Barcelona Good News #1 January 2011 (English)

Flaixos Antoni Giró, UPC rector: Top city for business Spearheading the project Puma lands in Barcelona The 2010 European Cities Monitor release shows Barcelona remains one of Gas Natural the top cities for business. Only topped by the political and economic capitals Fenosa, from gas of the EU, the city brand is strong lighting to electricity because of the drive, creativity and professionality of both its locals and foreign inhabitants. 1 Balcelona Good News Good news January 2011. N. 1 Barcelona Business Magazine www.bcn.cat/barcelonabusiness

editor’s sectioNs 2 Barcelona Good News new stage, new views Until recently, Good News came in newsletter format; with the change to paper support, it became a magazine and therefore a new and expanded publication, both physically and in terms of content. We are pleased to present Barcelona’s new business magazine, a enhanced transport, welfare and knowledge economy COVER: revamp of the existing Barcelona Good News but with fresh and infrastructures. they attract investment from home and the cover shows the Rtve enhanced relevance. abroad and drive an economy based on added value as buildings (left), interface Building (centre) and indra this relevance, however, does not just come out of nowhere the only way to ensure the prosperity of Barcelona over (right) in 22@Barcelona, but instead is the consequence of the period Barcelona is forthcoming decades. the innovation district. the picture was taken going through. indeed, the new format brings with it expanded Nonetheless, alongside the favourable conditions created by Lluís Bernat, communication to encompass a dimension of the city, the by its institutions, the city’s prosperity is above all the result BPMO photo. the font used for the economic one, which in the midst of the worst global crisis of the excellent work done by its people and those who have masthead is called in seventy years has been able to maintain its position at the built their projects in Barcelona over recent decades. it is also “Poster” and has been specially designed for this international forefront. it is therefore only fair to provide a more down to those who have more recently sited their business issue by iñigo Jerez, from detailed and accurate portrayal of Barcelona’s economy. initiatives in Barcelona to take advantage of the city’s positive typo-Ø-tones. this chunky didot-like typeface with Barcelona’s strength as a centre for economic activity and dynamics that are recognized in the international rankings. thick strokes, thin arms innovation can be seen in the data produced by consultants Good News intends to cover both cases. and serifs owes its origin to the revivals of 19th century whose job it is to identify the best places for doing business in Finally, it should be noted that Good News is in english Bodoni modifications. europe and around the world. As the cover story in this first issue not only because english is the international language of the other fonts used in of the new Good News points out, Barcelona’s position in these business today, but also because with this publication, Good News Barcelona rankings is based not only on the city’s personality and well- Barcelona is further extending its strategic commitment are akkurat and itC Barcelona, the latter known creative skills, but also on its figures and the confidence to being open to foreign talent, talent that is a rewarding designed by edward it generates among executives across the continent. opportunity for the entire city in its human, cultural, language Benguiat for the 1992 Barcelona Olympics. this competitive Barcelona with its european and worldwide and, obviously, also economic aspects. relevance is largely the outcome of development policies Jordi Hereu i Boher over the course of its history that now take the shape of Mayor of Barcelona Editor Barcelona city council - economic Promotion Area Llacuna 162, 08018 Barcelona (spain) t. (+34) 932 563 915 www.bcn.cat/barcelonabusiness BCN HIGHLIGHTS 3 /// STANDING OUT 4 Barcelona, top city for business Design and Production: BPMo edigrup - www.bpmoedigrup.com. creative director: Paula Mastrángelo /// editorial coordinator: carmen Alcalde /// BARCELONA WORLD 9 /// SPOTLIGHT ON 10 Antoni Giró, UPc rector /// WIDE /// Art director: Marta solà /// Photo editing: carlota Prats, BPMo photo /// Language coordinator: raúl Pelegrín /// Print by enlaze3 Print Management ANGLE 13 Gas Natural Fenosa /// DO IT IN BARCELONA 14 /// NETWORKING 15 /// TOP Cofunded by SECRET 16 /// ZOOM IN 17 cFLabs /// DEPARTURES AND ARRIVALS 18 Puma / Almirall /// PENSAT A BARCELONA 20 /// WHAT’S COOKING Bet 22 ///AGENDA 24

The CMT opens new headquarters BCN HIGHLIGHTS ‘CITy Of SCIEnCE AnD InnOVATIOn’ The Telecommunications Market Commission The new CMT offices are more symbolic, provide more space Barcelona is among the 30 Spanish cities (CMT) becomes first state agency to establish its and better security than its provisional headquarters in the receiving the distinction of ‘City of Science headquarters in Barcelona Mapfre Tower. The Spanish Government, led by José Luis and Innovation’ by the Ministry of Science and Rodríguez Zapatero, approved the transfer of the CMT from Technology for the first time. The title, which Madrid to Barcelona in December 2004. will be given in early 2011, recognizes the The Commission’s new offices have 600 full-time employees efforts of the city in research and development and occupy two buildings with a total area of over 12,000 and will benefit research programs. square metres. The first houses the CMT directorates and For three years the recognised cities will the offices of the Presidential Department, the Council and make up ‘Impulso Red’, a network of cities of the Secretariat. Installed with solar panels and connected to science and innovation. Barcelona is the only the city’s urban heating and cooling systems, this bioclimatic large city (over 10,000 inhabitants) that has building is highly efficient in terms of energy. The second received recognition from the Ministry for its building houses an auditorium seating 330 and an interna- commitment to research. tional meeting room. Moreover, a crèche on the same floor More info: http://www.mityc.es helps CMT staff to reconcile work and family life. More info: http://www.cmt.es nEw flIGhTS AnnOunCED frOM BArCElOnA TO SAO PAulO AnD MIAMI The city presents its Iberia has announced that the company will be flying to Sao Paulo and Miami from Barcelona candidature to host the El Prat International Airport. The new thrice- 2022 Winter Olympiad weekly direct flights, with no stopovers, will begin next summer season, in March 2011. Barcelona will have to pass through three 3 Barcelona Good News These new transatlantic destinations go a long filters if the city’s Olympic hopes are to way to meeting the long-held ambition cherished finally prosper. by both the Government of Catalonia and The first is the selection of the candidature by Barcelona City Council: to consolidate El Prat as the Spanish Olympic Committee, which will meet the Spain’s second-most important airport. for this purpose in 2013. At the meeting, the More info: http://www.iberia.com Catalan capital’s rival will be Jaca, presenting EVS27 2013, devoted its seventh bid to host the Winter Olympics. The to the electric vehicle MSC COnTInuES ITS second obstacle will be the International Olympic COMMITMEnT wITh uS Committee (IOC) meeting in 2014, whilst the final The project, led by Barcelona City Council, the Insti- The Swiss company MSC Cruises chose decision will be taken in October 2015. tute for Energy Diversification and Saving (IDAE) and Barcelona to present its new developments As Jordi Hereu, the mayor of Barcelona, ex- the Spanish Association for the Electric Vehicle, won for the 2010-2011 season. Company director plained at a press conference in January this the vote against candidatures put forward by other Emiliano González stated that MSC “continues year, the city’s proposal revolves around two cities such as Geneva and Paris. its commitment to the Port of Barcelona, one Olympic villages. These are: Barcelona itself, In 2013, Barcelona will host the most important international of our key destinations”. Four MSC flagships, which will host the opening and closing ceremo- meeting in the specialist sector that is electric technology and mo- including two of the most modern craft in nies, the medal ceremonies and indoor sports bility. The event is organised by the World Electric Vehicle Associa- the company fleet, will pick up passengers in (ice hockey, skating and curling) competitions; tion (WEVA), which will stage the EVS25 symposium in Shenzhen Barcelona next season. Moreover, MSC Cruises and the Pyrenees, where all the other events (China), whilst EVS26 will take place in Los Angeles (California, also announced that, for the first time, the will take place. USA) in mid-2012. Finally, when the event returns to Europe, Barce- company’s ships will also dock at the Port of Barcelona-Pyrenees will also have to fight off lona has been chosen to host the 27th edition of this exhibition. Palamós. competition from bids put forward by the likes Not only professionals, but also users and ordinary citizens will of New Zealand, Romania and Canada. also find much of interest at the show, as it includes a section More info: where manufacturers can exhibit and test drive their vehicles. http://w1.bcn.cat/candidatura2022 More info: http://www.avele.org http://www.evs25.org Headquarters of the Secretariat for the “Do it in Barcelona” “Barcelona Process: Union wins Eurocities for the Mediterranean” Awards 2010 More info: http://www.msccruceros.es The Barcelona Process: union for the Mediterranean The Deputy Mayor of Barcelona, Jordi William nEw PrOPErTy SEArCh EnGInE (upM) is an international organisation set up to Carnes, picked up the Eurocities Awards 2010 fOr BuSInESS SPACES promote cooperation and the development of Innovation Award on behalf of the city for the The new search engine will connect supply international relations. Its members include all “Do it in Barcelona” programme run by the City and demand in this sector by enabling the 43 Mediterranean countries. Council. Eurocities is a network of major Eu- members of official associations to advertise The new headquarters of the UpM, which was established in ropean cities which each year gives awards to their offers. The application will help users to 2008 in Paris and Marseilles, will be in Barcelona. The Catalan the activities and programmes carried out by find commercial premises, offices, business capital was selected as to host the Secretariat for the “Bar- its more than 140 member cities. The innova- centres and industrial units throughout the celona Process: Union for the Mediterranean” organisation at tion category recognizes activity planning and city of Barcelona, whether they are seeking to the Euro-Med Conference of Ministers of Foreign Affairs. This implementation by local authorities. “Do it in purchase or only to rent. Secretariat will play a key role in the institutional architecture, Barcelona” is an initiative addressed at highly More info: http://www.barcelonactiva.cat/ identifying, monitoring and promoting projects and recruiting qualified people aged between 24 and 25 who espaisdenegoci/es members. are looking to work in the city. More info: http://www.ufmsecretariat.org/en More info: http://www.doitinbcn.com

