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Observatori barcelona 2013 report

  1. 1. Report 2013
  2. 2. 2 Catalonia, Spain and Europe are engulfed in a highly complex recession. It’s an economic, social, political and institutional crisis, and it is also ha- ving an impact on Barcelona. This presents a significant challenge. In this complex environment, the experts and experience of many diffe- rent regions around the world regard large cities as the drivers of the global economy because it is here in the urban environment where inno- vation and creative talent is concentrated, and where wealth creation will take place. Large cities will therefore spearhead economic growth, and in Barcelona we want to leverage all our assets and potential in order to bring about an economic recovery, improving job creation, welfare and the quality of life of people. Firstly, Barcelona City Council has made financial and budgetary robust- ness the cornerstones of our internal management because we unders- tand that this is the main way to ensure social policy. In 2012, the City Council ended the year with zero deficit, paying its suppliers at 30 days and increasing its level of gross savings compared to revenue streams. This approach to management is a source of international credibility. The focus on the Council’s solvency and international credibility forms part of an ambitious medium and long term strategy. It aims to provide the city with a new economic model based on culture, knowledge, creati- vity, innovation and welfare, which will be applied in different areas. Firstly, we have made a commitment to the new strategic sectors of the future. So, Barcelona is now in a position to become a world leading city in the areas of smart cities, the green economy, electric vehicles and self-sufficiency energy supplies. And at the same time we are engaged in a global collaboration in these areas in terms of innovation and research with other cities under the so-called City Protocol. Regarding technology, in 2013 Barcelona became the Mobile World Ca- pital, a title it will hold until 2018. This is part of an industrial consoli- dation strategy for the mobile sector, explained in a special feature in this report, and which complements the Mobile World Congress that this city hosts annually. This will certainly be an opportunity to create new businesses and to attract investment and talent related to new mobile technologies to Barcelona and its metropolitan area. We will also make cultural and sports events into true generators of eco- nomic activity, mainly by hosting international benchmark events. Over the coming years we will consolidate a number of cultural projects in Barcelona that are special because of their value in terms of innovation and creativity, contemporary art, design and because they aim to preserve our heritage, like El Born Centre Cultural, and the Fabra i Coats Centre, amongst others. As for sport, this year we have organized the X-Games extreme sports event in Barcelona, which we will host until 2015, and the World Swimming Championships, both benchmark sports events, which generate economic activity and international brand awareness. We will continue to progress as a city that is committed to knowledge and lifelong training, from nursery school to university, and also voca- tional training. This is a city that is committed to excellence regarding masters and doctoral programmes. We are also helping to foster greater interaction between universities and business sectors in the city, with projects like the new Besòs Technology Campus in the Forum area. We need to promote our infrastructure and logistics sector to make Bar- celona the economic capital of southern Europe and the Mediterranean. A priority is the building of a definitive railway access into the port of Bar- celona, widening the Ronda Litoral ring road, finishing the High Speed Sagrera station and finalising the so-called Mediterranean Corridor so that it becomes the backbone of an economic mega-region running from Valencia to Lyon. For sure, Barcelona has great strengths and tremendous potential. It has a diversified economy based on industry, commerce, fashion, design, fo- odstuffs and services. It is a leader in the field of tourism, an undeniable source of wealth for the city, which last year again beat all-time records, reaching 7.4 million visitors and 16 million overnight stays. And there is also great potential in the logistics area, thanks to the fact we have a major port, airport, the Zona Franca free trade zone, the Fira de Barce- lona trade fair, and Mercabarna all concentrated in a small area with a privileged geostrategic position. The last key to Barcelona’s economic model is its ability to become inter- nationally renowned for being open to the world. This is a major benefit to the city, and a tremendous economic advantage if we know how to leverage the possibilities. The city is promoting and managing its most valuable and key competitive advantage, its brand, via Barcelona Growth, which is a shared project along with other stakeholders in civil society. We want companies to use brand Barcelona to promote their businesses and help contribute to the city’s positioning as a privileged place with a clear orientation towards economic and business growth. In presenting the Barcelona Observatory’s eleventh annual report, I would like to convey my congratulations to the technical team for their work and acknowledge the involvement of all the institutions and orga- nizations that have again given their support to furthering the advan- cement of public-private collaboration. This way of working together, sharing innovative formulas, will be one of the keys to driving Barcelona forward. Xavier Trias Mayor of Barcelona
  3. 3. 3 This year the Observatory of Barcelona features two special reports car- ried out by Barcelona Chamber of Commerce’s Economic and Infrastruc- ture Studies Department. Firstly, for the third consecutive year we will be presenting a special report on the business climate in the metropolitan area of Barcelona (AMB). And secondly, we have a special report on the mobile sector ecosystem in Barcelona and Catalonia, which is the first study marking out the areas of economic activity that define this sector, something that is particularly important given its transversal character. The study quantifies the sector’s impact on the city and the Catalan eco- nomy as a whole in terms of turnover, employment and number of com- panies. The special report on the business climate in the metropolitan area (AMB) presents an analysis of the results obtained from the ‘Survey on Busi- ness Climate’ conducted by Barcelona’s Chamber of Commerce and the Statistics Institute of Catalonia. The survey shows how Catalan employers evaluated 2012’s results and asks about their forecasts for 2013 in terms of turnover, employment and investment, providing unique and exclusive information about the business world, and therefore of special significan- ce for this city, especially given the current economic climate. 2012 was a tough year. We started the year by falling into recession again, not even two years after having left behind the previous one, which began in mid-2008 and lasted until early 2010. On the one hand, internal adjust- ments were made to meet deficit goals in order to stabilize our financial system and this led to significant sacrifices. On the other hand, we suffe- red from a rising sovereign debt crisis in the euro area, which has led to increased funding difficulties for our economy and a slowdown in foreign trade, which is what had allowed us until then to compensate for our slug- gish domestic demand. In 2012, foreign trade helped soften the impact of the recession, but this was not sufficient to stop us again falling into recession. However, the results of the survey carried out jointly by the Chamber of Commerce and Statistics Institute of Catalonia on the business climate shows an improvement in business expectations for 2013 in the AMB re- gion. Results are less negative and forecasts show a more moderate fall in turnover and employment than compared to 2012, and stabilization in the decline in investment. According to employers, the fall in turnover and investment in 2013 will each be around 4% nominal, while employment across the metropolitan area of Barcelona will fall by 3%. Also, it’s worth noting that export prospects for 2013 in Catalonia are more positive than in the EU, according to a survey by Eurochambres, with whom Barcelona Chamber of Commerce has worked for over 15 years. The internationalization of Barcelona is a key factor for growth, especially in these times of weak domestic demand. Public bodies should contribu- te by helping companies so this process does not stop, so that there are more and more companies that open markets abroad and so this process becomes more robust, meaning that it becomes a regular part of com- pany strategy and that this has continuity in time. However, we should not forget that it is equally important to continue trying to boost economic activity at home. And this includes both the cre- ation and expansion of national businesses and attracting foreign capital and business activity. The mobile sector is one of the sectors that Barce- lona is strategically committed to in terms of making it a driver of growth for companies that are already established in the city and a magnet for business and foreign investment. The study we are presenting in this edi- tion of the Barcelona Observatory report reflects on just how important this economic sector has become. Specifically, the study focuses on the characteristics of the so-called mobile ecosystem in Barcelona and Cata- lonia, in order to identify the basis on which future expectations of growth and positioning are being built for Barcelona in this field, taking into ac- count global industry trends. In summary, I would like to highlight that the mobile ecosystem in Ca- talonia is made up of nearly 2,400 companies that provide employment to almost 39,500 people, generating a turnover of close to 5,400 million euros in 2011, according to the latest data available. Similarly to what is happening in the telecommunications sector, the mobile ecosystem in Catalonia is concentrated almost entirely in the Barcelona area, which accounts for 85% of all companies, 90% of workers, and 94% of turnover. Likewise, Catalonia represents nearly a quarter of all the companies in this sector in Spain, 16% of all jobs, and 9% of turnover. The mobile and mobility sectors don’t just offer clear growth opportuniti- es; they can also be drivers of all those other sectors that are linked to it directly. This is especially the case for consulting activities in information technology, because of the number of companies working in the sector, the amount of people working in these sectors and in terms of business turnover. Two other areas that are also relevant, although not so impor- tant as consulting activities, are computer programming and other acti- vities in telecommunications. In the industrial sector, the most important sectors related to the mobile ecosystem are the manufacturing of instru- ments and appliances for measuring, testing and navigation, including the production of sensors for navigation systems like GPS satellites, and the manufacturing of electronic components. I want to finish by thanking the technical team for their work and effort and the continuous improvements to the Barcelona Observatory project and also to all the entities that have once again given their support, provi- ding information and enriching the content of this report. Miquel Valls i Maseda President of the Chamber of Commerce of Barcelona
  4. 4. 4 BARCELONA CITY COUNCIL Sònia Recasens i Alsina Deputy Mayor for the Economy, Business and Employment Jordi Joly i Lena General Manager of the Area of Economy, Business and Employment Àngels Santigosa i Copete Director of the Department of Studies Area of Economy, Business and Employment BARCELONA CHAMBER OF COMMERCE Miquel Valls i Maseda President Xavier Carbonell i Roura General Manager Joan Ramon Rovira i Homs Head of the Economic and Infrastructure Studies TECHNICAL STAFF Department of Studies, Area of Economy, Business and Employment, Barcelona City Council Teresa Udina i Abelló Economist Barcelona Chamber of Commerce’s Economic and Infrastructure Studies Department: Cristian Bardají Ferraz Civil engineer Ana Belmonte Rodriguez Economist Sandra Gutiérrez Cubero Statistics and degree holder in market research Anaís Tarragó Guarro Economist Graphic design and coordination: Toni Fresno Barcelona Chamber of Commerce Design layout: DVA Associats
  5. 5. 5 6 Introduction 10 Barcelona’s Key Statistics 14 Barcelona Observatory 18 Results 20 City for business 21 Introduction 22 Best European cities for business 23 Global competitiveness of cities across the world 24 Entrepreneurial activity in OECD countries 25 Business prospects in the European Union 27 Main world cities receiving foreign investment projects 28 Best European cities for shopping 29 Main world cities organizing international meetings 30 Knowledge society 31 Introduction 32 Population employed in technology manufacturing and services sectors in European regions 34 Population employed in science and technology and expenditure on research and development in European regions 36 Top cities in the world for scientific production 37 Patent applications in the main regional areas of the OECD 40 Tourism 41 Introduction 42 Top European airports by volume of passengers 43 International tourism in cities across the world 44 Cruises at the world’s main ports 46 Observatory of Barcelona 2013 Report. Summary 46 Sustainability and quality of life 47 Introduction 48 Environmental commitment of European companies 49 Best European cities in terms of quality of life of workers 50 Quality of life and urban prosperity in world cities 51 Best European cities in terms of internal transport 52 Social and cultural character of global cities 54 Prices and costs 55 Introduction 56 Corporation Tax and VAT in countries around the world 57 Cost of living in cities around the world 58 Office rental prices in cities around the world 59 Retail rental prices in cities around the world 60 Industrial space rental prices in European cities 61 Wage levels in cities around the world 62 Labour market and training 63 Introduction 64 Employment rate in European regions 66 Unemployment rate in European regions 67 Workers with tertiary education in European regions 68 Best European business schools 70 Synthesis 78 Special reports 80 Business Climate in the Metropolitan Area of Barcelona Situation 2012 and prospects 2013. Barcelona Chamber of Commerce’s Economic and Infrastructure Studies Department 90 The Mobile Ecosystem in Barcelona and Catalonia Barcelona Chamber of Commerce’s Economic and Infrastructure Studies Department
  6. 6. _Introduction
