Thought up in Barcelona 1

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Thought up in Barcelona is knowledge and a city. It is ideas rendered reality in the form of good, service or process, designed locally and often found globally. It is applied innovation with the Barcelona stamp. An entire catalogue of goods and services that show that Barcelona is also on the map of innovation for its ideas. An innovative spirit that we must promote and make known in the world, but also among ourselves cast light on its value in making our city more economically dynamic, in creating more and better jobs, in building our future.

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Thought up in Barcelona 1

  1. 1. Innovation in products and services
  2. 2. Among all possible cities, there is a Barcelona that creates, a Barcelona that breaksnew ground, a Barcelona that turns innovative ideas into realities, a Barcelona thatconceives products and services that captivate the world, a Barcelona that is, in aword, innovative.A Barcelona that surprises Barcelonans themselves, as they discover, as will thosewho have a glance at this book, that right in their hometown there are peoplecreating the car of the future, carpets that practically fly, dolls in the image of ourfriends, lights that illuminate major airports and landmark buildings, perfume-fla-voured sweets and rapid medical diagnoses for patients in Sweden and England.These are just a few examples that demonstrate how Barcelona is able to reinventitself and evolve from a traditional industrial city to a city of new skills, one that cre-ates, invents and brings the world new products, new solutions, new processes that,when all is said and done, make our lives better and easier. This is the raison d’êtreof modern design: imagination at the service of people, of which Barcelona is anoutstanding proponent.The people of Barcelona have always been inquisitive, open, creative and enterpris-ing, willing to take risks and aware of events the world over. These qualities fosteredby the city are the essential ingredients for success in our times. And they are, letus not fool ourselves, the qualities that fuel the economic growth – wealth – of citiescompeting in a global world; a wealth without which the city could not achieve itsgoals in terms of social cohesion, coexistence and integration of all the flows, tan-gible and intangible, that converge upon it.Taken all together, these things, big and small, conceived in the Barcelona of today,and presented in this book, provide us with an overview of what we need to meetthe challenges of the knowledge society. Still, we are aware that such creativeendeavours depend on our having the best infrastructures, being in touch with theworld, opening windows and our minds, assuming risks, creating and attractingtalent and, in short, keeping our nose to the grindstone: for, as Picasso (who got aneducation in Barcelona, among avant-gardes and dreams of Paris) said: Inspirationexists, but it has to find you working.Jordi Hereu Mayor of Barcelona
  3. 3. Thought up in Barcelona is knowledge and city. It is ideas rendered reality in theform of product, service or process, designed locally and often found globally.It is applied innovation with the Barcelona stamp. An entire catalogue of goodsand services that show that Barcelona is also on the map of innovation for itsideas. An innovative spirit that we must promote and make known in the world,but also among ourselves cast light on its value in making our city more economi-cally dynamic, in creating more and better jobs, in building our future.In an ever more globalized world where sameness seems the rule, we often askourselves what differentiates people and territories. And in the 21st century,beyond culture, geography, climate or character, innovation emerges as differ-entiating value; for, to differentiate, you must innovate.In this context, just as companies compete, so do territories, and thus we mustbolster the value of localness, its certificate of origin, its stamp, as a means ofidentification and as a mark of quality, benefiting the local economy and enrich-ing us in myriad ways.Competitive businesses make competitive territories, but it is innovative peoplethat make businesses competitive. Innovative and enterprising people with ideaswhich they put into practice successfully. And Barcelona has its fair share ofoutstanding innovative and enterprising people. This book contains a selectionof this innovation with the Barcelona stamp, in the form of ideas, goods and ser-vices, all of them coming form businesses that operate, and above all think, cast-ing an eye round the world from our city.There are products from a whole range of sectors, from design to legal services,some higher profile than others, from businesses big and small. Some productsare new; they simply never existed before. In others the innovation lies in theproduction or marketing of something that was already available. All these inno-vations, however, share one thing: they have broken new ground in their marketsand achieved the recognition of the sector, often at the global level.Thought up in Barcelona, in the form of a wide-ranging sampler, seeks to high-light these initiatives, to familiarize the city with its innovative side, and to makeit grow.Go on, keep on innovating, Barcelona…Maravillas Rojo Councillor for Employment and Innovation and President of Barcelona Activa
  4. 4. Innovation means making new products and offe-ring new services, or adding new value to existingones. That is how we will see it in the pages thatfollow. Innovation is the final link in the chain ofresearch and development. It is also reinventingthings, looking at them from a different angle or,simply, with a creative spirit endeavouring to arriveat fresh ways to satisfy old and new needs.We understand innovation in a broad sense, in asense that embraces different sectors of industryand trade. Sometimes it is a system of management;other times the design of an object; in some casesthe innovation does not lie in the product itself, butin the way the latter is marketed.The purpose of this book is to offer a sample, andhence an incomplete record, of the sort of innova-tion we can find today in the city of Barcelona andits metropolitan area.
  5. 5. In these times of globalization, of work in largemultidisciplinary teams, of hybrids, of multicultu-rality it might seem bold to focus on a specific pointon the map, a theme such as innovation. Around theworld, products and services are becoming more andmore similar: fruit of a variety of inputs, they emergefrom networks branching out to the four cornersof the globe. This, which is already quite evident inscience, is beginning to happen in other sectors too.
  6. 6. Furthermore, we now see cool hunters hanging outon the sidewalk cafés of el Born, looking around,observing, and sending off photos of our youth inflip-flops and customized jackets. The colours of thecity are the subject of discussion at design forums.The ‘silver’ city inspires all, including, for example:Volvo’s designers; a small, dynamic ‘concept lab’belonging to the Danish firm Lego; or the omnipre-sent Yahoo. The metropolitan area’s urban deve-lopment model is worthy of the consideration of aHarvard dean , while architects of internationalrenown feel their curricula remain incomplete solong as they have not added a building of their ownto the city’s landmarks. Barcelona must have someattraction if talent from abroad chooses this city asa place to carry out projects that are in their veryessence bold. The city and its surroundings providea welcoming, productive and inspiring environment.At once, the cultural and social dynamics of allBarcelonans are empowering tools for creativity.—Pez de Plata. Ciutat / Creació / Color. 006. BMW Initiative Award for Innovation.—ROWE, Peter G.: Building Barcelona. A second renaixença. 006. Ed. Barcelona Regional / ACTAR.
  7. 7. In this book we find large infrastructures of supportfor innovation, little plant pots of sweet tokenswhich provide a new model of test of ‘commitment’,dolls made in the image of the customer, ‘accessiblelawyers’ operating at street level, fashion from theyoung international catwalks, complex softwaresystems, a ‘glamorous’ top-selling lunch bag, etc...All of them have emerged from Barcelona; they havebeen ‘conceived’ here. From our point of view eachinnovation is as important as the next; for us theimportant thing is that you appreciate them whenyou see them all together, for one thing we like is agood ‘mezclum’.Intentionally, what we show in this book are the‘products’, understanding the latter in the broadsense of the word. But we cannot forget the vastimportance of the people involved, both the ‘crea-tors’ and their customers. They are the ones who‘live’ and ‘make’ the atmosphere of the city.
  8. 8. One of the conclusions that we can derive from thisbrief study is, at the very least, that the tertiarysector is crucial to the future of the city. In an eramarked by strategic delocalization, with free globalmovement of capital, the people of Barcelona willhave to find a way to offer new service products,new ways of offering existing products, and innova-tion in the world of ideas.As an asset, talent now far out ranks industrialland or labour. We must know how to identifytalent, keep what is home-grown and attract whatwe need from elsewhere. Henceforth, ‘value’ will befound in the intangible, and together we must joinforces to avoid missing the boat.