4 Top city for Barcelona Good News business After the release of the 2010 European Cities Monitor (ECM), Barcelona can feel proud of mantaining its position amongst the best cities for business in Europe. Topped only by the political and economic capitals of the EU, the city remains strong thanks to the creativeness and the professionalism of its local and foreign inhabitants. By Toni Güell A few weeks ago, oriol Barrachina, Europe talks about access to markets and customers; pres- manager of the consulting firm cush- Barcelona ence of skilled labour; quality of telecom- man & Wakefield in Barcelona, said this is precisely the case of the european munications and presence of transport that the catalan capital continues to cities Monitor (ecM). on the world stage, routes toward other cities and abroad. enjoy a very good image on the europe- the movement of capital and talented With its study for 2010, the ecM has an stage as an ideal city for business, people is accelerating at an increasingly reached its twenty-first year, and if we but also pointed out that this idea is faster pace, and therefore requires valid wish to make an appropriate evaluation not widespread at all among the city’s references; among them, ecM is one of Barcelona’s fifth position, we need to inhabitants. of the most often consulted. the index stress that the index has been topped Nevertheless, the fact remains that is the result of the work commissioned by London, Paris and Frankfurt since Barcelona is at the top of the rankings by consulting firm cushman & Wake- its creation. of course this shouldn’t that evaluate cities as being suitable field to tNs BrMB, and was created via surprise anyone: the first two are the for economic life. Moreover, the results interviews with 500 senior managers at capitals of two of the richest and stron- of this ranking don’t just come from leading companies from the old con- gest countries in the european Union cold statistics, but is also a result of tinent. in its successive years, the four and the international scene, and the the opinions expressed directly by factors considered most important for third is not only the financial capital of business-owners and professionals these guidelines when deciding in which the Union itself (the ecB is located there) from across the continent. city to set up business have been: ease of but also of a Germany whose economic

stANdiNG oUt 5 Barcelona Good News ChrisTopher ColumBus sTaTue in BarCelona, his hands is poinTinG To The ameriCas. © Roberto A Sanchez by Istockphoto

6 Barcelona Good News power is demonstrated by having five reflected in facts that can be translated economic and entrepreneurial life, and THE INTERNATIONAL of its cities among the top fifteen of the into figures. the Barcelona of universal here it is necessary to highlight the ar- ECONOMIC CRISIS, ecM (Frankfurt, Berlin, Munich, düssel- exhibitions, the Barcelona of the 1992 rival of the high-speed train (AVe) and AN OPPORTUNITy dorf and Hamburg). Furthermore, the city olympic Games and Barcelona as a the opening of terminal t-1 at Barce- New ways make it easier to establish that takes the fourth position (occupied capital of design (among other things) lona-el Prat Airport, as both projects your business in Barcelona by Barcelona in 2009) is Brussels, which, for the 21st century are interlinked by a improve competitiveness and elevate similarly to Washington, d.c. in the common thread that is shown when you Barcelona, the metropolitan area and 32% of office rental contracts in the United states, enjoys the unbeatable look at the data closely. For example, the catalonia as a whole to the first level on city centre. 112 contracts signed in the advantage of being the headquarters fact that 7.5% of the inhabitants set up the international scale. this comes in eixample district. 24% fall in the price of the main bodies of the eU, as well as their business in Barcelona means that addition to other city assets that have of office rental. 52,254 square metres the political home of NAto. this implies the city has a greater rate of entrepre- been functioning at an excellent level of office space rented in the last six a great centre of attraction for lobbies neurship by population than Germany, for longer, such as the port. in 2009, the months. european city with the sixth- as well as all types of companies and France, the Netherlands, the United Port of Barcelona was the leader in the best relation between quality and price businesses. Kingdom and the oecd average. Mediterranean and the fourth in the for offices. €333 per square metre. on this basis, and also taking account world in terms of cruise ship traffic. in Barcelona is one of the 15 cities with of the power and resources of other The ratings come from cold July 2010, around 1.1 million tourists cheapest office rentals. it is cheaper capitals and major cities of european statistics as well as from passed through its facilities, meaning than in london, paris, Frankfurt and countries, Barcelona’s fifth position in the opinions expressed an increase of 11.2% on the previous Brussels and 33% cheaper than the ecM 2010 edition has even greater directly by business- year. the average for the world’s major value. in fact, Barcelona only fell by one owners and professionals Looking beyond infrastructure, it seems cities. Barcelona has responded to hundredth (0.01) of its final score from from across the continent appropriate to refer to data (most of the economic crisis with the largest 2009, and has come in fourth or fifth which were provided by observatorio investment in its history: €1.028 billion since 2005. All this can only be indicative in 2009 Barcelona attracted a total of Barcelona’s 2008 report) such as the in 2009 and €836 million in 2010 of a dynamism inscribed in the dNA of 153 investment projects from abroad. business penetration of new technolo- the city, and by extension, its inhabitants. this magnetic effect of the region is gies. Here, the percentage of companies combined with the role that the city with broadband and that sell and buy Sensations… and data has played historically. therefore, by over the internet are evaluated. cata- Barcelona is the second-best city at combining the efforts of different cen- lan firms obtain scores that fall in line business promotion in 2010, while in tres, catalonia took sixth place among or are above the european average. 2009 it was the first. communication the european regions that attract most Barcelona has the third-largest per- makes sense, because giving the city foreign investment in 2008, after the centage of people employed in creative a positive image abroad really attracts regions of London, Paris, düsseldorf, sectors (12%) and it occupies a com- wealth. But Barcelona’s creative person- Madrid and dublin. mendable number 21 in the world in ality is not merely a question of dis- in addition, the city is making continu- terms of scientific production. in 2007, course and its entrepreneurial character ous efforts to set up infrastructure that catalonia was the european region with is not a legendary quality; both are keep it connected with international the fifth-largest population working in

stANdiNG oUt 7 Barcelona Good News science and technology (11%, which it is also important to cross-reference from observatorio Barcelona, 43% of direct jobs in 2011. this dynamic is fully corresponds to almost 600,000 people). the data on quality of life with living catalan companies foresee a growth in in tune with the needs of not just the expenses and income levels. While exports in the near future. exports from city, but of the continent as a whole, and Quality of life Barcelona has a high quality of life, the catalunya already represent 26% of proof of this are the words spoken last For the thirteenth consecutive year, professionals who establish or con- overall spanish exports in 2009. 8 April by the european commissioner european executives surveyed in 2009 tinue their careers in Barcelona should Androulla Vassiliou in Barcelona, ac- for the ecM chose Barcelona as the know that it has fallen seven important But Barcelona’s creative cording to whom one out of every three best european city in terms of quality of positions and settled at thirty-eighth personality is not merely jobs created in the european Union life for workers, above Geneva, Munich, in the world in terms of living expenses a question of discourse between 2010 and 2020 will be highly- oslo and Madrid. But this concept is not (the first is the most expensive, with and its entrepreneurial skilled. always subject to proper understand- Barcelona coming from the thirty-first character is not a However, it is fair to remember that ing; as the aforementioned manager position). they can also rest assured legendary quality; both are the commitment to high-level train- of cushman & Wakefield in Barcelona that while the spanish economic crisis reflected in facts that can ing and professionalism is not a recent indicates, the concept of quality of life has been particularly pronounced, be translated into figures development in the city. Barcelona’s should not be linked with a stereotype salaries in Barcelona are average for prestigious educational institutions of parties and sangria, nor only with the similar large cities in the world (specifi- in its territorial leadership role, the generate knowledge and skilled labour climate. Attracting the best profession- cally, number 29 out of a total of 49, and city is also immersed in changes that are valued highly by international als is because of many features of the above Milan, Lisbon and rome). to its economic model. With this investors when deciding where to set city, such as its size and its inhabitants’ aim in mind, it faces challenges in up their business. catalonia’s universi- many initiatives that fill everyday life in Continuous improvement terms of innovation, training and ties (such as the University of Barcelona Barcelona, like its wide-ranging cultural As noted above, Barcelona’s excellence internationalisation, in addition to (UB), Polytechnic University of cata- and leisure offering and work habits. in attracting investment and wealth is public-private collaboration. on lonia (UPc), Pompeu Fabra University Quality of life, ease of access thanks to by no means a matter that can be re- several occasions, the deputy Mayor (UPF), the University of Lleida (UdL), the presence of necessary infrastruc- duced to discourse or marketing, nor to and President of 22@Barcelona, Jordi the University of rovira i Virgili (UrV) ture and other variables interact to favourable climatic conditions. indeed, William carnes, has indicated that in and ramon Llull University (UrL)) keep generate even more data to show Bar- it hinges on continuous effort led by all the next few years, the city will need gaining international recognition; this celona leads international rankings. For the city’s inhabitants, businesses and to promote quality employment and a year, most of these universities received example, take the fact that in 2010 it is institutions (in fact, Barcelona is one new production model that will have to the distinction campus of international where the world’s second-largest num- of the top ten european cities in terms manage the Barcelona brand effectively, excellence 2010. Moreover, Barcelona is ber of meetings are held (after Vienna), of government-generated business- boost public-private collaboration and the only european city with two schools according to the international congress friendly environments); an effort that strengthen connectivity. in the european top ten for manage- and convention Association. Likewise, moves forward thanks to recognition in the same vein, the catalan capital ment training. esAde and iese, its two according to the Union of international of opportunities for improvement. For is one of the main stages for promot- business schools, respectively come in Associations, Barcelona held 10.3% example, exports are one area in which ing the Quality employment Pact (Poc), eighth and fourth in the Financial Times’ more conventions in 2008 than in the these developments could occur, and it which was signed in Barcelona in 2008 european ranking and beat the schools previous year. is no coincidence that according to data and is expected to create about 7,500 of London, rotterdam and Milan. BARCELONA IN THE RANKINGS SCORECARD ON PROSPERITy 2010 EUROPEAN CITIES AND REGIONS Of THE (TORONTO BOARD Of TRADE) fUTURE 2010-2011 (fDI MAGAZINE) 3rd city in the overall ranking 5th European city 1st city in the labour 1st city in the south of Europe attractiveness ranking 4th city in human resources 4th city in infrastructure