  7. 7. 8 2012 was characterized by another slowdown in global economic growth, which fell to 3.2%, although this was clearly different from one geographic area to another. The main emerging economies continue to be the ones that are growing although more moderately than before, while the U.S. and Japanese economies have maintained GDP growth of around 2%. In the euro area economic activity has dropped off, falling back into recession due to the worsening crisis regarding the financial system and sovereign debt problems. The epicentre of this recession is still located in southern Europe, whe- re a deterioration in finances generated by a vicious circle of bank debt, private debt and public debt has been transferred into the real economy, compounded by a contraction effect caused by austerity and fiscal consoli- dation policies. This has led to a decline in activity affecting the whole con- tinent. This situation, coupled with the growing importance and dynamism of emerging countries in the current phase of globalization, poses highly significant competitive challenges in urban areas located in this geograp- hic area. In this difficult economic situation, the international dimension of Barcelo- na’s economy has become the main driver of activity. In 2012 indicators like exports and the influx of tourists reached record highs again, and the city retains a strong international position in various fields relevant to econo- mic and business activities. It’s worth noting that in 2012 the Mori Memo- rial Foundation’s synthetic Global Power City Index , made up of 70 indica- tors sorted into six urban competitiveness categories (cultural interaction, quality of life, environment, accessibility, R&D and economics), included Barcelona for the first time, awarding it 13th place in the world and seventh in Europe in the global competitiveness ranking featuring 40 major cities worldwide. As well, Barcelona occupied sixth place in terms of European executives’ preferred locations for setting up a business in 2011, according to the European Cities Monitor by Cushman & Wakefield. It has now been in the top six of the ranking for the decade 2001-2011. Other prestigious sources confirm this favourable evaluation, like KPMG’s Global Cities In- vestment Monitor, that shows metropolitan Barcelona is the 12th top reci- pient of foreign investment projects in 2012 in the world, or The Economist Intelligence Unit’s Hot Spots: Benchmarking Global City Competitiveness report, that shows Barcelona is amongst the top ten cities in the world in terms of its global appeal, social and cultural character. Barcelona City Council’s Strategic Framework 2012-2015 encapsulates the city’s vision and objectives and establishes a roadmap for the next four years, with two main priorities: economic recovery and quality of life and wellbeing. Regarding economic progress, the following objectives have been defined for Barcelona: • Make metropolitan Barcelona the logistics capital of southern Europe. • Encourage high-added value emerging sectors and strengthen the city’s position in economic sectors where Barcelona is strong in order to make it a benchmark. • Generate the right conditions for attracting investment capital to the city. • Strengthen the international contribution to Barcelona’s economy. • Support SMEs and the self-employed, and promote entrepreneurship. • Make Barcelona an easy place for doing business (business friendly). • Make Barcelona a city of culture, knowledge, creativity and science, crea- ting a favourable environment to attract and retain talent. The so-called Barcelona Growth commission is a collective initiative launched in 2012 and led by Barcelona City Council. Its remit is to imple- ment these strategic objectives and create the right conditions for econo- mic growth and act as a very practical driver for the country, working fast in network fashion to create real impact. The first phase of the project dealt with six priority areas (international promotion, redefining the role of the administration, financing, talent and entrepreneurship, society and con- nected Barcelona), and this initiative helped create a 30-point action plan that includes concrete measures for short-run implementation. Given this initial momentum, Barcelona’s strategy for economic develop- ment took another step forward in 2013 with the creation of Barcelona Growth, the Barcelona brand agency, a widespread partnership agreement with two basic functions: • Achieve alignment in terms of public and private stakeholders and their respective assets, between, say, Barcelona Activa, the Chamber of Com- merce, Acc10, Fira de Barcelona, Turisme de Barcelona, and the city’s bu- siness sector, etc, in order to position Barcelona as a privileged city favou- rable for economic and business growth. • Manage, coordinate and promote the Barcelona brand use for companies to leverage.
  8. 8. 9 The development of these two functions is part of this international voca- tion that the city has, on the understanding that the city and its companies are competing on an international stage, and that its potential depends on becoming a global capital, a creative business city, a hub of knowledge and a centre of international business and economic growth. To achieve this objective, five of the 30 measures developed by the Barce- lona Growth initiative will be implemented: a) The Barcelona Brand is a publicly and collectively-owned asset that will be coordinated, developed, and promoted in partnership with all other sta- keholders, making it available to companies to use so they can promote themselves and grow. b) The Business Support Office is addressed at both local and foreign com- panies, and it’s designed as a ‘one-stop’ interface between business and government, dealing with bureaucratic procedures and municipal tax pay- ments, the management of tender bids, the issuance of certificates, or the online processing of companies, etc. It will also offer a range of support services to businesses, such as access to finance, the demand for profes- sionals, looking for business opportunities or business spaces in the city, always acting as an advisory body. c) The creation of Barcelona Data Resource Center, an innovative space designed to present the city from a business and economic stand point to different sectors, offering all kinds of data related to the local economy and receiving international delegations (businesses, institutions and aca- demics) that come to Barcelona with the aim of generating synergies with businesses and services in the metropolitan area. d) Leverage the city’s position as capital of the mobile industry and make it a driver of economic growth in different sectors, widening the use of new mobile technologies throughout business activities and working to consolidate the industrial legacy of being the mobile capital until 2018 in the Barcelona area. In a global environment where mobile technology is viewed as a key factor in the overall growth of the economy, this project represents a strategic opportunity to position the city as an international leader in the technology area. e) Create a Free Trade Zone for Entrepreneurs, a zone that is tax free for those launching new projects assessed as having high potential value in areas related to mobile technologies and / or any industry that can take advantage of this technology or a service that was perhaps once catalo- gued as traditional, yet could be re-orientated by adopting this technology. The Media-TIC building will be the flagship centre of this Barcelona Growth project because it will house the Mobile World Capital and the development of what will be the city’s industrial legacy in this area, the Business Support Office, the Barcelona Data Resource Center, and the Free Trade Zone for Entrepreneurs, in addition to offering a wide range of talent training ac- tivities. It will be the very expression of the Barcelona brand, a resource centre for companies, a place for direct dialogue with government, and a symbol of a Barcelona that is focused on enterprise and economic growth. Its location at the heart of the 22@ district means there will be additional synergies with the new design centre called DHUB, Barcelona Activa and other relevant stakeholders. Barcelona is immersed in a complex context in which the economic and fi- nancial crisis and global trends are posing significant competitive challen- ges to urban areas in southern Europe. We have valuable and competitive assets like a diversified economy, a dynamic export base, strong tourism, municipal financial solvency and a strong Barcelona brand positioning which provides a benchmark in terms of quality. The city is facing the futu- re with a re-focused strategic roadmap and new innovative public-private collaboration ideas to drive the city on towards a production model based on knowledge, creativity and sustainability, and as such position itself as an international benchmark in terms of economic and business growth. Observatory of Barcelona 2013 Report. Introduction
  9. 9. 10
  10. 10. 11 _Barcelona’s Key Statistics
  11. 11. 12 Barcelona’s Key Statistics Rabat Dublin Paris London Oslo Stockholm Berlin Prague Warsow Athens Bilbao Brussel·s Amsterdam Frankfurt Rome Algiers Tunis MadridLisbon Palma Lyon Geneva Milan Seville Zaragosa Zurich Munich 1000 Km1800 Km 1h 40min.2h 30min Copenhagen
  12. 12. Observatory of Barcelona 2013 Report. Barcelona’s Key Statistics 13 Surface area (km2 ) Population Foreign population (% of total) Density (habitants / km2 ) Climate (Can Bruixa Observatory) 2011 Average monthly temperature Yearly rainfall (mm) Hours of sun MACROECONOMIC DATA GDP (var. int %) - Catalonia Social Security membership Unemployment rate 16-64 years old (%) Employment rate 16-64 years old (%) Activity rate 16-64 years old (%) CPI (average var. %) - Barcelona Prov. Exports (million €)- Barcelona Prov. Imports (million €)- Barcelona Prov. Foreign investment outflows (million €) - Catalonia Foreign investment outflows (million d’€) - Catalonia Companies - Barcelona Prov. Foreign companies in Catalonia* RETAIL AND TOURISM Retail premises -Barcelona Prov. (Jan 2012) Major open air shopping areas Municipal markets (number and surface area m2 ) Hotels Number Beds Tourists INFRASTRUCTURE Airport Runways (Number and length in m) Passengers International passengers (%) Port Land surface area (ha) Docks and moorings (km) Total transit (thousands of tonnes) Barcelona Trade Fair Trade fairs Visits to Fira de Barcelona* Hall surface area taken up by fairs (m2)* International meetings* Universities in Catalonia University students in Catalonia (course 2010/2011)* Foreign schools (Barcelona Prov.) Innovative companies in Catalonia * Beaches (number and metres) Bike lanes (km and bicing users) Public libraries (number and users) Museums, collections and exhibition spaces (number and users) Public sports facilities (number and users)* Theatre, concert and cinema spectators* 102.2 1,620,943 17.5 15,860 17.2ºC 699 2,597.7 -1.3 969,093 19,0 64.3 79.3 2.9 45,034.4 54,039.6 1,239.7 2,602.9 446,147 5,061 70,821 22 43;208,465 352 65,100 7,440,113 3/3352;2660;2540 35,145,176 67.4 1,065.3 20.3 41,487.4 61 1,965,384 747,263 2,283 12 247,571 38 4,543 7;4.410 186.7;113,787 38;6,439,112 45;18,604,402 1776;194,656 12,213,301 GEOGRAPHICAL ENVIRONMENT ECONOMIC ENVIRONMENT TRAINING AND CITY OF KNOWLEDGE QUALITAT DE VIDA Note: Data from 2012, except *2011 Source: AENA, Barcelona City Council, Caixa Catalunya Provincial Yearbook, Barcelona Trade Fair, Autonomous Regional Government of Catalonia, Idescat, INE, National Institute of Meteorology, Spanish Ports Authority, Secretary of State for Trade, Barcelona Tourism Board and Barcelona Institute of Culture, Spain’s Ministry of Education.
  13. 13. 14
  14. 14. 15 _Barcelona Observatory
  15. 15. 16
  16. 16. 17 Presentation of the Observatory of Barcelona 2013 Report The Observatory of Barcelona is an initiative promoted by the City Council and the Chamber of Commerce. It is supported by a large number of orga- nizations in the city that year after year collaborate by providing informati- on and making key contributions on their sectors. This 11th edition of the annual report of the Observatory of Barcelona conti- nues to offer references that can be used for decision-making by economic stakeholders interested in doing business or setting up in Barcelona, or for attracting talent, and supporting candidatures to win events or the opening of headquarters in Barcelona. With this in mind, and like every year, the report presents Barcelona’s position with respect to other major cities in the world by way of a series of economic and social benchmark indicators. The 2013 Report presents a number of features as summarized below in a clear and direct way: • A selection of significant indicators that offer the reader a synthetic and efficient presentation of the city’s relevant qualities from the point of view of its positioning, its characteristics and challenges. Specifically, this cur- rent report presents 30 indicators. New indicators included this edition are: ‘Overall competitiveness of cities across the world’, included in the chapter called ‘City for business’, and ‘Quality of life and urban prosperity’ included in the chapter called ‘Sustainability and quality of life’. • Visual elements for each indicator, like graphs or maps, help bring understanding to the results and analysis of the trends. • A summary table draws together indicators in order to see Barcelona’s position. • The incorporation of a special report carried out by the Chamber of Commerce analyses the business climate in the Metropolitan Area of Barcelona in 2012 and the prospects for 2013, including specific analysis in terms of the main economic sectors. Future scenarios are considered based on the opinions of employers about the business environment found in Catalonia and Barcelona. The publication includes the following sections: • A general introduction about the situation and the city’s preferred action programmes for the economy. • A section with the results of 30 indicators presented in six thematic areas: business, knowledge, tourism, sustainability and quality of life, costs and pri- ces, and labour market and training. • A special report prepared by the Chamber of Commerce analyzes the business climate in 2012 and the outlook for metropolitan Barcelona’s eco- nomy in 2013. • A special report on the mobile phone ecosystem in Barcelona and Cata- lonia: global trends and opportunities of being the mobile capital, produced by the Chamber of Commerce. • A summary section where you can see Barcelona’s position compared to the main benchmark cities in a visual and synthetic way. The Observatory of Barcelona is characterized by the following features: • It is made up of a set of indicators defined mainly at the city level, but which can be extended to other territorial levels. • The data obtained comes from a sample that, in some cases, includes sixty cities worldwide. Note that for seven of the indicators, due to sample size, a selection has been made that includes the main urban areas. • The indicators include, where possible, a graph showing trends in order to assess progress in each specific area. • Information sources are recognized international organizations and ins- titutions. • Data and information collected is as up-to-date as possible, based on availability.
