The Bestseller Incubator:An Insiders Guide toSuccessfully Marketing Your Book                 Thats Me!               The ...
Globally, the way we read, write     & buy is changing...  Early Adopters to Early Majority:  Is Self Publishing a Phase, ...
The statistics tell an interesting tale...Only 10% of Self-Published Authors are responsible for                 75% of th...
Whether traditionally published or         Self-Published an Authors reality is the same...      Marketing Sells Books!   ...
Your Formula For Success =            Quality Content                   +       Strong Editorial Support                  ...
So Who Am I – The Insider            barefootbasics.com
Back in Publishing –A number of realisations quickly dawned on me...                  Marketing is REALLY scary      Marke...
(Horror) Case Study #1          Geoff – In his favour had...      Strong franchise based business,       with a referral n...
(Horror) Case Study #1 continued...      Geoff – The odds stacked against him...        Proofed but not edited manuscript....
(Horror) Case Study #2       Gina – In her favour had...Well written, edited and designed book.          Niche but solid m...
(Horror) Case Study #2 continued...       Gina – Backlist title gathering dust... WHY?   Saddle Stitch Journal – limited i...
(Horror) Case Study #3              Lisa – In her favour had...   Previous success as a Self-Published Author.Contract wit...
(Horror) Case Study #3 continued...       Lisa – Failure to launch... WHY?      Drop in projected sales forecasts.        ...
The Underlying Message in each of these cases...  Marketing Sells Books!             barefootbasics.com
The Bestseller Incubator WebinarOne: Define Your Book, Audience and Milestones       Two: Building Your Online Platform   ...
How to this information:              Traditionally Published Author -    Build a marketing plan that will support the act...
One: Define – Marketing           Marketing isnt a dirty word,nor are the processes as daunting as they seem.  Most Author...
One: Define – Vision & Goals   Target Audience – Create a DossierWhat keeps them up at 2am in the morning? What 5 solution...
Two: Build Your Online Platform        Your platform will be a fundamental key                in your marketing plan.It is...
Two: The Foundation Pieces       Blog-Based Website     Social Media Accounts     90-Day Content Strategy                 ...
Two: Social Media   Its not all about you!  Engage & add value     Find a balanceMake valuable connections Streamline your...
Three: Distributors Distributors act as a buffer between   the Author and the Retail trade.Their focus is trade marketing ...
Three: Distributors – Your Research         What genres do they represent?         What are their sales channels?        R...
Three: Distributors – Secure a Contract      What makes you an attractive prospect            to potential Distributors?  ...
Three: Sell Even More Books- Take Pre-Orders         - Affiliate Partners- Speciality Retailers    - Trade Shows- Corporat...
Four: Publicity & PR            Important Tips Before You Begin:1. Remember that not everyone is going to be interested.  ...
Four: Build Your Media Kit            What to Include:             1. Press Release         2. Book Synopsis Sheet        ...
Five: Monetising Your Book- Seminars & Webinars       - Bulk Sales- Professional Speaking     - Sponsorship- Networking   ...
Six: Creating Your Marketing PlanHow will you build your profile and structure your marketing plan             over the co...
To begin yourSelf-Publishing journey        as part ofThe Bestseller Incubator     join us now atwww.barefootbasics.com   ...
Upcoming SlideShare
Loading in...5
×

Barefoot Basics - The Bestseller Incubator

335

Published on

Ever wondered how to go from Manuscript to Bestseller, Barefoot Basics will take you through the process of creating your book marketing plan and monetising your business model.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
335
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Barefoot Basics - The Bestseller Incubator

