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10 rules with no detail about starting a business

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  1. 1. Audiobooks  Reinvented   Raising  start-­up  Money   “10  things  you  can’t  be  taught”   Chris  Book    Co-­‐founder  of  Bardowl  
  2. 2. Audiobooks  Reinvented   The  10  Lessons  
  3. 3. 10.  Jeffrey   Archer   writes   crap   books.  
  4. 4. 9.  There  is   a  sort  of   Eureka   moment.  
  5. 5. 8.   Bootstrapping     is  a  myth.  
  6. 6. 7.  There  is  loads  of  help  out  there   •  Other  start  ups   •  Innovation  Centre   •  SETSquared   •  Financial  Advisors   •  Random  people   •  Audiobooks  
  7. 7. 7  ½.     SWRDA   Deserved   to  Die.  
  8. 8. 6.  Business  plans  are  all  lies   “You   and   I   both   know   that   you   don’t   know   when   your   product   will   ship,   who   will   buy   it   and   how   much   they   will   pay,  but  you  can’t  state  that  in   the   business   plan.   So   write   it   as   if   you   know   exactly   what   the  future  holds…”   Guy  Kawasaki.     The  Art  of  the  Start.     2004.  PORTFOLIO.  
  9. 9. 5.  Recruit  better   people  than  you    
  10. 10. 4.  Don’t   leave  your   luggage  at   the  VC.  
  11. 11. 3.     A  business   partner  is   vital.  
  12. 12. 2.  Having  a   good  name   helps.  
  13. 13. 1.   Everything   takes  more   than  twice   as  long  as   you  think   it  will.  
  14. 14. Audiobooks  Reinvented   Thank  You  

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