  17. 17. _Results
  18. 18. _City for business
  19. 19. It’s also worth noting how the rate of entrepreneurial activity in Catalonia and the province of Barcelona grew for first time in five years in 2011 to stand at 6.8% and 7%, respectively. Meanwhile, Barcelona is the third top city in the world in terms of hosting most international meetings in 2011. Barcelona’s commerce and trade is also well considered by foreigners, with Barcelona taking second place in a ranking of the world’s best cities for shopping by international tourists, according to the Global Shopper City Index. It was also one of the top ten destinations preferred by international distribution companies in 2012, ac- cording to Jones Lang LaSalle. Given these favourable results for Barcelona, public institutions have been trying to improve the city’s positioning in the world and to bring about an economic recovery. At the beginning of 2013 the City Council announced a new initiative called Barcelona Growth in collaboration with private sector stakeholders to promote the city’s economic growth through internatio- nal initiatives to help attract new investment and talent by adopting five measures: promoting the Barcelona brand, creating a Business Advisory Office, the Barcelona Data Resource Center, and leveraging the mobile world capital to drive other economic sectors and set up a special free trade zone for entrepreneurs. Two of these measures will be developed through a collaborative agre- ement between the City and the Chamber of Commerce: firstly, the Bu- siness Advisory Office, aimed at both local and foreign companies, offers large companies, SMEs, micro firms and self-employed entrepreneurs advisory services about how to get local administration paperwork com- pleted, like registering a company, bidding on public tenders and the is- suance of certificates, and how to access to a wide range of support ser- vices; and secondly, the Barcelona Date Resource Center, a place where visiting international delegations (businesses, institutions and academics) can get information they might need when deciding whether to set up a new business or make new investments. Introduction 2012 was characterized by a new slump in GDP in the euro area, which is again in recession after a worsening of the sovereign debt crisis in pe- ripheral countries, including Spain. This escalation has been spilled over into other economies through financial channels and this has led to a slowdown in global economic growth for the second consecutive year. This financial tension has also been felt in the economies of Catalonia and Bar- celona, which just like Spain, again fell into recession in early 2012, just two years after leaving the previous one behind, registering falls in GDP over the whole year. External demand partly offset sluggish domestic demand in 2012, which confirms that the internationalization of Barcelona’s economy is its main competitive advantage in the current economic climate. It’s worth noting the dynamic nature of foreign trade in 2012 and the positive trends in ex- ports in the Barcelona area, which rose to 45,0344 million euro, the hig- hest ever in the data series, and an inter-annual variation of 6.4% com- pared to 2011, which consolidates the area’s role as the main exporter in the Spanish economy. Catalan business people’s perception about 2013 confirms the continuity of this trend. In fact, export forecasts for Catalonia are the most positive in the European Union, according to a survey by Eu- rochambres, while turnover continues to fall. Given this context of economic difficulties, international positioning beco- mes a hugely important competitive advantage. In 2012 we can highlight a synthetic indicator put together by the Mori Memorial Foundation for their Global Power City Index, made up of 70 indicators sorted into six categori- es according to areas of urban competitiveness (cultural interaction, qua- lity of life, environment, accessibility, R&D and economy), which included Barcelona for the first time, placing it 13th in the world and seventh in Europe in terms of its global competitiveness among 40 major cities in the world. As well, Barcelona was European executives’ sixth-most preferred place for locating a business in 2011, according to the European Cities Mo- nitor by Cushman & Wakefield. What’s important to note is the strength and robustness of this position, having been in the same top six from 2001 to 2011. The image of Barcelona abroad improves its ability to attract foreign in- vestment. Indeed, Barcelona stood in 12th place in the ranking of major international cities receiving international investment projects in 2012, ac- cording to the Global Cities Investment Monitor by KPMG. As well, from 2008 to 2012, Barcelona recorded 399 foreign investment projects, which places it amongst the top 10 global cities favoured by international inves- tors. Moreover, the Financial Times Ltd’s fDi magazine placed Barcelona and Catalonia fourth and second respectively in their global rankings of FDI promotional strategy, with these positioned at the head of cities and regions in the southern regions of Europe in their report called ‘fDi Cities and Regions of the Future 2012/2013’.
  20. 20. 22 Best European cities for business in 2011 Note: In 1990, the study only included 25 cities Source: Cushman & Wakefield, European Cities Monitor 2011 Source: Cushman & Wakefield, European Cities Monitor 1 2 3 5 15 11 17 4 12 7 8 9 19 6 14 13 16 : 18 : 25 : 20 : 23 : : : 21 10 : : 24 : : 22 1 2 3 6 7 5 8 4 9 13 14 11 16 10 15 12 17 18 19 20 24 26 22 25 21 31 35 23 30 29 27 32 33 34 28 36 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 London Paris Frankfurt Amsterdam Berlin Barcelona Madrid Brussels Munich Zurich Geneva Milan Stockholm Düsseldorf Hamburg Manchester Lisbon Birmingham Lyon Dublin Warsaw Istanbul Vienna Copenhagen Prague Helsinki Bucharest Leeds Budapest Glasgow Edinburgh Bratislava Moscow Oslo Rome Athens City Ranking 2010 Ranking 2011Ranking 1990 Positioning of Barcelona 2009 2010 2011200820072006200520042003200220011990 444 5 55 6 6666 11 Barcelona, sixth best European city for business The prestigious European Cities Monitor report by Cushman & Wakefield placed Barcelona sixth-best European city for business in 2011. The report, based on the opinions of 500 senior executives from European compani- es, saw Barcelona drop one place compared to 2010’s ranking, overtaking Brussels but falling behind Amsterdam and Berlin. The top ranked cities remained London, Paris and Frankfurt. It’s worth highlighting that in the decade between 2001 and 2011 Barcelona continuously featured in the top six positions in this ranking, while in 1990 it occupied 11th place, which shows its progression. Moreover, the results show that behind the three urban areas that lead the ranking, there is a group of five cities including Barcelona, Amsterdam, Berlin, Madrid and Brussels that are competing strongly with each other. Similarly, the 2011 report highlights Barcelona as being the second best city in Europe in terms of promotion and the third best in terms of being perceived as being a centre for business and sixth for office space availabi- lity and internal mobility.
  21. 21. Observatory of Barcelona 2013 Report. City for business 23 Global competitiveness of cities across the world in 2012 Barcelona, amongst top 15 cities in terms of global competitiveness The Mori Global Power City Index -which compares 40 cities in the world in terms of their global competitiveness- included Barcelona for the first time in 2012, awarding it 13th place in the world and seventh in Europe. The ran- king is led by London, New York, Paris and Tokyo, Barcelona got an overall score close to those of Beijing and Frankfurt, slightly higher than those of Shanghai, Sydney and Stockholm. Japan’s Mori Memorial Foundation has been working with universities and renowned think-tanks since 2008 to produce the synthetic Global Power City Index based on 70 indicators sorted into six categories, according to areas of urban competitiveness. In the 2012 edition, Barcelona was among the top ten cities in the world in terms of the category called cultural inte- raction, where it came sixth, behind London, Paris, New York, Berlin and Singapore; it came eighth in the quality of life category. As for environmental issues, it came in 11th place, while in terms of accessibility it stood 15th , and in research and development it was 24th , and 36th in the economic category. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 City Ranking London New York Paris Tokyo Singapore Seoul Amsterdam Berlin Hong Kong Vienna Beijing Frankfurt Barcelona Shanghai Sydney Stockholm Osaka Zurich Brussels Copenhagen Toronto Madrid Los Angeles Vancouver Istanbul Mori Global Power City Index Source: Mori Global Power City Index. Institute for Urban Strategies. The Mori Memorial Foundation. Source: Mori Global Power City Index. Institut of urban Strategies. The Mori Memorial Foundation 0 5 10 15 20 25 30 35 40 Categories of urban competitiveness. Positioning of Barcelona Environment AccessibilityLivabilityCultural interaction R&DEconomy 36 24 6 8 11 15
  22. 22. 24 Entrepreneurial activity in OECD countries in 2011 First rise in the rate of entrepreneurial activity in five years According to data from the Global Entrepreneurship Monitor (GEM), the rate of entrepreneurial activity (TEA) in 2011 of the resident population in the province of Barcelona stood at 7%, a rise of 1.5 percent and up for the first time in five years, which is similar to what occurred in Catalonia (6.8%) and Spain (5.8%), in the latter’s case after four years. Barcelona’s TEA was again above those of France (5.7%), Finland (6.3%) and Switzerland (6.6%), which had overtaken the city in 2010, and it remains higher than the TEAs of Belgium (5.7%) and Germany (5.6%). The increase in entrepreneurship rates is widespread across the majority of the European continent, especially in some Eastern European countries that cause an overall increase in the European Union average (7.6%), which is higher than Barcelona’s TEA. In terms of the OECD, those countries with the highest rates of entrepreneurial activity correspond to countries with positive growth rates in GDP during the period of economic slowdown, such as China, Argentina and Brazil. The Barcelona area exceeds the European Union average regarding rates of consolidated entrepreneurs (8.9%) and it also shows lower rates of busi- ness dropout (1.7%), while indicators show the proportion of the adult popu- lation involved in business processes (26.4%) is lower than the EU average, as is the rate of new entrepreneurs (2.8%). Entrepreneurial activity (% of population 18-64 years old) Country Entrepreneurial activity (% of population 18-64 years old ) China Argentina Brazil Slovakia United States Latvia Poland Netherlands Greece EU average UK Barcelona Catalonia Switzerland Finland Hungary Spain Belgium France Germany Japan Denmark Russia 24.0 20.8 14.9 14.2 12.3 11.9 9.9 8.2 8.0 7.6 7.3 7.0 6.8 6.6 6.3 6.3 5.8 5.7 5.7 5.6 5.2 4.6 4.6 Note: Entrepreneurial activity includes new companies (less than 3 months of activity) and start-ups (3 to 42 months of activity). The source sample contains a total of 45 countries and the table shows selected benchmark countries. Source: Global Entrepreneurship Monitor (GEM). Catalonia Executive Report 2011. 5.8 7 6.8 5.7 8.2 5.7 4.6 6.3 6.3 4.6 11.9 14.2 9.9 7.3 ESP BCN CAT FRA GER NED BEL RUS FIN HON DEN LET SLO POL UK Source: Global Entrepreneurship Monitor, Catalonia Executive Report 2011. 5.6 8 GRE