22@Barcelona, a decade of economic growth With respect to promoting and attracting local and foreign investment and economic activity in the city, ten years ago Barcelona began a comprehensive project that is now well known and produces tangible results. Aimed at regenerating the economy and infrastructure of an entire area of the city, and to reposition it to better compete on the world urban stage, Barcelona equipped the neighbourhood of Poblenou to meet the needs of the 21st century. Today, this part of the city dedicates 200 hectares to the work of five clusters in the knowledge economy (media, ICTs, medical technologies, design and energy) in which the city has the potential for international leadership. While the death throes of the worst economic crisis in 70 years are still showing up in newspaper headlines, Barcelona’s innovation district has 10 years of economic growth behind it and since 2000 has created 4,500 companies 8 BARCELONA IS STRONGLy PROMOTING ThE and 56,000 workers. Its business volume has reached nearly €9 billion. NON-POLLUTING TRANSPORT IN ThE CITy, TRyING Barcelona Good News TO IMPROvE ITS LEvEL Of SUSTAINABILITy © Carlota Prats by BPMOphoto The technology district promotes knowledge-intensive activities, which have a high added value. To attain its objectives, 22@Barcelona brings together 10 universities, 12 R&D centres and technology transfer centres, companies, Significant progress strength as an attractive destination investors and institutions in a single urban space, and strives As indicated above, Barcelona’s because even with El Prat’s decrease so that all these stakeholders can have close relations that position in Europe’s science-related in tourist traffic, it was more than give rise to what are usually leading international business economic landscape is experiencing at the airports of Paris, Zurich and initiatives. Ten years after it was created, the work to a phase of growth. Catalonia was the Dublin. There are undoubted signs that promote this project continues in force in programmes European region with the fifth-highest these figures will soon reach higher such as “Do it in Barcelona”, which develops the strategy of level of employment in science and levels. On the one hand, in 2010 El Prat making it easier for entrepreneurial, creative and research- technology in 2003-2008, and Barce- added 4 intercontinental routes to the oriented talent to develop its business in Barcelona. lona held the sixth position in Europe existing 24. Moreover, the airport of However, we must not forget that the reality of 22@Barcelona and the fifteenth worldwide in terms of Barcelona was considered the best also entails more than substantial improvements in terms of scientific production in 2009. This year, in Europe by the ACE EUROPE 2010 facilities (sustainability, waste collection, Internet access, the number of scientific publications awards. green areas) and housing (socially protected, traditional reached 12,211. Logically, one of the Speaking of large metropolises, it is housing, lofts in renovated industrial buildings, flats for main methods for transforming scien- clear that the decision to set a busi- temporary rental linked with the companies, hotels), and tific potential into economic progress ness up can also depend on levels of that the Industrial Heritage Protection Plan has helped to is patent registration. Starting from a sustainability, waste treatment and conserve 114 architectural elements of interest that place the positive base (there were 392 tech- similar variables. In terms of environ- history of the district within the sight of all. nological patents in 2007), this is a mental pollution, Barcelona does well path which Barcelona and the Catalan once again by taking thirteenth place, a 22@Barcelona is committed to a compact, diverse and economy continue to follow. one-place improvement with respect to balanced city model, and in fact the success of this model 2009 that offers glimpses of new devel- has turned it into an international point of reference for Barcelona’s position in opments in the years to come, especial- urban regeneration. The knowledge accumulated from the europe’s science-related ly given the promotion of non-polluting experience in the Sant Martí district has created prestige and economic landscape is public transport in Barcelona. led to the beginning of its exportation to other parts of the experiencing a phase of In summary, the performance of Bar- city of Barcelona such as La Sagrera and Marina, and even to growth celona, as well as that of other cities of other countries. This is the case, for example, of Cape Town, southern Europe, remains very positive South Africa, which last year signed an agreement to launch As for the airport, since 2004 El Prat despite the compromising situation the process to import the 22@Barcelona model. has held the ninth position in the Eu- that the world economy has undergone ropean ranking for passenger volume. (and, in a certain way, is still undergo- Barcelona has given a decisive boost ing) in recent months. other figures: to its international connectivity with To sum up, Barcelona’s performance 3 out of every 4 companies in the district develop their the construction of the T-1, and is now and that of other cities in Southern activities in knowledge-intensive and technology-intensive considering the need to bring the Cer- Europe remains positive despite the sectors. In Catalonia as a whole, this percentage is 58%. canías commuter rail network to the ravages of the credit crisis of 2008 and 72.5% of the companies’ workers have university degrees. terminal to support future transport 2009, which continues today. Barcelo- 67% of the companies located in 22@Barcelona think in the city. Last year, traffic through El na, with its strong brand, creativity and that their company’s situation will improve next year; only Prat amounted to 27.3 million passen- innovation, is showing the way forward 13% believe that the general economic situation will have gers (59% of which were international) and pulling others in the region up to. worsened in a year. Of the 4,000 officially protected housing and the tourist quota dropped by This process is expected to continue units planned in the entire field of action, 998 are built and 9.7% over 2008. While this is a factor over the next years with this city setting 583 are under construction. to improve, it does reflect Barcelona’s the pace.

FActs ANd FiGUres BArceLoNA WorLd Barcelona is amongst the top ten urban areas in europe. this article highlights some of the main economic facts and figures that helped to define the city in 2009 and 2010. 9 Barcelona Good News the employment market is the business the economy is Barcelona is an Barcelona is endowed with both critical mass property market is open and connected international committed to a model and qualified human capital highly competitive to the world reference for tourism of commerce based • the city provides more than one million jobs, the · Barcelona Metropolitan • More than 3,400 foreign and organising trade on quality, diversity metropolitan area nearly 2.5 million. rates of region devotes 7 million companies are located in fairs and congresses and proximity activity and employment in Barcelona (79.2% and square metres to high added catalonia, and our country • the city received 6.5 million • With 16,650 companies and 65.6% respectively) are higher than the catalan, value economic activities received a total of €1.804 visitors in 2009, with 12.8 151,724 jobs, commerce is spanish and european averages. (nanotechnology, medical billion in direct foreign million bed nights at its one of the most important • According to the Financial Times 2010 MBA technologies, energy, investment (dFi) in 2009. that wide range of quality hotels. sectors of activity within the rankings, two Barcelona business schools –iese aerospace, optics and same year, catalan companies Foreigners accounted for 69% city’s economic structure. and esAde– are amongst the leading 10 in europe photonics, among others), made foreign investments of visitors. • Barcelona’s municipal and the world top 20. with the capacity to generate totalling around €1.374 billion. • Barcelona is second in the markets, which occupy a total more than 200,000 new • Barcelona generates one-fifth world ranking of trade fair area of over 200,000 square Barcelona leads Spain’s advance towards a strategic jobs in the three of all spanish exports. and congress locations, with metres, generate €1 billion in knowledge economy areas of activity that form • in 2009, Barcelona’s was a total area of 280,000 square economic impact. • 23% of spanish innovative enterprises are based the Barcelona Economic the ninth-busiest european metres of indoor exhibition in catalonia, which also account for 19% of total Triangle, as well as providing airport in terms of passenger space and nearly 3 million Barcelona is the leading state spending on innovative activities. the catalyst for other traffic, handling more than visitors in 2009. European city for quality of life • catalonia’s focus on promoting research in projects revolving around the 27.3 million passengers. • in 2010, for the thirteenth recent years has greatly increased spending on knowledge economy and which • the Port of Barcelona was consecutive year, Barcelona r&d, which reached 1.6% of GdP in 2008, whilst offer excellent business and ranked 12th amongst european once more occupied first place the number of people working in research and investment opportunities. ports in terms of container in the ranking of european development has risen to over 46,500. traffic in 2009. cities in terms of quality of life • there were 210 technology parks and technology • the Barcelona-Madrid bullet for employees, according to and research centres in the Barcelona area in train (AVe) carried 2.7 million the European Cities Monitor 2010, as well as 9 science and technology facilities passengers in its second year (cushman & Wakefield). of international standing. of operation. DESPITE THE CRISIS, BARCELONA IS ENTREPRENEURIAL 458,918 6.7% Barcelona houses the The rate of entrepreneurial 6,233 companies were created 26% The ratio of business 2010 This year Catalonia has 35 according to the 2009 Global headquarters of 458,918 activity surpasses that of in Barcelona in 2009, and regeneration (which measures received the entrepreneurial entrepreneurship monitor companies, 14% of all the other countries with success- the city is at the top of the the rate of companies region award 2010 from on Catalonia, the average companies in spain. ful business traditions like rankings for companies closing versus those of new the eu Committee of the Barcelona entrepreneur Finland and Germany, along created per 1,000 creation) is more favourable regions. is an employed male with with the european (5.8%) and inhabitants among large in Barcelona province (26%) university studies under 35 spanish (5.1%) averages. urban areas in spain. than in Catalonia (39%), the years of age. european union (49%) and spain (62%).