  1. 1. The Bestseller Incubator:An Insiders Guide toSuccessfully Marketing Your Book Thats Me! The Insider... barefootbasics.com
  2. 2. Globally, the way we read, write & buy is changing... Early Adopters to Early Majority: Is Self Publishing a Phase, Fad or a Smart Business Decision? barefootbasics.com
  3. 3. The statistics tell an interesting tale...Only 10% of Self-Published Authors are responsible for 75% of the income*. More than half of the respondents stated that their earnings were $500 or less!* * Source: Taliest Self Publishing Survey 2012 barefootbasics.com
  4. 4. Whether traditionally published or Self-Published an Authors reality is the same... Marketing Sells Books! barefootbasics.com
  5. 5. Your Formula For Success = Quality Content + Strong Editorial Support + Visually Engaging Design + Professional Printing Kick-Arse Marketing Plan(plus a hint of patience and persistence) barefootbasics.com
  6. 6. So Who Am I – The Insider barefootbasics.com
  7. 7. Back in Publishing –A number of realisations quickly dawned on me... Marketing is REALLY scary Marketing is rarely thought about until after launch What works for one – doesnt work for another Misconception – Publishers & Distributors are responsible for ALL the marketing No correlation is drawn between marketing & book sales barefootbasics.com
  8. 8. (Horror) Case Study #1 Geoff – In his favour had... Strong franchise based business, with a referral network of clients. Strong book title.Local profile within his coastal town community. Occasional speaking engagements. Spent 6 months developing the content. barefootbasics.com
  9. 9. (Horror) Case Study #1 continued... Geoff – The odds stacked against him... Proofed but not edited manuscript. Printed locally, high $/unit. Marketing limited to small speaking engagements. Result No Marketing & Low Quality Product = No Sales & Minus ROI barefootbasics.com
  10. 10. (Horror) Case Study #2 Gina – In her favour had...Well written, edited and designed book. Niche but solid market. Well-built website. Growing speaker profile. Strong seminar structure. Great bulk sales opportunity. Multiple PR angles. Aust Based Distributor. barefootbasics.com
  11. 11. (Horror) Case Study #2 continued... Gina – Backlist title gathering dust... WHY? Saddle Stitch Journal – limited interest by retailers. Limited initative to seek bulk sales. Unexecuted marketing plan.Cancelled seminars leading to both the target audience and Author moving on. Result Missed Opportunities & Limited Book Sales barefootbasics.com
  12. 12. (Horror) Case Study #3 Lisa – In her favour had... Previous success as a Self-Published Author.Contract with a Speciality Publisher for her new book. Solid Audience that will follow new venture. Top product development team. Possible opportunities for sponsorship. barefootbasics.com
  13. 13. (Horror) Case Study #3 continued... Lisa – Failure to launch... WHY? Drop in projected sales forecasts. Breakdown in communication. Marketing, what marketing? Result Let the finger pointing begin! barefootbasics.com
  14. 14. The Underlying Message in each of these cases... Marketing Sells Books! barefootbasics.com
  15. 15. The Bestseller Incubator WebinarOne: Define Your Book, Audience and Milestones Two: Building Your Online Platform Three: What is Distribution? Four: Building Your Platform with PR & Publicity Five: How to Monetise Your Book Six: Structuring Your Marketing Plan barefootbasics.com
  16. 16. How to this information: Traditionally Published Author - Build a marketing plan that will support the activity being undertaken by your Publisher. Self Published Author - Build a campaign that will take you beyond your first year as an Author.Understand that YOU are truly accountable for your own success! Just Put Pen to Paper - Plan how to turn your investment into a profitable income. barefootbasics.com
  17. 17. One: Define – Marketing Marketing isnt a dirty word,nor are the processes as daunting as they seem. Most Authors already understand the basic concepts of marketing and branding. The importance is in the consistency of voice and focusing on the longevity of activity. barefootbasics.com
  18. 18. One: Define – Vision & Goals Target Audience – Create a DossierWhat keeps them up at 2am in the morning? What 5 solutions will your book offer your Target Audience? Define the 7 key things that you wish to achieve through publishing your book? barefootbasics.com
  19. 19. Two: Build Your Online Platform Your platform will be a fundamental key in your marketing plan.It is the #1 means to developing your database, one of the earliest steps into your sales funnel and is a visual tool that will attract further opportunities such as new clients, partnerships or media alliances. The key is to keep your message and branding streamlined through frequently delivering relevant content. barefootbasics.com
  20. 20. Two: The Foundation Pieces Blog-Based Website Social Media Accounts 90-Day Content Strategy barefootbasics.com
  21. 21. Two: Social Media Its not all about you! Engage & add value Find a balanceMake valuable connections Streamline your branding barefootbasics.com
  22. 22. Three: Distributors Distributors act as a buffer between the Author and the Retail trade.Their focus is trade marketing and sales. The Authors focus is creating the need for supply & demand. Books dont sell themselves. barefootbasics.com
  23. 23. Three: Distributors – Your Research What genres do they represent? What are their sales channels? Reputation – Good, Bad or Ugly? Do they have a strong online presence? Are they members of the relevant associations? Do they have affiliations with Ingrams? Are they listed with Titlepage? What are their success stories and why? barefootbasics.com
  24. 24. Three: Distributors – Secure a Contract What makes you an attractive prospect to potential Distributors? Rule #1 – You are in the business of selling books.Rule #2 – They need to know that they can sell your title. Rule #3 - Respect. barefootbasics.com
  25. 25. Three: Sell Even More Books- Take Pre-Orders - Affiliate Partners- Speciality Retailers - Trade Shows- Corporate Sales - Event Sales- Promotional Copies - Book Clubs barefootbasics.com
  26. 26. Four: Publicity & PR Important Tips Before You Begin:1. Remember that not everyone is going to be interested. 2. Send your press release in the body of your email. 3. Tailor each submission. 4. Treat the journalist and bloggers with respect. 5. Practise, practise, practise. 6. Timely response. 7. Allocate promotional copies in your initial print run. 8. Organisation & Preparation. 9. Build PR into your marketing plan. 10. Follow Up. 11. Include a call to action. 12. Create clear and specific goals. barefootbasics.com
  27. 27. Four: Build Your Media Kit What to Include: 1. Press Release 2. Book Synopsis Sheet 3. Author Bio 4. Author Information (AI) Sheet5. Testimonials and Endorsements Sheet 6. Media Mentions barefootbasics.com
  28. 28. Five: Monetising Your Book- Seminars & Webinars - Bulk Sales- Professional Speaking - Sponsorship- Networking - Compilation Books- Package Deals - Trade Shows & Expos- Licensing - Coaching Programs - Give Back (Charities) barefootbasics.com
  29. 29. Six: Creating Your Marketing PlanHow will you build your profile and structure your marketing plan over the coming weeks, months, years to ensure that you achieve maximum book sales and create new business opportunities? Start your journey now by grabbing your diary, some butcher paper and coloured pens. Begin to mindmap the areas of activity and actions that you will undertake bringing you towards your 7 key milestones and goals that you wish to achieve from publishing a book. barefootbasics.com
  30. 30. To begin yourSelf-Publishing journey as part ofThe Bestseller Incubator join us now atwww.barefootbasics.com barefootbasics.com

×