  23. 23. Observatory of Barcelona 2013 Report. City for business 25 Business prospects for 2013 in the European Union Catalonia is in the top 5 in terms of positive export forecasts Business prospects in Catalonia for 2013 are generally unfavourable, ex- cept for the case of exports, according a survey by Eurochambres. Indeed, Catalan executives’ forecasts for exports are the most positive in the EU, beaten only by those of Latvia, Portugal and Denmark. Specifically, in Ca- talonia, 56% of business executives expect that exports will grow, while 15% believe they will decrease. In contrast, 27% of Catalan business exe- cutives expect turnover to fall, higher than those forecasting a sales in- crease (23%), which places Catalonia, along with Spain, at the bottom of the EU ranking. The same trend is seen in terms of investment: in Cata- lonia, 27% of executives expect investment to decrease in 2013, exceeding the 11% that expect it to grow, which is only above rates seen in Finland, Spain, Slovenia and Cyprus. (p) FUNCAS forecasts (December 2012) Source: Chamber of Commerce from Eurochambres, IDESCAT and FUNCAS forecasts 80 60 40 20 0 -20 -40 12 9 6 3 0 -3 -6 Business prospects in Catalonia Turnover(Balancein%) RealGDP(var.year,in%) 2011 20122010200920082007 Turnover Real GDP 2.7 55 -0.2 57 -4 3 0.4 10 0,7 23 -1.3 8 2013 -1.3 (p) -4
  24. 24. 26 Latvia Portugal Denmark Catalonia (Barcelona) Estonia Malta Romania Belgium Slovakia Italy Spain * EU27 Poland Bulgaria Austria Sweden Netherlands Slovenia Luxembourg Germany Cyprus Czech Republic Finland Hungary Latvia Romania Malta Estonia Sweden Poland Belgium Italy Bulgaria Hungary Germany Portugal Denmark Slovakia * EU27 Austria Luxembourg Netherlands Czech Republic Catalonia (Barcelona) Finland Spain Slovenia Cyprus 85 65 44 41 35 35 33 27 26 25 24 17 17 17 16 14 11 11 8 7 5 -3 -5 -10 35 18 18 17 14 11 6 6 4 4 3 2 2 1 0 -1 -2 -7 -10 -16 -18 -19 -27 -37 Country Country Exports (Balance in %) Investment (Balance in %) 69 58 37 37 34 28 26 25 24 19 18 13 11 9 9 8 6 2 -1 -4 -6 -8 -39 Country Turnover (Balance in %) Latvia Estonia Romania Poland Belgium Malta Sweden Denmark Bulgaria Hungary Slovakia Austria * EU27 Netherlands Portugal Luxembourg Finland Italy Czech Republic Catalonia (Barcelona) Spain Slovenia Cyprus Note: The amounts are calculated as the difference between the percentage of answers indicating ‘increase’ and percentage indicating ‘decrease’. This year there is no regional level information because regional participation has been very heterogeneous by country. * Sample average Source: Eurochambres, The Business Climate in Europe’s Regions in 2013
  25. 25. Observatory of Barcelona 2013 Report. City for business 27 Main world cities receiving foreign investment projects in 2012 1 3 2 4 5 7 8 9 10 6 14 15 12 13 11 London Hong Kong Shanghai Sao Paulo New York Beijing Moscow Sydney San Francisco Paris Mumbai Barcelona Düsseldorf Bangalore Dublin 351 239 233 233 146 133 129 127 114 108 107 102 94 93 90 2011 Projects 2012Region (City) Source: Global Cities Investment Monitor 2013, KPMG Source: Global Cities Investment Monitor 2013, KPMG International foreign investment projects (absolute numbers), 2008-2012 Sao Paulo MoscowHong Kong ShanghaiLondon Barcelona climbs three positions to stand in 12th position in the world ranking According to the Global Cities Investment Monitor by KPMG, in 2012 Bar- celona received 102 foreign investment projects, an increase for the se- cond year running, leaving behind the fall experienced in 2010. This me- ans that Barcelona climbed three positions compared to 2011 to become the 12th favourite city for foreign investors, above Dusseldorf, Bangalore and Dublin. It’s worth noting that Barcelona accounts for 35% of all foreign invest- ment projects recorded in Spain, followed by Madrid with 23%. This per- centage is the same registered by Paris compared to France (35%) and it is very close to levels seen in London compared to the UK, or Moscow compared to Russia (both 39%). In the period 2008-2012, Barcelona recorded 399 foreign investment pro- jects, which puts it among the top 10 global cities preferred by foreign investors. 2012 1 3 2 4 5 6 7 8 9 10 11 12 13 14 15 Foreign investment projects (number) Paris Beijing New York Sídney Barcelona 1.375 1.133 966 661 654 641 618 477 462 399
  26. 26. 28 Barcelona, second best European city for shopping In 2011, Barcelona was declared the second best city in Europe for shopping, alongside Madrid, according to a vote by international tourists, reports the Glo- bal Shopper City Index compiled by the Economist Intelligence Unit (EIU) from a comparison of 33 major cities on the continent. Also, it’s worth noting that Barcelona achieved similar results to London, the top city in the ranking. The report highlights the robustness of Barcelona’s second place and especially its results across all categories considered in the index: in terms of shops, affordability, convenience, hotels and transport, and culture and climate, while London’s evaluations vary considerably between items, with favourable results for some of the categories and unfavourable ones in others. The EIU report highlights Barcelona’s attractiveness in terms of cuisine and the low prices of brand name products, as well as shop opening times and retail discounts. According to Destination Europe, a report by Jones Lang LaSalle, in 2012 Bar- celona ranked tenth-top in Europe in terms of its attractiveness for international retail businesses, close to Munich, Prague and San Petersburg, but above Ber- lin, Amsterdam and Brussels. Best European cities for shopping in 2011 1 2 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20 22 23 24 24 26 26 28 29 30 31 32 33 London Barcelona Madrid Paris Rome Berlin Lisbon Amsterdam Prague Budapest Milan Vienna Istanbul Dublin Brussels Athens Munich Copenhagen Moscow Stockholm Hamburg Lyon Bratislava Sofia Bucharest Kiev Edinburgh Warsaw St. Petersburg Helsinki Belgrade Oslo Geneva 67.3 67.1 67.1 65.5 62.9 62.3 61.6 61.3 59.7 59.6 59.3 59.1 58.4 57.6 56.8 56.2 55.5 54.1 53.9 53.4 53.4 53.3 52.3 52.2 52.2 51.4 51.4 50.9 49.1 48.2 43.6 43.1 41.0 Notes: The Global Shopper City Index measures the attractiveness of 33 major European cities’ shops by international travellers. It is composed of 22 indicators classified in five categories: shops, affordability, convenience, hotels and transport, and culture and climate. 11 of these 22 indicators are based on quantitative data, 9 on qualitative ratings and 2 are based on data quantitative data and qualitative assessments. The index has a range between 0 and 100, where 100 would be the best city for shopping. Indicators and categories were all weighted equally.More detail: www.globeshopperindex.eiu.com Source: The Economist Intelligence Unit Note: The overall indicator is not determined as an average of the rankings represented in the graph, but rather as an average of indicators obtained for each category. This is, therefore, a numerical value, and as such you can calculate the ranking of cities, with Barcelona is in second place as the best city for shopping. Source: The Economist Intelligence Unit Ranking City Global Index 1 2 3 4 5 6 7 8 9 10 Positioning of Barcelona Shops Affordability Convenience Hotels and transport Culture and climate 6 9 8 3 4
  27. 27. Observatory of Barcelona 2013 Report. City for business 29 Main world cities organizing international meetings in 2011 Source: International Congress and Convention Association Positioning of Barcelona 20112010200920082007200620052004 2 2 2 22 8 5 3 Vienna Paris Barcelona Berlin Singapore Madrid London Amsterdam Istanbul Beijing Budapest Lisbon Seoul Copenhagen Prague Buenos Aires Brussels Stockholm Rome Taipei Kuala Lumpur Hong Kong Dublin Shanghai Helsinki Bangkok Rio de Janeiro Warsaw Geneva Zurich Melbourne Oslo Sao Paulo Sydney Athens Munich Vancouver Edinburgh Mexico Washington Montreal Tokyo Santiago de Chile Tallinn Bogota Boston Lima Toronto Belgrade Krakow Hamburg Ljubljana Valencia Cape Town Oporto Jeju 154 147 148 138 136 114 97 104 109 98 87 106 91 92 85 98 80 89 72 99 79 82 60 81 67 55 62 28 57 56 49 49 75 102 69 66 58 66 43 36 57 68 58 28 38 43 37 44 33 31 36 20 57 41 32 31 17.5 18.4 1.4 6.5 4.4 14.0 18.6 9.6 3.7 13.3 24.1 0.9 8.8 6.5 15.3 -4.1 16.3 4.5 27.8 -16.2 -1.3 -6.1 26.7 -11.1 6.0 27.3 11.3 132.1 10.5 12.5 26.5 24.5 -20.0 -44.1 -20.3 -16.7 -5.2 -21.2 18.6 41.7 -12.3 -26.5 -15.5 75.0 15.8 2.3 18.9 0.0 27.3 29.0 11.1 100.0 -31.6 -7.3 18.8 19.4 181 174 150 147 142 130 115 114 113 111 108 107 99 98 98 94 93 93 92 83 78 77 76 72 71 70 69 65 63 63 62 61 60 57 55 55 55 52 51 51 50 50 49 49 44 44 44 44 42 40 40 40 39 38 38 37 International Meetings 2010 Variation 2010/2011(%) International Meetings 2011 City Source: International Congress and Convention Association Barcelona, third top city in the international meetings world rankings In 2011, Barcelona ranked third top city in the world in terms of hosting international meetings, according to an annual report by the International Congress and Convention Association (ICCA). In 2011, Barcelona held 150 meetings in the city, a figure only beaten by Vienna (181) and Paris (174). This figure means the number of international meetings organised in Barcelona was higher than results in 2009 and 2010. Although Barcelona dropped one position in the ranking compared to 2010, the city continues to be in the top three for the fourth consecutive year. The medical sectors continued to be the main organisers of congresses in Barcelona in 2011 and 2102, according to Turisme de Barcelona and its Convention Bureau. Specifically, in 2012 a total of 72,962 medical-related congress delegates visited the city, taking part in 74 professional meetings. Behind the medical and healthcare sectors came sectors related to busi- ness-commerce, academia and universities, and science and technology. In 2012 congress delegates gave Barcelona an overall score of 4.5 out of 5.
