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Barcelona 10stepmktgplan

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  • 1. 10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 2. RESTOR-F’SPRIMARY TARGET MARKET
    DEMOGRAPHICS
    >14 years old
    Male and female
    Classes A-B
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 3. RESTOR-F’SPRIMARY TARGET MARKET
    LIFESTYLE
    For people on the go
    For people on their prime
    For the health-conscious
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 6. RESTOR-F’SPRIMARY TARGET MARKET
    BEHAVIOR
    1 Tab
    Once a day
    For diet supplementation
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 7. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS
    My body is my temple. I need to take care of myself.
    I am competitive, I need to be on top of my game.
    I need to be healthy.
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 8. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS
    TheNEED to be HEALTHY in body, mind and soul. RESTOR-F does not only help restore physical health but also influences the person to have a positive health seeking attitude.
    Adults WANT a diet supplement that is complete, one that provides the most adequate and important vitamins and minerals, and one of best quality at the best price.
    Customers EXPECT to have a healthier, better-quality of life, performing in their finest, maximizing their full potential.
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 9. RESTOR-F’SCOMPETITORS
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 10. RESTOR-F’SCOMPETITIVE POSITION MAPS
    Formulation VS Price VS Therapeutic Effectiveness
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 11. RESTOR-F’SCOMPETITIVE POSITION MAPS
    Restor-F
    • high-priced as compared to other multivitamins
    • 12. with assumed edge on therapeutic effectiveness
    • 13. having other ingredients unique to this product –
    taurine, ginseng, chlorella, folic acid
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 14. RESTOR-F’SUSP
    USP: THE MOST COMPLETE MULTIVITAMIN AND MINERAL SUPPLEMENT
    BEYOND THE USUAL VITAMINS AND MINERALS, RESTOR-F PROVIDES ADDITIONAL SUPPLEMENTATION –taurine, ginseng, chlorella, lecithin and folic acid.
    RESTOR-F: BEYOND COMPLETE
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 15. RESTOR-F’SSUPPORTING DATA
    Multivitamin Industry Market is worth 3 BILLION PESOS. (Philippine Pharmaceutical Industry, 2008)
    RESTOR-F sales up to 20 MILLION PESOS.
    Total market share of RESTOR-F is at <1%.
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 16. RESTOR-F’SMARKETING MIX STRATEGY
    INDIRECT
    COMPETITION
    DIRECT COMPETITION
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 17. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 18. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 19. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 20. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 21. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 22. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 23. RESTOR-F’SMARKETING MIX STRATEGY
    COMPETITOR PROMOS
    ENERVON C
    “More Energy,
    Mas Happy”
    CENTRUM
    “Complete from A
    to zinc”
    CLUSIVOL
    “Bawalmagkasakit”
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 24. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 25. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 26. RESTOR-F’SMARKETING MIX STRATEGY
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 27. RESTOR-FSUMMARY
    5 Steps for part 1 PTM and
    Positioning
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 28. RESTOR-FSUMMARY
    5 Steps for part 2 Marketing Mix and
    Strategy
    10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019
  • 29. 10 step marketing plan for RESTOR-F
    Kathlene Marie A. Barcelona
    MD-070019

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