Barcelona 10stepmktgplan

10 step marketing plan for RESTOR-F
Kathlene Marie A. Barcelona
MD-070019

RESTOR-F’SPRIMARY TARGET MARKET
DEMOGRAPHICS
>14 years old
Male and female
Classes A-B
MD-070019

LIFESTYLE
For people on the go
students
professionals
athletes
For people on their prime
For the health-conscious
MD-070019

BEHAVIOR
1 Tab
Once a day
For diet supplementation
MD-070019

RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS
My body is my temple. I need to take care of myself.
I am competitive, I need to be on top of my game.
I need to be healthy.
MD-070019

RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS
TheNEED to be HEALTHY in body, mind and soul. RESTOR-F does not only help restore physical health but also influences the person to have a positive health seeking attitude.
Adults WANT a diet supplement that is complete, one that provides the most adequate and important vitamins and minerals, and one of best quality at the best price.
Customers EXPECT to have a healthier, better-quality of life, performing in their finest, maximizing their full potential.
MD-070019

RESTOR-F’SCOMPETITORS
MD-070019

RESTOR-F’SCOMPETITIVE POSITION MAPS
Formulation VS Price VS Therapeutic Effectiveness
MD-070019

RESTOR-F’SCOMPETITIVE POSITION MAPS
Restor-F
high-priced as compared to other multivitamins
with assumed edge on therapeutic effectiveness
having other ingredients unique to this product –
taurine, ginseng, chlorella, folic acid
MD-070019

RESTOR-F’SUSP
USP: THE MOST COMPLETE MULTIVITAMIN AND MINERAL SUPPLEMENT
BEYOND THE USUAL VITAMINS AND MINERALS, RESTOR-F PROVIDES ADDITIONAL SUPPLEMENTATION –taurine, ginseng, chlorella, lecithin and folic acid.
RESTOR-F: BEYOND COMPLETE
MD-070019

RESTOR-F’SSUPPORTING DATA
Multivitamin Industry Market is worth 3 BILLION PESOS. (Philippine Pharmaceutical Industry, 2008)
RESTOR-F sales up to 20 MILLION PESOS.
Total market share of RESTOR-F is at <1%.
MD-070019

RESTOR-F’SMARKETING MIX STRATEGY
INDIRECT
COMPETITION
DIRECT COMPETITION
MD-070019

MD-070019

COMPETITOR PROMOS
ENERVON C
“More Energy,
Mas Happy”
CENTRUM
“Complete from A
to zinc”
CLUSIVOL
“Bawalmagkasakit”
MD-070019

MD-070019

RESTOR-FSUMMARY
5 Steps for part 1 PTM and
Positioning
MD-070019

RESTOR-FSUMMARY
5 Steps for part 2 Marketing Mix and
Strategy
MD-070019

MD-070019

http://www.hypermarketing2.com	131
http://www.josephdeungria.com	74
url_unknown	4
http://kats-barcelona.blogspot.com	2
http://translate.googleusercontent.com	1

Barcelona 10stepmktgplan

by Kats Barcelona on Dec 05, 2010

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 212

Statistics

Barcelona 10stepmktgplan — Presentation Transcript