  28. 28. _Knowledge society
  29. 29. 31 Introduction Barcelona City Council’s Strategic Framework 2012-2015 aims to make Bar- celona a city of culture, knowledge, creativity and science, creating a fa- vourable environment to attract and retain talent. It is a renewed commit- ment to transforming the city’s model of production, which has been able to build up a critical mass of talent and a remarkable level of internatio- nal research, and these have become key elements in bringing about any economic recovery. One of the highlights of this strategy is the Mobile World Capital project running from 2012 to 2018, which, in addition to its impact on business tourism, strengthens the technological profile of the city and its ability to attract businesses, professionals and innovation in leading sectors. In terms of the knowledge economy, it’s worth highlighting the critical mass that Catalonia’s labour market has achieved in high added value sectors: Catalonia is fifth in Europe in terms of the number of people employed in high and medium-high intensive technology, sixth in terms of workers in science and technology, and ninth in terms of workers in knowledge-intensive sectors in 2011. Thanks to its strategy of promoting research, Barcelona has been able to make great strides, becoming fourth and tenth best in Europe and the world respectively in terms of scientific production in 2012, according to an annual report prepared by the Polytechnic University of Catalonia (UPC). As well, of the 300 Advanced Grants awarded by the European Re- search Council in 2012, nine went to researchers working in Catalonia, representing 60% of the grants awarded to Spain, which again shows the quality of research in here. At the European level, Catalonia is behind the UK, France, Germany, Netherlands, Switzerland, Israel and Italy, and shares eighth place with Denmark. In terms of universities, three public universities in the area around Barcelona (Pompeu Fabra University, Au- tonomous University of Barcelona, University of Barcelona) are among the best 225 universities in the world, according to the Times Higher Edu- cation Ranking 2013. In terms of innovation, 2010’s results again show an increase in the num- ber of PCT patents and technology (up by 2.4 and 5.4%, respectively) in the case of Barcelona. As well, in 2011 Catalonia was again Spain’s top region in terms of the number of companies carrying out innovative ac- tivities in Spain, with 4,543 firms, representing over a fifth (22.2%) of the total in the country, generating an expenditure on business innovation of 3,407.5 million euro, or 23.1% of all Spanish spending, which is the hig- hest rate in the last six years. By contrast, spending on R&D relative to GDP in Catalonia, which had shown a clear upward trend from 2001 to 2009, fell in both 2010 and 2011, reaching 1.55% in the last year mentio- ned, but still a higher figure than the Spanish average (1.33%), yet lower than the EU average (2%). According to a comparative analysis on innovation across regions in Eu- rope called the Regional Innovation Scoreboard 2012, compiled by Euros- tat, Catalonia was classified an ‘innovation follower’ in 2011, along with the Spain’s Madrid Community, the Basque Country, Navarra and Aragon and regions such as Lombardy and London. In this same group Catalonia is positioned as a ‘follower medium’ within this large group, following re- gions classified as ‘innovation leader’. According to this report, Catalonia did especially well in terms of employment in technology manufacturing and services, the number of people with university education, businesses’ spending on R&D and sales of new products to consumer market or to companies. In Catalonia there is a balance between the various elements that go to make up innovation, like facilitating factors, business activities and outputs, and overall Eurostat placed Catalonia amongst those regi- ons with the highest regional competitiveness index in 2010. It’s worth highlighting that the international perception of Barcelona in terms of technology and innovation has improved. Barcelona occupied 13th and 19th positions in the innovative cities European and world ran- kings respectively in 2011, headed by Boston, San Francisco and Paris, ri- sing two and seven positions respectively, compared to 2010’s rankings. This index measures urban areas’ capacity to create products, processes, services and other innovations. In addition, the city is among the top ten technology cities in Europe, with the same score as Amsterdam, accor- ding to a ranking prepared by Buck Consultants International, also en- joying growing international recognition as a smart city.
  30. 30. 32 Catalonia, fifth and ninth top European region in terms of population employed in technology manufacturing and services According to Eurostat, in 2011 Catalonia was in fifth place among Euro- pean regions with the highest number of people employed in high and medium-high technology manufacturing, with a total of 207,000 workers in these sectors. In a year of changing trends in employment between different benchmark regions, Catalonia fell back one position, overtaken by Ile de France, with Lombardy, Stuttgart and Upper Bavaria leading the ranking. As well, Catalonia’s relative rates of employment in the high and medium-high technology manufacturing sector is 6.7%, which means it is located in the mid-to-high part of the group of 279 European regions. Regarding employment in knowledge-intensive high-technology services, Catalonia was in ninth place in the ranking of European regions in 2011, and two places lower than 2010. With a total of 88,000 workers in the- se activities, Catalonia has less workers than regions like Milan, Munich and Oxford, but higher quantities than Berlin, Helsinki and Rhône-Alpes. Despite its reduction in 2011, the number of employees in these sectors is 12.3% higher than in 2008 -the best performance of any of the leading regions after Stockholm-, and their relative weight compared to total em- ployment remained the same (3%). It’s worth highlighting that in Barcelo- na, employees working in knowledge-intensive high technology services represented 5% of all employees in 2012. Population employed in technology manufacturing and services sectors in European regions in 2011 Population employed in knowledge-intensive high-technology services and high and mid-to-high technology manufacturing (thousands of people, 2011) Source: Eurostat Lombardy (Milan) Upper Bavaria (Munich) Catalonia (Barcelona) North Holland (Amsterdam)) Southeast Ireland (Dublin) 129 123 88 52 63 382 244 207 16 65 Employees in high and mid-to-high technology manufacturing Employees in knowledge-intensive high-technology services
  31. 31. Observatory of Barcelona 2013 Report. Knowledge 33 Lombardy (Milan) Stuttgart (Stuttgart) Upper Bavaria (Munich) Ile de France (Paris) Catalonia (Barcelona) Istanbul (Istanbul) Dusseldorf (Düsseldorf) Darmstadt (Frankfurt) Rhône-Alpes (LYON) Community of Madrid (Madrid) South Holland (Rotterdam) Oslo (OSLO) Basque Country (Bilbao) Provence-Alpes-Cote d’Azur (Marseille) Southern Finland (Helsinki) Central Hungary (Budapest) Southeast Ireland (Dublin) Valencian Community (VALENCIA) Berlin (Berlin) Lazio (Rome) Ankara (ANKARA) West Midlands (Birmingham) London (London) Hovenstaden (COPENHAGEN) Lisbon (Lisboa) Greater Manchester (Manchester) Attica (Athens) Bucharest (Bucharest) Southwest Scotland (Glasgow) Vienna (Vienna) Eastern Scotland (EDINBURGH) Zagreb (Zagreb) Prague (Praga) North Holland (Amsterdam) Languedoc-Roussillon (Montpellier) Brussels (Brussels) 382 374 244 211 207 200 187 166 166 97 81 79 76 71 68 68 65 65 64 64 55 47 46 40 35 35 34 31 28 28 25 24 17 16 13 10 129 66 123 344 88 73 72 60 73 189 48 42 34 49 71 55 63 40 74 124 25 26 232 54 41 42 48 55 22 42 19 23 52 52 21 22 9.00 18.80 10.80 4.10 6.70 4.70 7.90 8.70 6.30 3.40 4.50 1.40 8.20 3.60 5.20 5.50 4.80 3.50 3.90 2.80 3.50 4.20 1.20 4.60 2.90 2.90 2.20 2.90 2.90 3.50 2.90 3.80 2.60 1.20 1.30 2.30 3.00 3.30 5.40 6.60 2.90 1.70 3.00 3.10 2.80 6.70 2.70 6.70 3.70 2.50 5.40 4.40 4.70 2.10 4.60 5.50 1.60 2.30 6.10 6.30 3.30 3.50 3.10 5.20 2.30 5.30 2.20 3.70 8.10 3.80 2.20 5.40 % Employees in high and mid-to-high technology manufacturing over the total employed population Employees in knowledge intensive high-technology services (in 1000s) Employees in high and mid-to- high technology manufacturing (in 1000s) % Employees in knowledge-intensive high-technology services over the total population employed Region (City) Note: Knowledge-intensive high-technology services include IT, telecommunications, and research and development. Source: Eurostat
  32. 32. 34 Catalonia, sixth-top European region for employment in science and technology Catalonia had 592,000 workers with higher education degrees working in science and technology in 2011, ranking sixth amongst European regions, second only to Ile de France, London, the Community of Madrid, Warsaw and Rhône-Alps, which moves above Catalonia compared to the previous year, but ahead of regions like Lombardy, Upper Bavaria or Amsterdam. After a rapid expansion of these activities during the period 1998-2008, em- ployment fell for the third consecutive year in 2011 in the field of science and technology in Catalonia, which has accumulated a fall of 9% since 2008. However, Catalonia remains one of Europe’s regions that has the largest numbers of people working in this area, while the weighting of workers en- gaged in science and technology in relation to total employment in Catalonia stands at around 11%, up by 2 per cent since 2000. In 2009, the level of research and development (R&D) in Catalonia stood at 1.7% of GDP, a higher rate than regions like Lombardy or London, but far be- hind leading areas like Hovedstaden, Stockholm and Stuttgart. This indicator followed a clear upward trend from 2001 to 2009 in Catalonia, but since then it has dropped off slightly to stand at 1.55% of GDP in 2011, a higher rate than the Spanish average (1.33 %), but lower than in the EU (2%). That same year Catalonia generated about a quarter of all Spanish firms’ expenditure on R&D (23.5%), and accounted for 22.2% of all innovative companies in Spain. People employed in science and technology (2011), and spending on research and development in European regions in 2009 * Population between 15 and 74 years old People employed in science and technology (% of population *) 2008 2010200620032000 2001 2002 2004 2005 2007 2009 Catalonia (Barcelona) North Holland (Amsterdam) Lombardy (Milan) 4,7 5,1 5,6 5,6 6,5 6,5 6,7 7,1 7,6 7,6 7,8 8.8 9.5 9.2 9.1 11.1 11.4 11.8 10.8 11.7 11.3 10.9 13,4 14,0 14,2 16,2 18,7 17,5 16,9 18,2 18,9 19,8 19,320 16 12 8 4 Source: Eurostat 2011 18,6 10.8 7,7
