11
  46. 46. COLLECTING EMAILSThursday, September 8, 11
  47. 47. MENU TAB http://www.facebook.com/menutabThursday, September 8, 11
  48. 48. OTHER TABS WE’VE ADDED Sawmill Restaurants Hellas NightclubThursday, September 8, 11
  49. 49. WHAT TO POST, WHEN TO POSTThursday, September 8, 11
  50. 50. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALSThursday, September 8, 11
  51. 51. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENTThursday, September 8, 11
  52. 52. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAYThursday, September 8, 11
  53. 53. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIALThursday, September 8, 11
  54. 54. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONSThursday, September 8, 11
  55. 55. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTEThursday, September 8, 11
  56. 56. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENTThursday, September 8, 11
  57. 57. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGESThursday, September 8, 11
  58. 58. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTSThursday, September 8, 11
  59. 59. WHAT TO POST, WHEN TO POST EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL ASK QUESTIONS DAILY QUOTE PHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTS REPLIES & COMMENTSThursday, September 8, 11
  60. 60. FACEBOOK QUESTIONSThursday, September 8, 11
  61. 61. FACEBOOK TAGGINGThursday, September 8, 11
  62. 62. GETTING YOUR CUSTOMERS ONBOARDThursday, September 8, 11
  63. 63. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOUThursday, September 8, 11
  64. 64. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITEThursday, September 8, 11
  65. 65. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVISE YOUR CUSTOMERS TO ENGAGEThursday, September 8, 11
  66. 66. GETTING YOUR CUSTOMERS ONBOARD TELL YOUR CUSTOMERS HOW TO FIND YOU ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVISE YOUR CUSTOMERS TO ENGAGEThursday, September 8, 11
  67. 67. FACEBOOK PLACES & CHECKING-INThursday, September 8, 11
  68. 68. MEASURING YOUR SUCCESSThursday, September 8, 11
  69. 69. MEASURING YOUR SUCCESS • CouponsThursday, September 8, 11
  70. 70. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?”Thursday, September 8, 11
  71. 71. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS TrackingThursday, September 8, 11
  72. 72. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS Tracking • Facebook exclusive dealsThursday, September 8, 11
  73. 73. MEASURING YOUR SUCCESS • Coupons • “How did you hear about us?” • POS Tracking • Facebook exclusive dealsThursday, September 8, 11
  74. 74. FREE STRATEGY BOOKLET www.facebook.com/interactivehospitalityThursday, September 8, 11
  75. 75. WORK WITH US www.interactivehospitality.comThursday, September 8, 11
  76. 76. WORK WITH US www.interactivehospitality.comThursday, September 8, 11
  77. 77. WORK WITH US www.interactivehospitality.comThursday, September 8, 11
  78. 78. Questions (make them easy...;-)Thursday, September 8, 11
  79. 79. Tweet me and FB me!Thursday, September 8, 11
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