Barcelona Good News 10 Antoni Giró, UPc rector © Lluís Bernat by BPMOphoto

sPotLiGHt oN “we Have stRengtHeneD tHe teCHnOLOgy tRansfeR CentRe, wHiCH HeLPs Us tO geneRate new ReseaRCH PROJeCts” Antoni Giró, UPC rector since 2006, has been reelected this year to hold the position for another four years, which will be his second and final term. We spoke to him about the future of the UPC. By Toni ponCe 11 Barcelona Good News With the perspective you have gained over these students dedicate to working than on teaching hours. this four years, how would you evaluate the progress means that a large portion of our teaching materials must of the UPC over this period? also be changed. i think it is important to take full advantage THE KNOWLEDGE AND the four years of this first term have been very intense, but very of the possibilities offered by it applications such as Atenea RESEARCH VALUE CHAIN positive. i think we have taken a qualitative leap forward in to create adapted materials and at the same time to encour- “We are resolved to value research. every sphere. age as much as possible dialogue with students. these are We have strengthened the Technology these four years were devoted, among other things, to integrat- not things we are making up as we go along, but rather are Transfer Centre, which helps us to ing our programs into the framework of the european Higher part of a clear strategy that the research and teaching teams generate new research projects. We education Area (eHeA). From a teaching standpoint, we were have been incorporating into their work and developing. this have created a patent office to support able to make a smooth transition to the eHeA, but it wasn’t easy. way, while one group carries out a task, another modifies lab our staff when applying for patents. practices, another works on changes to the working groups, We have the innova programme, which One of your defining characteristics is your another on the final research projects, etc., and when all provides advice for those wishing to innovative spirit, as you have shown through of this is posted on the web publicly, it helps to enrich our create companies. and we have recently your leadership as a teacher and as a researcher teaching and to give shape to the changes we are making and opened the upC’s Technological working on several projects. As UPC rector, do consolidate them. you can’t expect there to be a huge trans- innovation Centre in order to help you think applying this desire to innovate is formation overnight. channel companies’ requests for compatible with everyday management tasks? research”. i would say that more than being an innovator i have taken “It is important to take full advantage full advantage of my detailed knowledge of the administra- of the possibilities offered by IT CLEAR ACCOUNTS tion and of management in order to optimise resources and to applications to create adapted materials antoni Giró began his work as rector be able to raise and manage the funds from several different and at the same time to encourage as with a predicted déficit that reached investment plans. it is clear that research is one thing and much as possible dialogue with students” the level of €21 million, and ended management is another, and they are very different. But it’s up closing that first year with €13.5 true that having experience with research can help you to be The implementation of the changes brought million in losses. The following year, more creative as a manager. However, what really character- about by the EHEA is coming to an end during the deficit decreased to €3.5 million, ises the job of a manager is work, work and more work! your term. What is your assessment of this and the next to €0.5 million. last the team i have working with me is a very strong one. And change in the model at the UPC? year the result would have been a that is critically important, because the rector can’t do every- What we have done during this term has been to set out the surplus of €2 million had the Catalan thing. the key to success also lies with the team you have, as specifics of the eHeA, but it was just last year that we have government carried out its original well as with everyone who works at the university every day. begun the new degree programmes, as we already had a wide financial plan. range of Master’s programmes on offer. During your career you have also combined work But it was this year, in october, when the UPc’s programmes THE UPC, OPEN TO as a teacher with management positions. With were definitively adapted to the framework of the eHeA. that THE WORLD the experience you have amassed as rector, what is why we are introducing the new methodologies in each For the 2010-2011 academic year, the has changed? What remains to be changed? academic term. upC is offering 60 university master’s currently, and regarding teaching, the change in teaching over the next four years the changes will be monitored and programmes, 20 of which are offered in methodology that we need to enact is crucial. the eHeA consolidated. to sum up, these past four years have been english so as to facilitate the arrival of does not consist only of the harmonisation of programs of ones of adaptation, and the coming four years will be of con- international students. study, but also of a need to focus learning more on the time solidation. that is the task we have before us now.

sPotLiGHt oN © Lluís Bernat by BPMOphoto 12 Barcelona Good News This change must also be accompanied by issue i mentioned earlier, the most positive aspect of the ANTONI GIRÓ ROCA increased investment and support that should participation in the cie has been an increase in contact and Antoni Giró (Reus, 1949), has been come as a result of the university’s recent dialogue with the UB. the rector of the UPC since 2006 designation as a Campus of International the cie is more than anything else a geographic campus and will hold the job for another Excellence (CIE), but will it be enough to meet the located around diagonal. it has spurred us into dialogue and four years. He has a degree and a goals that have been set? agreements on future joint undertakings between the two doctorate in Physics from the UB Unfortunately, our success in getting that recognition universities in order to share projects and new services for and has been a professor at the coincided with the cuts in investments that the catalan students, and to improve signage in the area, especially in the Rovira i Virgili University (1971-77), government has been forced to make as a result of the outdoor area of the diagonal campus. the University of Barcelona (1978- recession. the monies coming in thanks to the cie will be the area’s outward appearance was not a reflection of the 82) and the UPC, since 1983, as used to make up for this lack of investment and will allow scientific work that was being carried out within the buildings. the Applied Physics department us to be less affected by the spending cuts. even so, the A campus of the highest scientific productivity should also head. He was the general manager leap forward that we had envisioned as a result of the cam- project an image of excellence to the world. of Research, the vice-president of pus of international excellence project has been somewhat CIRIT and the general manager undercut. Part of the funding from the cie will be used to Continuing education is among the areas you of Universities in the Ministry of improve and adapt classrooms to the new teaching meth- have been emphasising. What is you assessment Universities, Research and the odologies called for by the eHeA, especially spaces on the of its role in the university? Information Society of the Catalan campus Nord. continuing education is going to take on a more and more government for seven years. this year, in the new contest to further strengthen the important role. in the eHeA system, the cyclical structure campus of international excellence, we have again asked has meant the creation of a growing number of degrees for resources for the project, and so i hope that the project, and university Master’s programmes, which means that for which we received recognition along with the University students will be given an ever more diversified education. of Barcelona in the university area around diagonal, However, it will be necessary during professional careers to becomes even more consolidated. refresh knowledge continuously. A single educational program that lasts your whole life no longer exists. in today’s One of the university’s chief assets in the CIE world knowledge becomes obsolete quickly, faster in some contest was Barcelona Knowledge Campus fields than in others, and we have to bear this in mind. Project. What can you tell us about it? that’s why our continuing education programmes include a BKc was the name we gave to the project that the University combination of distance learning and classes and time- of Barcelona (UB) and the UPc entered for the campus of tables that make it possible to combine studies and work international excellence contest. Apart from the funding for those who are already in the workplace.