  33. 33. Observatory of Barcelona 2013 Report. Knowledge 35 Ile de France (Paris) London (London) Madrid (Community) (Madrid) Mazowsze (Warsaw) Rhône-Alpes (Lyon) Catalonia (Barcelona) Upper Bavaria (Munich) Lombardy (Milan) Dusseldorf (Düsseldorf) Andalusia (Seville) Berlin (Berlin) Stuttgart (Stuttgart) Cologne (Koln) Provence-Alps-Cote d’Azur (Marseille) Darmstadt (Frankfurt) South Holland (The Hague) Attica (Athens) Silesia (Kattowice) Berkshire County Buckingham County of Oxford (Oxford) Southern Finland (Helsinki) Valencia (Valencia) North Holland (Amsterdam) Lithuania (Vilnius) Lazio (Rome) Stockholm (Stockholm) South and East (Dublin) Midi-Pyrenees (Toulouse) Nord - Pas de Calais (Lille) Central Hungary (Budapest) Surrey, East Sussex and West Sussex (Brighton) Karlsruhe (Karlsruhe) Bucharest - Ilfov (Bucharest) Arnsberg (Arnsberg) County of Gloucester, Wiltshire and North Somerset Hovenstaden (Copenhagen) Loire (Nantes) Brittany (Rennes) Basque Country (Bilbao) Malopolska (Krakow) Aquitaine (Bordeaux) Emilia-Romagna (Bologna) Schleswig-Holstein (KIEL) Lisbon (Lisbon) Thuringia (Erfurt) Greater Manchester North Brabant (Hertogenbosch) Freiburg (Freiburg) Hamburg (Hamburg) Veneto (Venice) West Sweden 1.96 0.32 1.13 0.33 1.82 0.99 3.58 0.85 1.54 0.35 1.5 5.93 1.35 1.08 2.95 0.74 : 0.28 2.15 2.64 0.45 0.63 0.2 0.65 2.81 1.15 3.18 0.4 0.9 1.23 2.48 0.34 0.92 1.97 3.78 0.83 1.16 1.63 0.23 1.0 0.87 0.57 1.32 1.0 0.38 1.93 1.71 1.28 0.69 3.36 3.01 1,04 2,06 1,19 2.78 1.70 4.63 1.27 1.94 1.10 3.67 6.44 3.17 2.05 3.58 1.92 : 0.55 3.51 3.83 1.11 1.75 0.84 1.80 3.88 1.77 4.38 0.81 1.53 1.61 4.09 1.09 1.53 3.01 5.27 1.23 1.87 2.12 0.93 1.54 1.37 1.26 2.45 2.06 1.24 2.39 2.69 2.30 1.07 4.32 Employees in science and technology (percentage*) 2011 Employees in science and technology (in thousands) 2011 Internal R&D expenditure in the Business sector (% GDP) in 2009 Total Internal R&D Expenditure (% GDP) in 2009 Region (City) 1,414 1,308 866 668 627 592 586 582 556 548 511 481 475 440 426 414 407 397 384 381 377 375 367 363 356 352 348 336 335 333 329 311 308 308 300 296 288 276 269 265 265 263 261 256 256 255 250 250 241 237 *Population aged 15 to 74 years Note: Employees who have a higher level of scientific training and are employed as professionals or technicians. Domestic expenditure includes expenditure on capital, expenses and labour flows, in latter in terms of researchers and administrative staff- and related research activities in proportion to GDP. Source: Eurostat 16.4 21.7 17-8 16.1 14 10.8 17.8 7.7 13.9 8.7 18.2 15.8 14.6 12.3 14.5 15.7 13.4 10.5 20.6 18.6 9.8 18.6 14.6 8.4 22.8 14.6 16.7 11.7 14.6 17.8 16.5 17.3 10.7 17.4 23.2 11.7 12.7 17.0 11.1 11.4 8.0 12.2 12.1 15.1 13.1 13.9 14.2 17.7 6.4 16.*
  34. 34. 36 Top cities in the world for scientific production in 2012 Barcelona is in the world’s top ten cities Barcelona accounts for 14,777 scientific publications and as such is the fourth top city in Europe and tenth in the world in this aspect, its best position since data was first collected in 2005, according to the Scientific Production Trends in the World’s Major Cities in 2012 Report, produced by the Centre of Land Policy and Valuations at the UPC. The increase in publications in 2011 (6.1%) took Barcelona up one position in European ranking and three places in the world ranking. According to this result, Barcelona overtakes Moscow, Los Angeles and Baltimore compared to 2011, well above the scientific out- put of Berlin, Munich, Milan and San Francisco. Of the 300 Advanced Grants awarded to researchers working in Spain by the European Research Council in 2012, 60% went to Catalan teams, again sho- wing the quality of research in Catalonia. At the European level, Catalonia is behind the UK, France, Germany, the Netherlands, Switzerland, Israel and Italy, but shares eighth place with Denmark. Positioning of Barcelona 2005 2006 2007 2008 2009 11 9 7 4 2010 2011 2012 67 6 5 27 21 21 20 15 17 13 10 World Ranking European Ranking Source: Polytechnic University of Catalonia- Centre of Land Policy and Valuations. Beijing London Tokyo Seoul Boston Paris New York Shanghai Madrid Barcelona Moscow Baltimore Los Angeles Sao Paulo Toronto Cambridge, Ma Philadelphia Chicago Houston Rome Berlin Milan Singapore Melbourne Munich Montreal Cambridge Hong Kong Amsterdam Osaka Oxford San Francisco Zurich Pittsburgh Stockholm Copenhagen Lyon 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 0 1 0 0 0 2 0 0 3 4 5 0 0 0 0 0 0 0 0 6 7 8 0 0 9 0 10 0 11 0 12 0 13 0 14 15 16 46,885 34,664 28,693 28,157 26,945 26,669 26,238 23,621 16,391 14,777 14,776 14,701 14,594 14,459 14,319 14,221 14,139 13,837 13,726 13,471 12,891 12,018 11,529 11,503 11,207 11,156 11,109 11,022 10,715 10,.432 10,088 10,006 9,783 9,660 9,341 8,468 7,077 1 2 3 4 5 6 7 8 9 13 10 12 11 16 14 15 17 18 19 20 21 22 29 27 23 25 24 28 30 26 31 32 34 33 35 36 38 Source: Polytechnic University of Catalonia - Centre of Land Policy and Valuations, Report on the evolution of scientific production in 2012 in the world’s major cities. Prague Athens Warsaw Manchester Edinburgh Hamburg Dublin Brussels Buenos Aires Mexico City new Delhi Rio de Janeiro Toulouse Naples Valencia Marseille Glasgow Turin Montpellier Lisbon Yokohama Saint Petersburg Basel Tel Aviv 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 17 18 19 20 21 22 23 24 0 0 0 0 25 26 27 28 29 30 31 32 0 33 34 0 7,019 6,773 6,696 6,539 6,051 5,928 5,880 5,849 5,800 5,773 5,570 5,498 5,404 5,391 5,325 5,147 5,065 4,913 4,885 4,763 4,620 4,564 4,370 4,068 37 39 41 40 43 48 42 46 44 47 50 45 49 52 51 57 53 54 56 58 60 55 59 62 City European Ranking 2012 World Ranking 2012 World Ranking 2011 Scientifc publications 2012
  35. 35. Observatory of Barcelona 2013 Report. Knowledge 37 Barcelona recorded an increase in the number of applications for PCT Patents In 2010, Barcelona recorded 412 international PCT patent applications, according to the residence of the inventor, 2.4% more than the previous year and higher than other European areas like Madrid, London and Brussels. Compared with the main European provinces analyzed this re- sult was very good, as on average there was a 2.5% drop in PCT patent applications. In Barcelona, the number of PCT patents per million inhabi- tants increased by two applications (from 75 in 2009 to 77 in 2010). Regarding technology patent applications, 78 companies in Barcelona re- gistered patents, 5.4% more than in 2009. Barcelona continued to occupy an intermediate position amongst the benchmark technology provinces, above, for example, Milan, Amsterdam, Rome, Dublin, Vienna, Oslo and Copenhagen. It’s worth noting that after a decline experienced in 2009, Barcelona has returned to the high growth levels recorded from 1990 to 2008, when it experienced a very significant step forward in this field, tripling its total number of PCT patents and quintupling its number of technology patents in just a decade. The most recent data from the Spanish Patent and Trademark Office (OEPM) shows a decrease of around 5% in the number of Spanish patent applications in 2012, both in the province of Barcelona and in Spain as a whole. Patent applications in the main regional areas of the OECD in 2010 2007 2008 2009 600 500 400 300 200 100 0 *Cooperation Treaty on Patents PCT patents (number of applications) 200620032000 2001 2002 2004 2005 Barcelona Milan Amsterdam Dublín 187 212 238 272 378 377 414 403 Source: OECD 2010 419418 412
  36. 36. 38 Province (City) 363.7 333.4 52.2 126.0 99.2 133.8 37.5 61.4 127.2 39.2 195.3 185.8 198.9 30.0 240.2 54.2 86.2 54.6 18.7 27.6 14.5 26.0 32.7 141.6 26.8 1.8 58.1 43.7 17.1 47.3 26.0 61.2 26.0 73.1 24.9 13.7 10.1 22,0 40.4 52.2 14.6 2.5 11.5 7.8 6.0 15.3 3.5 752.4 543.4 143.3 362.0 308.7 267.2 107.6 252.6 603.2 147.3 499.8 269.5 489.6 248.5 502.7 251.7 306.1 158.9 112.5 124.8 77.1 63.7 227.9 309.7 104.2 21.4 133.3 92.6 53.3 100.7 112.9 354.9 98.5 218.5 106.9 67.3 41.7 89.2 72.0 140.8 54.7 14.4 45.5 23.0 25.5 42.8 11.9 4,787 3,273 1,210 1,046 880 1,343 746 426 340 408 519 881 402 88 341 149 193 188 74 97 78 165 56 180 71 24 113 119 71 93 44 31 35 43 27 24 25 23 49 25 17 10 12 13 7 9 7 PCT technology patent applications Total PCT patent applications per million inhabitants PCT technology patent applications per million inhabitants Tokyo (Tokyo) Silicon Valley (San Jose) New York (New York) Boston (Boston) Osaka (Osaka) Seoul (Seoul) Los Angeles (Los Angeles) Houston (Houston) Stuttgart (Stuttgart) Chicago (Chicago) Munich (Munich) Seattle (Seattle) Stockholm (Stockholm) Dusseldorf (Düsseldorf) Uusimaa (Helsinki) DE51: Rhein-Main Paris (Paris) Berlin (Berlin) Milan (Milan) Rotterdam (Rotterdam) Barcelona (Barcelona) Madrid (Madrid) Rhone (Lyon) London (London) Amsterdam (Amsterdam) Istanbul (Istanbul) Montreal (Montreal) Toronto (Toronto) Rome (Roma) Bouches du Rhone (Marseille) Vienna (Vienna) Copenhagen (Copenhagen) Manchester (Manchester) Oslo (Oslo) Brussels (Brussels) Budapest (Budapest) Valencia (Valencia) Hérault (Montpellier) Dublin (Dublin) Edinburgh (Edinburgh) Vizcaya (Bilbao) Attica (Athens) Birmingham (Birmingham) Warsaw (Warsaw) Prague (Praga) Glasgow (Glasgow) Lisbon (Lisboa) 9,901 5,335 3,322 3,005 2,736 2,682 2,139 1,753 1,613 1,535 1,327 1,277 989 732 715 691 687 547 446 438 412 404 393 389 278 276 260 252 222 199 192 182 135 128 116 116 105 93 87 68 62 59 47 40 32 25 24 Total PCT patent applications Note: Geographic criterion in terms of patent location is taken as the home of the inventor. The database contains 1,742 individual provinces, but the table shows only a selected sample of benchmark provinces. Source: OECD
  37. 37. Observatory of Barcelona 2013 Report. Knowledge 39
  38. 38. 40 _Tourism
  39. 39. 41 Introduction Tourism was one of the positive contributing sectors to Barcelona’s eco- nomic activity in 2012, as it has been since 2009, and this plays a key role in the structure of the city’s economy. Thus, according data from the city tourist board, Turisme de Barcelona, in 2012 the city had a record high of 7.44 million tourists and 15.93 million overnights, representing a slight increase (0.7 and 2.6%, respectively) on 2011, and doubling re- sults achieved a decade ago. Given a context of generally weak domestic demand, Barcelona’s tourism sector’s strong performance is due to fo- reign tourism. Indeed, according to a 2011 report by Euromonitor Inter- national, Barcelona is the 20th most-visited city by international tourists from a group of top 100 cities worldwide, ahead of Taipei, Beijing and Los Angeles, and 5th most-visited amongst selected European cities, ahead of Budapest, Moscow and Amsterdam. The three aspects most valued by tourists that come to Barcelona are its architecture, culture and infras- tructure, according to a survey by Instituto DYM for Turisme de Barcelona. Regarding access infrastructure into the city, it’s worth highlighting the strong performance of passenger traffic at Barcelona Airport, which in 2012 surpassed 35 million for the first time, which showed the strongest rate of growth in the European Union, with increases of 2.2% and 1.8%, respectively. In addition, Barcelona is the only major Spanish airport, along with Bilbao, to record passenger growth. This means the city’s air- port retained ninth place in the ranking of Europe’s leading airports in terms of passengers, above London’s Gatwick, Moscow’s Domodedovo or Orly in Paris. It’s worth noting the introduction of new domestic and international routes from Barcelona Airport at the beginning of 2013. Domestic flights now include Pamplona, Valladolid, Fuerteventura, while internationally there are new flights to Gothenburg, London-Gatwick, Bo- logna, Frankfurt, Catania and Banjul. On the other hand, intercontinental traffic (+3.4%) has grown more significantly than total passenger traffic. ` At the same time, Barcelona was Europe’s and Mediterranean’s top port for cruises in 2011 for the 11th consecutive year and it is the fourth most important turnaround port in the world, above Venice, Southampton and New York, and only behind Florida’s (US) three major ports (Miami, Ever- glades and Canaveral). Results for 2011 and 2012, with 2.6 and 2.4 milli- on cruise passengers, respectively, are the highest recorded in terms of tourism demand. Barcelona City Council’s Strategic Framework 2012-2015 refers to develo- ping tourism further. There are a number of action lines being conside- red, including new commitments to sustainable tourism, with renewed Biosphere responsible tourism certification and the implementation of strategic plans at district level within Barcelona in order to create new magnets for tourism and decentralize urban tourism across the city.