  9. 9. 20 Simplex System azúamoliné + Industrias Cosmic 24 Medical Telediagnosis Telemedicine Clinic 28 Le Cool Magazine René Löngren + Vasava 32 La Caixeta CaboSanRoque 36 The hydrogen-powered bus Transports Metropolitans de Barcelona 40 Wilico B-100 FuturLink 42 Maxima Speed INDO 46 Winter collection Custo Barcelona 52 Aquiles Gutmar / Promaut / UPC 54 Sweets-on-a-stick Escribà 60 Concept Lab LEGO® 68 Nomad Sennse Consultants + Valira 72 A Totes Hores A Totes Hores 74 GADU System Clavegueram de Barcelona S.A. 78 Chic Basic Born H. Bertrand / A. Montesinos + Equip XCL 82 Speak and Play with the Three Babies Cromosoma / Televisió de Catalunya
  10. 10. 84 Modular Naguisa Bench Escofet 1886 + Toyo Ito Associates 88 Radiofrequency Monitoring System + MapEM WaveControl 90 One Digital Legends 94 Mare Nostrum Barcelona Supercomputing Center 100 Lolitas Maria del Mar González 104 Yahoo! Research Barcelona Yahoo! 110 Flying Carpet Emiliana Design + nanimarquina 114 Lo más Legal Lo más Legal 116 The Pau Claris housing building Pich-Aguilera arquitectes 120 Sweet Innovation Papa Bubble 124 Ona/Tower Node + Envac 126 Skirt Txell Miras 130 Versatility Concept Car Volvo 134 K-Sample Sales Kinetical 136 Centre for Genomic Regulation CRG 140 The illumination of the Torre Agbar Light Led 146 El Bulli Workshop El Bulli
  11. 11. A complete washbasin set designed for versatility with a minimum of materials SIMPLEx SYSTEM bathroom set including washbasin, stool and mirror20 Design Thought up by Produced by azúamoliné Industrias Cosmic www.azuamoline.com www.icosmic.com
  12. 12. Simple, multifunctional bathroom fittings is what marksthis collection. The main unit is a rotational mouldedpolypropylene washbasin that can be used just aboutanywhere: in addition to the bathroom, laundry rooms,garages, storage rooms, gardens and other spaces. Theonly requirement is a hosepipe fitting. That’s its virtue:easy installation and maximum versatility.The full set also includes a mirror and a space-savingstool that doubles as a storage container and can be usedin the bathroom, the bedroom, playroom – wherever. Morethan any purely formal aspect, the common thread in thisbathroom fitting set is versatility.The most versatile collectionVersatility is the word to describe the Simplex system.Thanks to modern, innovative rotational moulding tech-nology, the Simplex elements are rounded, simple andattractive with all the hard-wearing qualities of plastic.The washbasin incorporates a concealed water intake,drainage system and wall mounts, and works with eithera hose support or taps. It is portable and easy to clean,and in both the washbasin and the stool the tough mate-rials and absence of sharp edges make them appropriatefor situations in which safety and durability are priorities.Indeed, due to its peculiar features, the Simplex systemhas been used in several international humanitarian aidcampaigns, which shows that it has a role in the worldbeyond that of a mere consumer product.You only need a spacefitted with a hose pipe.And that’s its virtue:easy installation andmaximum versatility
  13. 13. Azúamoliné, an innovative and prestigious teamThe Simplex system was designed by Martín Ruiz de Azúa(City of Barcelona Prize 2000) and Gerard Moliné (ADI-FADMedal 2002).These two outstanding designers explain their philosophyas follows: “Together we do experimental and conceptualdesign which serves us in our more commercial work; forus, innovation is the key, and innovation does not usuallyarise from form but from new features. We enjoy reflect-ing on everyday situations in which there is somethingmissing, a problem or an opportunity for improvement.Objects are often the motor of relations between people,and a well-designed product generates positive behaviourpatterns. We like to think that the user shares our ideasand that, in the end, it is also the user who lends meaningto our work.”Thanks to modern, innovativerotational moulding technology,the Simplex elements arerounded, simple and attractivewith all the hard-wearingqualities of plastic
  14. 14. Diagnosis online MEDICAL TELEDIAGNOSIS or how to offer a remote clinical diagnosis service24 Medicine The new technologies are constantly offer- Telemedicine Clinic, with headquarters in ing new possibilities. Communication and the Barcelona. But the most interesting part is idea of in situ presence are changing radically that the services are for public hospitals in in our times. And if that is so, it is thanks to England, Norway and Sweden (evidently, the drive, genius and wisdom of innovators the company is working to expand to other like David Bäckström, founder of Telemedi- countries), and offer simultaneous diagnosis cine Clinic. by specialist doctors from seven European Bäckström is a Swedish economist who spot- Union countries. With the Telemedicine Clinic ted the need and the possibility of setting up system, direct contact with the patient is no a distance service in clinical radiology diag- longer necessary. Who says distance is a nosis. And with that goal, in 2002 he founded problem? Thought up by Telemedicine Clinic www.telemedicineclinic.com
  15. 15. Thanks to this First European centre Telemedicine Clinic is the first telemedicinetelediagnosis service, centre in Europe. It provides not only highBarcelona offsets quality diagnostic services, training and sup- port to public healthcare providers acrossthe shortage of doctors the European Union, but also research andin Northern Europe development for employment of telemedi- cine-based solutions. Telemedicine Clinic was set up to meet the increasing demand for medical expertise in many European regions where a scarcity of medical specialists has
  16. 16. caused problems in the delivery of healthcareservices. As such, this covers all long termneeds for specialized demands and the bestmedical resource distribution destined for thehealthcare sector.Distance diagnosis: the innovation factor and competitiveness Undoubtedly, the key to success here is hav-ing a distance diagnosis service which relieson the top specialists wherever they may befound. As David Bäckström, the company’smanaging director, explains “when Telemedi-cine Clinic started, in England there was aserious public health problem due to the wait-ing lists, above all in cases of highly special-ized diagnoses for which the public universityhospitals have few resources.”In order to redress this problem, Bäckströmthought that, exploiting the possibilities oftelecommunications, Barcelona would be anexcellent base from which to offer a distancediagnosis service with high added value.Today, Telemedicine Clinic is the leader in itssector and offers complete, immediate diagno-sis by the top specialists. It is simply a matterof sending the images from the hospital wherethe patient is and where the radiography wastaken to the Telemedicine diagnosis centre inBarcelona. Evidently, this instantaneous trans-fer of information is possible thanks to the newcommunication technologies (in this case, theimages are sent across a secure VON solu-tion). In the next step, the specialist doctors(located in Barcelona or elsewhere) interpretthe images and, then, send the information tothe doctor who is personally responsible forthe patient, so that the illness can be dealtwith quickly and with the best possible care.
  17. 17. Diagnostic servicesTelemedicine Clinic provides specializedradiological diagnostic services by means oftelemedicine. At present, it is the largest tele-medicine and magnetic resonance diagnosiscentre in the European Union, with 55 special-ists in seven European countries.And when we speak of diagnosis with highadded valued, we are referring to the fact thatthe diagnostic services include double read-ing of all the material, second opinion andsupport in the implantation of new diagnosticmethodologies.In radiology, Telemedicine Clinic offers ser-vices in Magnetic Resonance Imaging (MRI),Computed Tomography (CT) and conventionalradiology.Telemedicine Clinicprovides not only distancediagnosis services, but itseeks to establish a moreefficient way of employingand allocating medicalresources
  18. 18. Essential cultural agenda, on your computer LE COOL MAGAzINE Barcelona’s what’s-on review28 Communication Barcelona net surfers enjoy a weekly cultural and entertainment agenda sent out via e-mail every Thursday. But if Le Cool was going to be the trendiest and coolest guide in the city, it was also going to need an identity very much of its own. To this end, René Löngren, founder and direc- tor of the magazine, turned to the creative team at Vasava to give his publication the right look in accord with his goals. As they tell it at Vasava: “Löngren was quite certain about what he wanted. He gave us an idea of what he was looking for and we came up with the concept of how Le Cool should look. Barcelona, a city with a full cultural and entertainment calendar every week of the year, needed an electronic magazine like this. Thought up by Designed by René Löngren Vasava www.lecool.com www.vasava.es
  19. 19. The first issue of Le Cool was publishedin Barcelona in February, 2003, andsince then they’ve launched editions forMadrid, Lisbon, Amsterdam and Istanbul
  20. 20. Le Cool’s design With these premises, the creative process was similar to the other information architec-is contemporary, ture projects we develop at the studio. Wefunctional and started by stipulating the amounts of informa- tion, text and visual, then we decided on theuncluttered, with tool and the technologies with which to con-enough good taste to struct the magazine and finally we resolved the formal aspect.”stand out among thedozens of emails that Clean info pour into average inbox Le Cool Magazine is a what’s-on e-magazine, with an ever positive and evocative attitude,on any given day giving readers information and recommenda- tions about activities and events in the city: art, fashion, cinema, concerts, DJ sessions. It is also an intelligent guide to bars, restau- rants, shops and other experiences that are worth your while. Le Cool also is a free subscription info trawl- ing service, bringing home every seven days the pick of what you won’t want to miss the next week. Le Cool’s design is contemporary, functional and uncluttered, with enough good taste to stand out among the dozens of emails that pour into average inbox on any given day.
  21. 21. But the most outstanding thing about Le Cool Vasavais the quality of the information it supplies, Vasava is a communication studio foundedand the fact that it is unsullied by commercial in Barcelona in 1997. The staff is made up ofinterests. 15 young people from a range of professionalThe first issue of Le Cool was published in backgrounds with the ability to develop differ-Barcelona in February, 2003, and since then ent projects for different supports. Their latestthey have launched editions for Madrid, Lis- project is Vallery (www.vallery.es), the Vasavabon, Amsterdam and Istanbul. They have also gallery- shop offering their peculiar view ofpublished a book: Le Cool Changed My Life the latest international trends in design, illus-– A Weird And Wonderful Guide To Barcelona, tration and the new graphic formats: a spacewhich took the printed guide market by storm where you can see an exhibition, purchase ain 2004. book or walk away wearing an exclusive piece of clothing.
