Your SlideShare is downloading. ×
0
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Spectrum of solutions - Mastermind 7L

259

Published on

A method of relating your story and your WHY to your customer through a standardized format

A method of relating your story and your WHY to your customer through a standardized format

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Important Tools for Effective & Profitable Connections SPECTRUM OF SOLUTIONS 7 LEVELS OF COMMUNICATION
  • 2. WHERE ARE WE NOW? HOW MANY OF US: • Have read 7 Levels of Communication? • Do 1 to 1 meetings now? • Do stack days now? • Are familiar with the Spectrum of Solutions? • Have and use a Spectrum of Solutions or a brochure?
  • 3. SPECTRUM OF SOLUTIONS What are you currently using to inform others? How is it working? What is going well? What have you learned? What would you like to change?
  • 4. WHAT IS A SPECTRUM OF SOLUTIONS? Michael J. Maher’s definition – a document depicting and listing the solutions provided by a company, salesperson or owner.
  • 5. WHAT IS A SPECTRUM OF SOLUTIONS? Solution – a means of solving a problem or dealing with a difficult situation. What problem or difficult situation are you solving?
  • 6. A Few Samples
  • 7. A Few Samples
  • 8. A Few Samples
  • 9. INTENTION OF THE SPECTRUM OF SOLUTIONS • It summarizes who you are and what you do • Tells people who you can help and how • Includes Features, Advantages & Benefits of the Solutions that you offer • Focus on the problems you solve, rather than “How great I am” • Helps Answer WIIFM
  • 10. WHY USE THE SPECTRUM OF SOLUTIONS? • Illustrates that we focus on our referral partners (Gen-Gen) • Allows us time more time to get to know the other person • It’s a tool that we can use over and over and don’t have to re-invent each time we meet with someone.
  • 11. WHY USE THE SPECTRUM OF SOLUTIONS? • Starts to establish a relationship. • Shows we are prepared. • Begins to establish our role as a Trusted Expert in our field.
  • 12. GOAL FOR TODAY • To Understand what the Spectrum of Solutions is and how to use it. • To create or improve your Spectrum of Solutions • Or…decide if it will work for you
  • 13. WHO IS THE SPECTRUM OF SOLUTIONS DESIGNED FOR? • People in your data base • Potential customer/clients • Potential referral sources • Potential business relationships • (These could all be the same person!)
  • 14. INTENTION OF THE SPECTRUM OF SOLUTIONS • Must address the concerns they are thinking about when their head hits the pillow at night!
  • 15. CONTENT • Your Name, Company Name and Contact Information • Current Professional Picture of you • What is your WHY? Why do you do what you do? • What services and solutions do you offer?
  • 16. CONTENT (FEATURES, ADVANTAGES, BENEFITS) • How could it benefit the reader, and their network. • What makes you special? • What benefits do you provide? • What makes you different than others? • Provides consistency and focus
  • 17. CONTENT A CONFUSED MIND DOES NOTHING SO make it clear and easy to read!
  • 18. FORMAT • 1, 2 or 3 column • Front & Back • Fonts • Pictures • Titles
  • 19. SUCCESS STORIES • Can be a great addition to the back of the page or a special section. • “James Tully provided us excellent service. Over the past year we have dealt with 3 other Realty companies. James' work ethic, professionalism, and follow through was superb. We will certainly recommend only James to anyone looking to buy or sell property. “ • Jeff & Lori
  • 20. LET’S GET STARTED!

×