12 ways to guarantee your social media strategy will totally fail
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12 ways to guarantee your social media strategy will totally fail

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The lovely Bullhorn Team ran their LIVE LONDON event in November 2013 and asked me to speak for them - the topic "Social Media for Recruiters". Even I get sick of hearing about 10 top ways to success ...

The lovely Bullhorn Team ran their LIVE LONDON event in November 2013 and asked me to speak for them - the topic "Social Media for Recruiters". Even I get sick of hearing about 10 top ways to success with social media, so I flipped it to how to fail. I looked at some typical alternative goals for recruiters (wasting time, leaking data) and got the audience engaged with what they need to not do (unless of course they want to totally fail at social media and social recruiting in 2014). Thanks Bullhorn

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  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  • These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.

12 ways to guarantee your social media strategy will totally fail 12 ways to guarantee your social media strategy will totally fail Presentation Transcript

  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon 12 Ways to Guarantee Your Social Media Strategy Will Totally #Fail Lisa Jones @LisaMariJones Barclay JonesBullhornUK @BullhornUK
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon 3/15/2014 2 What we do we do well We use “rec tech” to speed up business process and make recruiters more competitive We help recruiters use social media to generate business and source talent
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon You need a strategy to succeed
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Your clients have a complete lack of fear of social media, and a need to save money… on recruitment …and they’re not social media snobs
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What are your goals? (or do you just have tactics?) Can it replace existing methods? Or are you simply creating workload? Do you have a Strategy?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Option paralysis Distract the workforce Demonstrate how easy recruitment is Increase workload Kill the brand Waste money Tick some boxes Alternative GoalsWaste time Increase inappropriate applications Give away data
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What are your goals?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Be innovative Business growth Attract internal talent Be more agile Brand awareness Build and manage relevant communities Challenge the direct hire model Be more approachable Goals Save money
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Is there a disconnect between the C Suite and the rest of the business? “So I am Chair of the company. I’m totally convinced and I know I need to make the leap. But my staff seem to be better at this than me” Have you handed over your keys to the “young’uns”?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Has the recruitment process changed so much that you don’t know what it is?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Too many systems, not enough process? Do you know what you want each stream to do for you? Option Paralysis
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Have you discovered which parts of your business process social media is good at?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon No Business Process? Have you mapped out what works? Where in your process would social media “fit”? Social media is not something you do at 10:15 if you have 5 minutes
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon It needs to have more than a LinkedIn button Does your CRM integrate with social? Make life “easy” for recruiters by joining up their processes and workflow with systems Is your CRM “Connected”
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Who delivers social media in your business?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Who is your social media resource? Do they get your goals? Are they experienced enough? Or are they just tactical? A 14 year old with a mouse and Facebook Profile runs strategy
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon #Jobs #Hiring #Job #Me #MyCompany It won’t get you a second date Are candidates really that loyal? Do they care about your brand? Talk about yourself
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Time Advice Data Global View Industry Geek Connections Advocacy Agent – Jerry Mcguire Political Insight Sector Knowledge Recruitment Geek Honesty Negotiation Skills Dazzle me!
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What do you expect from social media?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Do you know what you want social media to do? Give it a job Aim high! But be realistic (phones don’t make placements, people do) Lack of Expectation?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Everyone is a Candidate…?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What are you offering candidates (including the passives?) What do you offer clients?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Having an Impractical Policy “Do not…” “We will…” “If you…” Is the data yours??
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What is your policy? And does it guide or restrict?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Was there one before social media? People and processes make placements, not systems Focussing your attention on an assumption is dangerous (your clients don’t!) Assuming there is a silver bullet
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Forget mobile at your peril Make your adverts clear who you are trying to attract – give candidates a chance to deselect themselves It’s only going 1 way Your website is the “be all”
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon What % of your traffic is mobile? What % of your traffic is social?
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Takeaways  Get your goals and strategy before you get tactical  Stop distracting – get some process  Take responsibility – it’s not hard  Enough about you – what about me!  Have realistic and positive expectations  Plan for the passives  Have a practical policy  Get jiggy with mobile web!
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon Questions??
  • barclayjones.comRecruitment Technology and Social Media for Recruiters #BHLiveLondon 3/15/2014 30