  22. 22. Original soundtracks for home movies LA CAIxETA a giant music box filled with surprises La Caixeta is the latest show new show loaded with poetry, by a rather unique band in which, once again, stan- called CaboSanRoque. And dard instruments share the if we say unique it is because stage with musical automa-32 Music CaboSanRoque is more than tons that beggar belief. All a band. Rather, we might call this to create the soundtrack them an orchestra, given the for a series of amateur f ilms array of over 40 instruments from the 1970s, rescued, of and musically-inclined ‘toys’ course, from the rubbish bin, (in the broadest sense of the where they were about to be word), and most homemade condemned to oblivion. from all sorts of recycled In this show, CaboSanRoque materials and objects found place four of their charac- on the street. ters/musicians (Roger Aixut, Ramon Garriga, Josep Seguí Imagination and poetry… and Laia Torrents) inside a With their characteristic 27-cubic-metre metal struc- imaginative spirit, CaboSan- ture, in which cinema, music, Roque have come up with a automatons and musicians in The musicians and handypersons of CaboSanRoque have built a giant box into which they venture, switching on and off their homemade musical automatons Thought up and produced by CaboSanRoque www.cabosanroque.com
  23. 23. In La Caixeta, CaboSanRoquetake their innovative abilityfor combining music andrecycling a step further.Now they add in home moviesabandoned to fate
  24. 24. action put us through a wholearray of sensations.In La Caixeta, this indefinableensemble arm themselveswith their recycled instru-ments to offer us a play-ful combination of musicand images, musicians andautomatons, randomness andintentionality, divergencesand synchronism; in short, ashow full of visual poetry that,in the meantime, reminds usthat anything can be usefuland even beautiful.The musicians and handyper-sons of CaboSanRoque havebuilt a giant box into whichthey venture, switching on their fate. In pursuing their microcosm. And all that, ofand off their homemade musi- ends, they have created an course, without forgetting thecal automatons while playing entire microcosm self-con- role of the musician-manipu-their own instruments, either tained in a cubic space where lators; for the most astound-standard or invented, in order anything can happen. ing part of the show is to seeto weave an original, poetic The idea is quite simple: Roger Aixut, Ramon Garriga,soundtrack. perform, live on stage, the Josep Seguí and Laia Torrents soundtrack for a series of scrambling about to order toA brave new microcosm… films found on the street. stop and start of the automa-La Caixeta moves us because The execution is nothing tons in time to squeeze a fewCaboSanRoque show their short of astounding. From notes out of whatever instru-ability to take their innovative a xylophone-playing teddy ment their have in their handsconcept of music combined bear to a little electric train at the time.with recycling to another that activates a series of per- In basic terms, La Caixeta bylevel. This new production cussive devices, to a pair of CaboSanRoque is a box filledalso demonstrates their abil- toy cars racing round a tiny with surprises, genius andity to lend new meaning to a track strumming out chords imagination, with a resultmixed bag of home movies on a guitar, CaboSanRoque that is, as one critic put it,someone had abandoned to soon ensnare us in their cubic “hypnotic”.
  25. 25. Cell-powered Bus THE HYDROGEN-POWERED BUS the cleanest way to get around the city by public transport36 Transportation Barcelona is a pioneer in the The CUTE project development of ecological public This European Union project seeks transport, with buses that run on to promote the use of hydrogen hydrogen cells and, even more sig- cells as a form of clean energy for nificantly, the start-up of the first public transport. Thus, Barcelona solar-powered hydrogen production has become a leader in the develop- plant. ment of an innovative, ecological Since 2003, Barcelona has been and sustainable technology. And committed to sustainability in it is so in both the use of hydrogen public transport, including a pilot vehicles – an advanced technology programme with hydrogen-pow- which may prove to be the eco- ered buses, as part of the project logical alternative that ensures the Clean Urban Transport for Europe sustainability of urban passenger (CUTE). transport – and infrastructure, in the form of a new fuelling station. Implemented by Transports Metropolitans de Barcelona www.tmb.net
  26. 26. The vehicles run on compressed hydrogen storedin tanks in the roof. The buses are quiet-running,emission-free and thus promise an environmentally-friendly future for public transport
  27. 27. With the Metropolitan Transport of A sustainable hydrogen plantBarcelona (TMB) as the operator, BP Barcelona, however, is a step aheadas fuel supplier, and Mercedes Benz of its sister cities in the projectsupplying the vehicles, Barcelona is with a new, state-of-the-art hydro-at the forefront in the development gen station.of hydrogen-powered buses. The station was built by the energy company BP at the TMB bus facili-Specifications of the buses ties in Zona Franca, and is designedThe vehicles, built by Mercedes to produce and store the gas as wellBenz, run on compressed hydrogen as refuel the buses.stored in tanks in the roof. The Covering an area of 1,100m 2, this isbuses are quiet-running, emission- the first plant in Europe to use solarfree and thus promise an environ- energy to produce hydrogen, and itmentally-friendly future for public is the distinguishing mark of thetransport. They have a total length project in Barcelona: a totally eco-of 12 metres and a low platform. logical and sustainable project in itsOn a single fuelling, they can cover use of a renewable energy source toa distance of 200 to 250km, with produce the hydrogen necessary toa maximum speed of 80km/hour. carry out the pilot programme.They have a capacity for 70 pas-sengers.The model shares all the advancedaccess features of the latest genera-tion of city buses in Barcelona, withspace reserved for people in wheel-chairs and a platform at the middledoor operated by the driver uponuser’s request to facilitate boardingfor people with reduced mobility.Hydrogen just might become the alternativeenergy par excellence in the 21st century,given that the supply is limitless and theemissions absolutely innocuous
  28. 28. The plant in Zona Franca is the first in Europe to use solar energy to produce hydrogenSunlight Solar panelsWater Oxygen Electrolysis plant Hydrogen tanksHydrogen Hydrogen cell Only water vapour emissions Hydrogen Hydrogen dispenser container Electrons Protons Electric motor
  29. 29. A new channel for multimedia communication WILICO B-100 wireless access point How would you like to arrive in a An innovative concept city you’ve never visited before in communications and, by means of a discrete but FuturLink is a Catalan company powerful device, download an entire founded in 2003 with the mission to travel guide on to your mobile phone develop and innovate products and or PDA? And how about going to the applications which interact with supermarket and having at your mobile phones in proximity, using fingertips complete information short-range wireless technologies about any product that strikes your like Bluetooth, Wi-Fi, RFID or UWB. fancy? Or, perhaps, if you are a FuturLink now has customers round40 Telecommunications car dealer you would like prospec- the world, thanks to a range of tive buyers to be able to have the products that includes the Wilico specifications for the latest model terminal, which is subject to con- in their pocket? stant upgrading and updating, as These are some of the possibilities is the entire software platform offered by the Wilico B-100; these necessary for realizing its commu- and many others, because indeed nication capabilities. Wilico access developers are only starting to points are used in implementing explore the possibilities of Blue- new proximity marketing strategies tooth-based proximity marketing, through mobile phones with Blue- and FuturLink has positioned itself tooth, and they incorporate Fenix at the forefront of such efforts. Wi-Fi gateways to offer secure FuturLink, a hi-tech company and Internet access services, in both leader in the development of mobile public and private spaces, when phone interactive products and PDA, laptop or smartphone users applications, came up with the are within the area of mobility. idea, and now manufactures and And while the true novelty is the distributes the Wilico B-100. The communication concept made pos- B-100 is completely new informa- sible by the Wilico B-100 access tion access point which enables point, which is wholly produced by businesses and public institutions Futurlink, no less important is the to interact with their customers realization and constant updat- and service-users on site. ing of the application platform: in Spotting an opportunity for the other words, the development of future of communications, the the software to enable advanced FuturLink’s founding quartet dynamic management and remote — David Masó, Josep Manel Gil, updating of the multimedia content Josep Cedó and Marc Dalmau — have of the access point by means of an developed an innovative product Ethernet connection. Thought up and produced by that has made their company a leader in the sector. FuturLink www.futurlink.com
  30. 30. The technology, forreceiving and sharinginformation via Bluetoothlinks, opens newpossibilities in mobilephone communicationand marketing
  31. 31. Technology and design to create differentiating features MAxIMA SPEED the fastest edger on the global market 42 Optics Maxima Speed is considered the fastest edger on the world market, and is the top-of-the- range automatic edger from the optics maker INDO. Maxima Speed combines exclusive design with high performance, which for INDO has been the key to penetrating market segments which demand productivity and high efficiency from equipment. The quality of the system earned it a nomination for the Award of Excel- lence from the Optical Laboratory Association of the United States as the best edger of 2001, a nomination which was repeated in 2002. Moreover, despite being an industrial product, not a single detail of its appearance has been left to chance. Design makes the difference. For Santiago Albert, director of RD for INDO’s industrial products division, Maxima Speed is proof that technical differentiation without strong visual identification won’t do in Thought up and produced by INDO www.indo.es
  32. 32. Maxima Speed is the result of a clearlystructured RDI programme, to whichwe should add now ‘D’ for design
  33. 33. the market. And, in the case of Maxima Speed,the visual identification is the result of theINDO concept, in which design has three basicfunctions: a practical function, related to use;an aesthetic function, and a symbolic function.These functions make INDO stand out from itscompetitors and have won the appreciation ofopticians.A product for professionalsThe main advantages of the system are speedat which it executes edging tasks, whichmeans optimization of the work cycles andreduced down time.Maxima Speed is aimed at professionalswith a heavy work flow, and incorporatesfive edging programmes and two groovingprogrammes, plus a polisher and a beveller.One of the main features of the machine is itsadjustable operating pressure and automaticclamping pressure, using a sensor attached tothe lens support.Design as a differenceIn Maxima Speed, INDO has not only come upwith an excellent edger in terms of its techni-cal qualities, but one which stands out on themarket thanks to its distinguished design. Ithas all the qualities of a hi-tech product, at thesame time as it lends itself to a strong interre-lation with the user and the public.At INDO, the maininnovation has beento incorporate designthroughout all phases ofRD and in the search fornew products
  34. 34. Quality is not a differ-entiating factor: itis a requirement.Technological differ-entiation is essential, butnot sufficient in itself.The answer, innovation,lies in designSince the 1980s, the INDO’s industrial prod-ucts division has sought to set itself apartfrom its competitors with innovative designand lots of personality. Each advance on thetechnological level is matched with an imagethat gives the product an added edge. MaximaSpeed is the prime example of this. INDO seesdesign as an integral part of the developmentprocess for new products.INDO, technology, innovation and design since 1937INDO was founded in Seville in 1937. Twoyears later, the company moved to Barcelona,where they started manufacturing their ownproducts: optical lens and glasses. From theoutset, the company pursued its own ambi-tious policy of technological and scientificdevelopment, and in the 1940s opened 40outlets in Seville, Barcelona, Madrid andValencia.