  40. 40. 42 Barcelona maintains ninth position among the leading airports in Europe Passenger traffic at Barcelona Airport reached 35.1 million in 2012, reaching its highest level and showing an annual growth of 2.2%, which is higher than the average increases recorded at the rest of airports in Europe (up by 1.8%), according to ACI Europe’s Airport Traffic Report. Notably, airports in the Eu- ropean Union as a whole have seen stagnated demand in terms of passenger traffic since October 2012, while continental European airports outside the EU area have grown fast (8.8% annually in 2012), led by Turkey, Russia, Georgia, Moldova and Iceland. Barcelona Airport was the only major Spanish airport, along with Bilbao, to record passenger growth in 2012, although the increase is lower than that recorded the previous three years (6.9% in 2010, and 17.8% in 2011). As a result of this trend, Barcelona Airport retains its ninth place in the ranking of major European airports by passenger volumes, standing in a higher position than Gatwick Airport in London, Domodedovo in Moscow, and Orly in Paris. In 2012, passenger growth at Barcelona Airport was strongest to European Union countries, with increases of 9.2% for the year, followed clo- sely by the segment made up of non-EU international countries (up by 8.9%). By contrast, domestic traffic fell nearly 10% in the year. Main European airports by passenger volume in 2012 Variation 2012/2011 (%) Passengers 2012Cty (Airport) 70,038,804 61,611,934 57,520,001 51,035,590 45,175,501 44,992,420 38,360,604 36,980,161 35,131,771 34,222,405 28,165,657 27,232,263 26,188,547 25,355,060 24,751,649 23,289,850 22,665,277 22,165,650 22,080,433 20,833,246 19,841,747 19,659,765 19,096,572 18,943,688 18,522,760 18,292,676 17,463,794 15,301,236 14,850,081 14,835,214 13,804,770 12,927,283 12,563,119 11,190,284 10,807,890 9,882,063 9,720,877 9,630,128 9,587,848 9,395,521 9,297,799 9,280,070 9,176,997 8,923,777 8,888,017 8,844,099 8,513,100 8,493,569 8,478,091 8,451,039 8,175,489 7,559,351 7,160,299 London Heathrow (LHR) Paris Roissy (CDG) Frankfurt (FRA) Amsterdam (AMS) Madrid (MAD) Istanbul (IST) Munich (MUC) Rome - Fiumicino (FCO) Barcelona (BCN) London Gatwick (LGW) Moscow Domodedovo (DME) Paris Orly (ORY) Moscow (SVO) Antalya (AYT) Zurich (ZHR) Copenhagen (CPH) Palma de Mallorca (PMI) Vienna (VIE) Oslo (OSL) Dusseldorf (DUS) Manchester (MAN) Stockholm - Arlanda (ARN) Dublin (DUB) Brussels (BRU) Milan - Malpensa (MXP) Berlin (TXL) London Stansted (STN) Lisbon (LIS) Helsinki (HEL) Istanbul (SAW) Geneva (GVA) Athens (ATH) Malaga (AGP) Nice (NCE) Prague (PRG) Gran Canaria (LPA) Stuttgart (STR) London (LTN) Warsaw (WAW) Izmir (ADB) Ankara (ESB) Cologne / Bonn (CGN) Milan Linate (LIN) Birmingham (BHX) Milan - Orio al Serio (BGY) Alicante (ALC) Tenerife South (TFS) Budapest (BUD) Kiev (KBP) Lyon (LYS) Venice (VCE) Toulouse (TLS) Glasgow (GLA) 0.9% 1.1% 1.9% 2.6% -9.0% 20.2% 1.6% -1.8% 2.2% 1.6% 9.6% 0.3% 16.1% 0.9% 1.9% 2.7% -0.3% 5.0% 4.7% 2.4% 4.5% 3.0% 1.9% 1.0% -4.0% 8.1% -3.2% 3.5% 0.0% 8.4% 5.9% -10.4% -1.9% 7.4% -8.3% -6.1% 1.4% 1.1% 2.7% 9.6% 8.7% -3.6% 1.2% 3.5% 5.6% -10.7% -1.1% -4.7% 5.4% 0.2% -4.5% 7.9% 4.0%Source: Airport Council International, ACI Europe Airport Traffic Reports Barcelona Committee for the Development of Air Routes *In 2010, Barcelona Airport dropped one position with the entrance of Istanbul Airport in the ICA ranking. Had it not been for this, it would have stayed in ninth. Passengers (millions) Barcelona’s position in the ranking 2011201020092008200720062005 Barcelona (BCN) Munich (MUC) Amsterdam (AMS) Milan (MXP) 50 40 30 20 10 9 10 9 999 9 2012 9 Source: Airports Council International. Airport Traffic Report, 2012. Barcelona Committee for the Development of Air Routes (CDRA)
  41. 41. Observatory of Barcelona 2013 Report. Tourism 43 Barcelona, among the top 20 international tourist destinations The number of international tourists choosing destination Barcelona rose to 5.4 million in 2011, according to Euromonitor International’s Top Des- tination Cities Ranking 2011. This figure shows a year-on increase of 4%, which puts Barcelona in 20th place. In the world ranking of the top 100 urban tourism destinations, Barcelona is above Taipei, Beijing and Los Angeles. Barcelona dropped four positions from its 16th spot in the world ranking in 2010, but Barcelona retains 5th position in the European ran- kings, ahead of Budapest, Amsterdam and Moscow, despite growth in the number of international tourists visiting these cities being higher (8.5%, 12.8% and 11.5%, respectively). Moreover, Barcelona is the fourth top European city in terms of overnig- ht stays by international tourists, according to European Cities Marketing Benchmarking Report 2012, only behind London, Paris, Rome, yet above Prague in fifth place. International tourism in cities across the world in 2011 Nota: Here we refer to international tourist arrivals visiting the city for at least 24 hoursin 12 months, staying in a private or group place of residence. Excluding day trip passengers (one day stays) and domestic tourists. It presents the ranking of the top 50 cities from a total of 100. Source: Euromonitor International International tourists 2011 (thousands)City Hong Kong Singapore London Kuala Lumpur Macau Bangkok Antalya Shenzhen New York Istanbul Guangzhou Paris Dubai Shanghai Miami Mecca Pattaya Rome Las Vegas Barcelona Taipei Beijing Los Angeles Phuket Budapest Amsterdam Moscow Orlando Prague Berlin Vienna Mugla Ho Chi Minh City Madrid Kiev Warsaw Dublin Cairo Edirne Zhuhai Chennai Hangzhou Buenos Aires San Francisco St. Petersburg Seoul Mexico City Tokyo Toronto Delhi 21,830 19,818 15,106 13,315 12,925 12,357 12,052 10,895 10,038 9,765 8,876 8,404 7,741 6,912 6,462 6,412 6,003 5,966 5,387 5,366 5,257 5,153 4,918 4,894 4,377 4,202 4,170 3,825 3,760 3,711 3,690 3,592 3,533 3,431 3,372 3,351 3,250 3,249 3,181 3,180 3,175 3,149 2,968 2,924 2,900 2,857 2,847 2,748 2,737 2,703 Variation 2011/2010 (%) 8.8 8.7 2.7 16.0 8.4 12.5 13.3 6.8 3.5 20.2 8.9 3.5 -0.1 -5.8 7.1 4.7 10.5 4.5 4.2 4.0 51.3 5.1 8.1 9.5 8.5 12.8 11.5 4.1 0.0 7.5 4.8 11.9 45.1 0.8 6.6 35.0 -6.7 -35.0 9.3 -2.2 14.0 14.2 9.2 2.9 16.0 1.7 3.7 -28.0 0.3 15.0 Note: From 2008 there was a break in the series because the number of cities analyzed was reduced from 150 to 100. Source: Euromonitor International. Top Destination Cities ranking. International tourists (in thousands) 20082006 2009 20102007 Barcelona Rome Paris Amsterdam Barcelona’s position in the world rankings 10.000 9.000 8.000 7.000 6.000 5.000 4.000 3.000 10 11 18 16 16 2011 20
  42. 42. 44 The Port of Barcelona, first in Europe and fourth in the world In 2011, the number of cruise passengers passing through the port of Barcelona continued to grow to over 2.6 million, almost 13% more than in 2010, making Barcelona the top port in Europe and the Mediterranean for cruises for the 11th year in a row, and the fourth top port in the world, above Venice, Southampton and New York, and just behind Florida’s (US) three main ports. As well, in 2012 the Port of Barcelona was once again recognized by the industry as the best cruise port, being awarded garlands in six categories at ‘Cruise Shipping 2012’, the main industry trade fair held in Miami. The six categories were: ‘Best Destination Experience’, ‘Best Destination Tur- naround’, ‘Advanced Port Facilities,’ ‘Most Efficient Port Services,’ ‘Most Responsive Port to Operator Requests’ and ‘Best Operations Turnaround’. As such, once again the port of Barcelona got most awards from the pres- tigious industry magazine Insight (Dream Cruise Port Destinations). In 2012, the number of passengers passing through the port of Barcelo- na was above 2.4 million. Although this result represented a decrease of 9.4% on the previous year, it comes after seven years of sustained growth in this tourism segment and it is the second highest value ever recorded since data started being collected. Cruises at Europe’s main ports in 2011 Source Cruise Insight. Fall 2012 Cruise passengers (millions) Barcelona Venice 201020092008200720062005 2011 Variation 2011/2010 (%)City Port Passengers 2010 (thousands) Passengers 2011 (thousands) Source: Cruise Insight, Fall 2012 * Excluding casino boats Miami Port Everglades Port Canaveral* Barcelona Venice Southampton New York Santos Savona Singapore Galveston Tampa Seattle Copenhagen Long Beach Geneva New Orleans Vancouver Los Angeles Baltimore TOTAL 4,332 3,314 2,723 2,348 1,617 1,200 1,134 792 781 1,002 850 803 932 662 825 860 530 574 755 416 26,450 -5.4 10.6 14.9 12.5 10.5 7.5 11.6 25.4 21.4 -6.0 8.7 11.8 -4.9 23.9 -1.1 -7.1 39.1 15.5 -19.5 21.2 7.4 4,100 3,664 3,130 2.642 1,786 1,290 1,266 993 948 942 924 898 886 820 816 799 737 663 608 504 28,416 Barcelona’s position in the ranking
  43. 43. Observatory of Barcelona 2013 Report. Tourism 45
  44. 44. 46 _Sustainability and quality of life
  45. 45. 47 Introduction Barcelona City Council’s main strategic aims for the period 2012-2015 include creating a healthy city that fully integrates environmental, urban planning, infrastructure and ICTs in order to move towards a model ba- sed on self-sufficient energy consumption, with human scale productive neighbourhoods in a hyper-connected, zero emissions city. This vision needs a responsible environmental policy to ensure air quality and the sustainability of water and materials cycles and energy efficiency. Given this context, Barcelona wants to lead a transformation to smarter cities by way of a sustainable City Protocol, a sort of worldwide standard to measure degrees of sustainability and the capacity of urban areas to produce quality of life. The protocol is a partnership between universiti- es, cities and firms to define the parameters of city change in terms of environmental, cultural, social and economic values, guided by efficiency in resource consumption and design excellence. As well, Barcelona City Council has signed an agreement with the United Nations agency for Hu- man Settlements (UN-Habitat) to make Barcelona the international he- adquarters for the UN’s Program Profiles for Resilient Cities worldwide, with resilience being the ability of cities to reduce and face risks associa- ted with infrastructure and urban services via prevention. Barcelona has a privileged starting point from which to meet these cha- llenges, given its international position as the best European city in qua- lity of life for workers for the fourteenth consecutive year, according to Cushman & Wakefield. This value is also implicitly recognized in the Hot Spots: Benchmarking Global City Competitiveness report by The Economist Intelligence Unit, which places Barcelona in the top 10 cities in the world with regard to its social and cultural attractiveness. In addition, the State of the World’s Cities 2012-2013 report prepared by the UN’s Habitat agen- cy places Barcelona fifth in the category ‘quality of life’ from 69 cities worldwide. Moreover, the local public likes living in Barcelona, according to the City Quality Survey published in 2012 by Barcelona City Council. According to this survey, Barcelonans rated their satisfaction with living in the city as 7.8 out of 10 and they scored their quality of life as 7 out of 10. The most valued aspects of the city were its commerce and shops (7.8), type of city (7.7), cultural and recreational opportunities (7.4), and livability (7.3). In terms of environmental aspects, Barcelona has a compact and Me- diterranean city model which favours sustainable mobility (representing 81% of internal movements) and that highlights the moderate commu- ting times taken to get to work in the metropolitan area, the second- lowest times in the urban areas analysed in the 2012 Scorecard on Pros- perity by the Toronto Board of Trade. As well, Barcelona holds sixth place in the ranking of best European cities in terms of internal transport, ac- cording to the European Cities Monitor. Meanwhile, the city continues to move forward with the implementation of electric mobility and in 2013 it is the world capital of electric vehicles as it is hosting the next edition of the Electric Vehicle Symposium (EVS), the world benchmark congress in this sector, which will certainly help to strengthen Barcelona’s position in this area. Regarding companies’ environmental commitments, the province of Bar- celona holds a leading position in the European ranking of EMAS environ- mental certification with a total of 171 registrations in September 2012. The city has become a benchmark, along with countries like Denmark, Norway and Finland, despite falls in 2012 as a result of business difficul- ties due to the economic recession.
