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LINKEDIN FOR BUSINESSX-Ray Search to Crowd Sourcing and Beyond
Seminar by:          Barry Hammond Presented through: Computracks, LLC
Essentials
X-Ray SearchingLinkedin Search results associate to your network or GroupsAble to search beyond Linkedin’s Threshold  S...
Disecting a Boolean Search site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Mi...
More Booleansite:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“-in...
Additional Criteriasite:linkedin.com (inurl:pub OR inurl:in) -intitle:directory –indurl:dir (controller OR CEO) "St. Louis...
Free People Search Tool     http://www.freepeoplesearchtool.com/                                 By RegionType a name and/...
People Jobs Search                                  Looking for a job then:                                  -inurl:jobssi...
Intermission
Endorsements & Crowdsourcing
Skills & Expertise                     Order them by importance
Add Skills to Add Endorsements                           Endorsements Dictate Positioning                           Overvi...
Do Endorsements Bring Value?Are they similar to a Facebook Like?
The Key   Skills become individually searchable        Charging down the line           Search for a skill or a combinat...
Data Quandaries to be Answered How to generate a taxonomy of skills in a professional context? How to disambiguate betwe...
How to generate a taxonomy ofskills in a professional context?Taxonomy - a hierarchical arrangement of preferred terms (ac...
No Taxonomical ConsistencyThere is a lack of consistent theory for defining and classifying various skills, and there is n...
Disambiguate between contexts of skills         The discernment of skills utilizing multiple skill variants (re: search) r...
How to leverage data to determine       authoritativeness in a skill?The leveraging of the skill data is (mostly) determin...
How to use authoritativeness torecommend people to endorse?  Authorativeness is having due influence for a skill  Having t...
How to optimize for viral growthand engagement?                      keep the interest                         viral loo...
Crowdsourced Gammification Skills are easy to add - YOU add them! Realize the universe of Linkedin cloud – BIG!! Linked...
Think vs. Are Go beyond Linkedin to the Web    the reach is ………    People follow and know me whom I have never met one-on-...
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Transcript of "linkedin for business x-ray search - crowdsourcing"

  1. 1. LINKEDIN FOR BUSINESSX-Ray Search to Crowd Sourcing and Beyond
  2. 2. Seminar by: Barry Hammond Presented through: Computracks, LLC
  3. 3. Essentials
  4. 4. X-Ray SearchingLinkedin Search results associate to your network or GroupsAble to search beyond Linkedin’s Threshold Search Engines, re: Google, Bing, Dogpile  Yahoo, Altavista  Freeality, Dashfresh & Metacrawler
  5. 5. Disecting a Boolean Search site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“ &site:linkedin.com) (inurl:pub OR inurl:in What site is being searched The Linkedin URL can be PUB or IN
  6. 6. More Booleansite:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“-intitle:directory (controller OR CEO "St. Louis, Missouri Area“The dataset position in Linkedin The position(s) being searched Location
  7. 7. Additional Criteriasite:linkedin.com (inurl:pub OR inurl:in) -intitle:directory –indurl:dir (controller OR CEO) "St. Louis, Missouri Area" Some search results have a dir in their URL Add the dir after the directory within the Boolean search Can eliminate non-individual, organized by Lname results
  8. 8. Free People Search Tool http://www.freepeoplesearchtool.com/ By RegionType a name and/or job title and/or company in the search field below. OR Saved Boolean Criteria
  9. 9. People Jobs Search Looking for a job then: -inurl:jobssite:linkedin.com “Electrical Engineer” ( Laboratory Equipment OR Prototype) "St. Louis, Missouri Area" –inurl:jobs –inurl:dir
  10. 10. Intermission
  11. 11. Endorsements & Crowdsourcing
  12. 12. Skills & Expertise Order them by importance
  13. 13. Add Skills to Add Endorsements Endorsements Dictate Positioning Overview of Skills 50 Skills are available Use as many as applicable
  14. 14. Do Endorsements Bring Value?Are they similar to a Facebook Like?
  15. 15. The Key Skills become individually searchable  Charging down the line  Search for a skill or a combination of skills  Sort by number of endorsements
  16. 16. Data Quandaries to be Answered How to generate a taxonomy of skills in a professional context? How to disambiguate between contexts of skills” How to leverage data to determine authoritativeness in a skill? How to use authoritativeness to recommend people to endorse? How to optimize for viral growth and engagement?
  17. 17. How to generate a taxonomy ofskills in a professional context?Taxonomy - a hierarchical arrangement of preferred terms (aclassification scheme) and the rules that define howinformation is allocated to a particular category.
  18. 18. No Taxonomical ConsistencyThere is a lack of consistent theory for defining and classifying various skills, and there is no generally accepted skills taxonomy Transversal skills that range from problem solving to interpersonal skills are considered important for innovation. Having these skills, which can be transferrable, is a good basis for accumulation of specific skills required by a given job expected in managing a robust innovation pipeline and portfolio to deliver new growth opportunities.
  19. 19. Disambiguate between contexts of skills The discernment of skills utilizing multiple skill variants (re: search) requires the deciphered meaning of the skill. Linkedin utilizes subsets of skills to discern and target the skill category. SEARCH = Retrieval SEARCH = Search & Seizure SEARCH = Search & Rescue
  20. 20. How to leverage data to determine authoritativeness in a skill?The leveraging of the skill data is (mostly) determined the volume ofEndorsements for that skill.Determining the efficacy or authoritativeness of a particular skill needs to go beyond the endorsement number, but to the quality of the endorsement overthe quantity of the endorsement.
  21. 21. How to use authoritativeness torecommend people to endorse? Authorativeness is having due influence for a skill Having the sanction or weight to support the endorsement
  22. 22. How to optimize for viral growthand engagement?  keep the interest  viral loops  acquire new customers in an unobtrusive way  encourage customers to take action with others  side-effect of causing other customers to re-engage. synthetic notifications, organic notifications are subject to fatigue, if they are not used judiciously. Facebook "poking" seems to have fairly high fatigue, whereas "photos“ has low (close to zero?) fatigue. WHY?
  23. 23. Crowdsourced Gammification Skills are easy to add - YOU add them! Realize the universe of Linkedin cloud – BIG!! Linkedin knows their traffic influencers through a generalized 80/20 split Linkedin will “know” who to ask for help by those heavily endorsed for a skill(s) Cleaning costs are low due to the crowdsourcing and your gamification Linkedin can create reverse conversations as well Skills’ crowdsourcing become borderless
  24. 24. Think vs. Are Go beyond Linkedin to the Web the reach is ……… People follow and know me whom I have never met one-on-one See me in new dimension I am a Social Media Coach My endorsers see me as a public speaker How are you branded? What do your endorsers see you as?
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