Simplicity

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Simplicity

  1. Simplicity applied in the web
  2. The tragedy of a pop-up
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  4. Dangers <ul><li>Accidental use </li></ul><ul><li>Lack of thought </li></ul>
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  12. Good URLs <ul><li>Understand </li></ul><ul><li>Remember </li></ul>
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  14. www.litrail.lt/wps/portal/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3h3C2N_VzcPIwMDH3NHAyNTU69gPyd_Q-MQQ_1wkA6zeAMcwNFA388jPzdVvyA7rxwADztqiA!!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!!/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
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  16. www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644608896&SR=ces_2009:products:computers:vaio_p:ss <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  17. www.sonystyle.com /vaio/p <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
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  19. www.yahoo.com /r/28 www.yahoo.com /r/3m <ul><li>Remember? </li></ul><ul><li>Understand </li></ul>
  20. www.yahoo.com /games www.yahoo.com /music <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  21. www.nytimes.com /pages/ realestate /index.html <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  22. twitter.com /BarackObama <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  23. www.artlebedev.com /mandership/147/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
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  25. Simplicty ≠ primitivity
  26. kaip.katinas.org /2009/02/05/barcamp-riga-2009/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
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  28. kaip.katinas.org /2009/02/05/ kaip.katinas.org /2009/02/05/barcamp-riga-2009/ kaip.katinas.org /2009/02/ kaip.katinas.org /2009/ kaip.katinas.org /
  29. URLs must be: <ul><li>Understandable </li></ul><ul><li>Rememberable </li></ul><ul><li>Usable </li></ul>
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  31. Simplicty ≠ primitivity
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  53. Registration forms
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  60. <ul><li>Luke Wroblewski </li></ul>
  61. <ul><li>Luke Wroblewski </li></ul>
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  67. Pop-ups are dangerous URLs matter Errors matter Forms matter Simplicity sells
  68. “Everything should be made as simple as possible, but not simpler.”
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