  46. 46. 48 Companies in the area in and around Barcelona remained in the upper part of the ranking In September 2012, Barcelona, its provincial district, and Catalonia re- gistered 59, 171 and 249 EMAS accreditations, respectively, which pla- ced them in the upper tiers of the European country ranking and above benchmark environmental countries like Norway and Finland. As well, it’s worth highlighting Spain’s second position (only behind Germany) with 1,258 accreditations, with about a fifth of these (19.8%) located in Catalonia and 13.6% in the Barcelona area. As regards results between January and December 2012, the number of certificates registered in the city, Catalonia and the province decreased by 8.2%, 6.1% and 2.1%, res- pectively. Moreover, according to the ISO Survey 2011, Spanish companies were awarded a total of 16,341 ISO 14001 accreditations, which places Spain fourth in the world, only behind China, Japan and Italy, even though it saw numbers fall 10.9% on 2010’s results. Environmental commitment of European companies in 2012 Sorce:European Commission, Eco-Management and Audit Scheme (EMAS) Department of Planning and Sustainability, Government of Catalonia * Data from September 2012. EMAS Certifications 2009200820062005 2007 20112010 Prov. Barcelona 350 300 250 200 150 100 50 United KingdomAustria EMAS CertificationCountry Source: European Commission, Eco-Management and Audit Scheme (EMAS)Department of Planning and Sustainability, Government of Catalonia Data from September 2012. 123 162 168 148 237 194 171 Germany Spain Italy Austria Catalonia Province of Barcelona Denmark Portugal Barcelona UK Belgium Greece Poland France Czech Republic Norway Hungary Lithuania Finland Latvia Cyprus Slovak Republic Ireland Netherlands Romania Slovenia Estonia Bulgaria Luxembourg Malta 1,336 1,258 1,134 260 249 171 71 66 59 59 48 44 32 26 26 21 20 10 6 5 5 5 4 4 4 3 3 3 2 1 2012* 194
  47. 47. Observatory of Barcelona 2013 Report. Sustainability and quality of life 49 Barcelona, best European city for quality of life for the last 14 years In 2011, Barcelona was ranked best European city in quality of life for workers in the European Cities Monitor by Cushman & Wakefield. It was the fourteenth year running that the survey of European executive opini- ons placed Barcelona top. Below came Stockholm, Zurich and Geneva, which scaled positions compared to 2010, while Munich and Paris were down from the second to sixth and from fourth and eighth place, respec- tively. Barcelona’s privileged quality of life is a competitive advantage that con- tributes to the city’s positioning amongst the main European benchmark cities for doing business year after year, which is especially important as it is one of the essential factors affecting both business location decisions and the attraction and retention of talented and creative professionals. Best European cities in terms of quality of life of workers in 2011 Ranking 2011Ranking 2010 City Source: Cushman & Wakefield, European Cities Monitor 2011 Barcelona Stockholm Zurich Geneva Madrid Munich Copenhaguen Vienna Paris London Oslo Edinburgh Amsterdam Brussels Hamburg Berlin Lisbon Leeds Rome Lyon Dublin Milan Manchester Dusseldorf Helsinki Frankfurt Prague Birmingham Glasgow Bratislava Istanbul Varsovia Budapest Moscow Bucarest Athens 1 3 5 9 6 2 7 11 4 10 13 8 17 16 11 13 19 24 19 15 19 25 23 22 18 26 28 26 31 29 34 35 32 36 33 30 1 2 3 4 5 6 7 8 8 10 11 11 13 14 15 16 17 18 18 18 21 22 22 24 24 26 27 28 29 29 31 32 33 34 35 35 Source: Cushman & Wakefield, European Cities Monitor Best European cities for quality of life (positioning) 20112010200720042001 2002 2003 2005 2006 20092008 Barcelona Munich Amsterdam 1 1 1 1 1 1 1 1 1 1 1 2 2 3 3 3 4 4 5 5 6 6 8 8 8 10 11 12 13 17 13 15 17
  48. 48. 50 Barcelona amongst the top cities in the world for quality of life Barcelona is positioned fifth out of 69 cities worldwide in a ranking me- asuring quality of life, according to the report State of the World’s Cities 2012-2013 prepared by UN-Habitat. Barcelona comes behind Tokyo, Stoc- kholm, Paris and Oslo, but ahead of cities such as Seoul, London, Vienna and Amsterdam. According to the UN agency, the priority issues in achie- ving a better quality of life in cities, regardless of economic development, are security, efficient public services, quality public spaces, healthcare and adequate housing, which were the criteria used as the basis for the overall assessment. Quality of life is one component that the UN-Habitat report takes into acco- unt in order to develop an index of overall prosperity for the cities analysed, but it also includes dimensions related to productivity, infrastructure, the environment and equality. The UN agency analysis found Barcelona in 17th position regarding overall prosperity, 14th in terms of infrastructure and in 20th , 22nd and 28th in the areas of productivity, the environment and equality, respectively. Quality of life and urban prosperity in 2012 Index*Position City Tokyo Stockholm Paris Oslo Barcelona Toronto Helsinki Seoul London Milan Auckland Athens Vienna Melbourne Amsterdam Copenhagen Dublin Lisbon Budapest New York Brussels Warsaw Zurich Yerevan Chisinau Shanghai Beijing Almaty Moscow Sao Paulo 1 2 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 17 17 20 21 21 23 24 24 26 26 28 29 30 0.931 0.925 0.925 0.914 0.912 0.907 0.905 0.903 0.898 0.895 0.889 0.885 0.882 0.875 0.872 0.871 0.867 0.867 0.867 0.866 0.864 0.864 0.858 0.850 0.850 0.836 0.836 0.822 0.813 0.803 Source: State of World’s Cities , 2012-2013. UN Habitat Urban prosperity and its categories (positioning of Barcelona) Prosperity Barcelona 17 20 5 14 22 28 Productivity Quality of life Infrastructure Environment Equity Source: State of the World’s Cities 2012-2013. UN-Habitat. * The index takes values ​​between 0 and 1
  49. 49. Observatory of Barcelona 2013 Report. Sustainability and quality of life 51 Barcelona retains its 6th spot in Europe’s best internal transport systems list In 2011, Barcelona was again amongst the European Cities Monitor’s top ten European cities in terms of internal transport (an indicator measuring how easy it is to get around within a municipality). Barcelona took sixth position, which it has occupied for three consecutive years, along with Munich, be- hind London, Paris, Berlin, Stockholm and Madrid, but ahead of Manches- ter, Zurich and Amsterdam. Moreover, according to Scorecard on Prosperity 2012, by the Toronto Board of Trade, Barcelona is the second best urban area out of 24 cities studied in Europe, Canada and the United States for commuting, meaning people take less time travelling to their workplace, with an average travel time of 48.4 minutes. These favourable results are related to the compact nature of Barcelona’s urban model and its recent urban public policies promoting sustainable mobility. Best European cities in terms of internal transport in 2011 Ranking 2011Ranking 2010 City Source: Cushman & Wakefield, European Cities Monitor 2011 London Paris Berlin Stockholm Madrid Barcelona Munich Manchester Zurich Leeds Frankfurt Geneva Amsterdam Copenhagen Lyon Oslo Hamburg Brussels Birmingham Bratislava Vienna Düsseldorf Helsinki Budapest Milan Dublin Lisbon Glasgow Warsaw Prague Edinburgh Moscow Athens Istanbul Rome Bucharest 1 2 3 7 4 6 4 10 9 15 11 13 8 24 23 18 18 12 18 30 16 14 16 30 22 24 24 28 33 24 21 33 36 35 29 32 1 2 3 4 5 6 6 8 9 10 11 12 12 14 15 15 17 17 19 20 20 22 23 24 24 26 26 28 29 30 30 32 33 34 35 36 Source: Cushman & Wakefield, European Cities Monitor Best European cities in terms of internal transport (positioning) 20112010200720042003 2005 2006 20092008 Barcelona Munich Amsterdam 3 4 5 4 5 5 6 6 6 4 3 4 5 4 7 4 6 7 7 12 10 4 9 8 8 12 5
  50. 50. 52 Social and cultural character of global cities in 2012 Ranking 2012City Source: Economist Intelligence Unit. Hot Spots, Benchmarking Global City Competitiveness 2012 Zurich Sydney New York Los Angeles Barcelona Madrid London Frankfurt Chicago Berlin Vienna Toronto Paris Miami Dublin Vancouver Prague Montreal Melbourne Amsterdam 1 2 2 2 5 5 5 5 5 5 11 11 11 11 11 16 16 16 16 16 Source: Economist Intelligence Unit. Hot Spots, Benchmarking Global City Competitiveness 2012 Social and cultural character of world cities (score) Singapore Sao PauloBostonAmsterdamDublin MilanBarcelona 90.0 87.5 86.7 80.0 77.5 74.2 92.5 Positioning of the city 95 90 85 80 75 70 65 60 47 42 37 2116 11 5 Barcelona in the world’s top ten cities According to the report Hot Spots: Benchmarking Global City Competitive- ness prepared by The Economist Intelligence Unit, Barcelona is among the top 10 cities in the world regarding social and cultural attractiveness. In fact, Barcelona is fifth along with Madrid, London, Frankfurt, Chicago and Berlin, but behind Zurich, Sydney, New York and Los Angeles. This indicator measures the impact of a number of factors that affect the dynamic nature of a city such as freedom of expression and human rig- hts, openness and diversity, safety and vibrant cultural life: the presence of quality restaurants, world cuisines, theatrical productions, concerts, UNESCO heritage sites, and the presence of book fairs. Cultural vitality strengthens a place’s attractiveness for talent and interest, and it brings additional benefits like the development potential of creative industries, which generate more economic wealth.
  51. 51. Observatory of Barcelona 2013 Report. Sustainability and quality of life 53
  52. 52. _Prices and costs
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