  35. 35. The art of mix WINTER COLLECTION designed to fend off the cold without sacrificing the company’s hallmark style 46 Fashion With each new collection, Custo Barce- lona, best known for its kaleidoscopic print shirts, breaks new ground with fresh mixes of textures, volumes, sizes, fabrics and prints, all in an expanding range of clothes. Indeed, at Custo it’s been some time since the shirt evolved from a simple support for the entertainment of the in-house graphics team into a broad spectrum of cuts and patterns. Without sacrificing the unique Custo style, the new winter shirt collection abounds in long sleeves and box necks, but the most original models boast puffs on the back, “bat” sleeves, bell cuts, lantern sleeves and tunic forms. Featuring superimposition, we find halter tops, short sleeves, mini- dresses, tops gathered beneath the bust, Thought up and produced by Custo Barcelona www.custo-barcelona.com
  36. 36. At Custo it’s been a whilesince the shirt evolved froma simple support for theentertainment of the in-housegraphics team to a broadrange of cuts and printsshort boleros, blouse skirts and 1980s T-shirts with Japanese sleeves. Custo’sinnovative bent, then, is reflected inthe mission to continue evolving itsproducts.Jerseys and jackets, too, exhibit a pano-ply of volumes conjured out of elasticwaists and sleeves gathered at the cuff.In some cases, the pieces are short-ened to lend them a certain retro air; inothers, they are lengthened, as in thekimono cardigan and knitted tunics. In acollection strong on diversity and sheernumbers of different models, we find allmanner of knit jerseys and jackets, aswell as a huge variety of trims, finishesand wools. Nor is there any shortage ofjeans or short skirts, or the now classicbiker jacket (with modified proportions),a broad range of unmistakably Custodresses, as well as men’s wear.The centrepiece: Coats But if there is one thing in this collec-tion that stands out for originality anddistinction, it’s the coats, the primenovelty of the season. The people fromCusto admit they’ve never put so muchenergy into coats, and the result is anentire range from loose overcoat-types
  37. 37. reminiscent of the early-20th-century chi-noisseries, to intricately detailed ‘poor-boy’ tweeds, sailor coats, three-quarterjackets with fur neck and cuffs, bomberjackets, silk-and-faux-leather anoraks,and a notable presence of a particular wayof dealing with “double face”: jacquards– wool or silk shells lined with colourfulacrylic plush.Working together to innovateIn the confection of this symbiosis,Custo Barcelona worked with one of the topacrylic plush makers in the world. Redion-gots, coats with a Siberian air and old-style belted long coats exploit the latesttextile technology for all its aestheticand functional worth.Eye-catching too are the metallic fin-ishes, especially interesting whenapplied to knits with the ‘foil’ tech-nique, a heat treatment by which wool iscoated with shiny metallic dye.And speaking of innovation, it’s alsoworth noting the incipient appearance ofprint patches on some of the denim pieces,something which signals a whole new ter-ritory for a fashion house that makesan art of the mix. And not to forget, ofcourse, the prints, which on this occasionrange from Hindu mythology to Manga com-ics, psychedelia, Japanese flowers, num-bers and letters, and cybernetic effects,among other motifs.Custo Barcelona, in the vanguard of fashionBrothers Custodio and David Dalmaufounded their first fashion design com-pany in the early 1980s. It wasn’t longbefore they had established a name clearlyidentifiable with an original and inno-
  38. 38. vative style of their own. The profes-sional experience they acquired duringthat phase, in matters of design as wellas manufacturing and management, provedinvaluable in preparing them for theadventure they embarked on in 1996 withthe creation of Custo Barcelona. Aftermaking their debut in the US, they sooncarved out a considerable stake of theirown in that country’s star system.Custo Barcelona clothes sell in shops allover the globe and grace each season ofNew York Fashion Week. From the outset,the firm has always focused much of itsenergy on a quest for new graphic effectsand fabric printing technologies in thecontinual pursuit of ways to break newground in clothing.In the confection of thissymbiosis, Custo Barcelonahas worked with one ofthe top acrylic plush makersin the world
  39. 39. From the outset, the firm has always focused muchof its energy on a quest for new graphic effects andfabric printing technologies in the continual pursuitof ways to break new ground in clothing
  40. 40. A device to deal with danger from a distance Aquiles a new portable robot, deactivates explosives and has industrial uses52 Engineering Thought up and produced by Gutmar / Promaut / UPC www.gutmar.com www.promaut.com www.upc.es
  41. 41. In a joint project, Gutmar, a RD effortscompany specialized in hi-tech The Aquiles is the result not onlymechanization and assembly of of the collaboration between busi-components and subsets, and Pro- ness and academia, but its studymaut, expert in electronic design and design became possible afterand fabrication, have developed and a major effort in RDI. Indeed,built a new robot called Aquiles. the Aquiles is in itself a researchThe idea emerged after the 2004 and development project aimed atMadrid train bombings, when it was acquiring new knowledge and atbecame apparent that there was no the development of a functionalrobot on the market able to deac- prototype, which, in turn, has beentivate explosives in tight spaces, successfully employed to justifysuch as the aisle of an aeroplane, the efforts put into RDI.underground train or bus. The Starting with the experienceAquiles has multiple functions and gained by security forces in theapplications such as, for example, improvement and maintenance ofin negotiations in kidnappings, explosives deactivation robots, theinspection of heavily polluted sites Aquiles demonstrates the techni-or the detection and deactivation cal, industrial and commercialof mines in potentially mined fields. viability of a versatile robotic platform which, adapted to on-siteA uniquely versatile robot needs and situations, serves as aThe main aim of the Aquiles project foundation for the development ofwas the research and development world-class robotic technology.of a new type of robot: versatile On the basis of an open, modularand modular, manually transport- architecture, conceived of to haveable, for use in high-risk missions the capacity to incorporate newwhich require a high level of reli- technologies and market solutions,ability, robustness and security. in the areas of mechanics, elec-The Aquiles offers solutions tronics and communications, theadapted to the needs and to the Aquiles can serve as a mobile basefields of work of security forces, platform for the industrial devel-the military and specialized indus- opment of mobile robotic solutionstrial units employed in complex as well as other more specificoperations, such as: gathering evi- solutions in the areas of security,dence for subsequent evaluation, vigilance and manipulation in ainspecting of tunnels and water military or civilian context.mains and sewers, vigilance of NBC(nuclear, biological and chemical)sites, or defusing bombs.The Aquiles has multipleapplications, given that its basicconception lies in versatility,transportability and flexibilitythanks to the adaptation of severalmanipulating arms
  42. 42. Sweet flowers in a pot! sweets-on-A-stick a pot planted with edible flowers54 Feed Thought up by Escribà www.escriba.es
  43. 43. It is not exactly a plant or a sweets, and certainly a way of holding the most mouth-bouquet of flowers, nor is it making a stellar impression watering gifts we might wisha cake or a box of sweets. But and offer that token of appre- to share. In addition, while thehas a bit of all of those things! ciation which, besides, you can ‘container’ is standardized inIt’s a surprise that is sure to share right then and there. a few pot sizes, we can chooselight up the smile of whoever The brochette, basically a the ‘content’ to suit our fancy,is waiting for us to show up. sweet-on-a-stick, and one of in other words, to the taste ofA pot of Escribà’s sweet bro- Escribà’s wittiest products, the person who is to receivechettes is gift of (depending is rendered anew with this the gift. For, beyond theon how you look at it) edible presentation in a plant pot, incredibly colourful and tastyflowers or very ornamental a most original support for collection of brochettes onChristian likes nothing more than to spread smilesand joy: that’s his motto, and based on that premisehe gives free rein to his artistic talents in orderto come up with the most mind-boggling creations
  44. 44. the menu designed by Chris- spreading smiles… But beyond the personaltian Escribà, undoubtedly, if Above all, Christian likes to whims and desires of eachyou have a different idea for spread smiles and joy: that is customer, at the Escribà cakewhat to ‘plant’ in the pot, here his motto, and based on that shop the brains are alwaysthey will make it a reality. premise he gives free rein to hard at work to think upFrom original mint leaves, to his artistic talents in order to simple, original tokens for usdiminutive versions of classic come up with the most mind- to make a good impressionpieces of patisserie, to avant- boggling creations. Without and spread a bit of smilesgarde forms of sweets in a doubt, his cakes and sweets and joy ourselves. And that isthousand colours, Escribà’s are among the most extraor- precisely the point about thebrochettes are, in themselves, dinary and imaginative in the plant pots with sweets-on-a-true works of art. world. stick.