Wide ANGLe 1841: the beginnings GAS NATURAL fENOSA in 1841 the French technician, charles Lebon, and FroM GAs LiGHtiNG the financier, Pere Gil, won the public tender to provide Barcelona with gas lighting, the first of its kind in spain. construction began on the country’s to eLectricity first gas production plant in the Barceloneta neighbourhood near the port, using coal as the raw material. the following year, the first gas-lit More than 150 years’ experience vouch for gas natural fenosa, a streetlamps were in place. company created in 1843 to provide the city of Barcelona with gas-lit the first activities carried out by the company, streetlamps. today, the gas natural fenosa group is the leading firm sociedad catalana para el Alumbrado por Gas, on the iberian Peninsula combining both gas and electricity and amongst founded in 1843, included extending the gas net- the top ten european public utilities, with a presence in more than work throughout the city and progressively adding streetlamps as well as finding private clients who 23 countries and more than 20 million clients around the world. wanted this type of lighting in their own homes. the company also began its national expansion shortly thereafter, opening gas plants in seville and Ferrol. the company joined the Barcelona stock market in 1846, and it is the only company of its type to have remained publicly listed uninterruptedly until this very day. After various changes in name, sociedad catalana para el Alumbrado por Gas is today known as Gas Natural Fenosa. its new headquarters, inaugurated in 2008, are found on the site of the very first gas plant in Barcelona, spain. 13 Barcelona Good News Looking towards the future the merger between Gas Natural and Unión Fenosa took place in 2009, creating the largest gas and electricity company in spain and in Latin America, while also making it the leader in natural gas com- mercialisation on the iberian Peninsula, the third liquefied natural gas (LNG) operator in the world with a fleet of 13 carriers and the largest distributor of LNG in the Mediterranean and the Atlantic. The company, a leader in the distribution sector, has a share in 3 regasification plants (2 more in project), 2 liquefaction plants and different projects in the gas value chain Leveraging its various strengths from a position of leadership is a fundamental pillar for the multinational. its business model is based around global energy management that is able to compete efficiently in markets that are submitted to an increasing process of integration, globalisation and high competition. the company, a leader in the distribution sector, has a share in 3 regasification plants (2 more in project), 2 liquefaction plants and different projects in the gas value chain. HISTORIC MILESTONES 1841 French technician, Charles 1889 The company Compañía 1907 Juan ron and the marquis 1969 Catalana de Gas y electricidad, 1992 Gas natural began its pro- 2000-2010 in 2000 the company began to sell lebon, and financier,pere madrileña de alumbrado de urquijo began con- through its affiliate with exxon, cess of international expan- electricity on the deregulated span- Gil, won the public tender to y Calefacción por Gas, struction on the Bolarque called Gas natural, began the sion in 1992, with its entry ish market, and in 2002 the company provide Barcelona with gas consisting of French capital, hydraulic power plant in era of natural gas in spain into the argentine market. began production at spain’s first lighting, the first of its kind entered the spanish Guadalajara between the signing supply contracts with The group’s process of inter- combined cycle power plant. after in spain. Business activities electricity market with the Tagus and Guadiela rivers. libya and algeria, the con- nationalisation was intensi- realizing its goal of uniting gas and began in 1843 with the task of foundation of the company The plant was inaugurated struction of the first spanish fied in 1997, when it began electricity through its acquisition providing the city of Barcelona Compañía General madrileña in 1910 by h.r.h. King methane carrier featuring cryo- activities in Brazil, Colombia of unión Fenosa in 2009, this year, with gas street lighting de electricidad, the leading alfonso Xiii, with the power genic technology, the launch and mexico. 2010, the company has launched its electrical energy firm in the generated reaching the of the regasification plant in new brand, Gas naTural Fenosa. country’s capital over the city of madrid. Barcelona and the develop- following years. ment of the lnG market.

do it iN BArceLoNA A doctor specialising in intensive care and anaesthesiology, Italian Gianluigi Li Bassi is amongst Barcelona’s many inhabitants who came here from other countries around the world. In Gianluigi’s case, the main reasons for settling here were professional, but he is quick to insist that he feels quite at home in a friendly city full of places to discover. He only moved here two years ago, but he has clearly already felt the Barcelona experience in all its in- tensity. Whilst admitting that what brought him here were professional reasons, he names his favourite part of the city without hesitation: el Born, a neighbourhood near the sea, packed with small bars and restaurants where you can enjoy some tapas or a meal with friends. Before taking the final decision to move here, he says, he made a preliminary visit to Barcelona in order to see the laboratory, the city and the people, just to make sure. “i fell in love from the first”, he concludes. in fact, el Born is one of the places he proudly shows friends and relatives who come to visit him from his native Milan. that is because, he says, “in italy we 14 often have what we call an apéritif after work, and in Barcelona it is such a pleasure to do this near the Barcelona Good News sea, a real luxury for someone, like me, someone from a city far from the coast”. Apart from its tourist attractions, Gianluigi is particularly struck by the quality of life in the catalan capital. As he points out, “you can live well on less money than in other european cities such as Milan, Gianluigi Li Bassi Paris or London”. Moreover, he adds, “one thing that people here take for granted is transport, because you can get anywhere in the city in just a short time”. “i feLL in LOve Gianluigi, for example, finds the Bicing bike rental scheme an excellent means of transport for getting to and from work every day. witH BaRCeLOna Daily life fROM tHe fiRst” describing his job, Gianluigi says that “50% of my daily work is devoted to research, preparing the animals, experimenting on them and analysing the results”. Added to this is another crucial aspect of research work: comparing his results with those from other studies carried out in europe and around the world. the other 50% of his working time is spent, basi- GIANLUIGI’S BARCELONA cally, in attempting to obtain the resources needed When it comes to eating out, Gianluigi to continue research programmes at the depart- frequents establishments in the El ment of the Hospital clínic where he is a researcher, Born neighbourhood, small bars and as well as increasing his knowledge of his specialist restaurants where he also takes his subjects by attending both national and interna- friends when they visit him from tional conferences. Milan. He is also fond of the many it was precisely one such conference that led him to “chiringuitos”, beach bars, where he take up a post as a researcher in Barcelona in the often stops for an apéritif and to enjoy first place. in his own words, “i met doctor Antoni the sea views. torres from the Hospital clínic in the United states, El Parc de les Aigües: in Gianluigi’s fROM MILAN TO THE WORLD and that is what paved the way to my ending up do- words, this park, with its views over Gianluigi Li Bassi was born in Vimodrone, a town near Milan. Having ing research work here”. Barcelona, is “great for taking walks studied medicine at Milan University, he began to specialise in with my dog”. intensive care and anaesthesiology, largely in the United States, at Beyond the laboratory He has not yet visited Montjuïc: “Lots the National Institute of Health in Maryland. It was here that Gianluigi Whilst he is clearly passionate about his work, of my friends who have come to see me started to research into mechanical ventilation-associated pneumonia, Gianluigi has no doubts about how best to enjoy have been, but Montjuïc is one part of as it has been observed that large numbers of patients report the his free time in Barcelona. “When i came here from the city I have yet to discover”. disease after ventilation treatment. Milan i brought my dog, a black Labrador, with me, Outside Barcelona: Sitges is one of Since then, his professional career has been focused on researching and i take him for walks around the city’s parks and Gianluigi’s favourite resorts, not only into new strategies to prevent ventilator-associated pneumonia, gardens”. He is also a keen swimmer, and is able to to go to the beach, but also to discover patenting new tracheal tubes and different positions for patients enjoy this pastime without having to stray far from good restaurants. in order to avoid bacteria entering their lungs. Gianluigi carries out the Hospital clínic, whilst when it comes to going this research on animals in the hope that his discoveries will later be out with friends what he likes best is to have a drink applied to human patients. “Barcelona is the only place in the world and something to eat near the sea front so that he where there is animal testing in my specialist area”, he notes. can enjoy the view.

iNterNAtioNAL AFFAirs PROMOTING THE CITy WORLDWIDE AND SUPPORTING THE INTERNATIONALISATION Of COMPANIES IN BARCELONA NetWorKiNG we present three interesting initiatives centred on our city and the economic and business network surrounding it. MoscoW 8-31 March 2011: Business Bridge to Russia (Moscow). russia will be especially focused on spain in 2011, with events that include a mini-expo in red square exhibiting spain as an innovative country to live in. As part of the schedule for the exhibition, a delegation from Barcelona chamber of commerce and the city’s economic Promotion and tourism departments will participate in different gatherings and meetings aimed at developing russian business relationships and investment in Barcelona. More information: www.bcn.cat/barcelonabusiness 15 Barcelona Good News iNterNAtioNAL coMMUNity In 2011, Barcelona’s international community will have the opportunity to take part in 15 meetings. Barcelona city council’s economic Promotion Area and Gild international have signed a collaboration agreement to promote Barcelona’s economy abroad and boost the city’s international business community by holding joint promotional activities. over the next year, Barcelona city council will organise 15 meetings, mainly held at the club and other local venues, on the economy with business breakfasts, seminars, general economic presentations and networking activities. Gild international is a new kind of business club, bringing together local and international senior management, business professionals and entrepreneurs under one roof at its Barcelona headquarters. the club has 200 members, as well as companies and institutions like Barcelona city council and Barcelona chamber of commerce, which are working toward the internationalisation of the city. More information: www.gildinternational.com BiZNetBArceLoNA Barcelona Activa is promoting biznetbarcelona, a new 2.0 social networking channel aimed at entrepreneurs and designed to create a space for professional exchanges and networking on the Internet. this open platform is available to all organisations, institutions and associations that promote entrepreneurship, business growth, innovation and internationalisation intended to increase the size of the community and the relations between members. the tool, like others with similar functions on the internet, will display a schedule of business events and activities. Users will be able to ask questions and get answers on how to start and run a company, as well as forming specialised groups. At present, more than 1,000 companies have joined the network. More information: www.biznetbcn.com

