Thought up in Barcelona is knowledge and a city. It is ideas rendered reality in the form of good, service or process, designed locally and often found globally. It is applied innovation with the Barcelona stamp. An entire catalogue of goods and services that show that Barcelona is also on the map of innovation for its ideas. An innovative spirit that we must promote and make known in the world, but also among ourselves cast light on its value in making our city more economically dynamic, in creating more and better jobs, in building our future.