  45. 45. With vocation and imagination, Christian Escribà hasfollowed in the steps of his father, Antoni Escribà,known wide and far as the wizard of chocolate-making, and whom he has now surpassed in thepersonalization of all his cakes and confectionary
  46. 46. If you have a different idea for what to ‘plant’in the pot, here they will make it a reality.That is Escribà’s speciality: make a reality ofthe cake each customer wants
  47. 47. A Mediterranean touch for a company devoted to kids concept lab leGo® Barcelona60 Barcelona is home to Concept Lab, an overseas satellite of the concept development department of the Danish toymaker LEGO®. The department, which operates on the basis of in-house networking and direct contact with children, is the breeding ground for the company’s particular innovation processes and new products, as LEGO® seeks to remain faithful to its founding values of constructiveness while satisfying the changing tastes of kids round the world. As part of the firm’s global strategy, Barcelona has become one of the key pieces in its mission to spot new trends and new opportunities for innovation. Thought up by LEGo® www.lego.com
  48. 48. In recent years the toy sector has undergone profound and radical change. Thenew technologies have has a huge impact on the sector and even for the young-est children it is not hard to find as favoured playthings such hi-tech products asvideogame consoles and MP3 players. In toys today, tradition faces direct com-petition from hi-tech.Given the circumstances, those box loads of toy cars, dolls, coloured fishes andthe like passed down from parents to offspring, are in grave danger of extinc-tion, even if only slowly. Moreover, there are other factors operating in the mar-ket which make even more difficult the road to success for a new toy. From theunpredictable, rapidly changing character of consumers, to the delocalizationof manufacturing in countries with cheap labour, the market has suffered a seachange in recent years.The LEGO ® people had a good idea of the dangers and pitfalls which lay aheadas the company entered the 21st century. And the management saw clearly thatthe solution lay in a commitment to innovation throughout the company: from thebusiness model to the product, including communications and the all processesthat go into the cycle of development and production. A large part of this com-mitment involves the development of new concepts in toys, necessarily leading tothe design of new toys. And in this progression of accumulating innovation, localinput takes on a role of vast importance. This is where Barcelona comes in.A familiar and educational toyThe fact that children can try out different combinations with the same piecesstimulates their imagination and helps them to create a world of their own. This,without doubt, is one of the keys to the success of LEGO ® and, at once, one of theprinciples that has guided the firm practically since its founding.Currently, LEGO ® is owned by the founder’s grandson Kjeld Kirk Christiansenand continues to base its business on the classic building bricks which haveretained their popularity generation after generation. This continuity, along with
  49. 49. the incorporation of different processes of innovation, has enabled the firm toadd new concepts and parallel technologies into its toys without straying fromthe company original concept. As part of the processes of adapting and updat-ing LEGO ® toys to different sectors and markets, the company has developed aseries of different lines of toys to suit children of different age groups, the resultbeing the categories Baby, Quatro, Duplo, System and Technic. Then there areeven newer products, such as Mindstorms (robot-building sets) or Bionicle(construction of action figures), both of which are good examples of the capacitywhich this group has shown for adapting to changing times.the child is the starBut the appearance of new products like Mindstorms or the Bionicle collectionis no accident; rather it is the successful outcome of a comprehensive innovationprocess based on day-to-day in-depth, creative research. The Danish group hasalways maintained within its structure a line of research which seeks, above all,direct contact and experience with the final consumer: the child. And it pursuesthis through working (or playing) with children from the world over and, for thepast two years, with the children of Barcelona. The choice of Barcelona was notby chance. The city holds out new perspectives and brings in a particular Medi-terranean vision. The Danish firm chose the city for its growing reputation as acity of design and as a place of particular interest for its dynamic, cosmopolitanand open character.With a workforce of some 4,500 people round the world, LEGO ® does most ofits manufacturing at its home factory in Denmark, with facilities in other coun-tries and external suppliers accounting for the rest. The final decorating andpackaging of the finished product is done mostly in the US and Denmark. Butthis production network and the manufacturing of new products depends ona previous process of conceptualization, research, development and innova-tion. And here is where one of the group’s strong points lies. Both the concept
  50. 50. and the development of the product are done by the department of GlobalInnovation Marketing (GIM), made up of a creative team of 150 designers of18 different nationalities. GIM, which is responsible for opening up new pathsand perspectives in research, has its headquarters at the firm’s main facilityin Billund, Denmark. But offshoots of this department, the Concept Labs, arescattered round the world in the form of satellite laboratories, one of which islocated in Barcelona.As Marta Tantos, Design Manager at the LEGO ® Concept Lab in Barcelona,explains, “we are the ones who detect current needs in order to visualize them asthe future needs of our main consumer: children. Our mission is to innovate inorder to create new play experiences without straying from the basic principlesof LEGO ®.”The Barcelona Concept Lab belongs to a network which also includes othermajor cities round the world, like Los Angeles, Tokyo and Munich, as well as Bil-lund. These satellite groups are comprised of teams of two to four people who, atthe same time, work with local networks of freelance collaborators and design-ers, experts and schools, yet always in contact with the rest of the members ofConcept Lab. In the end, “what the Danish firm seeks is to keep the creative forcealive in order to reinvent itself on a daily basis according to the input in the formof local trends and cultural inspirations”. Thus the process is based on local expe-rience but nonetheless obtains results to satisfy the tastes of a global market.Barcelona, then, has established itself for LEGO ® too as place of special interestin the world. And this is due, as Marta Tantos tells us, to “its emerging characteras an ideal city in the task of detecting new trends”.The Barcelona Concept Lab belongs to a network whichalso includes other major cities round the world, likeLos Angeles, Tokyo and Munich, as well as Billund
  51. 51. experience and networkingLEGO ® is, in reality, more than a product, an entire experience. Marta Tan-tos describes it as follows: “One of the big advantages that LEGO ® has is thestrength of the name. It is known all over the world, for both the logo and thebrick, and that is certainly so because, on the one hand, it was the first toymakerwith a construction system using bricks, but, more so, because the experience ofplaying with LEGO ® is so creative, genuine and high-quality that it sticks in thememory in everyone who uses it.”In pursuing this objective, two main points define the processes of innovation atthe Danish toymaker. On the one hand, the effective networking among the dif-ferent components that make up GIM and Concept Lab, and, on the other, thecontact and the experience with kids. The Danish group firmly believes that youcannot innovate in toys if you do not have input from the main user as a key factorin generating new ideas which can lead to new products.Concept Lab must be able to synthesize the abstract and move “from inspiration tosystematic study” and, thus, the input from children will in the end be very impor-tant. “In order to create toys you have to know children,” Marta Tantos explains.“You have to share children’s experiences throughout their development; you haveto know how children grow up and, so any research process must be focused onthe final consumer and on what methods we can use to get to know that person,as well as knowing the types of situations in which they might find themselves, howsociety is changing and how those changes might affect him or her.”Barcelona holds out new perspectives and brings ina particular Mediterranean vision. The Danish firmchose the city for its growing reputation as a city ofdesign and as a place of particular interest for itsdynamic, cosmopolitan and open character
  52. 52. tools of innovationWorking within the framework dictated by GIM, the Concept Lab satellites takean active role in the product concept and development phases. Basically, theirjob is to discover new trends and to understand the motivations behind the playexperience. Systemization and creativity can coexist in a successful innovationprocess.Which is why at LEGO ® they work with methods that lay the foundations fordirect experience with the final consumer and with the retailers; methods suchas direct observation and participation in the experience of purchasing andplaying, sessions with children, interviews with parents and salespeople, testsof new concepts or the observation of the environment, displaying or the accessand appearance of packaging. Thus, the role of Concept Lab is to provide a firstfoundation in the development of the product. Innovation, in any case, is not anisolated action; rather it is the product of a continuum over time. Which is whyof equal important are the research tools used to identify local trends, as well asthe capacity for networking in order that such trends can be assumed within thecompany’s overall strategy. Thus, the professionals at Concept Lab have to bestrong on integration, flexibility, networking and, above all, passion for continu-ous creativity and contact with children.In short, in this globalized world LEGO ® not only provides the tools for play, butalso to create one’s own toys, and even to share them. In short, LEGO ® innovatesas it fosters innovation among others... with Barcelona as one of its key players.The Danish group firmly believes that you cannotinnovate in toys if you do not have input from themain user as a key factor in generating new ideaswhich can lead to new products
  53. 53. Invent a new product to reinvent a company’s future nomAd a bag for carrying a picnic lunch discreetly and in style68 Design The strength of Nomad is that there was no product like it on the market Thought up by Produced by Sennse Consultants Valira www.sennse.com www.valira.com