DISCOVERING HIDDEN PLACES IN THE CITy toP secret stores Are reiNVeNtiNG tHeMseLVes 1 2 3 4 5 FroM LeFt to riGHt: Businesses as we know them are beginning to become obsolete. the yoghurt 1: cAsA dANoNe 2:cooKed cLotHes reAdy to Go manufacturer Danone Barcelona on avenida Diagonal, the concept store 3,4: tHe rocA BArceLoNA GALLery 16 Cooked in Barcelona at illa Diagonal and the Roca Barcelona gallery at Les Corts show that innovation can give a new twist to the concept of a store. Barcelona Good News Danone Barcelona further information: placed inside refrigerators help them to and sustainability, putting architecture NUtritioN, Avda. Diagonal, 477, Barcelona Tel. (+34) 934 109 091 see fashion as hot off the grill. everything in its concept stores is consistent with in the service of roca’s settings and products. Based on glass, the structure trAiNiNG, www.danone.es the team of creators’ original idea that of this “lightbox” houses 4,200 Leds and WeLLBeiNG ANd the shopping experience should be unique, and that customers can even plays with transparencies by appearing to be a large showcase from the outside. trAditioN Cooked in Barcelona check the availability of clothing, colours Interactivity in its first year of operations, danone Barcelona, also known as casa danone, deLicioUs and sizes through radio Frequency identification (rFid) screens and its 2,400 m2 interior across three served 35,000 people who had been cLotHiNG reAdy technology. its products can be found floors guarantees an experience for inspired by this combination of the food industry, knowledge and tradition. to eAt in its shop at illa diagonal, in national multi-brand stores and in the near future the senses that engages visitors through interactivity, innovation A multinational company historically the Mediterranean, simmering gourmet in san Francisco and Milan as part of and modern audiovisual, sound and linked with Barcelona from the dishes with the right ingredients, the ambitious expansion project that is lighting equipment. interactive touch beginning, danone chose our city to set Barcelona, open-air markets like currently underway. tables, 3d projections, a zone-based up its first complex open to the general La Boquería… these are cooked in further information: detection system and a wide array of public as a unique place for promoting Barcelona’s sources of inspiration for Illa Diagonal: Avda. Diagonal, 557, local touch screens make for an interior healthy eating and lifestyle habits. designing its trousers, jackets and 0-7, Barcelona open to experimentation. As part of this 300 m2 multipurpose complex accessories and for the concept of its Tel. (+34) 934 951 149 its role as a cultural centre we find has already served 115,000 yoghurts store in the illa diagonal shopping centre. www.cookedinbarcelona.com areas for exhibitions, for discussions, and frozen yoghurts to its guests, but With five years behind it, this company for spreading the brand’s values and has not limited itself to being a simple uses creativity to design select products recounting its evolution and milestones, yoghurt shop. throughout this time, that follow the latest trends. its creators Roca Barcelona Gallery as well as a sampling of roca’s most it has also served as a platform for spreading good habits and telling the speak of a “high cuisine of fashion”, now that Jordi Armengol and Xavier VitALLy avant-garde products, a lounge area, bathrooms, an online consultation history of the company. subirats have given a new image to its eXPerieNciNG A area and a programme for designing Multifunctional clothing based on the family tradition of manufacturing trousers. combining BrANd your own bathroom. roca Barcelona Gallery is the first of these “places for the complex is divided into four trends with the old way of working, they roca Barcelona Gallery is the experimentation” that the company sections: a restaurant with healthy put out yearly collections that undergo multinational company’s flagship plans to open in the main cities of the dishes at affordable prices where rigorous washing and ironing tests to building in our country. originating in world, while it has already received major yoghurt is the most common ingredient; guarantee freshness and innovation. catalonia, the company is the world awards at the international level. a training room for hosting seminars on leader in defining and designing further information: nutrition and healthy cooking, which is Recently cooked bathrooms, a reason for which it decided Joan Güell, 211-213, Barcelona also used to give presentations about in its stores, customers see that the to pour its passion for innovation into Tel. (+34) 933 661 212 the company; an area dedicated to clothes have their own life: textile a building that represents its values. www.rocabarcelonagallery.com memories in which you can find pieces keyboards in pockets and sleeves for Located on calle Joan Güell, the building that are symbolic of the history of the controlling an iPod, old and technological was designed in the architectural studio company, such as delivery vehicles, materials, seams and cuts with office of Architecture in Barcelona (oAB) signage, etc.; and last but not least, a personality and the ubiquitous denim by the prestigious family of architects yoghurt shop that welcomes visitors to blue are some signs of its identity. the formed by Borja, carlos and Lucía the complex and where they can enjoy a products’ packaging brings to customers Ferrater. the result is a place that uses recently made yoghurt with the topping the freshness that began in its some elements with which the company of their choice. laboratories: transparent food containers best identifies, such as water, innovation

CfLABS ZooM iN BArceLoNA, eNtrePreNeUriAL cAPitAL in June this year, CfLabs, the computer forensics Moreover, cFLabs has adopted permanent innovation as part of the company’s laboratories, received the Barcelona entrepreneurial route map, and has become exclusively devoted to operating as a forensic r&d&i centre whose main clients are public bodies and institutions. throughout its Capital award in the Business Plans Competition category. trajectory, cFLabs has been able to cooperate actively with organisations of the this accolade rightly recognises the work of a company highest standing. that is committed to innovation and to cooperating with the cFLabs also stands out for its social commitment, contributing to the fight against university world. fraud and cybercrime and providing clients with a comprehensive portfolio of services to this end, covering the entire range, from reactive to preventive intervention. the award gives cFLabs the right to take part in the prestigious 2011 Global entrepreneurship competition, a contest featuring an international selection of the world’s Key cooperation A CITy WITH TALENT top 25 business plans. cooperation with universities and Why has CFLabs chosen Barcelona Meanwhile, the forensic laboratory continues to provide its electronic testing services industry is an important pillar in the as its operations centre? “Because to resolve disputes regarding such issues as unfair competition, digital identity theft, development of any country’s science it brings us a lot of reach abroad, deliberate damage to computer systems, unauthorised access to confidential infor- systems and also provides the basis mainly through its focus on Europe”, mation, defence of competition, intrusion and malware installation, and assurance of for the consolidation of booming sec- explains Director of Operations, Oriol information assets in M&A. tors that contribute to economic and Rosés. “Plus a great incentive when it cFLabs provides services to businesses, lawyers, auditors, consultants, private inves- social growth to the benefit of the came to locating our headquarters in tigators and governmental organisations, amongst others, offering its technical and population. Barcelona is the way in which the city legal standing to resolve conflicts and detect fraud involving digital media. attracts professional talent, as that 17 All CfLabs employees are gives you an array of more specialised Added value highly qualified, with a lot Barcelona Good News and diverse professionals than you’d the Barcelona entrepreneurial capital Award went to cFLabs in recognition of the of previous experience get elsewhere”. company’s reputation and commitment to such differentiating aspects as the highest in the computer security Examples of this are to be found in degree of specialisation and technical and legal know-how in the use of electronic business the field of design, new technologies evidence as a tool in proceedings. According to company sources, cFLabs provides and the availability of operating “technological expertise and know-how generated by our position as pioneers in the Aware of this, cFLabs works with the centres in more than 9 languages, sector, thanks to the proprietary technology developed by our forensic r&d&i centre. leading national and international to name but a few. “The city’s to this end, the company has assembled a multidisciplinary team with enormous ex- universities, providing internships for entrepreneurial spirit and its perience in the sector, having taken part in many high-profile investigations involving students completing MA courses or in associated network mean that the electronic evidence in recent years. their final course. in the company’s own opportunities that come up find Not only that, the company’s management team also has more than a decade’s ex- words, “we contribute in this way to the numerous anchor points where they perience in the sector. indeed, all cFLabs employees are highly qualified, with a lot of practical training of our young special- can get the momentum they need to previous experience in the computer security business, as well as benefiting from the ists, transmitting our experience and thrive”, Rosés concludes. company’s training policy, which is applied to all workers. good practice to day-to-day work”. FroM LeFt to riGHt: MAtíAs BeViLAcQUA, FredesViNdA iNsA ANd orioL rosés, FoUNders BARCELONA oF cFLABs ENTREPRENEURSHIP CAPITAL AWARDS last June and for the twelfth year in a row, the Barcelona Capital entrepreneurship awards recognised the entrepreneurship and innovation of new businesses in the city and its area of influence for their contribution to economic development and job creation. This time round there were a total of 97 candidates in the following categories: Growth potential Business award Winner: siTmobile, http://www.sitmobile.com/ Catalonia entrepreneur XXi award Winner: intelligent pharma, http://www.intelligentpharma.com microcredit new Business award Winner: restalo.com, http://www.restalo.com/ Business plan Contest Winner: CFlabs, http://www.cflabs.es/

dePArtUres ALMirALL fLyING HIGH Almirall has recently set up a subsidiary in Copenhagen which will serve the five Nordic countries: Denmark, finland, Iceland, Norway and Sweden. The company is a fine example of the entrepreneurial DNA that characterises the Barcelona region, and its history also shows that the entrepreneurship of the city and its metropolitan area is deeply rooted and able to hurdle economic and geographical boundaries. Founded in 1943 in Barcelona, today Almirall sells its drugs in over 70 countries around the world. one of the reasons for the company’s extensive international presence is its r&d policy, which means it has proprietary research products that are highly valued 18 in the marketplace. they include almotriptan (anti- migraine), ebastine (antihistamine), aceclofenac Barcelona Good News (anti-inflammatory) and almagate (gastrointestinal). Almirall’s r&d spending last year came to €121 million, equivalent to 13.1% of company sales. throughout its history the pharmaceutical firm has obtained patents in technology-leading countries such as the United states, Japan, Netherlands, Germany and the UK. in spain, Almirall is the second laboratory by number of marketed drugs. Not surprisingly, 8 out of the 100 best-selling drugs are made by Almirall, and the strength it has acquired in its domestic market has long enabled it to operate abroad. in addition to its presence in Belgium, which began in 1990, and in Portugal, which dates back to 1993, there are now more and more countries covered by Almirall products or subsidiaries. But it is over the last decade that Almirall’s international expansion has grown by leaps and bounds. in 2001 and 2002, the pharmaceutical firm set up subsidiaries in France and italy respectively. in 2003, it founded its German subsidiary. in 2007, Almirall went public and, soon after, acquired Hermal, the european prescription company specialising in dermatology, from reckitt Benckiser, and a portfolio from shire, in a transaction that further cemented its internationalisation and enabled it to open up a subsidiary in Austria in the same year. Almirall ended 2007 with its iPo, but 2008 was also to be important as it opened several european subsidiaries in Poland, switzerland, the United Kingdom and ireland. United States, Canada and Mexico in 2000 almotriptan was approved by the FdA, the leading U.s. health authority. it was the first time the agency had approved a spanish r&d drug. in 2001 it went on sale in the United states and in 2003 the molecule was approved for marketing in canada, where it would be launched the following year. in 2001 Almirall started operating in Mexico, where it opened a subsidiary which markets several products including the popular Almax. TO KNOW MORE www.almirall.com

