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Lacing the Combat Boots of Linkedin
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Lacing the Combat Boots of Linkedin

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Bring the Shock & Awe of Linkedin to flatten the competition.

Bring the Shock & Awe of Linkedin to flatten the competition.

Published in: Business, Technology

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Transcript

  • 1. Basic Training
  • 2. • Linkedin is the proverbial black horse of social media. • You all know its there, but few use it to its fullest potential. • It’s Time to: – Master the weapons • Overcome obstacles – Win the battles of business.
  • 3. Moving Shaking
  • 4. When it comes to inbound marketing – most use Facebook as their social media platform overwhelming number of subscribers. Demographically, this is NOT the case: 77% $ Over 300 Million Members Users over the age of 25 Average household Income = $109,000
  • 5. Run through the Gauntlet
  • 6. Kathleen Davis http://www.etrepreneur.com/article/227225
  • 7. Kathleen Davis http://www.etrepreneur.com/article/227225
  • 8. Kathleen Davis http://www.etrepreneur.com/article/227225
  • 9. Kathleen Davis http://www.etrepreneur.com/article/227225
  • 10. Core Conditioning
  • 11. • Linkedin profile ranks in the top 5 Google search results for Fname & Lname – • Profile MUST be complete! – Pipes | & Picture – Duties & Achievements – Skills | Qualifications | Certifications • 1st impression is EVERYTHING! – Contact information
  • 12. Endurance
  • 13. • 300 Million Users – What’s Your Network size? • Utilize your ground forces and link with those in your Groups and Networks. • A Matra when connecting – Always personalize your request to connect using where/when/why. MATRA
  • 14. Big Picture Plan Do you need to have a long-term vision? One year Three years Five years Really? It’s ultimately, how and when you want to exit.
  • 15. Muscle Toning
  • 16. • LinkedIn: A profile is 7times more likely to be viewed if you have a picture. – Present a complete picture as a professional • Think about how you want to be perceived • Pizazz – Pop – Style – Video & Pics • Add Content to Summary | Experience | Education – Display Stories
  • 17. Guns & Ammo M
  • 18. • Your Guns – Customized URL – Blog Site – Website – Company Page Ammo Keywords Phrases Long-tailed
  • 19. Hand to Hand Combat
  • 20. • Recommendations – The more you give the more you receive • http://endorser.org/ • Float recommendation requests to clients/customers – Pure Chaucerian genius: nothing ventured, nothing gained • Endorsements – Meaningless or a Credibility Check • Inbound Crowd Sourcing – Obtain services-ideas-content by soliciting from a large group of people in an online community,
  • 21. Grunt & Lift
  • 22. The Grunt • Where’s YOUR Marketing Plan? • Is Linkedin linked to it? • Does your market have a gap? • Are you or can you optimize on it?
  • 23. • Groups – Avenue to experts in your field – Start your own Group • Viewed as an EXPERT – Niche Networks • Foster discussions • Spread your message • Connections The Lift
  • 24. General Staff
  • 25. • Company Page – Information – Services – Brand – Employees – Exposure • Act like the Fortune 500 • Inbound Marketing potential • Personal profile visibility – Website replacement ???
  • 26. Target Practice H
  • 27. • Searching – 5.7 billion “professionally oriented searches” conducted on LinkedIn in 2012. – Auto-Complete function • Advanced Search – Company (size – Industry – Fortune) – Function (Interests – Seniority) – Location
  • 28. • Applications – LinkedinLabs • InMaps • Resume Builder • Instant Search • Signal – NewIn Swarm – Dropin SpeechIn – Connection Timeline Brief History – Year in Review Veterans Tools
  • 29. Tanks & Heavy Weapons
  • 30. • Demand Generation • Drive Awareness – Promotes Top-Funnel Content • Target Audience Likely to Find Content • Inbound Leads Click Through Business Site • Download Content • Lead Nurturing Workflow • Qualified Leads • Do through Company Page
  • 31. Social Presence Linkedin Specialist Data Assurance Cloud Proponent A Computracks company cirrus.solutinz@gmail.com Company page http://linkd.in/13cIgk7

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