  54. 54. Sennse Consultants oversaw order to discover unsatisfied whatever eatery that happensand carried out the innovation needs, the basis for creating to closest at hand. In thisprocess which enabled the added value. case, the classic lunch box orValira company to launch on the range of plastic contain-the market Nomad, a highly nomad, an innovative ers to be had on the marketsuccessful product thanks to solution for bringing your has always been the best waywhich the firm has been able lunch from home to store food and tote it toto survive the heavy competi- Every day more and more peo- and fro. But… where do wetion from China. The secret: ple eat lunch out, with neither leave the lunch box? How dofocus innovation on people in the time nor the desire to go we carry it without having to
  55. 55. Valira saw that the launchof its new product on themarket resulted in a 4%increase in its total salesresort to some old carrier bag successful new product.we find round the kitchen? But it is not that easy: asTo solve this problem, Valira, Gregor Gimmy, managinga Catalan company which partner at innovation expertsmakes household goods, Sennse Consultants, sayswith the inestimable aid of “innovation does not beginSennse Consultants through- with brainstorming for ideasout the innovation process, for new products; it beginshas brought out Nomad, with research into consumeran elegant, functional bag needs and into the company’smade out of quality, hi-tech capabilities.”materials, for carrying food And this is the case of theprepared at home discreetly Nomad bag. A client, Valira,and in style. The Nomad bag turned to Sennse Consultantsis specially designed to hold because it saw that the sales cial resources, productivetwo 100% air-tight plastic of its plastic containers were resources, etc.) and researchcontainers, a piece of fruit dropping due to the competi- into technologies, led to theor other dessert, serviette tion from China. Hence, they discovery, evaluation and exe-and cutlery. Inside, the bag is were prepared to embark on cution of new market oppor-lined with hygienic, metallic a process of innovation which tunities, as well as what newinsulating fabric. would enable them to take features to offer in the prod- a whole new angle on the uct. This does not mean cre-But, how does the creation market and discover how they ating a new need, but ratherof a new product come could offer consumers new discovering a latent need, oneabout? added values. which consumers do not knowFollowing the launch of this At this point, Sennse Con- they have.new product on the market, sultants began their par- It is at this stage that itValira saw their total sales ticular research process, becomes apparent that,rise by 4%, a rate significantly which, based on studies of rather than in improving theabove what would be generally user experience, analysis of technology of the containers,considered to be a case of a company capabilities (finan- the opportunity lies in a solu-
  56. 56. It’s not about creating a new need,but discovering a latent need…one which consumers did notknow they hadtion to the aversion caused cific advice on how the clientin users by the lack of discre- can bolster its capabilities.tion and style found in the Finally, they reached theavailable home-packed lunch definitive design stage ofcontainers. the new lunch bag. SennseWith this goal, Sennse Consultants also assumed theConsultants embarked on a role of overseer in the productnew stage: innovation strat- development and manufac-egy – idea development, turing, as well as the defini-experimental prototype tive design of the bag and itsproduction and even spe- entire visual identity.
  57. 57. 24-hour shopping A totes Hores the first automatic supermarket72 Services The concept is new. The system, on the other hand, is familiar to all. Just like an automatic cash or video dispenser, A Totes Hores raises the curtain on the first automated supermarkets in Spain. “Times change, technology evolves, society adapts and the market offers new business opportuni- ties.” This is the vision and phi- losophy of the partners at A Totes Hores, who have successfully developed and patented a simple, low-cost system that operates like an intelligent automatic shop remotely controlled via the Inter- net. A Totes Hores has opened fran- chises in several Spanish cities and in Andorra. Thought up by A Totes Hores www.atodashoras.com
  58. 58. Thanks to a simple, quick andefficient automatic system, A TotesHores opens a new age in 24-hourdowntown shopping
  59. 59. Applying advanced technologies to prevent flooding GAdu Advanced urban drainage management in Barcelona74 Urban services The city of Barcelona has a long history of flooded streets following the torrential rains common in spring and autumn around the Mediterranean basin. To prevent flooding due to excess rainfall, the Barcelona City Coun- cil has for the last twelve years depended on Advanced Urban Drainage Management (GADU), based on a precise, exhaustive knowledge of the system, comprehensive planning, real-time complete coordinated management, and an environmentally-sound sustainable focus on the complete water cycle. The name GADU stands for a work philosophy based on the application of the most advanced technologies in all aspects of sewerage sys- tem management. This philosophy is at root of all of the technological developments carried by the city sewerage company, Clavegueram Thought up and managed by Clavegueram de Barcelona S.A. www.clabsa.es
  60. 60. de Barcelona S.A. (Clabsa), since was createdin 1992, which have been coupled with a majorinvestment effort aimed at equipping the cityof Barcelona with the infrastructures neces-sary to control, in conditions of heavy rainfall,flooding and spillage into receiving environ-ments.The GADU system is based on complete anddetailed computerized information about theterritory, comprehensive planning of sewer-age, stormwater drainage and the relationswith wastewater treatment and the receivingenvironment, a complete and coordinatedexploitation in real time of necessary planningand projects, and, above all, a focus on theenvironment, sustainability and quality.sewerage and drainage infrastructures inBarcelonaEffective application of GADU would beimpossible were it not for the large numberof sensors and automatic switches through-out the city’s extensive sewerage network, inaddition to a whole series of infrastructures,much of which is highly advanced technologi-cally, and the constant efforts of Clabsa in thearea of RD.Among these infrastructures is the TerritorialInformation System (SITE), a comprehen-sive technological system that is key to anyintervention in the sewerage system and, ingeneral, all urban services, as well as urbanplanning and development.
  61. 61. Effective application of GADU wouldbe impossible were it not for the largenumber of sensors and automatic switchesthroughout the city’s extensive seweragenetwork
  62. 62. Princely accommodation cHic BAsic Born a hotel where the guest is the star78 Services Thought up by Designed by Hugo Bertrand Equip XCL Albert Montesinos Xavier Claramunt, Martín Ezquerro, Marc Zaballa www.chicandbasic.com www.xclaramunt.com
  63. 63. This is a new sort of establishment rootedin the bed breakfast model, but witha personality of its own marked by styleVisitors to the city now have a new innovative in the best sense of thechoice of hotel at Carrer Princesa, word: respect for the architecture50, an establishment which, despite of the building, integration in theits moderate prices, skimps not surrounding neighbourhood and,on the details, making your stay above all, inside the commitmentan experience nothing short of to an elegant, sober aesthetic withunique with hi-tech facilities, a strong personality of its own.professional services and, above The result is Chic Basic: innova-all, an atmosphere that can only be tion to create an original, distinc-defined as chic. tive image.This is a new sort of establish-ment rooted in the bed breakfast An atmosphere for dreamersmodel, but with a personality of its You must experience Chic Basicown marked by a clear style. The Born, the Chic Basic hotel chain’sconcept is simple enough: an urban first establishment, to understandhotel with a casual atmosphere, what architect-designer Xavierquality facilities and service – and Claramunt and team (Equip XCL)affordable rates. The mise en scène is were aiming for when they settled on
  64. 64. The interior gets its character from itsarrangement in rooms with the aim ofcreating little paradises that contribute tothe feeling of belonging to a larger spacetheir approach to the interior spaces, volutes and cornices, which, in fact,all of which have their role in the help add an elegantly chic air to anhotel’s concept, in the building and aesthetic and spatial arrangementin a lively historic neighbourhood. marked by a distinct minimalism.The building is over 100 years old, The interior, centred on the largewith ceilings seven metres high lobby with its marble staircase, getsand a grand first floor, which fol- its character from its arrangementlowing Claramunt’s intervention in rooms with the aim, as Claramuntreceives us with halls draped in explains, “of creating little para-colourful curtains, and rooms with dises that contribute to the feelinga glass-enclosed shower smack dab of belonging to a larger space. Thein the middle and a lighting system device seeks to create the sensationto colour the arctic white walls to that one is in a large space, a bas-suit the mood of the moment. Plus tion of intimacy in an apparentlythere’s the common area with music large house. And all that in order toand cosily cushioned furnishings achieve a new experience… to feel aand a massage chair. Finally, there’s bit like a princess of old…”the White Bar, already one of the oneof the in spots of Barcelona by night. the chic Basic chainThe Xavier Claramunt team won the Chic Basic isn’t just a hotel, it’sContractworld 2007 architecture a concept in accommodation thatand design prize for this project. extends beyond the Born establish- ment to a hotel and apartment chainreconceive space, respect history marked by the idea of BB with style.The idea was to create a different Today, Chic Basic also has othersort of space in order to offer guests establishments, including hotelsa unique experience, for them to in Madrid and Barcelona on carrerfeel like princes and princesses Tallers, as well as a collection offor a night. The refurbishment of apartments throughout the city ofthe building (which had previously Barcelona. All, of course, withoutsuffered a somewhat careless inter- diverging from the concept of afford-vention) has expressly conserved able urban chic comfort of the origi-original decorative elements such as nal Born hotel.