PUMA ArriVALs WELCOME BACK PUMA Puma has made Barcelona into its headquarters for Spain. The 3,000 square metres it leases at the World Trade Center in Cornellà is split into office space and a customer showroom. It also has plans for the Madrid office; in total, Puma’s direct presence with its Barcelona centre will mean about 250 jobs and €150 million in turnover. Puma is already the third biggest sports clothing and footwear group in the world and spain, and its presence in our country is already noteworthy. so why has it leased 3,000 square metres at the World trade center Almeda Park in cornellà ? Be- cause with its arrival in Barcelona, Puma is looking to turn spain into the company’s fifth biggest world market. the arrival of the German multinational in spain 19 Barcelona Good News is due to strategic reasons. Until december 2009, Puma products could be bought in multi-brand stores or estudio 2000 establishments, the company with the distribution rights to the brand in spain. However, in that month Puma decided not to renew the agreement, and no sooner had they seen the opportunity than executives at the Ger- man multinational decided the company would open in Barcelona. the firm is also planning to set up outlets in seville, Getafe and Malaga as well as in Barcelona and Madrid. Javier ortega de la cruz, a former Nike and Levi’s executive, is in charge of the subsidiary in the country. Legendary history Although Puma is very popular with consumers, not everyone knows about its unique history. Puma was founded in 1924 by rudolf dassler, the brother of Adidas founder Adolf “Adi” dassler. Both companies are leaders in the world sports clothing and footwear market. Puma sells its products in over 120 countries and employs some 9,000 people. it is listed on the Frankfurt and Munich stock exchanges and is controlled by the PPr Group, which also manages brands like Fnac and Gucci. its 2009 annual report features consolidated sales coming to €2.5 billion, and a net profit of €128.2 million. one of the things that give the company its reputation is its relationship with football. Puma has expanded its legend by becoming a sponsor of renowned players like Pelé, eusébio, Johan cruyff, enzo Francescoli, diego Armando Maradona, Lothar Mathäus, didier deschamps and Gianluigi Buffon, as well as sprinter Usain Bolt. As Puma says, they define “sportlifestyle” by blend- ing together the influences of sport, lifestyle and fashion, and their products reflect spontaneity and individuality with underlying hints of their classic sport heritage style. TO KNOW MORE www.puma.com

this is a sample of products and services that have come to exist as a result of the inspiration and creativity of enterprising individuals in our city. these products and services are designed to provide innovative solutions by means of new formats and processes. 20 A city oVerFLoWiNG Barcelona Good News MANGo eLLA By BMAt iNoUt LAMP, rAMóN ÚBedA, Mango is one of the Catalan companies with the greatest international impact BMAT has created ELLA, a unique innovative new music program that offers otto cANALdA, and recognition. The brand has a the user a range of utilities through a MetALArte worldwide presence and a logistics smart system that will provide you with management system which enables it to songs in line with your tastes and the The Inout lamp has been successful grow constantly. activities you are doing. because it can be used both indoors and outdoors. It withstands the rain, sun and it opened its first store in Barcelona in 1984. A eLLA’s designers have managed to create the most weather conditions while retaining year later, by which stage it already had another best smart music program of all time. you no the design and size needed for use in four stores in the city, Mango began to expand, longer need to know the artist or the name of a living rooms, bedrooms and offices. first in spain and then abroad. Besides having song to get hold of it. With a simple comment the latest in men’s and women’s fashion, it has like “i want a song like ‘oh darling’”, you can you don’t often come across a lamp that can motivated employees and quality products at get a new tune in your favourites list thanks to be used both in the garden and in the living very affordable prices. eLLA’s recommendations. Another thing that is room, but inout lamps can be moved between now history with this system is creating loads the two as they adapt to outdoor conditions The most international Catalan of lists to organise your songs. BMAt’s software (all materials are waterproof) and also feature firm has the largest design sorts them for you following your instructions the meticulous design required for indoor use centre in Europe, a laboratory (travelling with your partner, before going to bed thanks to their classic shape. inout is available called “El Hangar” or for a romantic dinner). Another unique eLLA in different colours and editions, such as the application is “Bodibeat”, special “Bombay sapphire” in blue. one of the secrets of the firm’s strategy is its “el Hangar” design centre, the largest of its kind “Bodibeat synchronizes the “Inout is a lamp that can be in europe. the items that shoppers can see in tune of your favourite songs used both in the garden and Mango shop windows are created and made with your body movement, inside the home due to its in this laboratory. Another of the company’s depending on whether you’re waterproof materials and strategies is the development of new logistics doing a strenuous activity or classic lines” centres equipped with state-of-the-art taking a relaxing walk” technology. Plus the company seeks to nurture Another of inout’s advantages is that it cares new talent and since 2006 has been holding the which means the programme can choose the about the environment and is made from 100% prestigious international fashion awards Botón- songs best suited for you depending on your recyclable plastic. inout was created by the Mango Fashion, with €300,000 in prize-money, heart rate and adapt the tunes to match your versatile designer ramon Úbeda and the young to help the most promising newcomers in the body movement. if you are doing sport, eLLA will otto canalda, a graduate of the elisava school sector to make their mark in the competitive up the tempo of your favourite song but with of design in Barcelona. catalan firm Metalarte world of fashion designers. the control required so as not to accelerate your makes the lamps and provides the experience of heart rate. the programme currently has over a company that has been specialising in lighting www.mango.com 9,000,000 songs. since 1960. www.bmat.com/ella www.metalarte.com

PaRis, AroUNd tHe WorLd PeNsAt A BArceLoNA new yORk & vanCOUveR We travel trough the world’s major cities looking for small and large businesses inspired by our city. Boqueria NYC WitH ideAs Where? Boqueria Flatiron, 53 West 19 th street Boqueria soho, 171 spring street 21 Barcelona Good News New york city What? restaurant with an exclusive selection of luxury and artisan spanish food products tyPo-Ø-toNes MUNicH Why? “ We were inspired by Barcelona’s famed market- fresh food, which helped inform our seasonal Type-Ø-Tones is a small company Since starting out as a family business in ingredient-driven menu that offers a selection of dedicated to designing, producing and 1939, Munich sports shoes have become tapas, portions and half portions” marketing digital typography. The term high quality footwear that is found in the used in the sector to define this type of main stores and on catwalks in countries business is ‘type foundry’. such as Italy, Portugal, Russia and Japan. Barcelona Media Design (Vancouver) in the beginning of the 1990s, Joan Barjau, Munich has combined design with technological enric Jardí, Laura Meseguer and José Manuel innovation to achieve a place at the top of Urós met and, driven by a common interest in the table for the most successful footwear designing alphabets, joined forces to create worldwide. in 2000 the company added the a body of work that has been marketed latest in style to comfort, which led to many internationally since 1992 by Fontshop people choosing to wear the brand’s “X” symbol international. for their daily activities. Munich can reinvent itself to adapt to change and as a result has “If we lived in another city, built new technology into its design plans. these fonts would be different. Obviously, research into the “At the start of the 21st century essence of our sources would Munich decided to create sports Where? uncover evidence in some tiny shoes that in addition to being 402 West Pender street byte of information that they comfortable also exuded style Vancouver were ‘Made in Barcelona’”. and elegance for those who What? choose to wear them for their they do Graphic and Web design, Branding, over the last 20 years and until today, daily activities” Photography, Video and Motion Graphics type-Ø-tones has not stopped working on new Why? and creative typographic designs and has kept on the company’s website (www.munichmyway. “the name is a symbol for everything that the city existing typographies updated and functional. com), users can create their own footwear of Barcelona represents: contemporary, vibrant and the four founders still form the core of according to their taste, choosing the colour, urban centre that lives and breathes design at type-Ø-tones, but if we talk about the ‘team’, finish and material. once designed, the sports its best” we would have to mention all the people who shoe is manufactured and posted to the have contributed designs to their source customer, who will be able to enjoy unique library. the list is still growing, but here are a footwear tailored to their needs. BPFilms: Paris Barcelona Films few names worth mentioning: salvador ‘tori’ Where? Alimbau, Juan dávila, Adela de Bara, Julia www.munichsports.com 25 rue saint sébastien, Paris Friese, Miguel Gallardo, íñigo Jerez, Laura What? Klamburg, estudio Mariscal, Luis Mendo, Movie production for the Flavio Morais, Pepe Puertas, Pera ribalta, cinema Jaume ros, Félix rufín and Peret. Why? “We chose the business name of Paris-Barcelone www.type-o-tones.com in 1997 because we belonged to a european community”