  65. 65. An animated way to learn English Hello! Speak and play with the three BaBieS the triplets speak english Shoes!82 Education Thought up and produced by Cromosoma / Televisió de Catalunya www.cromosoma.com/3BB www.tv3.cat
  66. 66. The scripts have been The Triplets just keep on breaking new ground. Now, under the mul- developed to parallel the timedia animation and production company Cromosoma and with the processes of language! co-production of the Catalan TV3, acquisition in young brains, kiddies’ favourite cartoon show will be providing fun, easy and effective using repetition and visual lessons in English. One of the novelties is that the support as necessary aids series is actually aimed at the earliest age group: children 1 to 4 to effective learning years of age. The basic idea is an English learn- ing method featuring the char- acters from the Catalan cartoon Toys series known round the world, with a set of materials and support platforms, for a comprehensive and innovative project. The idea is to offer entertaining educational material specifically designed for young children to listen to, play and become familiar with English from an early age. The collection consists of ten interac- tive DVDs, each of which is accom- panied by an exercise book. A native English-speaking actor helps the children through the exercises in the book.
  67. 67. When concrete is as light as river water modulAr nAGuisA BencH the most original application for precast concrete84 Design Thought up and produced by Designed by Escofet 1886 Toyo Ito Associates www.escofet.es www.toyo-ito.co.jp
  68. 68. The Naguisa bench is an urban furnishing with thecapacity to transform the space of a large square orpark into a landscape in harmony with its presenceWhen Japanese architect Toyo Ito wanted someone to manufacture his Naguisamodular concrete bench, he turned to Escofet 1886 and their exclusive precastconcrete system.Naguisa is a series of modular precast concrete benches gracing Island CityPark at the centre of an artificial island in Hakata bay, in the city of Fukuoka,Japan. The modular benches form curves 11 and 7.5 metres in diameter over-looking the pond in front of the Grin-Grin Centre, a complex of three green-houses half-submerged in the artificial landscape, also by Toyo Ito.A flexible, imaginative benchThe basic module of the Naguisa bench is a curved section 4 metres long inwhich the concave parts serve as a seat and the upper part, with its organicform, serves as a backrest. The complete series comprises four types of modu-lar curved sections: two with a radius of 3.75 metres and two with a radius of5.5 metres. All of them can be assembled to create rings, wave-like figures orfree forms.The Naguisa bench was conceived for pilot use at Island City Park with theintention of developing it beyond the strict functional limits of a conventionalbench, with its gentle, natural forms spurring the imagination of its users toinform the evolution of an artificial landscape.
  69. 69. Hi-tech productionIn the development of the bench, Escofet 1886 tested the ergonomics of themodules with a series of milled polystyrene prototypes. Using these models, thearchitects tried out different textures and colours.The high-strength precast concrete modules are reinforced with a stainlesssteel skeleton. The surface of the seat is rough and the back is smooth and shiny.A bench as sinuous as a riverThe Naguisa bench was designed for integration in an urban setting or largeparks. Its gentle curves evoke the course of a river calling ambivalently for aEscofet 1886’s exclusive precastconcrete technology madethe Naguisa bench possible
  70. 70. decent life and, at once, stirring the imagination of its users. In short, it is anurban furnishing with the capacity to transform the space of a large square orpark into a landscape in harmony with its presence.The modules are designed for flexible assembly and use, and it is also notewor-thy that it has also been conceived as the ideal urban furnishing for narrowpedestrian streets or small natural spaces.At the service of the urban landscapeEscofet has also designed and manufactures numerous urban elements, someof which are found in Barcelona: among them the traditional panot tiles seen onthe pavements of the Eixample, the pavements of a large part of the Port Olímpicand the Diagonal Mar axis, as well as the new and original benches along theGran Via.
  71. 71. Taming the jungle of radiofrequencies around us smrF and mapem a new radiofrequency capture and monitoring system88 Engineering The SMRF’s applications range from controlling emission sources to monitoring specific sensitive points Thought up and produced by Wavecontrol www.wavecontrol.com
  72. 72. The SMRF (Radiofrequency Moni- versity of Catalonia, and consists Monitoring stationstoring System), with its MapEM of a series of monitoring stations The monitoring stations consist(electromagnetic map) application, at key locations and controlled basically of an electromagneticgenerates the highest precision remotely from a computerized con- field capture and measurementradiofrequency maps in real time. trol centre. block, a data treatment, averagingOn the strength of its effective- The monitoring stations measure and memorization block and a com-ness and innovative technology, the electromagnetic field con- munication device to send the datathe system has been acquired by stantly (24 hours a day, 365 days to the control centre.the Catalan government and imple- a year) and take an average of themented throughout Catalonia. levels obtained, based on which the Data control centre different standards are defined. The data control centre is, inSurrounded by electromagnetic The measured data is sent to the reality, the software componentradiation control centre, where it is pro- of the system. It receives fromThe effects of electromagnetic cessed and visualized. the remote monitoring stationsradiation on living beings are a The SMRF’s applications range periodic reports with all the lev-cause for concern among many from controlling emission sources els measured since the previouspeople today. All electrical and to monitoring specific sensitive report. It can also programmeelectronic devices produce radia- points, as well questions of mobile different parameters into thetion. However, there are essential telephony coverage in general. stations.infrastructures, such as mobile Finally, with the graphic applica-telephone base stations, which tion MapEM even the tiniest detailproduce electromagnetic radiation can be visualized with the greatestin their operation. precision.Permanent monitoring 24 hoursa daySMRF is a newly designed system,developed and manufactured byWaveControl in collaboration withthe Electromagnetic CompatibilityGroup from the Polytechnic Uni-
  73. 73. Mind-blowing heroes and simulations, in the palm of your hand one top-rank fighting game design for nokia’s n-Gage portable console90 Entertainment oNE has revolutionized 3D graphics and taken the N-Gage’s capabilities to the limit Thought up and produced by Digital Legends www.digital-legends.com
  74. 74. ONE, an EME (Meristation Excellence) award-winning videogame, is the first project forNokia by the Barcelona firm Digital Legends.In just four years of existence, Digital Legendshas emerged as a top player in the globalvideogame industry thanks to ONE, a fight-ing game for the Nokia N-Gage mobile phoneconsole.in the graphic forefrontONE has received unanimous praise from theexperts in the sector as the first completely 3Dportable console game, which gives a mea-sure of the capabilities of the Barcelona firm ingraphics technology.ONE is a fighting game for players over 14years-of-age that gives the player huge lever-age in customizing the fighters with 300 dif-ferent components to choose from, in additionto the possibility of choosing from among adozen landscapes inspired in real-world set-tings. The game can be played in pairs, usingBluetooth technology (each player with hisor her own console), or singly against themachine itself or on Arena, the N-Gage vir-tual community, pitting oneself against local,national or international competition.A 15-person teamThe creation of a videogame like ONE entails,of course, the creation of an entire virtualworld of landscapes and street-fighting. Tothis end, a team of 15 people spent over a yearworking with the Finnish multinational andthe results were good enough to make themone of Nokia’s main suppliers. In developingthe game, the company worked closely with a
  75. 75. team of specialists in acrobatics and mar-tial arts. Apparently, the fine job done byDigital Legends exceeded all expectations.Moreover, Nokia is convinced that ONEand its spin-off ONE Who’s Next will provea big boost for the sales of their mobilephone console.In 2005, Gamespot, a leading videogamemagazine, put ONE on its Most Wantedshortlist of games. Among other kudos,ONE was also nominated for Best CellPhone Game of 2006 at the Academy ofInteractive Arts and Sciences Awards (the‘Oscars’ of videogames).digital legendsDigital Legends was founded in May, 2001,by Ángel Cuñado, Xavier Carrillo, JoséLuis Vaello and Jean Philippe Raynaud,under the aegis of the La Salle-CidemTrampolí Tecnològic. Their first goal was todevelop new graphic motors for the designof ultimate generation games, and theysoon obtained results which certified theirsavoir-faire right through the entire cycle ofRDI.In 2003 Digital Legends was signed up asa registered developer for the MicrosoftXBOX platform and, by April, 2004, theywere closing a deal with Nokia as a FirstParty developer of the ONE game for theN-Gage platform.
  76. 76. Currently, Digital Legends is diversifyingthe development of videogames on othertechnological platforms. With its strategicagreements with Nokia, world leader inmobile telephony, and NCsoft, world leaderin online gaming, the Barcelona firm isassured of international recognition andthe continuance of their operations in twoof the biggest growth areas in the industry,according to a study by ABI Research.This is a fighting gamethat gives playersmaximum leverage incustomizing their game,its characters, with300 different componentsto choose from, andanother twelve real-worldlandscapes to placethem in
  77. 77. An advanced tool at the service of research mAre nostrum Barcelona’s supercomputer94 Engineering Thought up by Barcelona Supercomputing Center www.bsc.es
  78. 78. The Mare Nostrum is one of the putation (with specialized areas inmost powerful supercomputers in supercomputation and computerEurope, and it is also the reason architecture), in areas such as e-the Barcelona Supercomputing Science which require supercom-Centre (BSC) is able to carry out its putation resources, and in the lifemission of technological research, and earth sciences.development and management tofacilitate advancements in science. mare nostrum, an advanced toolIn this context of multidisciplinary serving researchapproach, the BSC boasts a large The specifications of this ‘toy’ arenumber of researchers and experts spectacular, and they demonstratein high performance computing how far ultimate-generation tech-who work with this supercomput- nology can go.ing tool towards the advancement The machine, the most power-of science. ful in Europe, is configured inDirected by Professor Mateo 29 computing racks with a peakValero, this supercomputation cen- performance of 42.35 teraflopstre inherited the tradition of the (42.35 billion floating point opera-European Centre for Parallelism of tions per second), 9.6 terabytes ofBarcelona and its purpose is to be main memory, equivalent to 18,000a centre for research in supercom- home PCs.
  79. 79. From cosmological simulation to newdrug developmentAmong the innovative applications from theareas of e-Science executed so far by MareNostrum, there are a number of examples of‘Grand Challenges’; in other words, applica-tions characterized for their exceptionalscientific interest and exceptional demandfor supercomputation resources. Applica-tions such as cosmological simulation of theformation of the structure of the universe,turbulence simulation for aerodynamicstudies of aircraft and ships, predictingair quality and the impact of dust from theSahara on Europe, and interaction amongproteins for the development of new drugs,among other, have achieved results neverbefore obtained by any other research cen-tre on the world stage.The mission of the BSC isto carry out technologicalresearch, developmentand management tofacilitate advancementsin science
  80. 80. the space in the chapel The facility’s second area is in theThe Mare Nostrum is something garden: underground, square-planspecial. And therefore it is also premises for the cooling system,located in rather peculiar space. generator and transformers. ACombining the modernity of racks third area, along one side of theand other hi-tech items with the chapel, houses the electrical con-serenity of a space conceived for trol boards, fire detection andmeditation and thought, the super- extinguishing systems, the unin-computer hums away endlessly terruptible power supply systemsin the former chapel of the Torre and connection points to the scien-Girona, a room also once used as an tific communications network, theauditorium. Scientific Ring.In any event, the facility comprises The other spaces in the chapel havethree areas: a first space at the cen- been remodelled for visitors andtre of the chapel, where the super- information exchange, in order tocomputer sits in a large glass enclo- be able to show the general publicsure, a rectangular cube measuring the sort of research that can be9 x 18 x 5 metres; over 19 tonnes of done with the aid of this uniqueglass and 26 tonnes of steel went and powerful tool for processinginto its construction. information.The Mare Nostrum’s main memoryis equivalent to 18,000 home PCs!
  81. 81. Do you want a doll that looks like you? or do you want to look like a doll? lolitAs dolls born in Barcelona With her hand-crafted, made-to-order dolls, fashion designer Maria del Mar González has created an entire world. Working with just fabric, needle and thread, supplemented by a good deal of ingenuity and imagination, she makes dolls with sur- prising personality, in an astounding display of imagination in dressing and personalization.100 Design creating one’s own aesthetic world Moreover, with accessories such as handbags, belts or T- shirts, anyone can be a bit Lolita. Lolitas are quite special creatures. No two are alike, because no two people are alike, and they all look like something out of an animated film. Cool and with a life of their own, almost. A story of fun and passion Lolita is a young brand, as young as Maria del Mar’s nephew, Marc, who is now three and a half. It all began with the idea of making a gift for him and for her other three nieces and nephews. Maria del Mar is a fashion designer and she has always liked making things with any old bit of fabric she finds around the house or that she thinks might have some use. Indeed, as she says, “with a needle and thread, I’m happy…” And that is how she came up with the idea for a gift: a fun photo frame with a matching doll, a different one for each child. Some friends saw what she’d done and encouraged her to do more and show them around. And one day, Maria del Mar took her dolls Thought up and produced by Maria del Mar González www.lolitasbcn.com
  82. 82. Give Maria del Mar a photo of yourself andshe’ll turn you into a cool Lolita rag doll.And always hand-made!
  83. 83. to Merkafad in Barcelona, just to see what would happen. Andwhat happened was that everyone was taken with the idea, shesold her entire stock and the orders started raining in fromeverywhere.Since that day, Maria del Mar hasn’t stopped working onher pet project, and with each day another Lolita story hasappeared. For each Lolita is another story, and each storyhas its own Lolita doll. Now she does dolls in differentsizes, T-shirts, bags… and they are sold in Barcelona, Valen-cia, Madrid, Bilbao, Jaen, Almeria, Seville, Paris and Tokyo…In Barcelona you can find them at Novedades, in Carrer Peu dela Creu, 24. On the web, too, where you can make up your ownstory and the doll you want.A doll for everyoneAs Maria del Mar says, anyone can be Lolita. The only require-ment is a sense of fun and the desire. If you have alwayswanted to have a doll as a faithful reflection of yourself,or if you want to surprise someone with a different, uniquegift, there is nothing like a Lolita.
  84. 84. Research and innovation with a look to the future of the Internet Yahoo! Research Barcelona104 The future of Internet business depends on innovation as a crucial factor in research into new applications to bolster interactivity with the user. This is the pillar of the US company Yahoo!’s strategy as it looks to the future of its business and research programme carried out in the global Internet company’s laborato- ries in Silicon Valley, Berkeley, New York, Santiago de Chile and, now, Barcelona. Yahoo! is a global Internet firm, with headquarters in Sunnyvale (California), and one of the most visited online destinations in the world. The goal at Yahoo! is to be the leading online provider of services essential to the lives of its users and to offer complete marketing solutions for businesses which reach Internet users worldwide. Which is why this US multinational annually invests 317.4 million euros in research and development, the only road to acquiring the ability to offer innovative services. Thought up by Yahoo! http://research.yahoo.com
  85. 85. Yahoo! Research develops world-class science, which will deliver the next genera-tion of businesses to the company. Yahoo! Research scientists study data-drivenanalysis, high-quality search, algorithms and economic models. They are trueweb explorers, tireless bloodhounds sniffing out the clues that users leave on thenet and that can guide the experts in finding new and better solutions for a givenproblem. Among other target areas, they study search fields, the links they gen-erate, the paths and relations between links and Internet navigation, in additionto the keywords in documents and information which can lead more quickly andefficiently to the desired results.Working with UniversityDirected by the web-mining expert Dr Ricardo Baeza-Yates, the Yahoo! Researchcentre in Barcelona is linked to the Barcelona Media Centre for Innovation, anon-profit institution with support from local businesses, the Barcelona CityCouncil and the Catalan government, and has ties to the Universitat PompeuFabra (UPF). The centre’s facilities will eventually be at Parc Barcelona Media inthe city’s hi-tech 22@ district, but for now, and until the new centre is ready, thelaboratory is operating out of UPF’s Estació de França campus.Innovation as a key to businessWhy is it that when we key in one or another search word we land at a certain site?Do we users like the way the information is presented? How would we change it?Why do certain Internet sites achieve such overwhelming global success? Theresearch efforts carried out under the leadership of Ricardo Baeza-Yates will findthe answers, and solutions, to these and many other questions. And, that, with avirtual, infinite world behind the computer monitor. Which is why it is so impor-tant to have the best web mining experts on board.Indeed, Yahoo! handles one of the largest data bases in the world, and itsresearchers explore the information it contains, individually and collectively, atthe same time as they protect the privacy of their users and set the standards for
  86. 86. others to follow in terms of user value. The twelve members who now make up thecompany’s Barcelona research group work in data analysis and the developmentof new services focusing on upgrading Internet data searching. They are youngpeople of different nationalities whose working language is English. Their job willbe, in simple terms, to analyze thousands of bits of data using different systemsand technologies, such as the application of algorithms and quicksort practices.The importance of the algorithmCurrently, the boom in new information sharing formulas designed by expertusers also means the appearance of new algorithms which a company like Yahoo!must know how to compile and assess. On the basis of these ground-breakingadvances, the Barcelona centre will focus its research on three areas: upgradingtext search systems, faster access to information, and video, one of the company’sstrategic commitments.Among the research perspectives open before the Barcelona RD centre,Baeza-Yates stresses that “the big challenge is to know where most to exploit thepower of users; what are the mechanisms to encourage participation from thepublic, as well as finding a way to deal with spam.”Main lines of researchWeb mining activities (search for and exploitation of implicit information) com-prise the main thread in the research carried out by the Barcelona group. Thismeans having to shift through a daily flood of information in order to discoverthe relations that are established between Yahoo! and its users and between theThe boom in new information sharing formulasdesigned by expert users also means theappearance of new algorithms which a companylike Yahoo! must know how to compile and assess

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