22 Barcelona Good News 22@ BArceLoNA tHe BArceLoNA ecoNoMic triANGLe coNsoLidAtes its iNterNAtioNAL PositioN in 2010, the Barcelona economic triangle was present at three international trade fairs: Mipim, expoReal and Barcelona Meeting Point, and preparations are underway for the next event in Cannes, Mipim 2011 (8-11 March 2011). the initiative, promoted by the government of Catalonia and Barcelona City Council, participated at these events to promote the zones with the best projection in the Barcelona Metropolitan area. LeFt: deLtA BcN riGHt: syNcotroN ALBA

WHAt’s cooKiNG Barcelona economic triangle (Bet) Barcelona city council are strengthening ing firms meet, the Bet stand included it provides great opportunities to make refers to the areas designated for the region’s strategic positioning as a the participation of companies such as progress toward an economy based on economic activity in the metropolitan Mediterranean centre of innovation and castellví Group, teyco, r5r and Mietes. knowledge and creativity, which has area with the most innovative busi- a knowledge economy. deputy Mayor Jordi William carnes also already shown results with Barcelona’s ness opportunities in catalonia and attended, participating in the signing of 15th position among world cities in terms europe. driven by the Government of Participation in the an agreement between 22@Barcelona of scientific production. catalonia and catalonia and Barcelona city council, sector’s main trade fairs: and Newham London that opens doors to Barcelona occupy the first positions in its main objectives are to promote value Mipim, ExpoReal and BMP “future joint projects between Barcelona the ranking created by the most presti- added economic areas in international in order to attract more international at- and London”. gious international consulting firms. markets and attract investors to the tention, Bet participated in the sector’s the most recent example to support this Barcelona Metropolitan Area. most important trade fairs in 2010. Creating new opportunities position is an operation that took place the three areas that make up Barcelona At exporeal, where investors showed for investment in Barcelona. deka immobilien, a Ger- economic triangle are Parc de l’Alba great interest, the Bet stand was rep- Bet is a differentiated global offer with man real state fund, purchased the caja (Vallès area), 22@Barcelona (Besòs area) resented by an institutional delegation values based on quality, opportunity, Madrid de relalia building, making for and delta BcN/BZ Barcelona innova- headed by deputy Mayor Jordi William innovation, technology, talent, energy, the largest real estate operation in spain tion Zone (Llobregat area). together they carnes and secretary for spatial Plan- flexibility and the Mediterranean spirit. so far in 2010. constitute almost 7 million m2 of land ning oriol Nel·lo, who met with different capable of generating more than 200,000 international investment companies. new jobs in strategic sectors. Parc de Apart from Bet’s three major projects, NExT STOP: MIPIM 2011 (8-11 MARCH) l’Alba, located in cerdanyola, Vallès, the Munich stand also had space for like every year, the palais des Festivals in Cannes will host the most mainly generates interest in sectors important organisations like sabadell international real estate trade fair. mipim always attracts the major players in related to science and technology, like Parc empresarial, tecnocampus Mataró, the sector: investors, property consultants, assessors, lawyers, construction nanotechnology and biotechnology. the Monereo Meyer Marinel·lo and the companies, development corporations and local and regional authorities. next area, 22@Barcelona, is a technology district for setting up advanced services schmack Group. different organisations representing For the second straight year, the Barcelona economic Triangle will have a stand displaying both its ongoing and future projects. BeT is not just looking for 23 Barcelona Good News and knowledge-intensive activities the Government of catalonia also had a synergy in the public sector; it also aims to create joint projects with private linked with information and communica- stand at Barcelona Meeting Point, where organisations and companies. The goal is to share tools and serve as a platform tion technologies (icts), the media, medi- Bet appeared for the first time. Here, offering the private sector the possibility of participating in trade fairs, and cal technology, energy and design. Lastly, the catalan Minister of the environment therefore gaining more international exposure at a low cost. delta BcN/BZ Barcelona innovation Zone and Housing, Francesc Baltasar, and the is mainly directed at emerging sectors President of the chamber of commerce, Do you want to participate at Barcelona Economic Triangle’s such as the aerospace, mobility, optics Miquel Valls, accompanied Jordi William BARCELONA-CATALONIA stand at Mipim 2011? and photonics sectors. carnes. send an email to: By promoting Barcelona economic tri- thanks to Mipim in cannes, where contact@barcelonaeconomictriangle.cat angle, the Government of catalonia and most international real estate consult- BZ BArceLoNA iNNoVAtioN ZoNe BET: QUALITy SPACES Barcelona has three main areas of activity that form a large triangle: the Barcelona Economic Triangle. These three spaces have the following assets: •Business fabric in consolidated areas of production, tertiary or logistics activity in different sectors. •Universities of excellence. •Specialised and global research and technology transfer centres. •Singular and state-of-the-art scientific infrastructure. •Local and international talent and entrepreneurial initiative. •Services for incubation and creation of businesses. •Support facilities (promotional, commercial, educational and health care). •Good connections with the airport, the port, the main international road and rail networks and the local public transport network. •High quality of life, with a pleasant, sunny climate and a system of high- value natural parks. for further information www.BarcelonaEconomicTriangle.cat

January 2011 June 2011 26-28 JANUARy 2011 24-28 MAy 2011 Anne Boleyn at the Liceu also on The aGenda... The Brandery 25 inTernaTional Th 20 January – 5 March 2011 This famous work by Gaetano The international trade show for contemporary urban fashion of Barcelona, held from 26 to symposium on Donizetti was performed for the first 28 January. In this fourth year it presents new CereBral Blood time at the Liceu in 1947, and is now approaches and opportunities for radical change FloW, meTaBolism & returning to Barcelona. It is a lyrical tragedy based on Henry VIII’s desire to at the fira de Barcelona trade fair facilities. www.thebrandery.com FunCTion marry the lady-in-waiting of his wife, This congress brings together a group of Anne Boleyn. 14-17 fEBRUARy 2011 international investigators who are researching www.liceubarcelona.cat moBile World the latest treatments for brain illnesses. This is a good opportunity to exchange discoveries and Barcelona World Race ConGress build relationships among brain experts in the 2010/2011 An international communications event, the scientific community. Exit: 31 December 2010 Mobile World Congress attracts visitors interested www.kenes.com/brain The second year of this regatta will in information technology, entertainment, start in front of the spectacular Hotel financial services and the mobile phone industry. W in the Port of Barcelona. The route A unique opportunity for sharing services and 8-10 JUNE 2011 is from Barcelona to Barcelona via business model ideas. www.mobileworldcongress.com China aT BarCelona the three capes (Buena Esperanza, Leeuwin and Hornos). The arrival of the summiT first boat is scheduled for late March ESADE and Barcelona Chamber of Commerce will 2011. 9-11 MARCH 2011 organise a conference on Chinese investment in www.barcelonaworldrace.com GloBal sporTs Forum Southern Europe and the Mediterranean area. The aim is to present attractive investments in the BarCelona Basketball Final Four area and especially to promote Barcelona as an 6-8 May 2011 The aim of the third Global Sports forum investment opportunity for Chinese companies. The Euroleague’s final four will be Barcelona is to propose new ideas for the future www.chinaatbarcelonasummit.com played in Barcelona, which already through a platform of debates and workshops hosted the final in 1998 and 2003, hosted by important figures in the sector, when Regal fC Barcelona won its first including athletes and government and business 16-18 JUNE 2011 Euroleague championship. Palau Sant representatives. www.globalsportsforum.org sónar 2011 Jordi will bring together the thousands A pioneer in its field, this long-standing festival of fans that are planned to attend this is an annual event that you cannot miss if you great event. 9-13 MARCH 2011 want to be at the vanguard of advanced music and www.euroleague.net multimedia and electronic art. 10Th inTernaTional www.sonar.es From Luca Giordano to ConFerenCe on Goya: Spanish painting alzheimer’s & JUNE 2011 from the 18th century Until 13 february 2011 parKinson’s diseases Biz BarCelona This exhibition will be held at the The conference will focus on the latest fundación francisco Godia and The objective of this event is to position Barcelona discoveries helping to improve the conditions will bring together the work of as a zone of innovation on both an international of people suffering from neurodegenerative internationally renowned artists such and national level. Here entrepreneurs, companies illnesses. The programme includes speeches by as Luca Giordano and prestigious and investors will meet to make agreements and prestigious scientists and doctors, and scientific Spanish painters like francisco de discover attractive areas of investment. presentations by young researchers. Goya and Vicente López. www.bizbarcelona.com www.kenes.com/adpd www.fundacionfgodia.org 22-25 JUNE 2011 Kylie Minogue’s concert 13 World ConGress Th 12 March 2011 The Palau Sant Jordi of Barcelona will on GasTroinTesTinal host the concert of one of the most CanCer relevant international pop music stars. Kylie will present her last This conference has won the admiration of the album called Aphrodite. leading associations related with gastrointestinal www.kylie.com cancer. It brings together experts to discuss the latest treatment options for common and less agenda common tumours. www.worldgicancer.com

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